BMW, AirConsole Partner For In-Car Gaming Featuring Mattel's Uno

• by Tanya Gazdik , August 21, 2024

BMW and the pioneer of in-car gaming, AirConsole, are launching Mattel's classic card game Uno in over 500,000 BMW and Mini vehicles starting Aug. 21. 

This will be the first time the game will be available in a dedicated in-car experience. It follows AirConsole’s collaboration with Sony Pictures to introduce the "Who Wants to be a Millionaire?" game in BMW cars.

The project was revealed last week in Cologne, Germany at gamescom 2024, reportedly the world’s largest event for video games.

BMW continues to increase the value of the overall digital experience for customers, says Stephan Durach, senior vice president of the BMW Group development connected company and technical operations.  This partnership helps make in-car gaming into a new social experience, he adds.

Stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game, and vehicles must be in park to enable gameplay.

“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” says Anthony Cliquot, CEO of AirConsole, in a release. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.”

Since 2022, the partnership between the BMW Group and AirConsole has been bringing gameplay to BMW vehicles through the AirConsole platform.

AirConsole is available in current models with BMW/Mini Operating System 9 in combination with BMW Digital Premium/Mini Connected Package and with BMW Operating System 8.5 in combination with BMW ConnectedDrive Professional.