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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Google Ads
Call for sign up help Mon-Fri, 9am-9pm ET
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Drive better results with Performance Max

With a single Performance Max campaign, reach the right audience wherever they’re browsing.
Start now Learn how
An earphone video ad surrounded by various Google product icons to represent the reach of Performance Max.

The best of Google, all-in-one

Cross-channel ads
Reach new customers
You + Google AI

Cross-channel ads

One campaign, every Google channel

With a single Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, & Discovery
Two colleagues chatting at a table with icons of the properties Performance Max reaches.

Reach new customers

Connect with consumers that are ready to buy

Performance Max automates your bidding and where your ads show up so you can reach customers when they’re most likely to buy, and maximize your ROI
A Google Ads dashboard UI chart projects conversions based on budget.

You + Google AI

Combine your expertise with Google AI

You provide your marketing goal, ad assets, and budget, and Performance Max uses Google AI to get your ad in front of the right customers, at the right time
A woman shopping on her phone for a watch while resting on her bike handles.

Grow your business with Google Ads

  • Two fashionable women in dresses walking city streets in Rothy’s shoes.

    Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

    60% growth in conversions and a 59% growth in revenue
  • A video preview screen of a family of three huddled around a tablet.

    Watch the video

    Link to Youtube Video

    discovery+ multiplies their insights to scale growth using Performance Max

    17% incremental subscriber growth and a 21% decrease in CPA
  • A small dog eating from a bowl next to a package of Tail’s dog food

    ManyPets innovates and boosts results with Performance Max

    27% increase in sales at a 2x return on ad spend

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

Learn how
Define your goals
Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimize for and set values to indicate which conversions are worth the most to your business.

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Learn more about Performance Max

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • The UI of a paid search result for ‘Modern Design & Co. coming up on Google Ads.

    Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • Image of a person running outside surrounded by YouTube, Gmail, and Discover UI

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
  • A YouTube video ad with a customer at home on a tablet.

    YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
    Learn more

Frequently asked questions

Is Performance Max a good fit for my business goals?

Performance Max is a goal-based campaign that allows advertisers to use all of their Google Ads inventory in a single campaign. Performance Max helps you drive results based on your conversion goals, helping deliver more conversions and value by optimizing ad performance in real-time and across channels using Smart Bidding. Learn more about Performance Max by visiting the About Performance Max campaigns help page.

How do I set up and manage a Performance Max Campaign?

You can create a single, easy-to-manage Performance Max campaign to promote your products or services by starting with a goal. Learn how to set up and manage a successful Performance Max by visiting the Create a Performance Max campaign help page.

What kind of insights can I expect from Performance Max campaigns?

With Performance Max, you get more transparent insights like rising search trends with Performance Max. With Google’s real-time understanding of consumer intents and preferences, Performance Max can unlock new customer segments you may not have access to with a different campaign type. Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI. Learn more about Performance Max by visiting the About Performance Max campaigns help page.

Does Google Ads Performance Max campaigns use AI?

Yes, Google AI powers Performance Max to maximize your campaign’s results. Google AI is used across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all informed by your specific advertising objective, your creative assets, audience signals, and optional data feeds you provide. Learn more about Performance Max by visiting the About Performance Max campaigns help page.

Start now