Alternatively, some consumers are seeking escapism from the election through print and online publications.

Generative AI chatbots such as ChatGPT are making small inroads into gift ideas.

Budget cuts, campaign mismeasurement and last-minute changes also make like difficult for ad campaigns.

Two-third of Gen Z consumers said social media platforms don't do enough to remove harmful content.

Households will be on the hunt for value as their credit card debt rises 30% from two years ago.

Consumers will gather information from three to four different sources before making a purchase.

Comic cons have come a long way since the first "official" comic book convention took place in New York in 1964 with just over 100 …

Temu's heavy investment in U.S. digital ads may have led Amazon to ramp up its presence in Google shopping ads.

Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.

Human creators are better at creating advertising experiences that enable lasting brand memories, a study indicates.