CN106934663A - The mobile advertising that a kind of user bears interest delivers business model and application method - Google Patents
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Abstract
Description
技术领域technical field
本发明涉及一种商业模式，具体涉及一种用户有收益的移动式广告投放商业模式。The invention relates to a business model, in particular to a mobile advertisement delivery business model in which users benefit.
背景技术Background technique
当今，移动广告商业模式的是以满足用户个性化需求为中心，为用户提供更多增值服务，实现精确营销，特别以移动搜索式广告、置入式广告和情景式推送广告为最常见。Today, the business model of mobile advertising is centered on meeting the individual needs of users, providing users with more value-added services, and realizing precise marketing, especially mobile search ads, placement ads and contextual push ads are the most common.
现在广告呈现的形势大多数人都不乐意接受，不愿意看，因为广告只能消耗他们的时间 而不能给他们带收益；广告出现在手机里面，要么跳过，要么去删除，已经成了人们的习惯。没有利益的驱动，难以促使人们去接受广告的推送，是导致广告发送面大，接收量小，针对性不强的主要原因。现在的广告投放方式目的性不强，投放费用高，一般微型企业难以承受，妨碍了企业和企业产品的推广。Most people are not willing to accept the situation presented by advertisements now, because advertisements can only consume their time but cannot bring them benefits; when advertisements appear in mobile phones, they either skip them or delete them, which has become a problem for people. habit. Without the drive of profit, it is difficult to encourage people to accept the push of advertisements, which is the main reason for the large number of advertisements sent, the small amount of reception, and the lack of pertinence. The purpose of the current advertising delivery method is not strong, and the delivery cost is high, which is unbearable for ordinary micro-enterprises, which hinders the promotion of enterprises and enterprise products.
发明内容Contents of the invention
针对现有技术存在的不足，本发明提供了一种用户有收益的移动式广告投放商业模式。Aiming at the deficiencies in the prior art, the present invention provides a mobile advertising delivery business model that benefits users.
本发明采用的技术方案如下：一种用户有收益的移动式广告投放商业模式，包括第三方广告平台、手机用户、广告投放者、互联网和移动通讯网；其特征在于，所述第三方广告平台由广告制作平台和广告分配平台组成，所述广告制作平台负责广告制作和负责审查广告投放者报送的广告；所述广告分配平台负责针对广告类型和受众类型自动生成广告包；所述广告包按照手机用户的设定进行精准投放；所述广告投放者可以是任何组织或个人，广告投放者除了可以按照基本费用投放广告以外，还可以专门为特色广告设置红包；所述互联网和移动通讯网将第三方广告平台、手机用户和广告投放者连接在一起，支撑第三方广告平台的运行。The technical scheme adopted by the present invention is as follows: a mobile advertising delivery business model with benefits for users, including a third-party advertising platform, mobile phone users, advertising distributors, the Internet and a mobile communication network; it is characterized in that the third-party advertising platform consists of Composed of an advertisement production platform and an advertisement distribution platform, the advertisement production platform is responsible for advertisement production and reviewing the advertisements submitted by the advertisers; the advertisement distribution platform is responsible for automatically generating advertisement packages according to the advertisement type and audience type; the advertisement packages are in accordance with Precise delivery according to the settings of mobile phone users; the advertiser can be any organization or individual. In addition to placing advertisements according to the basic fee, the advertiser can also set red envelopes specially for featured advertisements; the Internet and mobile communication network will The three-party advertising platform, mobile phone users and advertisers are connected together to support the operation of the third-party advertising platform.
所述互联网和移动通讯网包含现有的任何有线、无线通讯网络和国际互联网络。The Internet and mobile communication networks include any existing wired and wireless communication networks and the Internet.
所述手机用户需要安装第三方广告平台提供的广告接收和收益结算提现客户端；所述广告投放者支付的广告费有80%以上嵌入分类广告中作为手机用户翻动广告的收益。The mobile phone user needs to install the advertisement receiving and revenue settlement and cash withdrawal client provided by the third-party advertising platform; more than 80% of the advertisement fee paid by the advertisement publisher is embedded in the classified advertisement as the income of the mobile phone user flipping the advertisement.
所述广告投放者支付的广告费仅有20%以下作为第三方广告平台的维持和广告制作和广告审核费用；所述广告投放者可根据自身的需要定制红包的大小和数量，红包直接嵌入广告包之中提供给手机用户。The advertiser pays less than 20% of the advertising fee as the third-party advertising platform’s maintenance, advertisement production and advertisement review costs; the advertiser can customize the size and quantity of red envelopes according to their own needs, and the red envelopes are directly embedded in the advertisement provided to mobile phone users in the package.
一种用户有收益的移动式广告投放商业模式的使用方法，该方法包括以下步骤：A method for using a mobile advertising delivery business model that benefits users, the method includes the following steps:
一、用户体验1. User experience
用户在智能手机上安装客户端，输入相关个人信息；The user installs the client on the smartphone and enters relevant personal information;
用户设定自己的爱好和需求；Users set their own hobbies and needs;
选择“用户体验”端口并接收广告包；Select the "User Experience" port and receive advertising packets;
正常使用手机，广告页随用户点击屏幕滚动显示，自动为用户赚取收益；When the mobile phone is used normally, the advertisement page scrolls and displays as the user clicks on the screen, automatically earning income for the user;
二、广告投放2. Advertising
广告投放者在智能手机上安装客户端，输入相关广告发布者信息；The advertiser installs the client on the smart phone, and enters the relevant advertisement publisher information;
选择“广告投放”端口，填写广告语，上传广告图片；Select the "advertisement delivery" port, fill in the advertisement language, and upload the advertisement picture;
广告内容经第三方广告平台审查；The content of the advertisement has been reviewed by the third-party advertising platform;
通过审查，选择广告模板；Through the review, select the advertisement template;
支付广告费；pay for advertising;
广告平台进行广告分类并定向发布。The advertising platform classifies and publishes advertisements in a targeted manner.
三、特色广告投放3. Featured advertising
选择“特色广告”端口，填写广告内容，上传广告图片；Select the "featured advertisement" port, fill in the advertisement content, and upload the advertisement picture;
广告内容经第三方广告平台审查；The content of the advertisement has been reviewed by the third-party advertising platform;
通过审查，选择特色广告模板或要求制作特色广告界面；Through the review, choose a featured ad template or request to create a featured ad interface;
支付特色广告费，设置红包数量和金额；Pay featured advertisement fees, set the number and amount of red envelopes;
确认特色广告画面；Confirm the featured advertisement screen;
广告平台进行广告分类并定向发布。The advertising platform classifies and publishes advertisements in a targeted manner.
采用本发明技术方案，具有如下有益效果：Adopting the technical scheme of the present invention has the following beneficial effects:
1、本发明采用分类投放的方式，使广告投放有的放矢，能够提高广告效率；1. The present invention adopts the method of classified placement, so that advertisement placement is targeted, and the efficiency of advertisement can be improved;
2、本发明不需要用户点击广告，用户只要按动手机任意按钮和点击任意页面都自动更换一个广告页面，使用户不再讨厌广告；2. The present invention does not require the user to click on the advertisement, as long as the user presses any button on the mobile phone and clicks on any page, an advertisement page will be automatically replaced, so that the user no longer hates advertisements;
3、本发明能够使用户在安装客户端并下载广告包后，在正常使用手机的同时可以获取经济效益，能够被大量的手机用户所接受；3. The present invention enables the user to obtain economic benefits while using the mobile phone normally after installing the client and downloading the advertisement package, and can be accepted by a large number of mobile phone users;
4、广告投放者也可以同时是广告体验者，两个角色之间可以互换或同时并存，本发明使任何人都可以参与投放广告；4. The advertiser can also be an advertisement experiencer at the same time, and the two roles can be interchanged or coexist at the same time. The present invention enables anyone to participate in the advertisement;
5、广告投放者用于投放广告的资金少，参与者众多，能够带动相关经济发展。5. Advertisers spend less money to place advertisements, and there are many participants, which can drive related economic development.
附图说明Description of drawings
图1是本发明一种用户有收益的移动式广告投放商业模式的架构图；Fig. 1 is a structural diagram of a mobile advertising delivery business model in which users benefit from the present invention;
图中：10—第三方广告平台、11—广告制作平台、12—广告分配平台、13—广告包、20—手机用户、21—客户端、30—广告投放者、31—红包、40—互联网和移动通讯网。In the figure: 10—third-party advertising platform, 11—advertising production platform, 12—advertising distribution platform, 13—advertising package, 20—mobile phone user, 21—client, 30—advertising provider, 31—red envelope, 40—Internet and mobile communication network.
具体实施方式detailed description
下面，结合附图和实施例对本发明作进一步说明：如图1所示，一种用户有收益的移动式广告投放商业模式，包括第三方广告平台10、手机用户20、广告投放者30、互联网和移动通讯网40；其特征在于，所述第三方广告平台10由广告制作平台11和广告分配平台12组成，所述广告制作平台11负责广告制作和负责审查广告投放者报送的广告；所述广告分配平台12负责针对广告类型和受众类型自动生成广告包13；所述广告包13按照手机用户20的设定进行精准投放；所述广告投放者30可以是任何组织或个人，广告投放者30除了可以按照基本费用投放广告以外，还可以专门定制特色广告，也可以为特色广告设置红包31，所有广告都衬在手机应用软件图标之下作为背景，点击背景可单独呈现广告壁纸；所述互联网和移动通讯网40将第三方广告平台10、手机用户20和广告投放者30连接在一起，支撑第三方广告平台10的运行。Below, the present invention will be further described in conjunction with accompanying drawings and embodiments: As shown in Figure 1, a kind of user-beneficial mobile advertising delivery business model includes a third-party advertising platform 10, a mobile phone user 20, an advertising provider 30, an Internet And mobile communication network 40; It is characterized in that, described third-party advertisement platform 10 is made up of advertisement production platform 11 and advertisement distribution platform 12, and described advertisement production platform 11 is responsible for advertisement production and is responsible for examining the advertisement submitted by the advertiser; The advertisement distribution platform 12 is responsible for automatically generating the advertisement package 13 for the type of advertisement and the type of audience; the advertisement package 13 is accurately delivered according to the setting of the mobile phone user 20; the advertisement distributor 30 can be any organization or individual, and the advertisement distributor 30 In addition to placing advertisements according to the basic fee, special advertisements can also be specially customized, and red envelopes 31 can also be set for special advertisements. All advertisements are lined under the mobile application software icon as the background, and the advertisement wallpaper can be displayed separately by clicking on the background; the Internet The mobile communication network 40 connects the third-party advertising platform 10 , the mobile phone user 20 and the advertiser 30 to support the operation of the third-party advertising platform 10 .
所述互联网和移动通讯网40包含现有的任何有线、无线通讯网络和国际互联网络；所述手机用户20需要安装第三方广告平台10提供的广告接收和收益结算提现客户端21；所述广告投放者30支付的广告费有80%以上嵌入分类广告中作为手机用户20翻动广告的收益。Described Internet and mobile communication network 40 comprise any existing wired, wireless communication network and Internet; Described mobile phone user 20 needs to install the advertisement receiving that the third-party advertising platform 10 provides and the client 21 of cash withdrawal of income settlement; More than 80% of the advertising fee paid by the user 30 is embedded in the classified advertisement as the income of the mobile phone user 20 flipping the advertisement.
所述广告投放者30支付的广告费仅有20%以下作为第三方广告平台10的维持和广告制作和广告审核费用；所述广告投放者30可根据自身的需要定制红包31的大小和数量，红包31直接嵌入广告包13之中提供给手机用户20。The advertising fee paid by the advertiser 30 is only less than 20% as the maintenance of the third-party advertising platform 10 and the advertising production and advertisement review costs; the advertiser 30 can customize the size and quantity of the red envelope 31 according to their own needs, The red packet 31 is directly embedded in the advertisement packet 13 and provided to the mobile phone user 20 .
一种用户有收益的移动式广告投放商业模式的使用方法，该方法包括以下步骤，A method for using a mobile advertising delivery business model that benefits users, the method includes the following steps,
一、用户体验：1. User experience:
用户在智能手机上安装客户端21，输入相关个人信息；The user installs the client 21 on the smart phone, and enters relevant personal information;
用户设定自己的爱好和需求；Users set their own hobbies and needs;
选择“用户体验”端口并接收广告包13；Select the "User Experience" port and receive advertising packet 13;
正常使用手机，广告页随用户点击屏幕滚动显示，自动为用户赚取收益；When the mobile phone is used normally, the advertisement page scrolls and displays as the user clicks on the screen, automatically earning income for the user;
二、广告投放：2. Advertising:
广告投放者在智能手机上安装客户端21，输入相关广告发布者信息；The advertiser installs the client terminal 21 on the smart phone, and inputs relevant advertisement publisher information;
选择“广告投放”端口，填写广告语，上传广告图片；Select the "advertisement delivery" port, fill in the advertisement language, and upload the advertisement picture;
广告内容经第三方广告平台10审查；The content of the advertisement has been reviewed by the third-party advertising platform 10;
通过审查，选择广告模板；Through the review, select the advertisement template;
支付广告费；pay for advertising;
广告平台10进行广告分类并定向发布；The advertising platform 10 classifies and releases advertisements in a targeted manner;
三、特色广告投放：3. Featured advertisement placement:
选择“特色广告”端口，填写广告内容，上传广告图片；Select the "featured advertisement" port, fill in the advertisement content, and upload the advertisement picture;
广告内容经第三方广告平台10审查；The content of the advertisement has been reviewed by the third-party advertising platform 10;
通过审查，选择特色广告模板或要求制作特色广告界面；Through the review, choose a featured ad template or request to create a featured ad interface;
支付特色广告费，设置红包数量和金额；Pay featured advertisement fees, set the number and amount of red envelopes;
确认特色广告画面；Confirm the featured advertisement screen;
广告平台10进行广告分类并定向发布。The advertisement platform 10 classifies advertisements and publishes them in a targeted manner.
在本实施例中，每个分类包设定广告投放者200个，广告投放者发布1个广告仅需要5元钱，一个分类包的推广人数为100个，分类包在一个用户手机里存在一天，安装有本商业模式开发的客户端的用户，只要下载或者设置主动推送分类包且正常使用手机1天，可获得9元钱的收益；In this embodiment, each classified package is set with 200 advertisers, and the advertiser only needs 5 yuan to publish an advertisement, and the number of people who promote one classified package is 100, and the classified package exists in a user’s mobile phone for one day , users who have installed the client developed by this business model can get a profit of 9 yuan as long as they download or set the active push classification package and use the mobile phone normally for 1 day;
在本实施例的变化中，每个分类包设定广告投放者的个数可变，但一个分类包的推广人数总是确定为100个，广告投放者发布1个广告需要的费用因广告投放者的变化而增减，广告投放者投放的广告费用的总和始终是1000元一个分类包，安装有本商业模式开发的客户端的用户，每天只能下载或者推送一个分类包，只要下载或者设置主动推送分类包且正常使用手机1天，可获得9元钱的收益。In the variation of this embodiment, the number of advertisers set for each classification package is variable, but the number of promoters of a classification package is always determined to be 100, and the cost required by the advertiser to release 1 advertisement varies depending on the advertisement. The sum of the advertising fees placed by the advertiser is always 1,000 yuan per package. Users who have installed the client developed by this business model can only download or push one category package per day. As long as they download or set the active Push the classification package and use the mobile phone normally for 1 day, and you can get 9 yuan in revenue.
本发明采用分类投放的方式，使广告投放有的放矢，能够提高广告效率；本发明不需要用户点击广告，用户只要按动手机任意按钮或点击任意页面都会自动更换一个广告页面，使用户不再讨厌广告；本发明能够使用户在安装客户端并下载广告包后，在正常使用手机的同时可以获取经济效益，能够被大量的手机用户所接受；广告投放者也可以同时是广告体验者，两个角色之间可以互换或同时并存；本发明使任何人都可以参与投放广告；广告投放者用于投放广告的资金少，参与者众多，能够带动相关经济发展。The present invention adopts the method of classified delivery, so that the advertisements are targeted and can improve the efficiency of the advertisement; the present invention does not require the user to click on the advertisement, and the user only needs to press any button on the mobile phone or click on any page to automatically change an advertisement page, so that the user no longer hates the advertisement ; The present invention can enable the user to obtain economic benefits while using the mobile phone normally after installing the client and downloading the advertisement package, and can be accepted by a large number of mobile phone users; They can be interchanged or coexist at the same time; the present invention allows anyone to participate in placing advertisements; the advertiser spends less money for placing advertisements and has many participants, which can drive related economic development.
本发明的上述实施例是为说明本发明所列举的典型实施方式，而不是对本发明的实施方式所作的限定。由本发明实施例的提示所引申出的明显的变化方式仍处于本发明的权利保护范围当中。The above-mentioned embodiments of the present invention are for illustrating typical implementations of the present invention, rather than limiting the implementation of the present invention. The obvious changes derived from the hints of the embodiments of the present invention are still within the protection scope of the present invention.
Claims (7)
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| CN107578267A (en) * | 2017-07-31 | 2018-01-12 | 上海与德科技有限公司 | A kind of shared billboard launches the checking method and server of content |
| CN107609919A (en) * | 2017-09-30 | 2018-01-19 | 遵义金朗信息技术有限公司 | A kind of advertisement push system and its application method |
| CN107808310A (en) * | 2017-10-31 | 2018-03-16 | 安徽机器猫电子商务股份有限公司 | The accurate trade marketing method shared based on advertising expense |
| CN107944932A (en) * | 2017-12-18 | 2018-04-20 | 李任明 | Business model is shared in a kind of intelligent LED car networking advertisement |
| CN107993094A (en) * | 2017-12-12 | 2018-05-04 | 杭州蜜迩科技有限公司 | The system and method that advertisement pushing and viewing benefit are carried out in limited area |
| CN108171558A (en) * | 2018-03-09 | 2018-06-15 | 四川大源文创科技有限公司 | A kind of advertisement placement method safeguarded based on third party |
| CN108876490A (en) * | 2018-10-08 | 2018-11-23 | 安徽机器猫电子商务股份有限公司 | A kind of accurate business method shared based on social networks with advertising expense |
| CN110874757A (en) * | 2018-09-04 | 2020-03-10 | 曲丽 | A network-based advertising method |
| CN111784383A (en) * | 2020-06-17 | 2020-10-16 | 深圳市时耘数字传媒有限公司 | Advertisement publishing system with approval process |
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