Radina Vucetic

Rad se bavi fenomenom američke meke moći na globalnom nivou, ali i u Srbiji i Jugoslaviji. Prati se kako je Amerika „izvozila” svoju kulturu i na koji način je vodila javnu diplomatiju u 20. veku, s posebnim akcentom na ulogu meke moći u Hladnom ratu. Na kraju se postavlja pitanje šta je s američkom mekom moći posle kraja Hladnog rata, kako se ona koristi u 21.veku u Americi, ali i u Srbiji, kao i na koji način danas meku moć koriste druge velike sile, poput Kine.

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism. " In this book Radina Vučetić shows very vividly how one can understand the different trends of " appropriation " of certain " American " / " Western " trends by taking a closer look at certain fields of cultural and social life: cinema and films, jazz and rock'n'roll, Pop-Art and Abstract expressionism, lifestyle and fashion as well as consumption. But she also offers a careful reevaluation of the limits of " appropriating " the " American dream. " Capitalism and democracy was never seen as compatible with socialism, Yugoslavia remained a very much ideologically driven socialist society. This books is very successful in opening very original insights into both: the appropriation and admiration of " American culture, " on the one hand, and the wariness and even antagonism against it, on the other. " Eric Gordy, University College London " In this pioneering book, Radina Vučetić shows how the 'American way of life' and its material emissaries, ranging from film to fashion to music, were received and reworked in 1960s Yugoslavia, with surprising results. She provides a fresh perspective on how and why Yugoslavia's uniquely pivotal place between East and West served as a key testing ground for the making of Cold War culture. " Paul Betts, University of Oxford P u b l i s h e d i n 2 0 1 8 b y C e n t r a l E u r o p e a n U n i v e r s i t y P r e s s

The article presents a brief history of stigmatization and the search for the "scapegoat" in epidemics and pandemics, with a special focus on Serbia. It explores the attitude towards China and the Chinese during the covid-19 pandemic.  The attacks that took place on the Chinese during the covid-19 pandemic also have a political dimension, which was seen here both at the global level and in Serbia.

This semi-thematic issue of Revista Cr\uedtica de Ci\ueancias Sociais (RCCS) is the second output of the international conference \u201cInternational Solidarities and the struggle for independence in the Portuguese colonies\u201d, held in Lisbon, at the Instituto de Hist\uf3ria Contempor\ue2nea da Universidade NOVA de Lisboa, between June 30 and July 1, 2016. The event was organized by Universidade NOVA de Lisboa, ISCTE-Instituto Universit\ue1rio de Lisboa, Universit\ue9 Paris-Sorbonne (Paris-IV), Universit\ue0 di Bologna and Universidade de Coimbra & Universitatea de Vest din Timi\u219oara, with the funding of Funda\ue7\ue3o para a Ci\ueancia e Tecnlogia. This RCCS\u2019s semi-thematic issue brings forward three comprehensive articles on Yugoslavia and both East and West Germany\u2019s take on solidarity, public opinion and colonialism in the former Portuguese African colonies of Angola, Mozambique and Guinea-Bissau. The articles employ mostly a historical-cultural approach that sets the ground for a larger debate on how the image of Portuguese colonialism and the struggle for independence in Angola and Mozambique, more specifically, were constructed in film and in the public opinion, through either solidarity movements or actions meant to support the liberation movements in these countries

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism. " In this book Radina Vučetić shows very vividly how one can understand the different trends of " appropriation " of certain " American " / " Western " trends by taking a closer look at certain fields of cultural and social life: cinema and films, jazz and rock'n'roll, Pop-Art and Abstract expressionism, lifestyle and fashion as well as consumption. But she also offers a careful reevaluation of the limits of " appropriating " the " American dream. " Capitalism and democracy was never seen as compatible with socialism, Yugoslavia remained a very much ideologically driven socialist society. This books is very successful in opening very original insights into both: the appropriation and admiration of " American culture, " on the one hand, and the wariness and even antagonism against it, on the other. " Eric Gordy, University College London " In this pioneering book, Radina Vučetić shows how the 'American way of life' and its material emissaries, ranging from film to fashion to music, were received and reworked in 1960s Yugoslavia, with surprising results. She provides a fresh perspective on how and why Yugoslavia's uniquely pivotal place between East and West served as a key testing ground for the making of Cold War culture. " Paul Betts, University of Oxford P u b l i s h e d i n 2 0 1 8 b y C e n t r a l E u r o p e a n U n i v e r s i t y P r e s s

The author explores the creation of public opinion in Serbia in the late 1980s and the (ab)use of the 600th anniversary of the Battle of Kosovo on 28 June 1989. As a result of Serbian president Slobodan Milošević's carefully planned propaganda, a negative image of Albanians as well as a positive perception of Serbian nationalism were enforced. The media and popular culture played a particularly important role in reviving the Kosovo Myth, together with the leading Serbian (academic) institutions and influential intellectuals. Thirty-some years after 1989, the Kosovo Myth is presented in the media in a largely unchanged manner, while for Serbia the Kosovo problem remains unsolved.

Jubileji su podsticaji za promišljanja zašto se slavi, ili ne slavi istorija, a 2018. godina obiluje važnim istorijskim jubilejima (1848, 1878, 1918, 1948, 1968), od kojih je jedan od najvažnijih stogodišnjica stvaranja Jugoslavije. On je prilika da se preispita ne samo taj čin – ujedinjenje i ono što mu je prethodilo – već i celokupno postojanje Jugoslavije (i kraljevine, i socijalističke Jugoslavije), kao i njen dramatični i tragični kraj. U jubilarnoj godini, od posebne važnosti je analiziranje odnosa srpske istoriografije i prema jubileju, i prema Jugoslaviji, ali i celokupnog srpskog društva, što sve zajedno otvara pitanje kulture (ne)sećanja u Srbiji.

This article offers a synthetic picture of the presence of World War I motifs in SouthEastern European cinema. It also offers an overview of the filmography of World War I and some conclusions about the use of the Great War theme in the construction of collective memory in SouthEast Europe. Films covered in this analysis are from the beginnings of World War I, the inter-war period, and also from 1945 to the present.

Global solidarity with anti-imperialist struggles – which state socialist regimes in eastern Europe sought to inculcate in their populations from the 1950s onwards – constitutes a little studied form of modern transnational political socialization. This article explores this theme by analysing how three socialist countries – Hungary, Poland and Yugoslavia – attempted to build mass solidarity with the Vietnamese in the 1960s and 1970s. First, the article examines the political uses of transnationalism for socialist regimes in the 1960s, as the struggle for socialism in the so-called ‘Third World’, and support for such struggles in the West, allowed the socialist East to construct powerful images of a world turning towards its own political and moral values. Second, it explores how socialist citizens themselves re-interpreted transnational solidarity for their own ends, turning its language into a criticism of foreign policy, or state socialism at home; or using the opportunities it provided to challenge the state’s right to control the public sphere. In doing so, the article suggests that we cannot understand such solidarity movements simply as top-down impositions from Moscow or national capitals; rather, they also reveal important aspects of state-society relations.

In the 1960s, Yugoslavia faced street violence and riots during demonstrations against the Vietnam War. These protests can be understood only in the context of Yugoslav foreign policy, as they represented political balancing between East and West. The state sponsored and organized demonstrations against the war in Vietnam, events at which strong anti-American sentiments were expressed, while on the other hand the state used violence to stop such demonstrations in order to maintain its good relations with the United States. Displaying sympathy with the Vietnamese people while playing the role of America's communist ally was part of Yugoslavia's political double game, which the country had played since its break with the Soviet Union in 1948.

Gošća Presije je istoričarka Radina Vučetić, profesorka Filozofskog fakulteta u Beogradu, čija je doktorska disertacija o amerikanizaciji jugoslovenske popularne kulture, objavljena u knjizi Koka-Kola socijalizam (Službeni glasnik 2012.), brzo postala bestseler. „Zadatak nauke, pogotovo istorijske nauke, i jeste da dopre do što većeg broja ljudi” smatra dr Radina Vučetić. U svojoj poslednjoj knjizi Monopol na istinu (Klio, 2016), razotkrivajući oblike cenzure u socijalističkoj Jugoslaviji, ona posredno odgovara i na pitanje zašto i kada vlasti pribegavaju zabrani stvaralaštva i izražavanja.