CN104091279A - Interactive and compensating advertisement system based on mobile terminal - Google Patents
Interactive and compensating advertisement system based on mobile terminal Download PDFInfo
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Abstract
The invention discloses an interactive and compensating advertisement system based on a mobile terminal, and belongs to the technical field of mobile internet application. The interactive and compensating advertisement system comprises an interactive platform system, a mobile terminal system and a release manufacturer system. A merchant delivers advertisement information to an individual user which installs the mobile terminal system through the release manufacturer system, the user of the mobile terminal comments on the advertisement through the mobile terminal system, and then the merchant pays a certain amount of money to the user of the mobile terminal. Through the interactive and compensating advertisement system, the merchant can selectively deliver the advertisement to a specified or a non-specified user which installs mobile terminal software; the interactive and compensating advertisement system is not limited by traditional advertisement time, space and geographic positions, the frequency of the user of the mobile terminal receiving the advertisement can be controlled accurately, capital of releasing the advertisement can be effectively controlled, feedback information of the user of the mobile terminal can provide direct statistical data information to the merchant, and the user of the mobile terminal can autonomously select the advertisement to read and obtain economic compensation.
Description
Technical field
The invention belongs to mobile Internet applied technical field, relate to the paid ad system of a kind of interaction based on mobile terminal.
Background technology
In the modern life, advertisement becomes the important channel that people understand commodity or service, but businessman can not obtain common audient's timely feedback by conventional ads, can only see through the consumption data in later stage and differentiate.And Internet advertising is because the contention that relies on the web station interface that can throw in and some keyword and rank and the page to show causes message queue just can represent to user, this has caused certain obstruction to the allegro business activity of present competition, advertisement on internet is simultaneously willing to be unwilling all can show regardless of user, user cannot select, and lets alone the suggestion of feedback to advertisement.
At present, owing to passing through the universal of mobile phone connecting Internet, Zhe Wei businessman and user directly link up and have created facility, and mobile phone has its privately owned character, can determine that a number represents a nature person, can determine it is to come into contacts with a nature person when businessman and user communication like this.
Can adopt in this case a kind of dissemination method and delivery system of brand-new advertising message to link up the interaction between businessman and user, to improve the production of businessman, service level, cuts operating costs and better meets user's interests.
Summary of the invention
In view of this, the object of the present invention is to provide the paid ad system of a kind of interaction based on mobile terminal, by this system businessman, can send the advertising message of issue to mobile phone users, mobile phone users is made after evaluation this advertisement by mobile terminal, businessman pays certain amount of money to mobile phone users, thereby realizes the interaction between businessman and user, to improve the production of businessman, service level, cuts operating costs and better meets user's interests.
For achieving the above object, the invention provides following technical scheme:
The paid ad system of interaction based on mobile terminal, comprises interaction platform system, mobile terminal system and input vendor system; Interaction platform system is for realizing the management of the mutual and data message between mobile phone users and advertisement putting manufacturer; Mobile terminal system is for receiving the advertising message of advertisement putting manufacturer and feeding back; Throw in vendor system for throwing in advertisement and pay to mobile phone users;
Described interaction platform system comprises manufacturer's administration module, ad data administration module, advertisement putting module, data feedback module, user account management module and user management module;
Manufacturer's administration module is for managing the registration information data of advertisement putting manufacturer, ad distribution data and payment data; Ad data administration module is for managing the ad data of throwing in and obtain feeding back; Advertisement putting module is for transmitting advertising message to mobile phone users; Data feedback module is used for mobile terminal receive user's feedback information and processes; User account management module is for realizing the account fund information management of mobile phone users; User management module user management user's personal information;
Businessman delivers advertisement by throwing in vendor system to personal terminal user, interaction platform system audit by after advertising message is sent to mobile terminal system by internet, user feeds back to interaction platform system by information after obtaining advertising message by mobile terminal system, interaction platform system pays the advertising expenditure of businessman to be transferred to user account by third party according to the setting of feedback information and businessman's issuing advertisement information, meanwhile, the data feedback module synthesis feedback information generated data of interaction platform system offers businessman.
Further, described manufacturer administration module comprises manufacturer's information administration module, advertising media's administration module and manufacturer's payment management module; The basic document data of manufacturer's information administration module for managing manufacturer, comprise the registration of third party's payment platform of the industrial and commercial information registration of manufacturer and appointment, and can be by this module to the inquiry of these data and modification;
Advertising media's administration module is for arranging the ad content that will issue, the ad content of setting can be with word, picture, video, animation, game waits various ways to show, and the fixed-format message or the direct text reviews that comprise requirement terminal user feedback, comprise select the scope (here throw in scope only for the user who registers) of ad distribution in this platform or by own member's system mobile phone information, do orientation or oppositely throw in that (orientation refers to that input is to the phone number of appointment, oppositely refer to the phone number of not throwing in to appointment), also comprise the amount of money setting that will pay terminal user simultaneously, displaying time range and the frequency of ad distribution, the area of ad distribution is selected, user's sex of scope of release is selected, the age of user of scope of release is selected, user's occupation of scope of release selects and the user of scope of release takes in selection, manufacturer's payment management module submits to payment information to the third-party platform of appointment for realizing manufacturer, i.e. the terminal user's of feedback capital investment is paid in preparation.
Further, user receives advertisement the return message of manufacturer by mobile terminal system, terminal user is when logging in by mobile terminal system, interaction platform system can check whether user is registered user, if not, interaction platform system is automatically usingd and as unique being coded in, is set up a user account in interaction platform system user registration module No. CCID of Mobile phone card, number represents a nature person according to this, and these data are managed by Subscriber Management System; User management module is by the personal information of leading subscriber, and user can select to set the information such as age, work unit, monthly income, and these information can change, and meanwhile, also needs to set account data, to carry out transferring accounts and inquiring about of fund.
Further, user logs in and is verified as after registered user by mobile terminal system, terminal system will be obtained the corresponding ad data bag of this registered user from advertisement publication module, packet is presented on terminal screen after resolving, after the advertisement of terminal user Kan Liao manufacturer, click feedback data or the comment rear (being determined by the setting of throwing in manufacturer) of factory settings form, mobile terminal system is the data feedback module to interaction platform system by this data upload, after data feedback module visa, terminal user account obtains the payment of manufacturer, this advertisement is simultaneously obtained cumulative feedback data and is carried out stored record.
Further, the packet of advertisement retains certain hour on mobile phone users equipment or in interaction platform memory device, expired after, if terminal user does not have special requirement to preserve this packet, this packet will be deleted.
Further, terminal user can be obtained and be thrown in disbursing funds of manufacturer by two kinds of approach, the one, by the module of withdrawing deposit on interaction platform, the amount of cash in account is transferred to account No. or third party's payment account of user's appointment, the 2nd, to the appointed place of throwing in manufacturer, cash the advertisement gold of throwing in manufacturer, form directly deducts in the time of can directly exchanging or consume.
Further, described terminal user is by cashing the rechargeable card of throwing in manufacturer to the appointed place of throwing in manufacturer. specifically comprises the following steps: 1) throw in unique physical code in manufacturer's application system, the corresponding convertibility point throwing in manufacturer of this physical code, and the physical code Quick Response Code of printing an encryption is attached to convertibility point; 2) convertibility point is installed and is cashed software, and authentication registration in platform; 3) terminal user is scanned the Quick Response Code of convertibility point in terminal software, Quick Response Code data are sent to the module of cashing of interaction platform system, cash module and will return to corresponding convertibility point information, terminal user confirms the amount of money that rear submission will be cashed, and the Quick Response Code data of these amount of money data and scanning will be sent to cashes module; 4) after the cashing module information checked of platform, in generation system convertibility point unique effectively really power cash information, and freeze the user account amount of money, if check that unsuccessfully will thaw terminal user's account feeding back unsuccessful message are to terminal user; 5) convertibility point is cashed to cashing the module request of sending, exchange module and at this, cash the true power information of cashing of a little sending according to the corresponding terminal user of convertibility point information searching, after checking confirmation, exchange operating process, it is user account amount of money deduction, thaw, and deducted amount is transferred in manufacturer's payment account of setting in convertibility point, remove the true power information etc. of cashing, if do not confirm by; return and cash failure information to cashing a little.
Further, described advertising message can also comprise discount information, and advertising message is reusable.
Further, described individual mobile terminal can also adopt GPS or Big Dipper positioning system to realize positioning function.
Beneficial effect of the present invention is: by the paid ad system of the interaction based on mobile terminal of the present invention, businessman can selectively be distributed to advertisement the user of installation mobile terminal software appointment or non-designated, and be not subject to the conventional ads time, the restriction in space and geographic position, the number of times that can receive advertisement to mobile phone users is done accurate control, can be to throwing in the effective management and control of fund of advertisement, the feedback information of mobile phone users can provide direct statistical information to businessman, and mobile terminal software user obtains economic compensation.
Accompanying drawing explanation
In order to make object of the present invention, technical scheme and beneficial effect clearer, the invention provides following accompanying drawing and describe:
The configuration diagram of advertisement is thrown in by Tu1Wei manufacturer;
Fig. 2 is terminal user's feedback management configuration diagram;
Fig. 3 is that terminal user cashes amount of money schematic diagram with input manufacturer.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described in detail.
The invention provides the paid ad system of a kind of interaction based on mobile terminal, comprise interaction platform system, mobile terminal system and input vendor system; Interaction platform system is for realizing the management of the mutual and data message between mobile phone users and advertisement putting manufacturer; Mobile terminal system is for receiving the advertising message of advertisement putting manufacturer and feeding back; Throw in vendor system for throwing in advertisement and pay to mobile phone users;
Described interaction platform system comprises manufacturer's administration module, ad data administration module, advertisement putting module, data feedback module, user account management module and user management module;
Manufacturer's administration module is for managing the registration information data of advertisement putting manufacturer, ad distribution data and payment data; Ad data administration module is for managing the ad data of throwing in and obtain feeding back; Advertisement putting module is used for to mobile phone users advertisement information; Data feedback module is used for mobile terminal receive user's feedback information and processes; User account management module is for realizing the accounts information management of mobile phone users; User management module user management user's personal information;
Businessman delivers advertisement by throwing in vendor system to personal terminal user, interaction platform system audit by after advertising message is pushed to mobile terminal system by internet, user feeds back to interaction platform system by information after obtaining advertising message by mobile terminal system, interaction platform system pays the advertising expenditure of businessman to be transferred to user account by third party according to the setting of feedback information and businessman's issuing advertisement information, meanwhile, interaction platform system synthesis feedback information generated data offer businessman.
Below by specific embodiment, specific embodiment of the invention flow process is described:
The configuration diagram of advertisement is thrown in by Tu1Wei manufacturer, as shown in the figure, throws in manufacturer and submits manufacturer's basic document (101) to, these data are managed by manufacturer's information administration module, comprise the registration etc. of third party's payment platform of the industrial and commercial information registration of manufacturer and appointment, and the inquiry of these data, revise etc.Throw in manufacturer's ad content (102) that setting will be issued in advertising media's management, set and comprise that content can be with various ways displayings such as word, picture, video, animation, game; The fixed-format message or the direct text reviews that comprise requirement terminal user feedback; Comprise and select the scope (scope of throwing in is only for the user who registers) of ad distribution here or do (orientation refer to and oppositely refers to the phone number of not throwing in to appointment by the phone number of throwing in to appointment) such as orientation or reverse inputs by manufacturer's own member's system mobile phone information in this platform; Comprise the amount of money setting that will pay terminal user; The displaying time range that comprises ad distribution; The area that comprises ad distribution is selected; The user's sex that comprises scope of release is selected; The age of user that comprises scope of release is selected; The user's occupation that comprises scope of release is selected; The user who comprises scope of release takes in selection; (will protect)
Throw in manufacturer and submit to payment information to the third-party platform (103) of appointment, the terminal user's of feedback capital investment is paid in namely preparation, by manufacturer's payment management module, is managed.
By employee, examine and throw in the ad data (104) that manufacturer submits to, after manufacturer's registration information data and payment data, the advertisement of this issue is defined as to effective advertisement (105), form packet, this packet imposes a condition and is distributed to different terminal user (106) while submitting advertisement by advertisement putting module to according to manufacturer.
After terminal user's login, automatically from advertisement putting module, obtain the packet (107) of corresponding effective advertisement, this packet can be generated in advance file, can be also to produce in real time, and resolve and show in terminal software.
Fig. 2 is terminal user's feedback management configuration diagram, as shown in the figure, when terminal user (201) logs in, (202) system can check whether be registered user, if not (203), system is automatically usingd and as unique being coded in, is set up a user account in plateform system user registration module No. CCID of Mobile phone card, number represent a people according to this, these data are managed by Subscriber Management System.User management module is by the information of leading subscriber, and user can select to set the information such as age, work unit, monthly income, and these information can change.Also to set account data, to facilitate transferring accounts and inquiry etc. of fund.User logs in and is verified as (205) after registered user, terminal software will obtain the corresponding ad data bag (206) of this registered user from advertisement publication module, packet is presented at (207) on terminal screen after resolving, after the advertisement of terminal user Kan Liao manufacturer, click feedback data or the comment rear (being determined by the setting of throwing in manufacturer) of factory settings form, terminal software is the feedback data processing module (208) to platform by this data upload, after feedback data processing module visa (209), terminal user account obtains the payment of manufacturer, cumulative feedback data is obtained in this advertisement simultaneously.
The packet of this advertisement retains certain hour on end user device or in platform memory device, as terminal user has special requirement, does not preserve, and this packet will be deleted.
Terminal user has two kinds of approach to obtain disbursing funds of input manufacturer, the one, by the module of withdrawing deposit, the amount of cash in account is transferred to account No. or third party's payment account of user's appointment, the 2nd, to the appointed place of throwing in manufacturer, cash the advertising expense of throwing in manufacturer, concrete take throw in manufacturer wish as main, but terminal user can clearly know see advertisement obtains be cash or cash gold before seeing advertisement.
Fig. 3 is that terminal user cashes amount of money schematic diagram with input manufacturer:
First throw in unique physical code in manufacturer's application system, the corresponding convertibility point throwing in manufacturer of this physical code, and the physical code Quick Response Code of printing an encryption is attached to convertibility point, this function will be integrated in manufacturer's administration module.
Terminal user is scanned two bit codes (301) of convertibility point in terminal software, two bit code data are sent to and cash module (302), cash module and will return to corresponding convertibility point information (303), terminal user confirms the amount of money that rear submission will be cashed, two bit code data of these amount of money data and scanning will be sent to platform and cash module (304), platform cash after module check in generation system convertibility point unique effectively really power cash information, and freeze the user account amount of money, if check that unsuccessfully (310) will thaw terminal user's account feeding back unsuccessful message to terminal user (312).
Convertibility point is cashed (306) to cashing the module request of sending, exchange module and at this, cash the true power information (307) of cashing of a little sending according to the corresponding terminal user of convertibility point information searching, after checking confirmation, (308) exchange operating process, both the user account amount of money was deducted, thaw, and deducted amount is transferred in manufacturer's payment account of setting in convertibility point, the clear true power information etc. of cashing, if do not confirm by; return and cash failure information (311) to cashing a little.
Cashed following condition restriction:
1) in terminal user request, cash beginning, this terminal user cannot submit the request of cashing again to, until cash, successfully finishes or cashes failure.
2) can only there is a terminal user's the request of cashing in convertibility point synchronization, cash successfully or failure after could accept once terminal user's the request of cashing.
3) first by terminal user, initiate request, if convertibility point is not really weighed this within a certain period of time, it is invalid this time to exchange, and is considered as exchanging unsuccessfully, and after certain hour, convertibility point can again be accepted user and submit request to.
Finally explanation is, above preferred embodiment is only unrestricted in order to technical scheme of the present invention to be described, although the present invention is described in detail by above preferred embodiment, but those skilled in the art are to be understood that, can to it, make various changes in the form and details, and not depart from the claims in the present invention book limited range.
Claims (9)
1. the paid ad system of the interaction based on mobile terminal, is characterized in that: comprise interaction platform system, mobile terminal system and input vendor system; Interaction platform system is for realizing the management of the mutual and data message between mobile phone users and advertisement putting manufacturer; Mobile terminal system is for receiving the advertising message of advertisement putting manufacturer and feeding back; Throw in vendor system for throwing in advertisement and pay to mobile phone users;
Described interaction platform system comprises manufacturer's administration module, ad data administration module, advertisement putting module, data feedback module, user account management module and user management module;
Manufacturer's administration module is for managing the registration information data of advertisement putting manufacturer, ad distribution data and payment data; Ad data administration module is for managing the ad data of throwing in and obtain feeding back; Advertisement putting module, for producing different advertising message data to different mobile phone users, is obtained own corresponding advertising message data after mobile subscriber's login; Data feedback module is used for mobile terminal receive user's feedback information and processes; User account management module is for realizing the Account Transaction History management of mobile phone users; User management module is for the personal information of leading subscriber, and described personal information comprises privacy information, and its privacy information is opened to special object;
Businessman delivers advertisement by throwing in vendor system to personal terminal user, interaction platform system audit by after advertising message is passed to mobile terminal system by under internet, user feeds back to interaction platform system by information after obtaining advertising message by mobile terminal system, the setting of interaction platform system during according to feedback information and businessman's issuing advertisement information pays the advertising expenditure of businessman to be transferred to user account by third party, meanwhile, interaction platform system synthesis feedback information generated data offer businessman.
2. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, is characterized in that: described manufacturer administration module comprises manufacturer's information administration module, advertising media's administration module and manufacturer's payment management module;
The basic document data of manufacturer's information administration module for managing manufacturer, comprise the registration of third party's payment platform of the industrial and commercial information registration of manufacturer and appointment, and can be by this module to the inquiry of these data and modification;
Advertising media's administration module is for arranging the ad content that will issue, the ad content of setting can be with word, picture, video, animation, game waits various ways to show, and the fixed-format message or the direct text reviews that comprise requirement terminal user feedback, or comprise and select the scope of ad distribution do orientation or oppositely throw in by own member's system mobile phone information, also comprise the amount of money setting that will pay terminal user simultaneously, displaying time range and the frequency of ad distribution, the area of ad distribution is selected, user's sex of scope of release is selected, the age of user of scope of release is selected, user's occupation of scope of release selects and the user of scope of release takes in selection etc.,
Manufacturer's payment management module submits to payment information to the third-party platform of appointment for realizing manufacturer, i.e. the terminal user's of feedback capital investment is paid in preparation.
3. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, it is characterized in that: user is received the advertisement of manufacturer and returned to feedback information by mobile terminal system, terminal user is when logging in by mobile terminal system, interaction platform system can check whether user is registered user, if not, interaction platform system is automatically usingd and as unique being coded in, is set up a user account in interaction platform system user registration module No. CCID of Mobile phone card in mobile terminal, number represent according to this people, these data are managed by Subscriber Management System, user management module is by the personal information of leading subscriber, and user can select to set the information such as age, work unit, monthly income, and these information can change, and meanwhile, also needs to set account data, to carry out transferring accounts and inquiring about of fund.
4. the paid ad system of a kind of interaction based on mobile terminal according to claim 3, it is characterized in that: user logs in and be verified as after registered user by mobile terminal system, terminal system will be obtained the corresponding ad data bag of this registered user from advertisement publication module, packet is presented on terminal screen after resolving, after the advertisement of terminal user Kan Liao manufacturer, click after the feedback data or comment of factory settings form, mobile terminal system is the data feedback module to interaction platform system by this data upload, after data feedback module visa, terminal user account obtains the payment of manufacturer, this advertisement is simultaneously obtained cumulative feedback data and is carried out stored record.
5. the paid ad system of a kind of interaction based on mobile terminal according to claim 4, it is characterized in that: the packet of advertisement retains certain hour on mobile phone users equipment or in interaction platform memory device, after expired, if terminal user does not have special requirement to preserve this packet, this packet will be deleted.
6. the paid ad system of a kind of interaction based on mobile terminal according to claim 5, it is characterized in that: terminal user can be obtained and be thrown in disbursing funds of manufacturer by two kinds of approach, the one, by the module of withdrawing deposit on interaction platform, the amount of cash in account is transferred to account No. or third party's user account number of user's appointment, the 2nd, to the appointed place of throwing in manufacturer, cash the advertisement fund of throwing in manufacturer, the direct amount of money of deduction consumption, or exchange the rechargeable card of manufacturer for.
7. the paid ad system of a kind of interaction based on mobile terminal according to claim 6, it is characterized in that: described terminal user throws in manufacturer advertising expense by cashing to the appointed place of throwing in manufacturer specifically comprises the following steps: 1) throw in unique convertibility point physical code in manufacturer's application system, this physical code is a corresponding convertibility point that a physics throwing in manufacturer exists only, and the physical code Quick Response Code of printing an encryption is attached to convertibility point; 2) terminal user is scanned the Quick Response Code of convertibility point in terminal software, Quick Response Code data are sent to the module of cashing of interaction platform system, cash module and will return to corresponding convertibility point information and this user at the convertible amount of money of this convertibility point, terminal user confirms the amount of money that return message rear submission consistent with convertibility point actual conditions will be cashed, and the Quick Response Code data of these amount of money data and scanning will be sent to cashes module; 3) after the cashing module information checked of platform, in generation system this convertibility point unique effectively really power cash information, and freeze the user account amount of money, if check that unsuccessfully will thaw terminal user's account feeding back unsuccessful message are to terminal user; 4) convertibility point is cashed to cashing the module request of sending, exchange module and at this, cash the true power information of cashing of a little sending according to the corresponding terminal user of convertibility point information searching, after checking confirmation, exchange operating process, it is user account amount of money deduction, thaw, and deducted amount is transferred in manufacturer's payment account of setting in convertibility point, the clear true power information etc. of cashing, if do not confirm by; return and cash failure information to cashing a little.
8. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, is characterized in that: described advertising message can also comprise discount information, and advertising message is reusable.
9. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, is characterized in that: described individual mobile terminal can also adopt GPS or Big Dipper positioning system to realize positioning function.
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