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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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YouTube Ads
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Drive the results you care about with YouTube Ads

Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
Create a video ad For video creators
Image of a group of friends sitting together outside looking at a phone beside an image of a girl throwing up a peace sign, an image of a group of friends playing basketball, and a woman with 2 pairs of 3d glasses on.

Set up a campaign today

Create
Connect
Measure

Create

Create quality video ads that perform

Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices and get inspired.
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Connect

Find your audiences, anywhere on their journey

Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales.
Image of two people smiling, looking at a phone screen.

Measure

Measure what matters, and optimize for the best results

Assess the metrics that are most important for your business to make sure every dollar is delivering results.
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How to start advertising on YouTube

Create a channel for your business
Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

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Why YouTube Ads

  • 87%

    According to a survey conducted by Ipsos, among US surveyed online users who discover new products/brands on YouTube or Google feeds, 87% say they took action after using YouTube or Google.1
  • 3X

    According to custom research with MAGNA, brands can drive 3x greater impact on purchase intent by using advanced data in YouTube creative and media.2
  • 61%

    According to a survey conducted by Ipsos, among US surveyed online users, 61% say they are more likely to use YouTube or Google feeds to research products/brands vs. other social sites/apps.3

Guides to help you get started with YouTube Ads

Google Ads AI Essentials for Video
A guide on how to make the most of your YouTube investment using Google AI solutions.
ABCDs of Effective Video Ads
Learn the basics of creating effective YouTube video ads.
Measure Your Results
Understand what’s working and what’s not for the most effective campaign.

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YouTube Ads success stories

Explore more success stories
  • Image of a Heli Ski helicopter above a group of skiers on a mountain top.

    “You know how you say a picture is worth a thousand words? Video is worth a million.”

    Njord Rota,
    Owner, Majestic Heli Ski
  • Image of hands about to press the power button on a Blendjet blender

    “We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.”

    Ryan Pamplin,
    CEO, BlendJet
  • An image of three people in Cider clothing having a picnic.

    YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

Related resources

Explore even more guides, tools, and best practices for creating campaigns that shine on YouTube
See all
YouTube Re:View
Subscribe to YouTube Re:View to stay informed on the latest marketing insights and video culture trends.
Creator Partnerships
Partner with creators to build compelling ads that support your business goals.
YouTube Promotions
Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.

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Partner with a Google Ads expert to set up your first YouTube Ads campaign

• Get one-on-one guidance and personalized recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
Contact an Ads Expert
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See how businesses bring their stories to life on YouTube

Explore award winning campaigns, what’s trending, and more as you plan for your campaign.

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YouTube Works Awards

Get a dose of inspiration and show us why your work deserves center stage in our annual advertising awards program, celebrating the most innovative and effective campaigns on YouTube.

Learn more
Image collage of best-in-class advertising and winners of YouTube Works Awards
Creative inspiration

Explore the brands and agencies from around the globe that produced best-in-class advertising for YouTube as winners of our YouTube Works Awards.

Learn more
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YouTube’s best in ads

Find creative inspiration from the top-performing ads on YouTube.

Get inspired

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YouTube logo

Get started with YouTube Ads

Create a video ad For video creators

Frequently asked questions

What are YouTube ads?

YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.

What YouTube ads types are available and which is right for me?

There are many types of YouTube ad formats available:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads and Accompanying Content
  • Masthead ads
  • Shorts ads
  • Audio ads

Learn more about how they work and which work best for your goals by visiting the YouTube video ad formats help page.

How can I track my YouTube ads campaign performance?

Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.

Can AI create YouTube ads for me?

AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.

1 Google/Ipsos, Video & Social Ad Impact Study, July 2023, online survey, n=586 US online users 18-54 who discovered new products/brands on YouTube or Google, and use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).
In this claim, “took action” is defined as selecting any of the following: “I was inspired to research a product I saw” OR “I visited a brand’s website after seeing an ad on this site/app” OR “I bought something that I was considering buying before using this site/app” OR “I was inspired to make an impulse purchase for a product I wasn’t planning to buy” OR “I bought a new product/brand that I had not purchased before after using this site/app”

2 Google/MAGNA, Data Fueled Creative: Leveraging Advanced Data for Media and Creative, US, 2023, Advanced Audience exposed n= 2,050; Advanced Audience control n=717; Demo Audience exposed n=683; Demo Audience control n=319, Field Work Completed Dec 2022 - Feb 2023.

3 Google/Ipsos, Video & Social Ad Impact Study, July 2023, online survey, n=1751 US online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).

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