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Campaigns for every business goal
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Performance Max
Drive better results with a single campaign that helps you find valuable customers wherever they are across Google channels like Search, YouTube, Display, and more.
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Search
Reach customers actively searching online for the products and services you offer and help them choose your business.
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YouTube
Drive the outcomes you care about on YouTube, powered by Google AI. YouTube is the best place to not just efficiently drive reach, but build connections with engaged viewers for any marketing objective.
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Demand Gen
Create and convert new demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.
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App
Promote your app and reach more people who are interested in apps like yours on Google Search, YouTube, Google Play, and more.
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Local Services Ads
Show up when local customers search for your services, and build confidence with a Google badge.
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Shopping
Turn more shoppers into customers. Promote your online and local inventory, and boost sales on your website or in your physical store.
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Display
Promote your business with visually engaging ads when people are browsing relevant websites and apps, watching YouTube videos, and checking Gmail.
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What success looks like
“There really is no better platform than Google Ads to reach the entire world.”
Josh Kilmer-Purcell, Co-owner, Beekman 1802
“This year already, we have a 300% ROI in our Google Ads.”
Randy Williams, Founder & CEO, Talley & Twine
“Learn how Asutra earned a 675% return on ad spend with Google Ads”
Let us help.
Frequently asked questions
With Google Ads, you decide how much to spend on your campaigns. There are many ways to get the most from your investment and control advertising costs. Learn more about managing budget and controlling your advertising costs by visiting the Budgets overview help page.
Online advertising allows you to target the people who are likely to be interested in your products and services and also track who is engaging with your ads. Online advertising allows you to show your ad to the right people at the right time, no matter where or how they’re browsing (desktop, laptop, etc.). Learn more about targeting, controlling costs, measuring your success, and managing your campaigns by visiting the Benefits of online advertising help page.
The best type of ad for your business comes down to your goals. When you create a Google Ads campaign, you can select an objective like increasing sales, gaining website traffic, generating leads, or driving awareness and consideration. The objective you select should align with the main thing you want to achieve with your campaign. Learn more about the objectives you can achieve with different campaigns by visiting the About campaign objectives help page.
Google Ads offers many types of advertising solutions also known as
campaign types based on the objectives you want to achieve for your
business:
- Search ads
- Performance Max Campaigns
- Display ads
- Demand Gen campaigns
- Shopping ads
- Video ads
- App ads
Learn more about the objectives you can achieve with different campaigns by visiting the About campaign objectives help page.