CN103107936B - A kind of method and device sending information - Google Patents

Abstract

The invention discloses a method and a device for sending information, which are used to solve the problems in the prior art that the method of sending information causes a heavy burden on operation and maintenance personnel and the efficiency of sending information is low. The device for sending information in this method determines the score of each user on the behavior characteristic for each configured behavior characteristic, and for each user, according to the configuration of each behavior characteristic associated with the service, determines that the user is related to the The sum of the scores on each behavior characteristic associated with the business, and based on this, select the user who sends the recommendation information of the business. Through the above method, the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavior characteristics for the business, and the information sending device can automatically select the appropriate user to send the recommendation information. When the characteristics of the business are adjusted, it is only necessary to adjust the behavior characteristics associated with the business accordingly, thus reducing the burden on the operation and maintenance personnel and improving the efficiency of sending information.

Description

A method and device for sending information

technical field

The present invention relates to the field of communication technology, in particular to a method and device for sending information.

Background technique

With the continuous development of communication technology, various services emerge in an endless stream, so how to recommend services to suitable users has become an urgent problem to be solved.

In the prior art, the method of recommending a service is mainly that the network side equipment selects a suitable user according to the characteristics of the service, and sends the recommendation information of the service to the selected user, for example, sending the service in the form of a short message recommended information.

Among them, the method for the network-side device to select a suitable user is as follows: the network-side device operates a recommendation program written by the operation and maintenance personnel for the service, the recommendation program contains each feature of the service, and how to select users based on these features According to the selection rule, the network side device selects a suitable user according to the selection rule, and sends the recommendation information of the service to the selected user.

However, in the prior art, operation and maintenance personnel need to write a corresponding recommendation program for each business, and, for a certain business, when the characteristics of the business included in the business recommendation program are to be added, When modifying or deleting operations, the entire program needs to be modified. In the context of increasingly diverse businesses, this undoubtedly increases the burden on operation and maintenance personnel and reduces the efficiency of sending information.

Contents of the invention

Embodiments of the present invention provide a method and device for sending information, which are used to solve the problems in the prior art that the method for sending information imposes a heavy burden on operation and maintenance personnel and the efficiency of sending information is low.

A method for sending information provided by an embodiment of the present invention includes:

Extract the basic data of each user in the database;

For each configured behavioral feature, determine the score of each user on the behavioral feature based on the extracted basic data of each user;

For each user, according to each configured behavioral feature associated with the business, determine the sum of the user's scores on each behavioral feature associated with the business;

Select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user.

A device for sending information provided by an embodiment of the present invention includes:

The extraction module is used to extract the basic data of each user in the database;

A score determination module, configured to determine the score of each user on the behavioral feature for each configured behavioral feature, based on the extracted basic data of each user;

A sum value determination module, for each user, according to each configured behavioral characteristic associated with the business, determine the sum of the user's scores on each behavioral characteristic associated with the business;

The selecting and sending module is configured to select users according to the sum values respectively determined for each user, and send the recommendation information of the service to each selected user.

The embodiment of the present invention provides a method and device for sending information. The device for sending information in this method extracts the basic data of each user from the database, and for each configured behavior feature, according to the extracted basic data of each user, determine The score of each user on the behavioral feature, for each user, according to the configuration of each behavioral feature associated with the business, determine the sum of the user's points on each behavioral feature associated with the business, And select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user. Through the above method, the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavior characteristics for each business, and the information sending device can automatically select the appropriate user to send the recommendation information. When the characteristics of a business are added, modified or deleted, there is no need to modify the entire program, only the behavior characteristics associated with the business need to be added, modified or deleted, thus reducing the burden on operation and maintenance personnel and improving delivery information efficiency.

Description of drawings

FIG. 1 is a process of sending information provided by an embodiment of the present invention;

FIG. 2 is a detailed process of sending information provided by an embodiment of the present invention;

FIG. 3 is a schematic structural diagram of a device for sending information provided by an embodiment of the present invention.

Detailed ways

The embodiment of the present invention provides a method and device for sending information. The device for sending information in this method extracts the basic data of each user from the database, and for each configured behavior feature, according to the extracted basic data of each user, determine The score of each user on the behavioral feature, for each user, according to the configuration of each behavioral feature associated with the business, determine the sum of the user's points on each behavioral feature associated with the business, And select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user. Through the above method, the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavior characteristics for each business, and the information sending device can automatically select the appropriate user to send the recommendation information. When the characteristics of a business are added, modified or deleted, there is no need to modify the entire program, only the behavior characteristics associated with the business need to be added, modified or deleted, thus reducing the burden on operation and maintenance personnel and improving delivery information efficiency.

Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

Fig. 1 is the process of sending information provided by the embodiment of the present invention, which specifically includes the following steps:

S101: Extract basic data of each user from the database.

In the embodiment of the present invention, the device for sending information can use its own database to store the basic data of users, extract the basic data of each user stored in its own database, or store the basic data in the database of other network entities for storing basic data Extract the underlying data for each user. The basic data of the user includes: the number of times the user handles business through various channels, such as the number of times the user handles business through physical business halls, SMS, online business halls, etc.; the number of times users click on various types of web pages, such as clicking on news web pages , financial web pages, music web pages, etc.; the number of times users enter and exit various types of places, such as the number of times they enter and exit stations, airports, residential areas, office areas, etc.; the number of operations related to user conversation fees, such as near The number of fee complaints in the past three months, the number of arrears in the past three months, the number of phone bill balance inquiries in the past three months, etc.; the value-added services handled by the user, such as whether the user has handled the ring tones service, mobile phone newspaper service, mobile phone navigation service, etc. ;The number of user operations on marketing activities, such as the number of times the user participated in marketing activities, various channels for participating in marketing activities, etc.; the user's related operations on consumption, such as the user's arrears, the amount of each user's consumption, the amount of voice service consumption, etc. etc.; the duration of the user's voice call, the communication object; the number of text messages sent by the user, and the object of the text message. Of course, other basic data are also included, so I won’t go into details here.

S102: For each configured behavioral feature, according to the extracted basic data of each user, determine the score of each user on the behavioral feature.

In the embodiment of the present invention, the operation and maintenance personnel can configure each behavior feature in the device for sending information, and the device for sending information can determine for each user, based on the extracted basic data of the user, whether the user is in each behavior feature. score above. Wherein, the configured behavior characteristics can be configured as required.

S103: For each user, according to each configured behavior characteristic associated with the service, determine the sum of the points of the user on each behavior characteristic associated with the service.

In the embodiment of the present invention, the operation and maintenance personnel can configure each associated behavior feature for the service in the device for sending information according to needs. For example, for the mobile phone reading business, since the mobile phone reading business can be handled in the physical business hall or in the online business hall, the behavior characteristics associated with this business can be configured as follows: the user passes through the physical business hall and the online business hall The characteristics of handling business; since the mobile phone reading service belongs to the type of entertainment business, it can also configure the behavior characteristics associated with this business as: the feature that the user clicks on the web page of the entertainment type.

Through the above method, the operation and maintenance personnel can configure any behavior characteristics stored in the device sending information to be associated with the business as needed. Of course, when adding, modifying or deleting the characteristics of the business, you can Correspondingly, the behavioral characteristics associated with the business are added, modified, or the configured behavioral characteristics associated with the business are changed to be non-associated.

For each user, the device for sending information determines the sum of the user's scores on each behavior characteristic associated with the service according to the configuration of each behavior characteristic associated with the service. Continuing to use the above example, the configured behavioral features associated with the mobile phone reading service are: the features of the user handling business through the physical business hall, the feature of handling business through the online business hall, the feature of clicking on entertainment webpages, and the user's Based on the basic data, it is determined that the user has a score of 1 for the feature of handling business through the physical business hall, and a score of 2 for the feature of handling business through the online business hall. If the score on the feature is 3, then it is determined that the sum of the scores of the user on each behavioral feature associated with the mobile phone reading service is: the sum of score 1, score 2, and score 3 value.

S104: Select a user according to the sum value determined for each user, and send the recommendation information of the service to each selected user.

In the embodiment of the present invention, the operation and maintenance personnel can configure the selection policy for selecting users in the device for sending information, and the device selects an appropriate user according to the selection policy and the sum value determined for each user in step S103. Wherein, the device for sending information may select users whose determined sum value is greater than the set threshold value according to the sum value determined for each user and the configured threshold value. The device for sending information may also select a set number of users sequentially in descending order of the sum value according to the sum value determined for each user and the configured set number. After selecting a suitable user, the recommendation information of the service is sent to each selected user.

In the above process, the operation and maintenance personnel can arbitrarily configure the user's behavior characteristics in the information sending device according to the needs, and can configure any behavior characteristics to be associated with the business, and the information sending device can be associated with the business according to the configuration For each behavioral feature of the business, select the appropriate user to send the recommendation information of the business, and the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavioral features for the business. When the characteristics of the business are added, modified or deleted, there is no need to modify the entire recommendation program, only the behavioral characteristics associated with the business need to be added, modified or deleted accordingly, thus reducing the burden on operation and maintenance personnel and improving the efficiency of sending information s efficiency.

Moreover, in order to facilitate the configuration of the operation and maintenance personnel, the device that sends information can display the configuration interface to the operation and maintenance personnel in the form of a view interface, and the operation and maintenance personnel can directly configure each behavioral feature and associated with a certain business in the configuration interface. behavioral characteristics.

In the embodiment of the present invention, for each user, in order to more accurately determine the user's score on each configured behavior feature, it is also necessary to process the extracted basic data of the user, and the processed basic data Re-as the extracted base data for this user. Specifically: for each user, extract the basic data of the user in the database, and according to the configured data type, remove the data belonging to the data type from the extracted basic data of the user, and the data belonging to the data type will be removed The final basic data is re-used as the extracted basic data of the user. Among them, the operation and maintenance personnel can configure the data type of the data to be removed according to the needs. For example, the call time between the user and the service system on the network side needs to be removed from the call time of the user. Assuming that the number of the service system is 12345, you can configure The data type of the data to be removed is: the duration of the call with the number 12345.

In order to facilitate operation and maintenance personnel to configure behavioral features, each behavioral feature can be classified according to feature type, and each feature type includes several behavioral features. A classified behavioral feature provided by an embodiment of the present invention is shown in Table 1.

Table 1

In the above Table 1, the behavioral characteristics are divided into 9 characteristic types, and each characteristic type includes a corresponding number of behavioral characteristics. Of course, other behavioral characteristics can also be added or reduced as required. When the device sending information displays the configuration interface, you can add an association option after each behavior characteristic in Table 1. The operation and maintenance personnel only need to check the association in the configuration interface of the business for a certain business The association option corresponding to the behavior characteristic is sufficient. When the association option corresponding to a behavior characteristic is selected, the device considers that the behavior characteristic is associated with the service, and when it is not selected, the behavior characteristic is considered not associated with the service.

In step S102 shown in FIG. 1 , according to the extracted basic data of each user, the method for determining the score of each user on the behavior characteristic is specifically: for each user, according to the extracted basic data of the user , determine the number of times the user performs the behavior corresponding to the behavior feature, and determine the user's score on the behavior feature according to the determined number of times. For example, when it is necessary to determine the score of a certain user on the channel characteristics of the physical business hall in the above table 1, according to the extracted basic data of the user, the number of times the user handles business through the physical business hall is counted, and according to the statistical The number of times uses a set algorithm to determine the user's score on the behavior feature. Assuming that the basic data of user A, user B, and user C are extracted, based on the behavioral characteristics shown in Table 1, the scores of these three users on each behavioral characteristic determined according to the above method are shown in Table 2.

Table 2

In the above Table 2, the scores of user A, user B, and user C on each behavior feature are determined. In the subsequent steps, it is assumed that the behavior feature associated with the mobile phone reading service configured by the operation and maintenance personnel is: entity Channel characteristics of business halls, channel characteristics of online business halls, characteristics of clicks on cultural and entertainment web pages, characteristics of fee complaints in the past three months, characteristics of arrears in the past three months, characteristics of handling mobile phone newspaper business, characteristics of participating in marketing activities, and participation in marketing According to the channel characteristics of the activity, the device sending information determines the sum value of user A on each behavior characteristic associated with the mobile phone reading service configured for user A. According to the above table 2, it can be known that the sum value of user A is: 8.6 +8.7+8.2+0.5+1.2+10+8.6+8.6＝54.4, correspondingly, the sum value of user B is: 9.2+8.7+8.2+0.5+1.2+10+9.2+9.5＝56.5, the sum value of user C It is: 8.8+7.9+8.2+0.5+1.2+10+8.6+8.6=53.8.

After the information sending device determines the sum of the user's scores on each behavior characteristic associated with the service for each user, it can select the appropriate value according to the sum determined for each user. The user sends recommendation information of the service. Continuing with the above example, assuming that the configured threshold value is 54, users whose sum value is greater than 54 are selected, and recommendation information is sent to each selected user.

You can also configure the number of settings. Assuming that the number of settings configured is 100,000, and the sum value of 150,000 users is determined by the above method, the sum value of the 150,000 users is selected in order from large to small. 100,000 users, that is, the 150,000 users are sorted according to the determined sum value from large to small, and the top 100,000 users are selected, and the recommendation information of the service is sent to each selected user.

Fig. 2 is the detailed process of sending information provided by the embodiment of the present invention, which specifically includes the following steps:

S201: Extract basic data of each user from the database.

S202: For each user, according to the configured data type, remove the data belonging to the data type from the extracted basic data of the user, and use the basic data after removing the data belonging to the data type as the extracted basic data of the user again. Basic data.

S203: For each configured behavioral feature, use the following method to determine the score of each user on the behavioral feature: For each user, according to the extracted basic data of the user, determine that the user performs the corresponding behavioral feature The number of times of the behavior, the user's score on the behavior characteristic is determined according to the determined number of times.

S204: For each user, according to each configured behavior characteristic associated with the service, determine the sum of the points of the user on each behavior characteristic associated with the service.

S205: According to the sum value determined for each user and the configured set number, sequentially select the set number of users in descending order of the sum value.

S206: Send the recommendation information of the service to each selected user.

Fig. 3 is a schematic structural diagram of a device for sending information provided by an embodiment of the present invention, specifically including:

An extraction module 301, configured to extract the basic data of each user in the database;

The score determination module 302 is used to determine the score of each user on the behavior feature for each behavior feature configured, according to the extracted basic data of each user;

The sum value determination module 303 is used to determine the sum of the points of the user on each behavioral characteristic associated with the business according to each configured behavioral characteristic associated with the business for each user;

The selecting and sending module 304 is configured to select users according to the sum values respectively determined for each user, and send the recommendation information of the service to each selected user.

The extraction module 301 is specifically used to, for each user, extract the basic data of the user in the database, and according to the configured data type, remove the data belonging to the data type from the extracted basic data of the user, and remove The basic data after the data belonging to this data type is used again as the extracted basic data of the user.

The score determination module 302 is specifically configured to, for each user, determine the number of times the user performs the behavior corresponding to the behavior feature according to the extracted basic data of the user, and determine the user's performance in the behavior feature according to the determined number of times. score.

The selecting and sending module 304 is specifically configured to, according to the determined sum value for each user and the configured set threshold, select users whose sum value is determined to be greater than the set threshold.

The selection sending module 304 is specifically configured to, according to the sum value determined for each user and the configured set number, sequentially select the set number of users in descending order of the sum value.

The embodiment of the present invention provides a method and device for sending information. The device for sending information in this method extracts the basic data of each user from the database, and for each configured behavior feature, according to the extracted basic data of each user, determine The score of each user on the behavioral feature, for each user, according to the configuration of each behavioral feature associated with the business, determine the sum of the user's points on each behavioral feature associated with the business, And select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user. Through the above method, the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavior characteristics for each business, and the information sending device can automatically select the appropriate user to send the recommendation information. When the characteristics of a business are added, modified or deleted, there is no need to modify the entire program, only the behavior characteristics associated with the business need to be added, modified or deleted, thus reducing the burden on operation and maintenance personnel and improving delivery information efficiency.

Obviously, those skilled in the art can make various changes and modifications to the application without departing from the spirit and scope of the application. In this way, if these modifications and variations of the present application fall within the scope of the claims of the present application and their equivalent technologies, the present application is also intended to include these modifications and variations.

Claims (6)

1. A method for sending information, comprising: Extract the basic data of each user in the database, specifically including: for each user, extract the basic data of the user in the database; according to the configured data type, remove the data belonging to the data type from the extracted basic data of the user data, the basic data after excluding the data belonging to this data type will be re-used as the extracted basic data of the user; For each configured behavior feature, according to the extracted basic data of each user, determine the score of each user on the behavior feature, specifically including: for each user, according to the extracted basic data of the user, determine the The number of times the user performs the behavior corresponding to the behavior characteristic, and the user's score on the behavior characteristic is determined according to the determined number of times; For each user, according to each configured behavioral feature associated with the business, determine the sum of the user's scores on each behavioral feature associated with the business; Select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user. 2. The method according to claim 1, wherein selecting a user according to a sum value determined for each user respectively comprises: According to the determined sum value for each user and the configured set threshold value, users whose determined sum value is greater than the set threshold value are selected. 3. The method according to claim 1, wherein selecting a user according to a sum value determined for each user respectively comprises: According to the sum value determined for each user and the configured set number, the set number of users are sequentially selected in descending order of the sum value. 4. A device for sending information, characterized in that it comprises: The extraction module is used to extract the basic data of each user in the database. Specifically, for each user, the basic data of the user is extracted in the database. According to the configured data type, in the extracted basic data of the user, Eliminate the data belonging to the data type, and use the basic data after removing the data belonging to the data type as the extracted basic data of the user; The score determination module is used to determine the score of each user on the behavior feature according to the extracted basic data of each user for each configured behavior feature, specifically including: for each user, according to the extracted The user's basic data, determine the number of times the user performs the behavior corresponding to the behavior characteristic, and determine the user's score on the behavior characteristic according to the determined number of times; A sum value determination module, for each user, according to each configured behavioral characteristic associated with the business, determine the sum of the user's scores on each behavioral characteristic associated with the business; The selecting and sending module is configured to select users according to the sum values respectively determined for each user, and send the recommendation information of the service to each selected user. 5. The device according to claim 4, wherein the selection sending module is specifically configured to, according to the sum value determined for each user and the configured threshold value, select the determined sum value to be greater than the set threshold value. Users who set the threshold. 6. The device according to claim 4, wherein the selection sending module is specifically configured to, according to the sum value determined for each user and the configured set quantity, in order of the sum value from large to small Select the set number of users in sequence.