Tag results for "gaming"
- 'Knight' Time: Gamers Take Command In 'Batman: Arkham Shadow'Alto handled all creative for the spot as well as DOOH ...
- Dragon Interact Acquires RPM Interactive In Stock TransactionThe combined company will change its name to RPM Interactive. ...
- 'Diablo' Game Promotes Expansion With 'SlayPals' Effort Going 'All In On Blood'Campaign eschews paid media while making nostalgic references to toy advertising.Think Cabba ...
- Disney Gamifies ESPN With 'Football Island' Launch In FortniteAs part of its $1.5 billion investment in Epic Games, Disney ...
- Epic Defends Injunction Requiring Google To Revamp Play StoreThe injunction "will put an end to Google's active anticompetitive conduct," Ep ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'The ad pays homage to the series with mock gameplay, depicting ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To ShareholdersThe letter to shareholders - highlighted in its annual report - describ ...
- Tech Groups Blast Order Requiring Google To Overhaul Play Store"Any judicial decree re-engineering the app economy risks upending an irreplaceable driv ...
- Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing CategoryGaming advertisers appear to be less worried about brand safety, ...
- Samsung Galaxy Partners With XSet To Empower Women GamersThe collaboration will spotlight women gamers like the XSET Queens, encouraging broad ...
- Supercell Puts 'Curse' On HalloweenDavid New York produced its own version of scary in a n ...
- Google Seeks Emergency Stay Of Play Store InjunctionGoogle is asking a judge to stay his recent injunction, which includ ...
- Microsoft Names Rare Studio Lead Craig Duncan Head Of Xbox Game StudiosAfter 30 years at Microsoft, Alan Hartman will retire at the e ...
- Former Humble Games Chiefs Are Working With Ziff Davis AgainThe new indie publisher group has been launched by Alan Patmore a ...
- Heineken 0.0 Promotes Safe Driving, Brings Mobile Racing To U.S.Instead of speed, players win points for safe driving, as part ...
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' CampaignThe cinematic two-minute spot was directed by John Watts, who worked ...
- Epic Games CEO Outlines Plans For Metaverse EcosystemEpic Games is planning to merge Unreal Engine - its suite ...
- Microsoft Bundles Gaming, CTV Ad BuysMicrosoft has quietly begun to offer ad media buys that combine C ...
- Coldplay Brings New Record To The Metaverse Via Roblox TakeoverColdplay will offer fans and players a chance to listen to n ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of HalloweenHeidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game RevenueEpic is reducing the royalties it takes from games built with Unre ...
- Roblox's Popularity Grows Among Younger ConsumersBrands have an opportunity to participate in the gaming platform with target ...
- Twitch Launches Brand-Customizable Game In FortniteThe new game aims to link brands with Twitch streamers while targeti ...
- Gannett Signs Multi-Year Deal With BetMGMBetMGM will provide betting odds across the USA Today Network. ...
- The Games Planners & Buyers Don't PlayAs editor of trade pubs focused on where advertisers and agencies pl ...
- An Off-Platform Solution For In-Game Advertising"We're the gamers' companions, allowing them to play better, win and bett ...
- Game On: 'SpongeBob' Celebrates 25th Anniversary With 'Brawn Stars' TakeoverActor/wrestler Jon Cena declares, "It's the epic entertainment tag team fans ha ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric WorldRoblox has launched its own world showcasing immersive case studies from maj ...
- NFL Kickoff: Google Ads Gambling Rules TightenGoogle has implemented stricter recertification guidelines and certification for gambling and gami ...
- Eli Manning Plays For Corona Beer, Promotes Limited-Edition Tailgate GameThe two-time Super Bowl champion makes whimsical contributions to football off t ...
