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This contribution to the forum argues for the need to center "language" as a fundamental axis of power relations in Rhetoric, Politics & Culture. I argue for (1) a dialectical understanding of "language" as a source of invention that is,... more
This contribution to the forum argues for the need to center "language" as a fundamental axis of power relations in Rhetoric, Politics & Culture. I argue for (1) a dialectical understanding of "language" as a source of invention that is, at the same time, its product, and (2) a sustained interrogation of dominant assumptions about language(s), ("English, " "Spanish, " or "Navajo") and how they shape contemporary rhetorical theory and criticism. Sacando la lengua will help us to illuminate the sometimes covert but continuous implication of the rhetorical production of "languages" with white, North-American privilege. For full paper, visit:
https://muse.jhu.edu/article/801950?fbclid=IwAR3FWLQ6c7Aea4-F_Fq7-pMbjsErrat5hSi3FCWjcFF8ohQHq-hlozllre8
A summary/translation for Communication Currents of our article in Communication Education. Full piece here: https://www.natcom.org/communication-currents/labor-organizing-response-gig-academia
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In this paper, we examine the process of decomposition as well as the struggle for recomposition of academic labor, which we understand as a contradictory positionality within so-called “gig academy.” Ours is a rhetorical intervention to,... more
In this paper, we examine the process of decomposition as well as the struggle for recomposition of academic labor, which we understand as a contradictory positionality within so-called “gig academy.” Ours is a rhetorical intervention to, first of all, explicitly connect contemporary working conditions in academia to the general process of neoliberalization; second, illustrate how online education platforms (or LMS) mediate important aspects of the academic labor process; and third, reflect on how these dynamics make faculty unionizing both urgent and particularly challenging.
This paper offers an account of the co-constitutive interaction between spatial and discursive dynamics in present-day politics. I focus on Podemos, a recently established party in Spain that was able to secure 20% of votes in the 2016... more
This paper offers an account of the co-constitutive interaction between spatial and discursive dynamics in present-day politics. I focus on Podemos, a recently established party in Spain that was able to secure 20% of votes in the 2016 general election. Building on critical geography’s political understanding of space, together with cultural and discourse studies’ insights on place representation, formulation, and embodiment, I examine Podemos’ parliamentary performances, as well as their different moral evaluations by opposing parties. Throughout my analysis, I show, first, that the transgressive nature of certain acts is intrinsically linked to the particular spatial relations enforced in institutional contexts, and second, how, in their discursive struggles over common sense, different actors consistently mobilize space as a moralizing agent. The different strategies adopted reveal a tension between dominant and emergent ways of ‘doing politics’ that parallels competing visions of the relationship, in contemporary Spain, between civic and institutional spaces.
In this introductory essay, we interrogate the relationship between Critical Discourse Studies (CDS) and communication studies, ultimately arguing for a firmer cross-fertilization between the two. We start by tracing the events that led... more
In this introductory essay, we interrogate the relationship between Critical Discourse Studies (CDS) and communication studies, ultimately arguing for a firmer cross-fertilization between the two. We start by tracing the events that led to this special issue as a way to document the relatively brief, scattered, but at the same time promising trajectories of CDS within communication scholarship. We then take a step back and outside of the discipline to locate different precursors, practitioners, and outlets that contributed to shaping a unique approach to sociodiscursive phenomena first labeled as Critical Discourse Analysis. Next, we identify the more recent, broadening turn toward CDS, and its implications in terms of theories, methods, and objects of study. Drawing on scholarship in communication studies and related disciplines, as well as on the contributions to this special issue, we end by reviewing different challenges and possibilities for the traversing trajectories of CDS and communication studies.
In this article we locate, interpret, and critique the figure of the “bad” white mother, focusing on the critically acclaimed AMC drama, Mad Men. Advancing feminist and postcolonial approaches to myth, we uncover a prevailing “white... more
In this article we locate, interpret, and critique the figure of the “bad” white mother, focusing on the critically acclaimed AMC drama, Mad Men. Advancing feminist and postcolonial approaches to myth, we uncover a prevailing “white consciousness” that relies on racializing logics in, first of all, Mad Men’s representations of (white) motherhood through the character of Betty Draper, and second, public discussions of the show in academic and media outlets. Drawing on Black feminist thought, we propose that these discourses rely on and feed underlying assumptions that support post(racial)feminism—an ideological location that allows for the explicit embracement of “bad” mothering as a progressive, even transgressive act that, at the same time, implicitly relies on expectations for (good) mothering shaped by white privilege. This cross-pollination between postfeminism and whiteness, we argue, is especially important to engage, since it carries potentially limiting implications for our collective imagination about what anti-racist and feminist struggles should entail.
In this article, I develop the notion of precarious privilege to investigate dialectics of cultural (re)production, in relation to both specific discursive practices and broader discursive formations. Using the Indignad@s social movement... more
In this article, I develop the notion of precarious privilege to investigate dialectics of cultural (re)production, in relation to both specific discursive practices and broader discursive formations. Using the Indignad@s social movement as an example, I locate, interpret, and critique a series of disidentification dynamics shaping the movement as a whole, as well as the rhetoric of specific participants. Regarding the rise and development of Indignad@s, precarious privilege illuminates a conflicted social position enabled by disidentification from the current crisis of neoliberalism in Western Europe—a conjuncture that the movement strives to both expose and exploit. As for the views expressed by specific activists, precarious privilege helps explain the discursively enacted disidentification from the imagined aspects of their and others’ (supra)national cultural identities. Grounded in this analysis, I emphasize the potentiality but also the limitations of this generalized tension between residual and emergent dynamics shaping Indignad@s’ political practices.
The publication of the volumen "Occupy. The spatial dynamics of discourse in global protest movements," edited by Luisa Martín Rojo, opens up a new field of discourse studies in which the focus lies on space, in a dynamic... more
The  publication  of  the  volumen "Occupy.  The  spatial  dynamics  of  discourse  in  global  protest movements," edited by Luisa Martín Rojo, opens up a new field of discourse studies in which the focus lies on space, in a dynamic  sense. For this reason, and as part of the forum e
-conversa (hosted  by  the  International  Association  of  Discourse  Studies  and  Society  (EDiSo); http://www.edisoportal.org/Ediso),  it  was  suggested  to  read  the  introduction  (the  Spanish translation of which is included in this issue ofDiscurso y Sociedad) and to debate over some of the topics presented in the book. The result consists of several contributions which, by taking Martin Rojo’s text as the starting point, reflect on spatial practices, the role of mass media and social  networks,  the  new  emerging  political  subject,  counter-hegemonic  formations, multilingualism, and prefigurative practices, among other issues. Thus, this dialogic text is an invitation to continue thinking about discourse analysis from a new perspective linked to space.
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In this commentary piece, I offer some brief observations that acknowledge the value of a ‘praxis-oriented (whiteness) research, while also suggesting ways to complicate and expand it. Asa guiding principle, I try to follow Toyosaki’s... more
In this commentary piece, I offer some brief observations that acknowledge the value of a
‘praxis-oriented (whiteness) research, while also suggesting ways to complicate and expand it. Asa guiding principle, I try to follow Toyosaki’s call for ‘more careful, nuanced, and complexknowing of whiteness in the field of communication studies,’ through some of the ‘qual-ities of knowing’ that he lists in his essay. Due to space limitations, however, I concentrate mostly on nuance, context, and history in relation to the why, who, what, and how of whiteness theorizing.
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This paper focuses on three different ‘Communications’ issued by the European Commission between 2007 and 2011 that inform, frame, and constitute contemporary European Union immigration policy. Drawing on a theoretical framework that... more
This paper focuses on three different ‘Communications’ issued by the European Commission between 2007 and 2011 that inform, frame, and constitute contemporary European Union
immigration policy. Drawing on a theoretical framework that calls attention to the embeddedness of cultural ideas and notions in economic dimensions of society, the analysis first emphasizes the naturalized link in the Communications between the need for integration and specific immigrants whose cultures are marked as fundamentally different. Second, it shows how lack of cultural integration is intrinsically connected in these documents to an economic understanding of ‘otherness’, since it is made salient as an obstacle in immigrants’ path toward upward mobility, and thus as a threat to social cohesion. This, I argue, creates an irresolvable paradox that positions undesirable immigrants as simultaneously in need of and ineligible for integration measures.
This seminar will focus on Critical Discourse Studies as a theory/method in Communication, and more specifically on the opportunities it presents for scholars throughout our discipline to engage in social justice-oriented research and... more
This seminar will focus on Critical Discourse Studies as a theory/method in Communication, and more specifically on the opportunities it presents for scholars throughout our discipline to engage in social justice-oriented research and pedagogy. Our primary goal is to create space for collaboration among communication scholars as we discuss theoretical, methodological, and pedagogical issues related to Critical Discourse Studies, as well as the opportunities that this approach presents for ongoing studies of different practices/artifacts/texts across NCA’s interest groups.
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In this article we explore the US social movement “Occupy Wall Street.” Our objective is to interrogate this form of social mobilization about its capability to contribute to the construction of counter hegemony, as well as to provide a... more
In this article we explore the US social movement “Occupy Wall Street.” Our objective is to interrogate this form of social mobilization about its capability to contribute to the construction of counter hegemony, as well as to provide a more general argument about the perils and possibilities social mobilization in times of crisis. We interpret OWS as embedded in a framework of multiple tensions that we explain through a Gramscian framework: between identified objectives and adequate means to achieve them, between civil society and state, between the strategies of ‘war of maneuver” and “war of position,” and finally between conventional and unconventional politics.
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In this article, we explore the US social movement “Occupy Wall Street.” First, we look at how its members attempt to construct a counter-hegemonic ‘spectacle’ characterized by an unstructured, leaderless and ‘ideology-less’ organization... more
In this article, we explore the US social movement “Occupy Wall Street.” First, we look at how its members attempt to construct a counter-hegemonic ‘spectacle’ characterized by an unstructured, leaderless and ‘ideology-less’ organization enacted by a series of practices that utilize communication and re-signification as the main terrain of confrontation. Secondly, we draw on Gramsci in order to stress the importance of the “integral state”—a concept
that emphasizes how a successful hegemonic project achieves a “historic bloc” only when it operates both at the level of state and civil society. We claim that Occupy Wall Street’s
goals require an equally integral kind of struggle, one that operates at all of these multiple levels.
In this article I draw on my personal experience of partially forced repositioning as a way to advance our understanding of the theoretical and practical contours of whiteness, foreignness, and performativity. In particular, I consider... more
In this article I draw on my personal experience of partially forced repositioning as a way to advance our understanding of the theoretical and practical contours of whiteness, foreignness, and performativity. In particular, I consider how specific aspects of our identities can get strategically redefined depending on the context where they operate, thus placing the transposed body at a constant risk of being excluded from certain privileges. I also bring foreignness to light as an organizing principle that (re)creates places for belonging and marginalization as it interacts with other dimensions of identity. From here, I propose to emphasize the incontrollable aspects of experience and thus expose the strategic attempts to protect privilege and also, and maybe more importantly, the limitations of such strategies. At a broader level, with this contribution I hope to turn a self-reflexive eye on the politics of language and/as method, and how different assumptions and expectations for particular kinds of writing styles may affect the possibilities for those whose first language is not English to make our voices heard.
This essay argues for the need to rethink dialectics as part of our understanding of power relations, and as a fundamental component of critical/cultural approaches in Communication Studies. As a first step in this project, I will... more
This essay argues for the need to rethink dialectics as part of our understanding of power relations, and as a fundamental component of critical/cultural approaches in Communication Studies. As a first step in this project, I will critique the main contributions by Michel Foucault, highlighting his influential theorization of discourse, knowledge and power as intrinsically related constructs, as well as how this perspective has enabled the revisiting of other keywords in critical theory—such as Gramsci's “hegemony.” I will then (re)introduce the notion of dialectics as theorized in the work of Antonio Gramsci and Raymond Williams. My goal is to emphasize underestimated aspects of these authors' contributions that, in my opinion, may help us construct alternative starting points for a critical/cultural project in communication scholarship and, more specifically, for a theory of power that can create the space needed to account for people's (in)capability to overcome adverse social conditions.
Research Interests:
Research Interests:
“We are all Multiculturalists now,” Nathan Glazer famously proclaimed in his best-selling 1998 book (Harvard University Press). His was a provocative, rather conservative critique of contemporary changes in U.S. public schools’... more
“We are all Multiculturalists now,” Nathan Glazer famously proclaimed in his best-selling 1998 book (Harvard University Press). His was a provocative, rather conservative critique of contemporary changes in U.S. public schools’ curriculum, which he saw as a symptom of the abandoning of more valid, pre-1960s ideals in American society. One of the reasons this was a provocative intervention is that, in the US context, the notion of multiculturalism, at least in public settings, is one of those “ideological commonplaces” — to borrow Michel Billig’s term — that is usually not readily questioned. Even in his neoliberal proposal for an immigration reform, which many progressive organizations oppose, U.S. President Barack Obama consistently invokes multiculturalism as the ideal basis for a strong national identity, based on what he calls “a simple idea, as old as America itself: E pluribus unum. Out of many, one.”
This is a review piece from our article: Am I a Good [White] Mother?: Mad Men, Bad Mothers, and Post(racial)feminism, published in Critical Studies in Media Communication. Available here:... more
This is a review piece from our article: Am I a Good [White] Mother?: Mad Men, Bad Mothers, and Post(racial)feminism, published in Critical Studies in Media Communication. Available here:
https://www.natcom.org/communication-currents/when-good-mothers-go-bad-exploring-mad-men’s-betty-draper-postracialfeminist
This article reflects on the symbolic and material bases of multiculturalist ideology as it manifests itself in particular cultural practices taking place across the European Union (EU). To explore some of these dynamics, I focus my... more
This article reflects on the symbolic and material bases of multiculturalist ideology as it manifests itself in particular cultural practices taking place across the European Union (EU). To explore some of these dynamics, I focus my discussion on Babel, a Spanish public broadcasting production partially funded by the EU, which aims to promote intercultural dialogue through exposing viewers to different aspects of immigrants’ lives in Spain. The analysis highlights how, while explicitly endorsing multiculturalism and developing a pro-immigration stance, Babel’s stories also promote a restricted and restricting image of desirable immigrants. Thus, the show’s resignification efforts rely mostly on an implicit but systematic association between cultural similarity and economic productivity in its representations of acceptable immigrants. The article’s conclusion argues for the need to re-theorise the co-constitutive relationship between ‘cultural’ and ‘economic’ aspects of multiculturalist practices at large, as well as the specific shapes that they take in Western European societies.
This article examines two different instances of policy defense as a means to show how a socio-cognitive approach to contexts can help develop a dialectical account of the relationship between societal processes and our communicative... more
This article examines two different instances of policy defense as a means to show how a socio-cognitive approach to contexts can help develop a dialectical account of the relationship between societal processes and our communicative practices. Based on such analysis, I argue that comparative analyses within a socio-cognitive theory of context can offer new insights into how, first of all, mental models control the process of discourse production and interpretation in important ways, and second, how they are intrinsically related to ideologically based understandings of particular groups and/or situations. Such an approach allows us to account for and explain the potential effectiveness of the discursive moves that emerge from this co-constitutive relationship between contexts and communicative practices.
In this article we offer a detailed examination of CNN's documentary Latino in America and of the ways in which a particular group of viewers responded to it. Our goal is to show how we can explore the nature of hegemonic processes in a... more
In this article we offer a detailed examination of CNN's documentary Latino in America and of the ways in which a particular group of viewers responded to it. Our goal is to show how we can explore the nature of hegemonic processes in a way that more fully incorporates the role of material reality in the reproduction of a particular social order. Thus, our analysis will shed light on how the material conditions of a specific segment of the Latino population interact with the dominant representations of this group in ways that need further exploration. As this analysis shows, a closer look at this interaction reveals that the embracement—or not—of the ideological messages embedded in a particular text is not only based on the rhetorical aspects of these messages, but also on the extent to which their implications are in consonance with the material needs, wants, and priorities of those interpellated by it.
Critical discourse analysis (CDA) is committed to showing how talk and texts serve the interests of those with power in a society. From its initially European linguistic roots, CDA has become an infl uential international,... more
Critical discourse analysis (CDA) is committed to showing how talk and texts serve the interests of those with power in a society. From its initially European linguistic roots, CDA has become an infl uential international, interdisciplinary tradition. This chapter sketches CDA’s background including its theoretical roots and key scholars. Six areas in current research are illustrated, along with a sampling of CDA work around the world. The focal criticisms that have been directed
at CDA scholarship are described. In closing, we suggest CDA’s potential in five areas of Communication (rhetoric, critical/cultural studies, mass communication, organizational communication, and language and social interaction) and provide an appendix of CDA vocabulary.
" Critical discourse analysis (CDA) is committed to showing how talk and texts serve the interests of those with power in a society. From its initially European linguistic roots, CDA has become an influential international,... more
"
Critical discourse analysis (CDA) is committed to showing how talk and texts serve the interests of those with power in a society. From its initially European linguistic roots, CDA has become an influential international, interdisciplinary tradition. This chapter sketches CDA’s background including its theoretical roots and key scholars. Six areas in current research are illustrated, along with a sampling of CDA work around the world. The focal criticisms that have been directed at CDA scholarship are described. In closing, we suggest CDA’s potential in five
areas of Communication (rhetoric, critical/cultural studies, mass communication, organizational communication, and language and social interaction) and provide an appendix of CDA vocabulary."
This paper offers a careful look at the relationships between discursive constructions of minorities and discriminatory policy making in order to better account for the ways hegemonic cultural standards are prevalent in Europe, not only... more
This paper offers a careful look at the relationships between discursive constructions of minorities and discriminatory policy making in order to better account for the ways hegemonic cultural standards are prevalent in Europe, not only in prejudiced discourse, but also in apparently neutral practices such as institutional law making. By examining the different discourses surrounding a particular controversy—Italy's so-called “Maroni census”—I illustrate how public rhetoric and policies regarding contemporary Europe's different ethnic groups reduce racism and discrimination to the blatant deployment of essentializing categories. As a consequence, European institutions are fostering a European identity that, by refusing to acknowledge the existence of dividing, discriminatory lines, is reinscribing the inequalities that come with society's reliance on those same lines
The present article attempts to contribute to a multidisciplinary approach to communication phenomena that emphasizes the interplay among cognition, discourse and society. I propose an examination of the role that these three elements... more
The present article attempts to contribute to a multidisciplinary
approach to communication phenomena that emphasizes the interplay among cognition, discourse and society. I propose an examination of the role that these three elements play in argumentation and meta-discourse as a useful starting point for understanding, first, how arguments are formed and second, the role that meta-discursive devices play in this process. In the first two sections I conduct a brief review of literature on the concepts of argumentation and meta-discourse to show how a socio-cognitive approach can enlighten our understanding of both. This model is then applied in the analysis section to look at a plenary session at the European Parliament. I conduct a socio-cognitive
discourse analysis, based on which I identify different relevant paths followed by speakers when constructing arguments: (re)framings, (re)definitions, quotations and references to previous events. The findings demonstrate how the different levels of meta-discourse – intra-textual, inter-textual and
contextual – are equally relevant for argumentative communication. Through meta-discourse, speakers invoke knowledge about both the ongoing interaction and other past or future communicative events. These other discourses,
however, are not only constituted by the actual words uttered, but they
encompass the context and situation models (Van Dijk and Kintsch, 1983)
that allow participants to make sense of them.
This article is a reflection on the identity of communication research, motivated by what we perceive as an important need for consolidating our field of study. It therefore takes the form of a self-inquiry into the nature of... more
This article is a reflection on the identity of communication research, motivated
by what we perceive as an important need for consolidating our field of study. It
therefore takes the form of a self-inquiry into the nature of communication research.
Whereas the field of communication has expanded and consolidated, its identity continues
to be problematic. At this moment, communication studies is defined as a field
rather than as a science; we would argue, however, that we have enough features
to be something more than a field. This is the central argument of this article: communication
research is more than a field but less than a science. Why are we more
than a field? Why aren’t we a real science? What exactly are the meanings of science
and field? We will first consider the importance of the identity issue; second, we will
list the main features of communication research in order to justify our identity as
something other than a field. Finally, we will propose a multidisciplinary theoretical
base for performing communication research in our contemporary period.
The present study attempts to contribute mainly to the development of conceptual tools for Critical Discourse Analysis (CDA) of texts in order to better integrate “sociological and linguistic positions” (Weiss and Wodak, 2003, p. 9).... more
The present study attempts to contribute mainly to the development of conceptual tools for Critical Discourse Analysis (CDA) of texts in order to better integrate “sociological and linguistic positions” (Weiss and Wodak, 2003, p. 9). Thus, I propose an innovative approach to the analysis of a specific American television show, Boston Public, in order to explore the representation of ethnicity in this particular type of media discourse. The method suggested is an interdisciplinary one where elements of discourse analysis, interpersonal communication and media studies are combined. It is argued that this framework provides the necessary tools to go beyond the mere quantitative examination of the number and types of roles played by minorities on television to include a necessary qualitative description of the types of relationships that are being established among members of different races. The results suggest, among other things, that this show does not present informal, close relationships between Blacks and Whites as a relevant element of American society.
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This book argues for an inherent connection between Critical Discourse Studies and Communication Studies. The volume begins with a comprehensive introduction that documents the shift towards Critical Discourse Studies in the study of... more
This book argues for an inherent connection between Critical Discourse Studies and Communication Studies.
The volume begins with a comprehensive introduction that documents the shift towards Critical Discourse Studies in the study of socio-discursive phenomena, as well as its implications in terms of theories, methodologies, and objects of study within and beyond Communication. The diverse selection of case studies further demonstrates the possibilities located at the intersection of Communication and Critical Discourse Studies, ultimately providing solid ground for a firmer cross-fertilization between the two. The chapters as a whole provide an insightful state of the art of the kinds of research that emerge when we consider the traversing trajectories of Critical Discourse Studies and Communication, advancing our understanding of self-reflexivity, journalism production and social media, discourses of neurodiversity, the environment, autism advocacy, and national memory. They also provide promising emergent venues that speak to the value and the need of interdisciplinary theory building.

More at:
https://www.routledge.com/Critical-Discourse-Studies-andin-Communication-Theories-Methodologies/Martinez-Guillem-Toula/p/book/9780367505561?utm_medium=email&utm_source=EmailStudio&utm_campaign=B190608179_3696946
Engaging debates within cultural studies, media and communication studies, and critical theory, this book addresses whether Gramscian thought continues to be relevant for social and cultural analysis, in particular when examining times of... more
Engaging debates within cultural studies, media and communication studies, and critical theory, this book addresses whether Gramscian thought continues to be relevant for social and cultural analysis, in particular when examining times of crisis. The book is motivated by two intertwined but distinct purposes: first, to show the privileged and fruitful link between a Gramscian theory of communication and a communicative theory of Gramsci; second, to explore the ways in which such an “integral” perspective can help us interpret and explain different forms of political activism in the twenty-first century, such as Occupy Wall Street in the US, Indignados and Podemos in Spain, or Movimento Cinque Stelle in Italy.
Research Interests:
Engaging debates within cultural studies, media and communication studies, and critical theory, this book addresses whether Gramscian thought continues to be relevant for social and cultural analysis, in particular when examining times... more
Engaging debates within cultural studies, media and communication studies, and critical theory, this book addresses whether Gramscian thought continues to be relevant for social and cultural analysis, in particular when examining times of crisis and social change. The book is motivated by two intertwined but distinct purposes: first, to show the privileged and fruitful link between a "Gramscian Theory of Communication" and a "Communicative Theory of Gramsci;" second, to explore the ways in which such a Gramscian perspective can help us interpret and explain different forms of political activism in the twenty-first century, such as "Occupy" in the US, "Indignados" in Spain, or "Movimento Cinque Stelle" in Italy.
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In this chapter, we theorize the intrinsic relation among language, (racialized) bodies, and space, grounded in an analysis of discourses by and about U.S. Latina politician Alexandria Ocasio-Cortez (AOC). Building on Sarah Ahmed’s... more
In this chapter, we theorize the intrinsic relation among language, (racialized) bodies, and space, grounded in an analysis of discourses by and about U.S. Latina politician Alexandria Ocasio-Cortez (AOC). Building on Sarah Ahmed’s concept of “stranger fetishism” (2000), we show how disputes between AOC and conservative pundits over what it means to do the ‘latina thing’ rely on a fetishized understanding of the ‘Spanish’ language, both in AOC’s and her supporters’ rhetoric, and that of her opponents. Such fetishizing, we argue, obscures the investments in the interconnected ideologies of racism, monolingualism, and nationalism that shape who gets to speak, and in what ways, when it comes to the US public sphere. We conclude with some reflections of the implications of our study for a simultaneous reclamation and rethinking of transnationalism in critical intercultural studies.
En este capítulo, dedicado al discurso publicitario, abordaremos en una primera parte su definición como práctica discursiva, conceptos básicos y sus características fundamentales en relación con los parámetros comunicativos y mediales,... more
En este capítulo, dedicado al discurso publicitario, abordaremos en una primera parte su definición como práctica discursiva, conceptos básicos y sus características fundamentales en relación con los parámetros comunicativos y mediales, así como las condiciones materiales de su producción. Subrayaremos su carácter multimodal y altamente interdiscursivo (e intertextual) debido a la necesidad de innovación constante que persigue para poder cumplir con sus fines persuasivos.
https://www.routledge.com/Estudios-del-discurso--The-Routledge-Handbook-of-Spanish-Language-Discourse/Ferrero-Carranza-Dijk/p/book/9780367409708
https://www.comunicacionsocial.es/libro/pensar-la-comunicacion-desde-las-periferias_132609/?fbclid=IwAR0QVg5qu65A-tY23smxtNjI7I6qUlYgonLqGg5_PqGtBrY9nrhKR0_LnXU

Confieso que escribir este capítulo en castellano, hoy en día, me requiere un esfuerzo extra. Las razones tienen que ver con lo que explico en estas páginas. Al mismo tiempo, el esfuerzo merece la pena porque siento que la que escribe soy verdaderamente “yo”. Aún así, mi “yo” lingüístico podría (¿debería?) haber sido otro si el valenciano no hubiera vivido una brutal represión y posterior situación de diglosia en el estado español. Como ya explicaba Joan Fuster, en este mercado desigual, es necesario sobrevivir profesionalmente, aunque ello conlleve a veces un uso forzado de las lenguas (Fuster, 1998).
Television series are inexhaustible sources of messages that penetrate into popular culture. The Handmaid's tale is a science fiction ustopia (a neologism that fuses “utopia” and “dystopia”) that has many issues in common with the ideas... more
Television series are inexhaustible sources of messages that penetrate into popular culture. The Handmaid's tale is a science fiction ustopia (a neologism that fuses “utopia” and “dystopia”) that has many issues in common with the ideas of far right-wing political parties. The aim of this chapter is to propose a reflection upon the misogynistic and anti-feminist content present in the fictitious Republic of Gilead of the television series, that original author –Margaret Atwood– sends as a warning of what could happen to women in this political context. To this end, we analyse a set of audiovisual codes displayed through the show’s mise en scene and dialogues, comparing them with those acquired by real women activists. The handmaid's’ uniform adopted for the first time by activists from the United States has become –through social media– a symbol of the feminist struggle around the world and against neo-conservatism ideologies such as Donald Trump’s.
In this chapter we explore the role of humorous memes in co-constructing polarized positions in contemporary US political discourse. Such polarized positioning, we argue, is mostly based on a disregard for the other that draws heavily on... more
In this chapter we explore the role of humorous memes in co-constructing polarized positions in contemporary US political discourse. Such polarized positioning, we argue, is mostly based on a disregard for the other that draws heavily on irony as a rhetorical resource. Our analysis focuses on the memes posted as responses to two different controversial Twitter threads initiated by the former president of the United States, Donald Trump. Through our discussion, we consider the importance of examining memes rhetorically as a way to highlight the different assumptions informing and reproduced both in Trump’s discourse and that of his opponents. At a broader level, our study contributes to a more holistic understanding of the role that polarizing discourses play in our current populist conjuncture, and their perils and potential in the overall struggles to (re)establish alternative forms of common sense.
In this chapter, we map the relationship between the conditions of academic labor--casualization, precariousness, intensification and extensifi cation of work, surveillance, and audit culture--and our research and teaching practices, as... more
In this chapter, we map the relationship between the conditions of academic labor--casualization, precariousness, intensification and extensifi cation of work, surveillance, and audit culture--and our research and teaching practices, as well as the impact of these practices on our students’ learning conditions. Focusing on the role that ideologies about language and communication play in mediating our understandings of who we are/should be as workers, we show how the critique of academic labor can benefit from a political-economic perspective on its digital labor components. By examining dominant institutional discourses and pedagogical practices, we uncover how the structural and everyday dynamics associated with online teaching adhere
to an ideology of “connectivity/connectedness” sustained by reducing communication to its economically productive aspects.
Such a move systematically fetishizes our labor, reducing it to a disembodied transmission of information while contributing to an increasingly precarious and unequal ‘Uberized’ working environment.
This chapter will give an overview of the main contexts, concepts and methods employed by European CDS scholars working on migration politics. We divide the literature in three main 5 strands, according to the sphere of society... more
This chapter will give an overview of the main contexts, concepts and methods employed by European CDS scholars working on migration politics. We divide the literature in three main 5 strands, according to the sphere of society (institutional, media or everyday) that is highlighted. We also address developing areas and possible future research directions.
Critical Discourse Studies (CDS) is a transdisciplinary family of theoretical and methodological approaches, focusing on the analysis and critique of discursive practices in relation to broader ideological processes, as well as the... more
Critical Discourse Studies (CDS) is a transdisciplinary family of theoretical and methodological approaches, focusing on the analysis and critique of discursive practices in relation to broader
ideological processes, as well as the material conditions that shape and are shaped by them (see Wodak and Meyer, 2016; Flowerdew and Richardson, 2017). A CDS approach can be seen as an extension of the Critical Linguistics framework (Fowler et al., 1979; Kress and Hodge, 1979) that  developed  in  and  out  of  Western  European  contexts.  The  main  premise  of  the  analyses developed from this perspective considers language not as a neutral descriptor of reality, but as
an important instrument in the structuring of power relations in societies. Consequently, CDS strives to uncover how the legitimation of particular control mechanisms occurs, among others, through specific linguistic practices. In spite of its Western European core, and due to its decidedly problem- oriented nature, as well as the constant refinement and broadening of its analytical tools, CDS has progressively become appealing to the larger European continent, as well as to other Western and non- Western contexts such as the US, Australia, or China (Shi-
Xu, 1999; Tracy et al., 2011).
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This chapter presents an analysis of Podemos as, first of all, an outcome of the shrinking space of privilege in post-crisis Spain and the social mobilizations that followed, and, second, a potential producer of a more democratic or... more
This chapter presents an analysis of Podemos as, first of all, an outcome of the shrinking space of privilege in post-crisis Spain and the social mobilizations that followed, and, second, a potential producer of a more democratic or “common” political culture through its different performative actions in institutional spaces. Drawing on theorizings of space as a structured and (re)structuring force that regulates broader social relations (Lefebvre 1991), I first discuss the intrinsic relation between Indignad@s’ particular uses of space, the development of a common social position for this social movement, and the emergence of Podemos as a political project. Then, I focus on Podemos’ ability to overcome the fixing trap of place, or the attaching of certain meanings to only a particular location, which was possible thanks to a further spatial “reterritorialization” (Deleuze and Guattari 1988) beyond the plaza, and the “streets” more generally. I argue that, through different performances of politics geared toward the reappropriation of institutional spaces such as Congress or Parliament, Podemos tried to challenge the dominant, unmarked—but equally performative—accepted practices that constitute these spaces through exclusion. Overall, although still in need of being further integrated as part of Podemos’ hybrid project, these powerful performances of politics can be seen as manifestations of cultural (re)production and potential political transformation.
In Reviving Gramsci: Crisis, Communication, and Change
In this chapter we advance our critique of the selective tradition that, with regards to cultural critique, has contributed to a revival of Gramsci in conjunction with a decay in the scope of applications of his work.
The present chapter provides an overview of Critical Discourse Studies (CDS) research on race and ethnicity. The chapter first discusses the different uses of the concepts “race” and “ethnicity,” as well as their (lack of) usefulness for... more
The present chapter provides an overview of Critical Discourse Studies (CDS) research on race and ethnicity. The chapter first discusses the different uses of the concepts “race” and “ethnicity,” as well as their (lack of) usefulness for a critical project invested in highlighting how discursive practices contribute to the reinforcement of social inequalities. The chapter then examines CDS work on racism in two different but interrelated spheres: on the one hand, elite or institutional contexts—including political discourse, media representations, or school curricula; on the other hand, ordinary or everyday contexts—including interaction that occurs face to face, or on different social media. Finally, the chapter offers a case study focusing on the racialized dimensions of the discourse of “integration” in the European Union. The analysis shows how the sociocultural lens provided by the concepts of “whiteness” and “racialization,” together with the analytical tools of CDS, can aid researchers in unmasking both overt and covert forms of racism informing practices such as the development of immigration policy in the European Union.
The concept of migration can be broadly defined as the movement of people from one place to another. Those involved in this kind of movement are generally referred to as migrants. This entry traces different ways in which LSI scholars... more
The concept of migration can be broadly defined as the movement of people from one place to another. Those involved in this kind of movement are generally referred to as migrants. This entry traces different ways in which LSI scholars engage with the topic of “migration discourse,” or the study of the specific and distinct communicative practices that accompany the phenomenon of migration. The different sections identify the main foci and contexts of this kind of research, highlighting the interdependence of the specific everyday contexts in which migrants develop their identities, as well as the more macro, institutional dimensions where the concept of “migrant” is framed in particular ways and for different kinds of purposes.
In Hundley, Heather L. & Hayden, Sara E. (eds.). Mediated Moms: Contemporary Challenges to the Motherhood Myth. Peterlang 2015
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"Put broadly, the central concern of language and social interaction scholars is how interlocutors make sense to one another by means of particular acts of communication in the context of observable, situated interaction. In his... more
"Put broadly, the central concern of language and social interaction scholars is how interlocutors make sense to one another by means of particular acts of communication in the context of observable, situated interaction. In his discussion of language and social interaction as subject matter Sanders (2005) writes: 'That people succeed far more often than not in saying things that are coherent entails that they make them coherent by speaking in such a way, at such junctures, to and among such people, as to make their meaning recoverable" (p. 3). Interlocutors' apparent success at communicating implies, language and social interaction scholars agree, that (1) they
have a set of interactional resources (morphemes, syntactic structures, adjacency pairs, discursive forms, etc.) at their disposal that they can use to engage in observable interaction in meaningful ways; that (2) the meaning of a given interactional resource is constituted by its functionality in the specific moment of its use; that (3) the meaningful use of interactional resources has a systematic basis; and that (4) meaningful interaction requires the cooperation or joint action of all interlocutors involved in any interactional moment. It should be noted that language and social interaction scholars are equally interested in interlocutors' successes and failures at achieving meaningful interaction."
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Research Interests:
Talk given at the Department of Language, Literacy & Sociocultural Studies, University of New Mexico, October 2017
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This dissertation examines the dialectical tensions embedded in particular cultural theories and practices, as a way to learn more about the contradictions inherent in societal relations as a whole. More specifically, I focus on the... more
This dissertation examines the dialectical tensions embedded in particular cultural theories and practices, as a way to learn more about the contradictions inherent in societal relations as a whole. More specifically, I focus on the opposing impulses that inform and (re)emerge in discursive practices related to particular notions of immigration, multiculturalism, and equality, both in the European Union (EU) and in the specific case of Spain.

Throughout this study, and as the different analyses take shape, I will explore the possibilities of locating these dynamics within a dialectical cultural frame that can better account for the symbolic and material bases of social (re)production, especially in relation to processes of inclusion and exclusion.

For this purpose, public and semi-private discourses and practices that may contribute to legitimizing and/or challenging a potentially exclusionary understanding of belonging become a particularly relevant area of research. Thus, I propose to dig deeper into the different dynamics of exclusion and inclusion taking place nowadays in the EU, by carefully analyzing discourses at the level of legislation, media representations, and citizens' activism, together with the actions that they may legitimize. My study will try to discern particular understandings of contemporary societies across these different spheres, the shapes that they take, and the relationships, in the form of continuities and/or contradictions that can be established across them.
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https://www.edisoportal.org/iv-simposium-2019/1362-iv-simposium-internacional-ediso-ii-circular Analysing discourse is an entreprise that should take into account whose voices are heard and whose are unheard and what is sayable and... more
https://www.edisoportal.org/iv-simposium-2019/1362-iv-simposium-internacional-ediso-ii-circular
Analysing discourse is an entreprise that should take into account whose voices are heard and whose are unheard and what is sayable and visible, as well as unsayable and invisible under specific orders of discourse. Silencing is a consequence of the stratification of speakers, discourses and (named) languages according to evolving legitimate models of speakerhood, citizenship, and mobility. La reflexió sobre la connexió entre veus i silenci/silenciament il·luminarà les relacions socials de poder en determinats contextos i les condicions de generació del coneixement als quals, com a analistes del discurs, estem subjectes. O IV Simpósio Internacional EDiSo visa trazer para o primeiro plano o não dito, o não visto e o não escutado, como forma de entender a conformidade, o conflito, a resistência e mesmo a subversão face às ordens discursivas, sociolinguísticas e económicas dominantes na modernidade tardia.
"To be inside and outside a position at the same time-to occupy a territory while loitering sceptically on the boundary-is often where the most intensely creative ideas stem from. It is a resourceful place to be, if not always a painless... more
"To be inside and outside a position at the same time-to occupy a territory while loitering sceptically on the boundary-is often where the most intensely creative ideas stem from. It is a resourceful place to be, if not always a painless one." Terry Eagleton
Research Interests:
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Este curso se centra en las lenguas, o más concretamente, las ideas sobre las lenguas, como eje fundamental de la desigualdad social. A través de un enfoque crítico discursivo y comparativo, estudiaremos diferentes prácticas sociales... more
Este curso se centra en las lenguas, o más concretamente, las ideas sobre las lenguas, como eje fundamental de la desigualdad social. A través de un enfoque crítico discursivo y comparativo, estudiaremos diferentes prácticas sociales cotidianas, mediáticas, e institucionales, para aprender a observar y analizar la relación entre lenguas, comunicación, y prácticas culturales. Nos centraremos fundamentalmente en las luchas ideológicas en torno al español a nivel global, nacional, y local. Específicamente, estudiaremos las diferentes dinámicas de posicionamiento de las lenguas que conectan el US Southwest, España, y Latinoamérica.
This class introduces students to the different precursors, practitioners, and potential paths shaping a unique approach to socio-discursive phenomena first labeled as Critical Discourse Analysis (CDA). We will first locate the less... more
This class introduces students to the different precursors, practitioners, and potential paths shaping a unique approach to socio-discursive phenomena first labeled as Critical Discourse Analysis (CDA). We will first locate the less immediately recognizable, but highly influential, precursors and intellectual sources of CDA in Critical Linguistics but also Cultural Studies. Next, we will review the work of different practitioners that played a key role in the institutionalization of the CDA "brand," namely Norman Fairclough, Teun A. van Dijk, and Ruth Wodak. We will then trace the more recent, broadening turn toward Critical Discourse Studies (CDS) and its implications in terms of theories, methods, and objects of study-including a series of rethinkings along, feminist, nonwhite, and decolonial perspectives. Drawing on scholarship in media and communication, as well as related disciplines, we will review and assess the different challenges and possibilities for the traversing trajectories of CDS and media/communication studies.
This course will draw on students' experiences in Spain to introduce them to foundational and contemporary concepts, practices, and processes of intercultural communication, methods of intercultural analysis, and the scholarly field of... more
This course will draw on students' experiences in Spain to introduce them to foundational and contemporary concepts, practices, and processes of intercultural communication, methods of intercultural analysis, and the scholarly field of intercultural studies. Students in this course will engage in a critical assessment of intercultural communication theories and their applications to their immediate Spanish context, with the explicit goal of addressing issues of social justice and ethical, mindful, and self-reflective intercultural practices.
From our study abroad site in Valencia, in this class we will also experience the popular culture of Spain, and discuss its comparative and relational ties to New Mexico, and the US more broadly. Through direct exposure, among others, to flamenco music and dance, social movements, film and TV productions, local festivities, sustainable agricultural practices, or native architectural landmarks, we will explore historical, social and cultural issues shaping past and present-day “Spain,” including: Internal and external colonialism, national(ist) ideologies, past and recent social movements, or economic, geographical, and identity-shaped struggles for equality. In their final projects, students will
develop their comparative, analytical, and critical skills as they work to connect popular cultural items discussed in the Spanish setting to their New Mexican contexts.
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Theorizing Culture and Communication is a theory and research oriented seminar. We will review historical and contemporary theorizing addressing the intersection of culture and communication. We will summarize historical foundations of... more
Theorizing Culture and Communication is a theory and research oriented seminar. We will review historical and contemporary theorizing addressing the intersection of culture and communication. We will summarize historical foundations of theorizing about culture and communication, cover a survey of relevant cultural turns, and review notable theoretically based studies in selected areas of the field. Students will have the opportunity to apply what we learn to their own research agendas, by reviewing and comparing different kinds of scholarly work, developing productive critiques to locate the works' major strengths and weaknesses, and discussing the works' overall place within Communication Studies and in relation to their own research interests.
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APPLICATIONS FOR SPRING 24 NOW OPEN! DEADLINE IS 11/15/2023 This unique program is designed to make sure that you experience the Spanish way of life from a local point of view. You will enjoy the benefits of real, long-term immersion in... more
APPLICATIONS FOR SPRING 24 NOW OPEN! DEADLINE IS 11/15/2023

This unique program is designed to make sure that you experience the Spanish way of life from a local point of view. You will enjoy the benefits of real, long-term immersion in Spanish culture and language at your own pace.



We will be traveling to Valencia, Spain. Valencia is one of the world's preferred destinations to study abroad due to its unique mixture of traditional Mediterranean and urban culture. You will soak up the city's cultural richness through its world-renowned festivities and cuisine, enjoy its privileged climate and mile-long beaches, and witness Spanish culture, history and society as you wander by its different monuments and historic buildings, join the lively nightlife, or relax with a bike ride, walk, or tapas picnic in one of its numerous gardens.
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Uno de los contextos más importantes en la producción y legitimación del conocimiento es el ámbito educativo en sus diferentes niveles. Al mismo tiempo, las prácticas discursivas impregnan todas las actividades relacionadas con el diseño... more
Uno de los contextos más importantes en la producción y legitimación del conocimiento es el ámbito educativo en sus diferentes niveles. Al mismo tiempo, las prácticas discursivas impregnan todas las actividades relacionadas con el diseño de currículos, la formación del
profesorado, la impartición de las clases, o la (no) participación del alumnado. Por estos motivos, en este panel invitamos a compañeras de EDiSo que deseen participar en una reflexión profunda sobre cómo podemos intervenir en la (in)justicia epistemológica a través de la forma y el contenido de nuestras actividades pedagógicas. Desde incluir una perspectiva
histórica sobre la gramática que nos ayude a verla como resultado de luchas políticas, y no como un principio y fin en sí mismo (Gramsci, 1972), pasando por el análisis de las ideologías sobre las ‘lenguas’ (Zavala, 2012), la reflexión sobre el posicionamiento político lingüístico de las propias docentes (Taboada, 2015) o la revisión curricular para incluir a las
“madres” de nuestras disciplinas (García-Jiménez, 2023) las posibilidades son múltiples y muy necesarias, pero quizás no hayan sido discutidas y compartidas explícitamente en contextos como este Simposio. Por todo ello, invitamos a compartir propuestas de actividades, cursos, asignaturas, lecturas, proyectos del alumnado, y cualquier otra intervención pedagógica que nos ayude avanzar en el objetivo común de la justicia
epistémica en las aulas.
https://docs.google.com/forms/d/e/1FAIpQLSeEL1imSfNUpSGKJH80sqiEpW58T-4LmyfrFssqn-McbmA2pw/viewform
We are happy to announce that, after accepting the collective proposals received during the first call from the 6th EDiSo International Symposium 2023, the second and last call is now open until the 20th of March. This call is for... more
We are happy to announce that, after accepting the collective proposals received during the first call from the 6th EDiSo International Symposium 2023, the second and last call is now open until the 20th of March.

This call is for individual proposals, either aiming to contribute to the collective proposals already accepted that have space, or as independent contributions.

You can find the relevant information about the various collective panels that are still receiving individual proposals on the blog of the Symposium (https://simposioediso2023.wordpress.com/2022/11/12/2convocatoria/) as well as the instructions for submission.

Do not hesitate to contact the Organising Committee on this email address: simposioediso2023@gmail.com.

With best wishes,
The Organising Committee - 6th EDiSo International Symposium 2023
UNM will be holding a virtual open house on November 5th, 11am MST. If you want to learn more about our graduate programs, funding opportunity, and meet some of our current faculty and graduate students, please fill out this form:... more
UNM will be holding a virtual open house on November 5th, 11am MST. If you want to learn more about our graduate programs, funding opportunity, and meet some of our current faculty and graduate students, please fill out this form: https://forms.office.com/Pages/DesignPage.aspx?lang=en-GB&origin=OfficeDotCom&route=Start#FormId=MJiqJfngK0iJfho7PIVeXB7UfVh2zzpDhKFeCkyT6GBUMFhZVUMyODZUTkFQUDVOUEM1TU9QWEtBMy4u
Research Interests:
Crisis has always been a slippery concept with shifting meanings depending on the conditions under which it is encountered. Often framed discursively in relation to societal junctures, disruptions and lived experiences of discontinuity,... more
Crisis has always been a slippery concept with shifting meanings depending on the conditions under which it is encountered. Often framed discursively in relation to societal junctures, disruptions and lived experiences of discontinuity, the term has historically encapsulated imagined moments of individual and collective vulnerability. In so doing, crisis has also been a powerful driver mobilising affective dispositions with impact on how social actors engage in (and make sense of) linguistic, semiotic and communicative practices mediating changing forms of identification and social relation.

Although it always involves a great deal of symbolic action, crisis is also intertwined with the (re)production and challenging of specific material inequalities. This has been, for example, the case with the perceived socio-economic and health-related crises of the last few centuries. While helping to (re)constitute long-standing unequal distribution of material resources across different contexts, these crises have at the same time engendered new logics of social organisation and (not always expected) forms of political reorganisation.

The V EDiSo International Symposium 2021 aims to address these issues by inviting discursive, sociolinguistic and semiotic approaches to the study of disruptions and vulnerabilities in times of crises. It welcomes contributions that shed light on their apprehension, impact and (re)signification, and on what discourse studies have to offer to an understanding of those processes.
Funding for graduate students is provided through tuition waivers and teaching assistantships (Two year assignment for MA and four year assignment for PhD).
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Este capítulo parte de la necesidad de expandir los horizontes del conocimiento legítimo para seguir avanzando en la abolición de las barreras ideológicas que impiden el movimiento desde la uni hacia la pluriversidad (Walsh). Para ello... more
Este capítulo parte de la necesidad de expandir los horizontes del conocimiento legítimo para seguir avanzando en la abolición de las barreras ideológicas que impiden el movimiento desde la uni hacia la pluriversidad (Walsh). Para ello recupero, reinterpreto y resitúo las voces de diferentes mujeres subalternizadas como puntos de partida ineludibles en la lucha por abrir un espacio académico legítimo para hablar de lo vivido (Dayan-Herzbrun).
In this chapter, we theorize the intrinsic relation among language, (racialized) bodies, and space, grounded in an analysis of discourses by and about U.S. Latina politician Alexandria Ocasio-Cortez (AOC). Building on Sarah Ahmed's... more
In this chapter, we theorize the intrinsic relation among language, (racialized) bodies, and space, grounded in an analysis of discourses by and about U.S. Latina politician Alexandria Ocasio-Cortez (AOC). Building on Sarah Ahmed's concept of "stranger fetishism" (2000), we show how disputes between AOC and conservative pundits over what it means to do the 'latina thing' rely on a fetishized understanding of the 'Spanish' language, both in AOC's and her supporters' rhetoric, and that of her opponents. Such fetishizing, we argue, obscures the investments in the interconnected ideologies of racism, monolingualism, and nationalism that shape who gets to speak, and in what ways, when it comes to the US public sphere. We conclude with some reflections of the implications of our study for a simultaneous reclamation and rethinking of transnationalism in critical intercultural studies.
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Research Interests: