CN104392374A - Paid advertising interactive platform based on third party - Google Patents
Paid advertising interactive platform based on third party Download PDFInfo
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- CN104392374A CN104392374A CN201410791233.8A CN201410791233A CN104392374A CN 104392374 A CN104392374 A CN 104392374A CN 201410791233 A CN201410791233 A CN 201410791233A CN 104392374 A CN104392374 A CN 104392374A
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- 230000002452 interceptive effect Effects 0.000 title abstract 5
- 230000003993 interaction Effects 0.000 claims description 10
- 239000013589 supplement Substances 0.000 claims description 10
- 230000000694 effects Effects 0.000 abstract description 2
- 230000006854 communication Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 239000000463 material Substances 0.000 description 3
- 238000004891 communication Methods 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 239000000969 carrier Substances 0.000 description 1
- 238000000034 method Methods 0.000 description 1
- 239000000047 product Substances 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
- 229910052709 silver Inorganic materials 0.000 description 1
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Abstract
The invention belongs to the field of interactive platforms and particularly relates to a paid advertising interactive platform based on a third party. The paid advertising interactive platform comprises a third-party platform, a background management center module connected with the third-party platform and a function module, wherein the third-party platform is WeChat, QQ, microblog or MSN (Microsoft Service Network); the function module comprises a time charging, recharging and in-kind charging module, a call module, a social contact module, a game module, an exchange and payment module, an advertising display module, a mall module, a data center module and a short message center module. The paid advertising interactive platform has the benefits that a user reads advertising information through the third-party platform, the efficient propagation purpose is achieved by means of third party's strong effects, a help is provided for an advertising publisher to efficiently adjust advertising strategies, and the quick propagation of advertisings is realized through forwarding among users, so that the effective advertising quantity of the advertisings is obviously increased, and the advertising cost is reduced.
Description
Technical field
The invention belongs to advertising platform field, particularly relate to a kind of based on third-party paid advertisement interaction platform.
Background technology
Along with the development of network technology, social media has become human network now and to have lived an indispensable part, the communication means of current main-stream advertisement mainly passes through TV, broadcast, newspaper, magazine, leaflet, StoreFront, road surface, body of wall, the carriers such as internet are by showing static images, sound, the information such as video are to commercial audience, reach and allow commercial audience see, understand, memory, know the object of advertisement institute transmission of information, this advertizing means are that one direction is propagated, because, advertisement is seen from ad distribution to commercial audience, the medium process of advertisement itself just terminates substantially, because traditional advertizing workload is large, in this once unidirectional communication process, not only consume a large amount of manpower and materials but also consume great amount of cost, cannot play and allow user initiatively can read advertisement, the object of efficient propagation.
Summary of the invention
In order to solve the problems of the technologies described above, the object of the present invention is to provide one user can be allowed initiatively to read advertisement based on third-party, and the advertising message oneself liked issues the friend of oneself, reach target audience accurate, propagate paid advertisement interaction platform efficiently.
For achieving the above object, the present invention adopts following technical scheme:
A kind of based on third-party paid advertisement interaction platform, it is characterized in that, comprising:
Third-party platform, reads the advertising message of manufacturer's issue for user and oneself interested information is forwarded to personal account center, reading forwarding for interested friend, and the advertising message that user reads is sent to back-stage management center module;
Back-stage management center module, be connected with described third-party platform, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by third-party platform and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of ad system.
Further, described third-party platform is one or more in micro-letter, QQ, microblogging or MSN.
Further, described functional module comprises when filling, supplements with money, fills electronic objects units; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center module; With sms center module.
When filling, supplement with money, fill electronic objects units, user is the free material object obtaining handset talk time or currency or specify after selecting browse advertisements information, and is stored in the mobile phone account of user;
Call module, the dial system that terminal user's usage platform carries, converses when what utilization freely obtained fills;
Social module, multiple social patterns, social rule with when filling described in terminal user, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Game module, multiple types is played, game rule and terminal user fill described time, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Exchange, payment module, pay by the network payment such as Net silver or Alipay means;
Advertising display module, the advertisement that trade company submits to, respectively in television terminal and mobile phone terminal display, shows according to column, classification, detail and product advertising;
Its commodity can be put into store in the trade company of platform releasing advertisements by store module, and the exchange that user specifies according to platform and payment rule carry out exchanging or buying;
Data center module, comprises ad content, end-user registration information, Set Top Box information, browsing information, when filling, supplements with money, enriches thing information, merchant information, exchange, payment information, platform business rules information, terminal searching information etc.;
Sms center module, trade company sends relevant information by SMS platform to terminal user.
Beneficial effect of the present invention is: user is by third-party platform reading advertisements information, whether user can select to watch, or oneself interested advertising message is forwarded to personal account center, for the friend's viewing in account or forwarding, rely on third-party powerful effect, reach the object of efficient propagation, also making advertisement publishers can understand which series advertisements is accurately the ad content that audient likes, which series advertisements is the ad content that audient is sick of, and offers help for advertisement publishers adjust advertisement serving policy efficiently; By the mutual forwarding between user, realize the fast propagation of advertisement, the effective injected volume of advertisement is obviously increased, invalid advertisement injected volume reduces, and reduces the cost of ad distribution; After user's reading and browsing advertising message, the economic compensation that user freely obtains is stored in the mobile phone account of user by back-stage management center module in several ways, user can check oneself accounts information at any time, grasp consumption service condition etc., advertisement manufacturer also can grasp the dynamic of user the moment, greatly improves the communication efficiency of user and advertisement manufacturer.
Accompanying drawing explanation
Fig. 1 is structured flowchart of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described further:
In figure: 1-third-party platform, 2-back-stage management center module, 3-functional module, when 31-fills, supplement with money, fill electronic objects units,, 32-converses module, the social module of 33-, 34-game module, 35-exchanges, payment module, 36-advertising display module, 37-store module, 38-data center module, 39-sms center module.
Embodiment 1:
The present invention includes
Third-party platform 1, reads the advertising message of manufacturer's issue for user and oneself interested information is forwarded to personal account center, reading forwarding for interested friend, and the advertising message that user reads is sent to back-stage management center module;
Back-stage management center module 2, be connected with third-party platform, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by third-party platform and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module 3, is connected with back-stage management center module, for realizing the paid interaction function of ad system.
Third-party platform 1 is micro-letter, QQ, microblogging or MSN.
Functional module 3 comprises when filling, supplements with money, fills electronic objects units 31; Call module 32; Social module 33; Game module 34; Exchange, payment module 35; Advertising display module 36; Store module 37; Data center module 38; With sms center module 39.
Principle of work:
User selects oneself interested advertisement by third-party platform, browse advertisements information, and be forwarded to the personal account center of oneself, forwarding is read for other interested friends, and advertising message user browsed sends to back-stage management center module, back-stage management center module by the free handset talk time of user's browse advertisements information acquisition or currency or the material object of specifying by filling time, supplement with money, enrich thing module stores to user mobile phone account, each advertisement has its specific code, the data center module of functional module arranges the advertising message that each account is browsed, understand the demand of each user, user by mobile phone account can use the air time of acquisition and other people converse, or to store module, social module, when what game module went consumption to obtain fills, supplement with money, enrich thing etc.
Above one embodiment of the present of invention have been described in detail, but described content being only preferred embodiment of the present invention, can not being considered to for limiting practical range of the present invention.All equalizations done according to the present patent application scope change and improve, and all should belong within patent covering scope of the present invention.
Claims (3)
1., based on a third-party paid advertisement interaction platform, it is characterized in that, comprising:
Third-party platform, reads the advertising message of manufacturer's issue for user and oneself interested information is forwarded to personal account center, reading forwarding for interested friend, and the advertising message that user reads is sent to back-stage management center module;
Back-stage management center module, be connected with described third-party platform, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by third-party platform and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of ad system.
2. as claimed in claim 1 a kind of based on third-party paid advertisement interaction platform, it is characterized in that: described third-party platform is one or more in micro-letter, QQ, microblogging or MSN.
3. as claimed in claim 1 a kind of based on third-party paid advertisement interaction platform, it is characterized in that: described functional module comprises when filling, supplements with money, fills electronic objects units; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center module; With sms center module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410791233.8A CN104392374A (en) | 2014-12-18 | 2014-12-18 | Paid advertising interactive platform based on third party |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410791233.8A CN104392374A (en) | 2014-12-18 | 2014-12-18 | Paid advertising interactive platform based on third party |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104392374A true CN104392374A (en) | 2015-03-04 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410791233.8A Pending CN104392374A (en) | 2014-12-18 | 2014-12-18 | Paid advertising interactive platform based on third party |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105335532A (en) * | 2015-12-17 | 2016-02-17 | 深圳市开复移动互联网有限公司 | Self-media transmission platform based on WeChat and method |
| CN107133812A (en) * | 2016-02-29 | 2017-09-05 | 卡西欧计算机株式会社 | Information processor, server unit, advertisement submission method and preferential offer method |
| CN107705148A (en) * | 2017-09-15 | 2018-02-16 | 安徽中瑞通信科技股份有限公司 | A kind of marketing platform based on mobile terminal APP |
| CN108171558A (en) * | 2018-03-09 | 2018-06-15 | 四川大源文创科技有限公司 | A kind of advertisement placement method safeguarded based on third party |
| WO2018214305A1 (en) * | 2017-05-20 | 2018-11-29 | 深圳市前海安测信息技术有限公司 | Health service promotion effect analysis system and method based on wechat users |
-
2014
- 2014-12-18 CN CN201410791233.8A patent/CN104392374A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105335532A (en) * | 2015-12-17 | 2016-02-17 | 深圳市开复移动互联网有限公司 | Self-media transmission platform based on WeChat and method |
| CN107133812A (en) * | 2016-02-29 | 2017-09-05 | 卡西欧计算机株式会社 | Information processor, server unit, advertisement submission method and preferential offer method |
| WO2018214305A1 (en) * | 2017-05-20 | 2018-11-29 | 深圳市前海安测信息技术有限公司 | Health service promotion effect analysis system and method based on wechat users |
| CN107705148A (en) * | 2017-09-15 | 2018-02-16 | 安徽中瑞通信科技股份有限公司 | A kind of marketing platform based on mobile terminal APP |
| CN108171558A (en) * | 2018-03-09 | 2018-06-15 | 四川大源文创科技有限公司 | A kind of advertisement placement method safeguarded based on third party |
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Application publication date: 20150304 |