Sign in with Google
Drive sales and reach more customers with Google Search. Google Maps. YouTube. Google Shopping. Google Images.
Easily manage and promote your business and products to millions of shoppers across Google with Merchant Center.
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Your products and business can show
up across Google
Stand out on Google Search
Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local store.
Reach local customers on Google Maps
Your business can appear when customers search for businesses or
products like yours on Google Maps. Your Business Profile can provide
key information about your business and guide users to your store.
Get discovered on YouTube
Your products can appear when customers search for offerings like yours on YouTube.
Attract customers on Shopping
Your products can appear when customers search for offerings like yours on the Shopping tab.
Be seen on Google Images
Your products can appear when customers search for offerings like yours on Google Images.
How to get started with Google Merchant Center
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Add your products across Google for free
Get started by creating a free Merchant Center account and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your products.
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Customers click to purchase your products
Your business and products can appear on Google Search, Maps, and more, when users search on Google for products you offer. Once a customer clicks, you can direct them to your online store or a physical location to complete their purchase.
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Grow your business with personalized insights
We’ll provide actionable insights in Merchant Center about how customers interact with your business and products so you can help increase traffic to your site or local store.
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Drive sales with paid advertising
When you’re ready, you can promote your products with Performance Max advertising campaigns to reach more customers and drive sales. Stay in full control of your budget and only pay when customers engage with your ad.
Reach your business goals
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Learn moreBuild an online presence
Increase online engagement and reach by listing your business and products on Google for free. -
Learn moreDrive online sales
Boost conversions with valuable ad placements using campaigns like Performance Max. -
Learn moreDrive in-store sales
Drive more foot traffic with ads that highlight your in-store inventory.
What success looks like
“With a few clicks of a button, we are able to sync our entire catalog from Shopify into Merchant Center...and feed that data into our smart shopping campaigns and get them live within a couple days.”
Adam Bshero, Co-owner, Beekman 1802
“Performance Max has allowed us to reach more customers in a way that we were never able to do before.”
Kate Barrows, VP of Growth, Rothy’s
“Performance Max is a powerful tool that positively impacts the customer journey online or in-store.”
Seth Hagerty, Marketing Director Best Buy
Frequently Asked Questions
Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube, and more.
Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.
When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.
You need to be a retailer selling products through a website, in a physical store, or both. To sign up, you’ll need a Google account. If you don’t have one yet, you can create one for free on the Create an account page. Then visit Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products.
Learn more about getting started and how to manage your products across Google’s surfaces by visiting the Google Merchant Center Onboarding Guide.
Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images. Learn where your products will show up on the Where Google shows your free listings help page.