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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Customize your YouTube media strategy

Get help with video planning, create media strategy, discover new audiences, lineups, and reach the right customers on YouTube and across the web.
Start using Reach Planner

Learn how Reach Planner works

Choose your audience
Find the right mix of ads
View key metrics
Explore cross-media impact

Choose your audience

Understand your audience and find ways to reach them

Define your ideal customers and learn the most effective ways to reach your audience on YouTube.

Find the right mix of ads

Find the right mix of ads

Once you’ve selected your audience, Reach Planner recommends the right combination of video ads for your objectives and budget.

View key metrics

View key metrics

In just a few clicks you’ll see key metrics like reach, frequency, views, or conversions for your defined audience. You can also make on-the-fly adjustments to see how your reach would change.

Explore cross-media impact

Explore cross-media impact

Partnerships with trusted, third-party data providers in selected countries allow for cross-media, TV+YouTube scenario planning. Estimate the reach impact for different budget allocations.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Start planning your campaigns today

Follow these steps to access Reach Planner and begin forecasting your media plans.
Go to Reach Planner
Go to Reach Planner
In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.

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Learn more about how to use Reach Planner

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • UI shows adjustable budget sliders.

    Performance Planner

    Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget.
    Learn more
  • UI of the Google Ads Mobile app page in Google Play store.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.
    Learn more
  • Image of insights showing audience types interested in Graduation Cards.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

Frequently asked questions

What is Reach Planner in Google Ads?

Google Ads Reach Planner is a free planning tool that helps you plan for reach, views, and conversions on video campaigns across YouTube and partner sites and apps. Reach Planner can help you:

  • Plan for performance and spend
  • Compare the effectiveness of different campaign types
  • Get reach, demographic, and device insights for your media plan
  • Forecast performance metrics

Learn how you can customize your YouTube media strategy by visiting the Create a YouTube Media Plan with Reach Planner page.

What type of campaigns can I use Reach Planner with?

You can use Reach Planner for your YouTube video campaigns and across video partners sites and apps.

Learn more about Reach Planner and how it works by visiting the About Reach Planner page.

How do I access Google Reach Planner?

You can access Reach Planner by clicking the “Tools” icon in your Google Ads account and selecting “Planning” from the dropdown menu. Then click “Reach Planner” and use the plus sign to create a new media plan. You’ll be able to enter your media plan settings and budget and even customize the metrics you want to review.

Learn more about how to use Reach Planner by visiting the Create a YouTube Media Plan with Reach Planner page.