The move - which comes a little over a year after Nielsen disclosed its plans - means more stable and representative TV ad currency.

Every presidential election cycle of this century has felt like the most important one yet, to the point that saying so has become a cliché. This time around, though, there are differences that matter more than usual, particularly for brands. Immediately after Election Day, I will be assessing the implications for brands and the character of the marketplace ahead. But even before we know the outcome, seven things stand out. Divisions have hardened This may be the most common observation about this election. Nearly everyone made their mind up early. Despite furious campaigning …

Thanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of panel-based audience measurement.

The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.

Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors of a new white paper.

First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with "traditional" media declining 5% and "premium" programmatic expanding 47% so far this year.

Finding value in low consumer satisfaction is not how marketers think. But it is how economists think.

CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal budget for the mid-market brands and a dream for many startups. The problem is when marketers make it work more like $2 million. They need to double their impact, not there budget.

Maybe they're not garbage in/garbage out, but to coin yet another new industry acronym, maybe they are MIIMIO: misaligned incentives in/misaligned incentives out.

That's what an ARF town hall discussed Wednesday following its release of a "top 100" premium suppliers list, which ranks Hulu No. 1 and France's Le Figaro No. 100.