CN103955844A - Paid advertisement interaction platform based on television - Google Patents
Paid advertisement interaction platform based on television Download PDFInfo
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- CN103955844A CN103955844A CN201410165388.0A CN201410165388A CN103955844A CN 103955844 A CN103955844 A CN 103955844A CN 201410165388 A CN201410165388 A CN 201410165388A CN 103955844 A CN103955844 A CN 103955844A
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Abstract
The invention belongs to the field of advertisement platforms, and particularly relates to a paid advertisement interaction platform based on a television. The platform comprises the television, a set top box, a background management center module and functional modules, wherein the functional modules comprise a time recharge, recharge and object recharge module, a communication module, a social contact module, a game module, an exchange and payment module, an advertisement display module, a shop module, a data center module and a short message center module. Each advertisement has a specific code, a user obtains advertisement information through an advertisement channel of a television interactive program and selects interested advertisements through a remote controller, the advertisements are sent to the background management center module through the set top box, the background management center module screens data, interaction between the user and the television is enhanced, the user can actively read the advertisements, target audiences are accurate, advertising is selectively carried out according to the user, and harassment of pointless advertisements to the user is avoided.
Description
Technical field
The invention belongs to advertising platform field, relate in particular to a kind of paid advertisement interaction platform based on TV.
Background technology
Advertisement, definite tissue or individual, for certain object, rely on and pay expense, in official hour, as requested, and by the media of specifying, a kind of exchange activity that real information is blazed abroad.Along with the development of modern science and technology, the improving constantly of people's living standard, the mobile Internet market of China is entering a high growth phase, a very important marketing domain in mobile Internet market, with the development at present of mobile application advertising platform rapidly.But user mainly goes to obtain advertising message by internet and mobile phone at present, and advertisement acceptance level is poor, and the degree that user carries out advertisement interaction by TV programme is low.
Summary of the invention
In order to solve the problems of the technologies described above, to the object of the present invention is to provide and a kind ofly can realize the interaction between user and advertisement by television advertising column.
For achieving the above object, the present invention adopts following technical scheme:
Based on a paid advertisement interaction platform for TV, it is characterized in that, comprising:
Televisor, passes through television advertising channel acquisition advertising message for user;
Set Top Box, for connecting described televisor and back-stage management center module, the advertising message that user is read sends to back-stage management center module, the account of described Set Top Box and the binding of user's mobile phone account;
Back-stage management center module, for the mobile phone account information of leading subscriber, receive the advertising message that reads by TV of user, the modules in functional module is managed, receive from the information of the modules of functional module and send instruction and carry out to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of advertising platform.
Further, described functional module comprises while filling, supplements with money, enriches thing module; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center's module; With sms center module.
While filling, supplement, enrich thing module with money, user is selecting the free material object that obtains mobile phone communication time or currency or appointment after browse advertisements information, and is stored in user's mobile phone account;
Call module, the dial system that terminal user's usage platform carries, converses while utilizing free filling of obtaining;
Social module, multiple social patterns, social rule when filling described in terminal user, supplement with money, substantial thing module and described exchange, payment module be associated;
Game module, multiple types game, when game rule is described with filling of terminal user, supplement with money, substantial thing module and described exchange, payment module be associated;
Exchange, payment module, can pay by network payment means such as Net silver or Alipays;
Advertising display module, the advertisement that trade company submits to shows at television terminal and mobile phone terminal respectively, shows according to column, classification, detail and product advertising;
Store module, can put into store by its commodity in the trade company of platform releasing advertisements, and exchange and payment rule that user specifies according to platform are exchanged or bought;
Data center's module, comprise ad content, terminal user's log-on message, Set Top Box information, browsing information, while filling, supplement, enrich thing information, merchant information, exchange, payment information, platform business rule information, terminal searching information etc. with money;
Sms center module, trade company sends relevant information by SMS platform to terminal user;
Further, each advertisement has its specific code.
Beneficial effect of the present invention is: user obtains advertising message by the advertisement channel of TV interaction column, select own interested advertisement by telepilot, and send back-stage management center module to by Set Top Box, back-stage management center module is screened data, both increased the interaction between user and TV, reaching again user can active obtaining advertisement, optionally watches advertisement, and can provide required relevant advertisements information to user accurately, reach selectivity and throw in and precisely throw in; Back-stage management center module stores user in user's mobile phone account into by clicking after browse advertisements the mobile phone communication time of Free Acquisition or the material object of currency or appointment, user can use air time of acquisition and other people call, or go to store module, social module, game module that consumption obtains filling time, supplement with money, substantial thing etc.This platform both can have been realized the interaction between user and TV, can realize again user and initiatively read advertisement, and target audience is accurate, carries out selectivity input for user, avoided the harassing and wrecking of purposelessly advertisement to user.
Brief description of the drawings
Fig. 1 is structured flowchart of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described further:
In figure: 1-televisor, 2-Set Top Box, 3-back-stage management center module, 4-functional module, when 41-fills, supplement, enrich thing module with money, the 42-module of converse, 43-social activity module, 44-game module, 45-exchanges, payment module, 46-advertising display module, 47-store module, 48-data center module, 49-sms center module.
Embodiment 1:
The present invention includes televisor, pass through television advertising channel acquisition advertising message for user;
Set Top Box, for connecting TV machine and back-stage management center module, the advertising message that user is read sends to back-stage management center module, the account of Set Top Box and the binding of user's mobile phone account;
Back-stage management center module, for the mobile phone account information of leading subscriber, receive the advertising message that reads by TV of user, the modules in functional module is managed, receive from the information of the modules of functional module and send instruction and carry out to modules;
Functional module, is connected with back-stage management center module, for realizing the paid interaction function of advertising platform.
Functional module comprises while filling, supplements with money, enriches thing module; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center's module; With sms center module.
Each advertisement has its specific code.
Principle of work:
User is by the advertisement channel of the interactive column of televisor, select own interested advertisement by telepilot, browse advertisements information, the advertising message that Set Top Box is browsed user sends to back-stage management center module, back-stage management center module by the material object of the free mobile phone communication time of user's browse advertisements information acquisition or currency or appointment when filling, supplement with money, enrich thing module stores to the user mobile phone account of Set Top Box account binding in, each advertisement has its specific code, the advertising message that data center's module of functional module is browsed each Set Top Box account arranges, understand each user's demand, user can use air time and other people call of acquisition by mobile phone account, or to store module, social module, when game module is gone filling of consumption acquisition, supplement with money, enrich thing etc.
Above one embodiment of the present of invention are had been described in detail, but described content is only preferred embodiment of the present invention, can not be considered to for limiting practical range of the present invention.All equalization variation and improvement etc. of doing according to the present patent application scope, within all should belonging to patent covering scope of the present invention.
Claims (3)
1. the paid advertisement interaction platform based on TV, is characterized in that, comprising:
Televisor, passes through television advertising channel acquisition advertising message for user;
Set Top Box, for connecting described televisor and back-stage management center module, the advertising message that user is read sends to back-stage management center module, the account of described Set Top Box and the binding of user's mobile phone account;
Back-stage management center module, for the mobile phone account information of leading subscriber, receive the advertising message that reads by TV of user, the modules in functional module is managed, receive from the information of the modules of functional module and send instruction and carry out to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of advertising platform.
2. a kind of paid advertisement interaction platform based on TV as claimed in claim 1, is characterized in that: described functional module comprises while filling, supplements with money, enriches thing module; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center's module; With sms center module.
3. a kind of paid advertisement interaction platform based on TV as claimed in claim 1, is characterized in that: each advertisement has its specific code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410165388.0A CN103955844A (en) | 2014-04-23 | 2014-04-23 | Paid advertisement interaction platform based on television |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410165388.0A CN103955844A (en) | 2014-04-23 | 2014-04-23 | Paid advertisement interaction platform based on television |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103955844A true CN103955844A (en) | 2014-07-30 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410165388.0A Pending CN103955844A (en) | 2014-04-23 | 2014-04-23 | Paid advertisement interaction platform based on television |
Country Status (1)
| Country | Link |
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| CN (1) | CN103955844A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105701581A (en) * | 2014-10-10 | 2016-06-22 | 许勇 | Merchant-peasant interactive investment platform |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1595979A (en) * | 2004-07-14 | 2005-03-16 | 顾浩瀚 | Application method of digital Video-On-Demand system in playing advertisement |
| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
-
2014
- 2014-04-23 CN CN201410165388.0A patent/CN103955844A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1595979A (en) * | 2004-07-14 | 2005-03-16 | 顾浩瀚 | Application method of digital Video-On-Demand system in playing advertisement |
| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105701581A (en) * | 2014-10-10 | 2016-06-22 | 许勇 | Merchant-peasant interactive investment platform |
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| C06 | Publication | ||
| PB01 | Publication | ||
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| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20140730 |