CN1897616A - Cell-phone SMS permission advertisement - Google Patents
Cell-phone SMS permission advertisement Download PDFInfo
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- CN1897616A CN1897616A CNA2006100271371A CN200610027137A CN1897616A CN 1897616 A CN1897616 A CN 1897616A CN A2006100271371 A CNA2006100271371 A CN A2006100271371A CN 200610027137 A CN200610027137 A CN 200610027137A CN 1897616 A CN1897616 A CN 1897616A
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Abstract
A mobile phone is used as the advertisement receiving terminal. The mobile phone user can subscribe the interesting ad content on the ad advertisement platform, and the ad provider can also select the customer from the mobile phone users, and pay partial bill to the mobile provider and SP provider for the mobile phone users receiving the ad. The invention can either avoid rubbish mail of ad or increase the customers for the mobile provider and SP provider.
Description
Affiliated technical field
Patent of the present invention relates to a kind of novel cell-phone SMS permission advertisement, is different from other mobile phone advertisement, is the advertisement in short message form that a kind of user oneself initiatively orders
Background technology
Cell-phone SMS permission advertisement is a kind of novel advertisement form, by sending short message up-to-date informations such as the product of enterprise, service is passed to the cellphone subscriber, thereby reaches the purpose of advertisement.Cell-phone SMS permission advertisement is with strong points, can set up the communication way of quickness and high efficiency more for the communication between enterprise and the client in real time and regularly, thereby for enterprise Branding image or occupy market and create infinite commercial opportunities, also reduce expenses in market and the propaganda greatly for enterprise.At present, the advertisement in short message that the user receives all is passive acceptance mostly, and time of reception is also fixing, even all also can receive these notes in sleep morning.This note has caused cellphone subscriber's very big dislike, has also seriously restricted the development of SMS advertisement.
Summary of the invention
Disturb residents in order to overcome the advertisement of passive type refuse messages, cause the deficiency that the cellphone subscriber dislikes, patent of the present invention provides a kind of cell-phone SMS permission advertisement, this advertisement not only can be brought into play fast advantage easily of cell-phone SMS permission advertisement, but also can allow the cellphone subscriber select to customize interested ad content.
Patent of the present invention solves the technical scheme that its technical problem adopts: the cellphone subscriber can pay certain expense, from mobile operator there custom-made color ring, multimedia message, note even as various types of services such as weather forecast, life informations.Make up a cell-phone SMS permission advertisement plateform system by software development, after the cellphone subscriber selects the period to customize some advertising services, just can freely enjoy the service that mobile phone operators provides.This expense is paid operator by cell-phone SMS permission advertisement platform operation person for the cellphone subscriber.The cellphone subscriber selects advertising service on one's own initiative, and can select the period of accepting of advertising service, does not disturb residents thereby can reach cell-phone SMS permission advertisement, can not cause the purpose that the cellphone subscriber dislikes.
The invention has the beneficial effects as follows, alleviate cellphone subscriber's financial burden, allow the cellphone subscriber enjoy more telecommunications service, also can increase considerably simultaneously the customer volume of telecom operators' service, also for advertisement must propagate increase know clearly interactive, carrier in time, mode is simple and practical
Description of drawings
Below in conjunction with drawings and Examples patent of the present invention is further specified.
Fig. 1 is the realization schematic diagram of patent of the present invention.
Fig. 2 is the structural map of patent of the present invention.
Among Fig. 1 (1). advertisement user, (2). cell-phone SMS permission advertisement platform, (3). cellphone subscriber, (4). mobile communication carrier, (5). the mobile Internet service content application service provider claim SP operator again.
Fig. 2 kind (2). the cell-phone SMS permission advertisement platform, (13) mobile phone advertisement is customized, and (14) advertisement sends, (15) and operator's Management System Data interface
Embodiment
Realize in the schematic diagram in patent of invention shown in Figure 1, (11) (12), expression cellphone subscriber (3) is to mobile communication carrier (4) and SP operator (5) subscribed services.Cellphone subscriber (3) receives service shown in figure (9) to the customized advertisement of advertising platform (2), and it is that cellphone subscriber (3) is at the customized service defrayment of mobile communication carrier (4) and SP operator (5) that advertising platform (2) is being runed.The advertisement user is by landing (2) advertising platform, and the permission of shown in (6), obtaining (2) utilizes (2) advertising platform that advertisement is sent on the mobile phone of cellphone subscriber (3) shown in (7).
In patent of invention structural map shown in Figure 2, advertising platform (2) system comprises 3 parts: mobile phone advertisement customized (13) system mainly is to provide advertisement to receive the kind of service towards the cellphone subscriber; Advertisement sends (14) system, mainly provides advertisement to send service towards the advertisement user; With operator's Management System Data interface (15) system, mainly be that the operatable object merchant is provided as the service of cellphone subscriber's defrayment.
Claims (7)
1, cell-phone SMS permission advertisement is a kind of novel advertisement form, it is characterized in that the cellphone subscriber can be on the cell-phone SMS permission advertisement operation platform customized user's interest short message, in return, the payment cellphone subscriber of advertising platform operator is in mobile operator or mobile content provider (the claiming SP operator again) expense that subscribed services spent, and the advertisement putting merchant sends advertising message according to the customized ad content of user.
2, cell-phone SMS permission advertisement according to claim 1, the user who it is characterized in that receiving advertisement in short message is the cellphone subscriber, the carrier that receives advertisement in short message is the mobile phone that the cellphone subscriber held, and also can possess the mobile terminal device of cell-phone function.
3, cell-phone SMS permission advertisement according to claim 1, its feature cellphone subscriber is initiatively to the reception of advertisement in short message, permission.
4, cell-phone SMS permission advertisement according to claim 1, its advertisement operation platform feature is by a cover customized ad system of cellphone subscriber of software development and advertisement transmission management system, the advertisement in short message that the cellphone subscriber receives is an advertising message interested customized on the advertisement operation platform, and can be need the customized transmission advertising message of directly passing through platform yet.
5, cell-phone SMS permission advertisement according to claim 1, it is characterized in that advertising platform operator for the cellphone subscriber pays the expense of cellphone subscriber in mobile operator and SP operator subscribed services, also can be that mobile operator and SP operator provide free content service for the cellphone subscriber.
6, cell-phone SMS permission advertisement according to claim 1 is characterized in that the cellphone subscriber accepts advertising platform operator for behind its defrayment, the advertising message that receiving platform sends.
7,, it is characterized in that the content that the cellphone subscriber can the selective reception advertisement in short message, time that also can the selective reception advertisement in short message according to the cell-phone SMS permission advertisement under the claim 1.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100271371A CN1897616A (en) | 2006-05-30 | 2006-05-30 | Cell-phone SMS permission advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100271371A CN1897616A (en) | 2006-05-30 | 2006-05-30 | Cell-phone SMS permission advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1897616A true CN1897616A (en) | 2007-01-17 |
Family
ID=37609983
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006100271371A Pending CN1897616A (en) | 2006-05-30 | 2006-05-30 | Cell-phone SMS permission advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1897616A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010091575A1 (en) * | 2009-02-16 | 2010-08-19 | 中兴通讯股份有限公司 | Implementation method for avoiding garbage short messages |
| WO2014071716A1 (en) * | 2012-11-10 | 2014-05-15 | 海南拍拍看网络科技有限公司 | Dice-rolling advertisement system of mobile phone, and implementation method thereof |
-
2006
- 2006-05-30 CN CNA2006100271371A patent/CN1897616A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010091575A1 (en) * | 2009-02-16 | 2010-08-19 | 中兴通讯股份有限公司 | Implementation method for avoiding garbage short messages |
| WO2014071716A1 (en) * | 2012-11-10 | 2014-05-15 | 海南拍拍看网络科技有限公司 | Dice-rolling advertisement system of mobile phone, and implementation method thereof |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |