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Show up when local customers search for your services, and build confidence with a Google badge. With Local Services Ads, you only pay for customers — not clicks.
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What services do you offer?
Attract more local customers to your business
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by only showing up in your local area.
Inspire confidence with new customers
Displaying the Google Guaranteed, Google Screened, or License verified by Google badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need you the most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Attract more customers to your home services business
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Guaranteed badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible home services
View the list of home services eligible for a Google Guaranteed badge.
- Appliance repair
- Carpenter
- Carpet cleaning
- Countertop pro
- Drain expert
- Electrician
- Fencing pro
- Flooring pro
- Foundations pro
- Garage door
- General contractor
- Handyman
- Home inspector
- Home insulation
- Home security
- Home theater
- House cleaning
- HVAC
- Junk removal
- Landscaper
- Lawn care
- Locksmith
- Moving services
- Painter
- Pest control
- Plumber
- Pool cleaning
- Pool contractor
- Roofing
- Sewage system
- Siding pro
- Snow removal
- Solar Energy
- Tree services
- Water damage restoration
- Window cleaning
- Window repair
Attract more clients to your business services
Stand out on Google
Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your business services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local clients when they need business services most. Local Services Ads helps you book more jobs and gain new clients in the communities you serve.
Pay for results — not clicks
Only pay when potential clients get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible business services
View the list of business services eligible for a Google Screened badge.
- Bankruptcy lawyer
- Business lawyer
- Cellphone and Laptop Repair
- Contract lawyer
- Criminal lawyer
- Disability lawyer
- DUI lawyer
- Estate lawyer
- Family lawyer
- Financial planner
- Immigration lawyer
- IP lawyer
- Labor lawyer
- Litigation lawyer
- Malpractice lawyer
- Personal injury lawyer
- Real estate agent
- Real estate lawyer
- Storage
- Tax lawyer
- Tax specialist
- Traffic lawyer
Attract more clients to your healthcare services
Stand out on Google
Show up on Google Search and get discovered by more clients with Local Services Ads. Make the most of your budget by getting your healthcare services to only show up in your local area.
Inspire confidence with new customers
Displaying a License verified by Google badge earns you credibility and encourages new patients to choose your business with confidence.
Help local customers find you
Connect your services with local clients when they need healthcare most. Local Services Ads helps you book more jobs and gain new clients in the communities you serve.
Pay for results — not clicks
Only pay when potential clients get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible health services
View the list of health services eligible for a License verified by Google badge.
- Allergist
- Chiropractor
- Dentist
- Dermatologist
- Dietitian
- Ophthalmologist
- Optometrist
- Orthodontist
- Physical therapist
- Podiatrist
- Primary care
Attract more students to your learning services
Stand out on Google
Show up on Google Search and get discovered by more people with Local Services Ads. Make the most of your budget by getting your learning services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibility and encourages new students to choose your business with confidence.
Help local customers find you
Connect your services with locals when they need learning services most. Local Services Ads helps you gain new students in the communities you serve.
Pay for results — not clicks
Only pay when you get high-quality leads through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible learning services
View the list of learning services eligible for a Google Screened badge.
- Beauty school
- Dance instructor
- Driving instructor
- Language instructor
- Massage school
- Preschool
- Tutor
Attract more customers to your care services
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your care services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need care services most. Local Services Ads helps you book more jobs and gain new customers in your community.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible care services
View the list of care services eligible for a Google Screened badge.
- Animal shelter/rescue
- Child care
- Funeral home
- Pet adoption
- Pet boarding
- Pet grooming
- Pet training
- Veterinarian
Attract more customers to your wellness services
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your wellness services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need wellness services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible wellness services
View the list of wellness services eligible for a Google Screened badge.
- Acupuncturist
- First aid training
- Personal trainer
- Weight loss center
- Yoga studio
Attract more customers to your beauty services
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your beauty services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need beauty services most. Local Services Ads helps you book more jobs and gain new customers.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible beauty services
View the list of beauty services eligible for a Google Screened badge.
- Barber shops
- Hair removal
- Hair salon
- Nail salon
- Piercing studio
Attract more customers to your automotive services
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your automotive services to only show up in your local area.
Inspire confidence with new customers
Displaying a Google Screened badge earns you credibilityand encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need automotive services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Eligible automotive services
View the list of automotive services eligible for a Google Screened badge.
- Auto body shop
- Auto repair shop
- Car wash and detailing
- Tire shop
- Towing
Learn how Local Services Ads works
Stay in control of your spending
Estimate your budget with our budget tool and choose ad spend based on the number of new leads you want every week. Once you’re set up, you can come back to adjust your ads anytime.
Calculate your budget
Get more customers and grow your business
Frequently asked questions
Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.
Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.
Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more. To check eligibility or to see a list of business types, visit the Getting started with Local Services Ads help page.
You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads. Estimate your ad budget by visiting the calculator tool found on the Local Services Ads homepage.
When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered. This information is used to generate your Google Business Profile which will be shown directly in your ad.
To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. The background checks are free. Based on the services you offer, you’ll earn a Google Screened Badge or a Google Guaranteed badge. Both badges help businesses build a trusted reputation online and instill confidence in customers ready to take action.
Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.