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Google Business Profile
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Show what makes your store special

Use your free Business Profile to be found for what you sell and to connect with customers searching for your products on Google. You can also show if you offer pickup or delivery, post special offers, list your products, and more.
Start now

Show your in-store products

Showcase your in-store products on Google Search and Maps directly from your Business Profile, making it easier for customers to find the products they need and come to your store to buy.
Learn more

Offer more ways to shop

Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

Connect with customers

Give people who find you online a warm welcome with posts about discounts, new products, upcoming events, and more—making shoppers excited to choose you. Plus, you can respond to reviews and share answers to common questions.

What success looks like

Owner of Chicago Music Exchange sitting with a guitar in front of a wall of guitars.

“We love the insights that we get on searches.”

Chicago Music Exchange-Chicago, Illinois

Owner of Chicago Music Exchange sitting with a guitar in front of a wall of guitars.

Show the best of your business

Reach more customers in three simple steps, with your free Business Profile.
Start now
  • one

    Claim

    Create a Business Profile, or manage an existing profile on Search and Maps
  • two

    Personalize

    Add hours, photos, and other details and get discovered by customers near you
  • three

    Manage

    Share updates, respond to reviews, and connect with customers on Google

Your questions, answered

How do I show what products I have in-store?

To add your products to your Business Profile, connect your Point of Sale system to the Local Inventory app or product reader. Learn how to showcase in-store products Showcase in-store products help page.

Can online stores have a Business Profile on Google?

If you make deliveries or in-person visits to customers, you can create a Business Profile on Google Search and Maps. This includes service-area businesses that visit or deliver to customers directly, like plumbers or cleaning services. If you sell products online, you can add your products to Google Search, Maps, YouTube, the Shopping tab and Images through Merchant Center. Learn more about Merchant Center.

How do I add and edit my business attributes to show the services I offer, like delivery or pickup?

Use attributes to let customers know which services you offer, like “Dine-in” or “Curbside pickup.” Learn how to add or edit your business attributes by visiting the Business Profile attributes help page.

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