Your Performance TV Guide to Holiday 2024
 Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising.
Key Takeaways Include:
- 2023 retail sales surged to a record-breaking $964.4 billion — a 3.8% increase over the previous year.
- The Cyber Five shopping weekend (the five-day stretch between Thanksgiving and Cyber Monday) emerged as a pivotal moment for the season — attracting 200+ million shoppers and generating $321.41 in average holiday-related spending per consumer.
- MNTN Matched allows advertisers to find their most valuable audiences during this key time.
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How Does Performance TV Actually Work?
 You’ve likely heard of Performance TV… but knowing of an advertising channel isn’t the same as understanding what you’re actually getting when you sign up. Let us clear this up. Check out our guide for all you need to know about Performance TV and what it can do for your business.
Key takeaways include: - CTV ads on MNTN are served on premium inventory within top-tier streaming TV networks.
- MNTN’s CTV campaigns are fully automated, auto-optimized, and catered to advertiser’s performance metrics.
- CTV makes it easy to track performance with data-rich dashboards.
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