CN103226777A - Interactive platform for paid advertisements - Google Patents
Interactive platform for paid advertisements Download PDFInfo
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- CN103226777A CN103226777A CN2013100848459A CN201310084845A CN103226777A CN 103226777 A CN103226777 A CN 103226777A CN 2013100848459 A CN2013100848459 A CN 2013100848459A CN 201310084845 A CN201310084845 A CN 201310084845A CN 103226777 A CN103226777 A CN 103226777A
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Abstract
The invention belongs to the field of advertisement platforms and particularly relates to an interactive platform for paid advertisements. The interactive platform is characterized in that the interactive platform for the paid advertisements comprises a management center module, a module for charging time, recharging and charging real objects, a merchant module, a call module, a call center module, an exchange/payment module, an advertisement displaying module, a mall module, a search module, a data center module, a short message center module, a social module, a game module and an intermediary service module. According to the interactive platform, active reading of advertisements by users can be realized, the target audience is accurate, the resource waste caused by purposeless advertising by advertisement businesses is avoided and the harassment to mobile phone users by junk advertisements and junk short messages is also avoided.
Description
Technical field
The invention belongs to the advertising platform field, relate in particular to a kind of advertisement interaction platform.
Background technology
Advertisement is for certain specific needs, by the medium of a definite form, openly transmits the publicity measures of information widely to the public.The developing history of advertisement existing decades has developed into so far that medium type is abundant, the form of expression is various, speed of development advertisement mode faster.But current all ad distribution patterns all are mandatory inculcating at the public's issue, and the most public is to the low and repulsion advertisement inside subconsciousness of attention rate of advertisement, and the advertisement acceptance level is low, and the ad content communication effect is poor; And the public itself also is the advertisement of accepting of passive, helpless, non-selectivity, and advertisement trade company does not have the purpose advertisement delivery and caused the wasting of resources yet.Particularly short breath of mobile phone rubbish and advertisement becomes serious social concern already to the public's negative effect.
Summary of the invention
In order to solve the problems of the technologies described above, the invention provides a kind of paid advertisement interaction platform, it is characterized in that this paid advertisement interaction platform comprises:
Management center module, the core of interaction platform manages all modules, receives from the information of each module and sends instruction and carry out for each module;
When filling, supplement, enrich the thing module with money, link to each other the material object of terminal user free acquisition mobile phone communication time or currency or appointment after click, and being stored in the login account with described management center module;
Trade company's module links to each other with described management center module, and trade company submits advertisement in this module, selects expense standard, terminal is initiated note or conversation, the advertisement of issue and the variation of click are monitored and managed;
The conversation module links to each other with described management center module, and the dial system that terminal user's usage platform carries is conversed when utilizing filling of freely obtaining;
The conversation center module links to each other with described management center module, and when the terminal user conversed when using the filling of free acquisition, perhaps during trade company's calling terminal user, described conversation center module was responsible for call establishment side and callee, and guarantees speech quality;
Exchange, payment module link to each other with described management center module, can be by the payment of network payment means such as Net silver or Alipay;
The advertisement display module links to each other with described management center module, and the advertisement that trade company submits to shows at mobile phone terminal, shows according to column, classification, detail and product advertising;
The store module links to each other with described management center module, its commodity can be put into the store in the trade company of platform releasing advertisements, exchanges or buys according to the exchange and the payment rule of platform appointment;
Search module links to each other with described management center module, and the terminal user utilizes the keyword search relevant advertisements;
Data center's module, link to each other with described management center module, comprise ad content, terminal user's log-on message, browse click information, when filling, supplement, enrich thing information, merchant information, exchange, payment information, platform business rule information, terminal searching information etc. with money;
The sms center module links to each other with described management center module, and trade company sends relevant information by SMS platform to the terminal user;
Social module links to each other with described management center module, multiple social patterns, during social rule and terminal user's described filling, supplement with money, substantial thing module and described exchange, payment module be associated;
Game module links to each other with described management center module, the recreation of multiple class, when game rule is described with filling of terminal user, supplement with money, substantial thing module and described exchange, payment module be associated;
The intermediary sevices module links to each other with described management center module, and the various information service is provided, during service regulation and terminal user's described filling, supplement with money, enrich the thing module and described exchange, payment module are associated.
Beneficial effect of the present invention is: terminal client is by clicking the advertisement on the platform, free mobile phone communication time or currency or the product of equal value of obtaining, can make the terminal user initiatively obtain advertisement like this, optionally watch advertisement, both avoid the planless transmission of junk information, can provide required relevant information to the user accurately again; The terminal user can use the air time and other people conversation of free acquisition, perhaps exchange commodity to the store, also can arrive game module, social module or intermediary sevices module, consumption obtains in recreation, social process or information service process when filling, supplement with money, material object etc.; By this a series of activities, realize that terminal client inculcates advertisement from passive, to the transformation of initiatively reading advertisement; All flow processs all can be finished on PC, and conversation realizes by the conversation module on the mobile phone.This platform can realize that the user initiatively reads advertisement, and the target audience is accurate, avoids advertisement trade company not have the wasting of resources that the purpose advertisement delivery causes, and the short breath of waste advertisements, rubbish is to cellphone subscriber's harassing and wrecking.
Description of drawings
Fig. 1 is a structured flowchart of the present invention.
Embodiment
The invention will be further described below in conjunction with accompanying drawing:
Among the figure, the 1-management center module is when 2-fills, supplement, enrich the thing module with money, 3-trade company module, the 4-module of conversing, the 5-center module of conversing, 6-exchanges, payment module, 7-advertisement display module, 8-store module, the 9-search module, 10-data center module, 11-sms center module, the social module of 12-, the 13-game module, 14-intermediary sevices module.
Embodiment
As shown in Figure 1, management center module 1 respectively when filling, supplement, enrich thing module 2, trade company's module 3, conversation module 4, conversation center module 5, exchange, payment module 6, advertisement display module 7, store module 8, search module 9, data center's module 10, sms center module 11, social module 12, game module 13, intermediary sevices module 14 with money and link to each other.
Principle of work
Trade company submits ad content to by 3 the WEB page in trade company's module, carries out advertisement by management center module 1 audit back in the advertisement display module 7 of mobile phone terminal and shows; After the terminal user registration, clicking after the advertisement can be when filling, it is free when obtaining to fill in the thing module 2 to supplement with money, enrich, supplement with money, material object; The terminal user can pass through search module 9, advertisement and product that search needs; Terminal client can be by mobile phone and other people conversation, and this conversation is connected with other people by conversation center module 5; The terminal user when having accumulated a certain amount of filling, supplement with money, after the material object, can arrive store module 8 and select products and exchange, pay; The terminal user also can enter social module 12, game module 13, intermediary sevices module 14, social, play and when obtaining the filling of consumption accumulation in the process of information, supplement with money, material object; If the terminal user is in watching the process of advertisement, interested in the advertisement, can be by the watchful interaction of platform and trade company, trade company to allow the back to send more products information or directly link up with the terminal user by conversation center module 5 to the terminal user by sms center module 11; The full detail that produces in said process is all transferred to data center's module 10 and is handled, stores or call; Above-mentioned flow process all can be finished on PC, and conversation realizes by the conversation module 4 on the mobile phone.
More than one embodiment of the present of invention are had been described in detail, but described content only is preferred embodiment of the present invention, can not be considered to be used to limit practical range of the present invention.All equalizations of doing according to the present patent application scope change and improve etc., all should still belong within the patent covering scope of the present invention.
Claims (2)
1. a paid advertisement interaction platform is characterized in that, this paid advertisement interaction platform comprises:
Management center module (1), the core of interaction platform manages all modules, receives from the information of each module and sends instruction and carry out for each module;
When filling, supplement, enrich thing module (2) with money, link to each other the material object of terminal user free acquisition mobile phone communication time or currency or appointment after click, and being stored in the login account with described management center module (1);
Trade company's module (3) links to each other with described management center module (1), and trade company submits advertisement in this module, selects expense standard, terminal is initiated note or conversation, the advertisement of issue and the variation of click are monitored and managed;
Conversation module (4) links to each other with described management center module (1), and the dial system that terminal user's usage platform carries is conversed when utilizing filling of freely obtaining;
Conversation center module (5), link to each other with described management center module (1), when the terminal user converses when using free filling of obtaining, perhaps during trade company's calling terminal user, described conversation center module (5) is responsible for call establishment side and callee, and guarantees speech quality;
Exchange, payment module (6) link to each other with described management center module (1), can be by the payment of network payment means such as Net silver or Alipay;
Advertisement display module (7) links to each other with described management center module (1), and the advertisement that trade company submits to shows at mobile phone terminal, shows according to column, classification, detail and product advertising;
Store module (8) links to each other with described management center module (1), its commodity can be put into the store in the trade company of platform releasing advertisements, exchanges or buys according to the exchange and the payment rule of platform appointment;
Search module (9) links to each other with described management center module (1), and the terminal user utilizes the keyword search relevant advertisements;
Data center's module (10), link to each other with described management center module (1), comprise ad content, terminal user's log-on message, browse click information, when filling, supplement, enrich thing information, merchant information, exchange, payment information, platform business rule information, terminal searching information etc. with money;
Sms center module (11) links to each other with described management center module (1), and trade company sends relevant information by SMS platform to the terminal user.
2. a kind of paid advertisement interaction platform according to claim 1 is characterized in that, this paid advertisement interaction platform also comprises:
Social module (12) links to each other with described management center module (1), multiple social patterns, during social rule and terminal user's described filling, supplement with money, substantial thing module (2) and described exchange, payment module (6) be associated;
Game module (13) links to each other with described management center module (1), the recreation of multiple class, during game rule and terminal user's described filling, supplement with money, substantial thing module (2) and described exchange, payment module (6) be associated;
Intermediary sevices module (14) links to each other with described management center module (1), and the various information service is provided, during service regulation and terminal user's described filling, supplement with money, enrich thing module (2) and described exchange, payment module (6) are associated.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100848459A CN103226777A (en) | 2013-03-15 | 2013-03-15 | Interactive platform for paid advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013100848459A CN103226777A (en) | 2013-03-15 | 2013-03-15 | Interactive platform for paid advertisements |
Publications (1)
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| CN103226777A true CN103226777A (en) | 2013-07-31 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2013100848459A Pending CN103226777A (en) | 2013-03-15 | 2013-03-15 | Interactive platform for paid advertisements |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103955845A (en) * | 2014-04-23 | 2014-07-30 | 天津点充科技有限公司 | Interactive system of paid advertising platform |
| CN103955844A (en) * | 2014-04-23 | 2014-07-30 | 天津点充科技有限公司 | Paid advertisement interaction platform based on television |
| CN104091279A (en) * | 2014-07-14 | 2014-10-08 | 曹臻 | Interactive and compensating advertisement system based on mobile terminal |
| CN104732676A (en) * | 2015-04-01 | 2015-06-24 | 王子林 | Internet-of-things bank terminal system platform integrating commercial trade and bank financial |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN107392635A (en) * | 2016-05-17 | 2017-11-24 | 蔡小华 | Advertisement placement method in a kind of online game |
| CN113535834A (en) * | 2021-06-30 | 2021-10-22 | 上海品付信息科技股份有限公司 | Big data user management system based on mobile media stock management |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103955845A (en) * | 2014-04-23 | 2014-07-30 | 天津点充科技有限公司 | Interactive system of paid advertising platform |
| CN103955844A (en) * | 2014-04-23 | 2014-07-30 | 天津点充科技有限公司 | Paid advertisement interaction platform based on television |
| CN104091279A (en) * | 2014-07-14 | 2014-10-08 | 曹臻 | Interactive and compensating advertisement system based on mobile terminal |
| CN104091279B (en) * | 2014-07-14 | 2017-08-08 | 曹臻 | A kind of paid ad system of interaction based on mobile terminal |
| CN104732676A (en) * | 2015-04-01 | 2015-06-24 | 王子林 | Internet-of-things bank terminal system platform integrating commercial trade and bank financial |
| CN104732676B (en) * | 2015-04-01 | 2018-07-27 | 王子林 | Commerce and trade and the integrated Internet of Things banking terminal system platform of bank finance |
| CN107392635A (en) * | 2016-05-17 | 2017-11-24 | 蔡小华 | Advertisement placement method in a kind of online game |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN113535834A (en) * | 2021-06-30 | 2021-10-22 | 上海品付信息科技股份有限公司 | Big data user management system based on mobile media stock management |
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Application publication date: 20130731 |