The path to redemption for Biles and successful brands who have weathered storms shares such key elements as resilience and focus.

Snoop Dogg's involvement in the Paris Olympics redefined how we, as marketers, should be thinking about engagement, audience connection and branding.

For one, don't overlook the full journey to the venue.

Opportunities abound for brands that intelligently harness data to meet audiences across their healthcare journeys.

Advertising successfully entails much more than bold creative and precise media. Don't overlook essential foundations and process in the race to expand.

Asking questions like "What data do you have that gives you a unique competitive advantage in connecting to my audience?" is crucial.

The sheer scale of the opportunity is the first reason to look east. The European ecommerce market contains over 326 million affluent consumers.

Have we pushed brand strategy far enough to establish a new "category of one" that we own, while offering real solutions people can't get anywhere else?

By combining your historical first-party data with industry forecasts, you can set much better sales expectations and ensure your marketing budget is a good fit.

For one, maintain traction with consumers by nurturing their decision-making journey without being intrusive.