Democrats are more likely to favor them, Republicans to oppose. ...
Today's Opinions
In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart. ...
The Super Bowl is for losers, in a manner of speaking. That is, most of the audience are fans of the many teams that didn't make the cut. That simple, kinda brilliant, insight is what shap ...
Consumers may be distracted by politics as November 5 approaches. But there's no sign of it yet. ...
The path to redemption for Biles and successful brands who have weathered storms shares such key elements as resilience and focus. ...
Make the best decision you can with the information you have. And then trust that everyone is making the best decision they can with the information they have. ...
The move - which comes a little over a year after Nielsen disclosed its plans - means more stable and representative TV ad currency. ...
Swing-state voters are exhausted. The company invited "The Office" royalty to grill them lunch. ...
Amazon has announced an immersive online shopping experience highlighting some of its innovative and intense technologies such as 3D tech powered by Amazon Beyond. ...
According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they've voted for. That compares with 38% of Millennials, 17% of Gen X and ...
Disney+ is launching a top 10 list in a bid to boost engagement, viewing, interest and everything else in between. Netflix has been doing this for years. ...
Disney's seizing of the Grammy Awards away from CBS is significant for what it says about the pecking order in the marketplace of Big Media. ...
Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them. ...
In advance of the ANA's Multicultural Marketing & Diversity Conference in Las Vegas, the association's Bill Duggan conducted the following preview conversation with Las Vegas CMO Kate Wik. ...
Ipsos SVP Alexa Marshall explains how Information about drugs' side effects can't be provided against distracting scenes - like someone biting into a hamburger. ...
Cookie stealing has become a problem in the digital ad industry - as have the attempts to prevent it. So why are advertisers and app developers still using them? ...
Video and new delivery features are among the enhancements announced by Litmus. ...
But print revenues fell in Q3, company states in financial report. ...
An Advertiser Perceptions survey found 74% of execs believe the marketplace needs to agree on a provider "shortlist" and that Nielsen remains the leading TV currency. ...
Snoop Dogg's involvement in the Paris Olympics redefined how we, as marketers, should be thinking about engagement, audience connection and branding. ...
Sports play-by-play announcers and analysts too often ignore games in favor of holding conversations with each other full of irrelevant trivia. ...
Is it a disgrace to target Jewish women who have never voted Republican by saying "Donald Trump will keep us safe" from antisemitism? ...
"The Star-Ledger" facility is closing, and other titles are also being affected. ...
The DIY retailer mashes a mundane how-to with a chainsaw legend. ...
And two out of five consumers at every income level consider food delivery services such as Grubhub or Uber Eats "too expensive for their household." ...
For one, don't overlook the full journey to the venue. ...
The company announced the publication of its prospectus related to its pending listing on the Euronext Amsterdam stock exchange and with it growth estimates for this year and next year. ...
Sales are expected to rise, as interest surges in pumpkin patches and decorations, Taboola reports. ...
Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers to create an audio conversation with more than one voice by uploading written documents. ...
Marketers are looking more and more at contextual placements and relying less and less on pure audience targeting. ...
