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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Go to Keyword Planner
UI showing search query and types of associated keywords.
Discover
Research
Estimate
Plan

Discover

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research

Analyze keywords

Our keyword research tool gives you insight into how often people search for certain terms–and how those searches have changed over time.

Estimate

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Plan

Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalize and launch your campaign.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Get started with the Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
Get started
  • Step 1

    Create a keyword plan

    Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords.
  • Step 2

    Understand your keyword forecast

    Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend.
  • Step 3

    Create campaign based on your plan

    You can implement your plan by creating it as a campaign–and you can always view your forecast again by selecting Keyword Planner in the tools menu.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • UI shows performance by audience types and campaign.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • UI shows keyword recommendations and possible performance increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more
  • UI of the Google Ads Mobile app page in Google Play store.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.
    Learn more

Frequently asked questions

What is Google Keyword Planner?

Google Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns. It also has tools to generate keyword ideas and estimate bids to help you refine your marketing strategy. With Keyword Planner, you can get keyword and ad group ideas, see how keywords might perform, and choose the right bids and budgets for your campaign. Learn more about finding the right keywords for your next campaign by visiting the Find your campaign keyword page.

How do I use Keyword Planner?

You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you:

  • Use quality keywords instead of a higher quantity of keywords
  • Show Search ads to customers based on language or location
  • Get visibility into what your competitors are paying for their keywords
  • Make the most of your budget

Learn more about what you can do with Keyword Planner by visiting the Use Keyword Planner page.

How do I access Google Keyword Planner?

To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page.

How do I create a Keyword Planner account?

Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign. Keyword Planner is available in the “Tools” menu under the “Planning” section. No separate account creation is necessary. Learn more about using Keyword Planner to help you take your Search campaigns to the next level by visiting the Use Keyword Planner page.

How do I search for keywords in Keyword Planner?

You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting the Best practices for finding new keywords page.