Disabling likes.
Hey, folks! We’ve received numerous questions about disabling likes as a way of forcing people to reblog, so we thought we would put this answer together before WIP takes a short break over the holidays.
Unfortunately, we don’t think we would ever add an option to control likes in the same way we have the option to control reblogs and replies on normal Tumblr blogs. Likes serve an extremely important function as a way for us to understand how to recommend content to others—and it very much affects those algorithms that help power the For You feed, the “Because you liked…” recommendations, and how we sort posts in search results. People engaging with a post in any way—liking, reblogging, replying, Blazing, following—can help boost that post to people who haven’t seen it before.
However, we did make the conscious decision not to include likes in our new Communities feature and instead focus on comments. We may revisit that, but the idea with communities speaks to a need you’re talking about—the desire to have a known group of people who will appreciate your work, instead of throwing it out there to the void and hoping people see it.
We hope you try that out and see if it helps here! Thanks for your question.