Mariya Stankova
South-Western University - Blagoevgrad, Tourism, Faculty Member
- Destination Management, Tourism Planning & Development, Tourism Impacts, Environmental Preservation through Tourism, Alterations in Urban Island Tourism Destinations, Risk and crisis management, and 13 moreTourism Flows, Destination Marketing, Tourism Sustainability, Sustainable Tourism, Tourism Planning and Policy, Tourism Competitiveness, Tourism Studies, Tourism, Tourism Management, Internet Marketing, Cultural Identity, Tradition, and Community Based Tourismedit
- Mariya Stankova is scientist with publications in Bulgaria and abroad, with PhD in Tourism and additional experience ... moreMariya Stankova is scientist with publications in Bulgaria and abroad, with PhD in Tourism and additional experience in the field of quality assurance in higher education. Her academic career began in 1998 in the South-West University "Neofit Rilski" Blagoevgrad where her teaching and research work continues on the basis of a regular professor position.edit
Every person has the right to live and work in a safety and equitable environment. This is one of the principal priorities of the United Nations since 1948, and it is protected by the International Labour Organization through a... more
Every person has the right to live and work in a safety and equitable environment. This is one of the principal priorities of the United Nations since 1948, and it is protected by the International Labour Organization through a significant number of documents, regulating the health and safety matters in the work environment. Of particular interest, however, is the consideration of this topic in relation to tourism. The fact is that another human right is that of travel. Therefore, it is important to discuss the possibilities for assuring the health and safety of tourist providers and tourists. Putting that on focus, this chapter is pointed over the clarification of the tourism industry specifics, using a multidisciplinary approach for formalization of uncertainty at the tourism destination level related to the special case of Bulgaria, assuring safety, health, and security of all the people involved.
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This chapter reviews the broader challenges of defining sustainability issues for a particular destination, in this case that of an emerging tourism country in Europe, Bulgaria. The search for an increasing level of revenues and... more
This chapter reviews the broader challenges of defining sustainability issues for a particular destination, in this case that of an emerging tourism country in Europe, Bulgaria. The search for an increasing level of revenues and development in an emerging destination is confronted in this chapter, along with the necessary sustainability issues that should be guiding the tourism life cycle of the destination. The review of previous experiences and the current situation underlines the need for the conscious and purposeful cooperation of all stakeholders, notably through the development of sustainable tourism strategic initiatives.
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The paper deals with the introduction of a syllabus of environmental education for children of the Eco-educational center, some practical interactive techniques and approaches. The programs include natural and earth sciences. The... more
The paper deals with the introduction of a syllabus of environmental education for children of the Eco-educational center, some practical interactive techniques and approaches. The programs include natural and earth sciences. The educational plan is composed on a number of modules with comprehensive information on current publications, standards, and special materials for children of primary, secondary and higher schools.
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The environmental, economic and social problems that are encountered in tourism today are largely due to the neglect of purposeful management. The reflection of these negatives affects the environment, leads to a loss of identity, and... more
The environmental, economic and social problems that are encountered in tourism today are largely due to the neglect of purposeful management. The reflection of these negatives affects the environment, leads to a loss of identity, and provokes a decrease in interest in tourist destinations. Therefore, the research purpose is to explore the possibilities for tourism in the new realities of sustainability, within the potential of certification to promote management and competitiveness. A holistic approach is used, combining observation, synthesis, analysis on secondary data. As a result, recommendations for competitiveness in the context of sustainability, applicable in tourism practice, are derived.
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Tourism as a socio-economic phenomenon, combines market aspects of economic relations and social-oriented society’s development objectives. In the contemporary environment for tourist industry development destination is a key element of... more
Tourism as a socio-economic phenomenon, combines market aspects of economic relations and social-oriented society’s development objectives. In the contemporary environment for tourist industry development destination is a key element of tourism system, particularly manifested all interconnections and interdependencies of a given system with external socio-economic environment at the regional level. Furthermore, we monitor a need to replenish the theoretical and methodological destination analysis foundations as well as improvement of the mechanisms of its practical application.
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Contemporary socio-economic conditions identified tourism as one of the leading industries in the global economy. Between 1990 and 2000 year, international travel worldwide increased by 51%. This dynamic development of tourism, determine... more
Contemporary socio-economic conditions identified tourism as one of the leading industries in the global economy. Between 1990 and 2000 year, international travel worldwide increased by 51%. This dynamic development of tourism, determine some changes in the behavior of actual and potential tourists.Differentiated situation formed new and higher requirements on performance satisfaction, sustainability, uniqueness and quality guaranteed by the tourism industry. Despite the emergence of global economic crisis in 2008, which affected all sectors of the global industry, including tourism. Undertake researchers of international tourist market shows, the existence of an area that was not affected and even accelerated its expansion. Namely - luxury tourism.In essence it is an expression of the capabilities of a particular social group in society to divide with significant financial resources to meet the individual needs and interests related to tourist activity.It is not just limited to a c...
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Research Interests: Marketing, Geography, Tourism Management, Services Marketing and Management, Destination Management, and 15 moreCultural Tourism, International Marketing, Marketing Research, Destination Image, Brand Image, Tourism Destination Image and Development, Marketing Strategy, Marketing Management, Destination Branding, Tourism, Tourism and Hotel Management, Marketing Communications, Destination Marketing, Attractiveness, and Tourism forecasting
Focusing on the cultural issues, cultural identity and their local manifestations is associated with a particularly sensitive issue for modern civilization and society. Namely, identity loss eventuate in global village conditions where... more
Focusing on the cultural issues, cultural identity and their local manifestations is associated with a particularly sensitive issue for modern civilization and society. Namely, identity loss eventuate in global village conditions where relationships with relatives, traditions, values and moral values are more vulnerable and more difficult to be preserve. Many scholars wrote about the topic,but the problem still attracts attention with the idea to find a solution in time. Furthermore, putting the research together was inspired by the thoughts of Damien Perrot in stating in his blog: “Modern societies like cultural diversity, preferably when it is far away… During the last two centuries, modern civilization has absorbed most of Earth's cultural diversity and is currently quite busy assimilating or destroying the rest while multiplying the subcultures in its midst…” Given the above,the study examines Bulgaria as tourist destination, for which the expression of seasonality has a strong negative influences, measured both in financial terms, as well as in social manifestations. Therefore, relying on a comprehensive analysis of all potential sites,phenomena and events with cognitive significance the attractiveness of Southwestern Bulgaria as a tourist destination is displayed.
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Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of... more
Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of their local areas, as they provide opportunities for tourism promotion, commercial outcomes and increased inward investment in host regions (Getz 2007; Van de Wagen 2005) and contribute to the extension of the tourism season (Huang et al. 2010; Boo and Busser 2006; Kotler et al. 1993; Mehmetoglu and Ellingsen 2005) . However, the question of their contribution to the conservation of cultural heritage and traditions through an interpretation in tourism also requires attention. In the paper, the approach of cultural profiles is implemented as a tool to raise the awareness for local tradition, being presented on local festival. In this regard , based on a survey among organizers of festivals , local entrepreneurs participating in festivals and tourists vi...
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Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region... more
Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation.
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In tourism crisis could be provoked by local problems, criminal acts or negative image-making campaigns as well as to result from terrorism, political strife (civil war) or natural disasters (like a tsunami). Despite the vulnerability of... more
In tourism crisis could be provoked by local problems, criminal acts or negative image-making campaigns as well as to result from terrorism, political strife (civil war) or natural disasters (like a tsunami). Despite the vulnerability of the tourism industry to external and internal crises, threats and disasters, their effects could be managed and controlled both before their occurrence and on subsequent stages. Therefore, this study aims to determine the scope of the issues and to explore opportunities for a proactive response form the part of tourist destinations.
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A re-examination of the concept of tourism reveals new dimensions and draws specialists’ attention to its multi-directional social influences. Tourism is one of the fastest growing industries in the global economy, fostering economic... more
A re-examination of the concept of tourism reveals new dimensions and draws specialists’ attention to its multi-directional social influences. Tourism is one of the fastest growing industries in the global economy, fostering economic development worldwide. It is recognised that tourism must be developed and managed in a controlled, integrated and sustainable manner. With a joint effort, an attempt could be made to realise objectives like improvement of quality, competiveness and sustainability of tourism products offered regardless of the particular scale – national, regional, or international – by “pursuing” tourists’ needs. However, this paper is focused on the priority given to the tourism industry in the economic development of the Republic of Bulgaria in bid to position the country well on the international level of competitiveness. This necessitates research on the opportunities of tourism and the economy of Bulgaria to help attain the competitiveness within the context of sus...
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Contemporary tourism is one of the few branches, creating jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, giving a variety of opportunities for over fifty kinds of specialists from different... more
Contemporary tourism is one of the few branches, creating jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, giving a variety of opportunities for over fifty kinds of specialists from different ages. In those frames, the purpose of this paper is to discover, analyze and evaluate the competitiveness potential of the winter ski tourist destination Bansko, Bulgaria, compared to other six destinations, all of them offering winter skiing and being direct competitors. The combined, the expert method, the sociological method and the method of observation are used for the analysis of competitiveness. The object of study is the competitiveness of tourism destination Bansko, Bulgaria for a number of parameters. The values are derived on the basis of expert researches and real user reviews - of tourists who already visited the related destinations and gave their opinion and evaluation in the websites such as Tripadvisor, Virtual Tourist, Holiday Watchd...
Research Interests: Management and Geography
Tourism is among the industries that record globally, the most rapid rate of development. Being a highly dynamic sector, modern tourism forms the third largest volume in international trade operations, after the oil and automobile... more
Tourism is among the industries that record globally, the most rapid rate of development. Being a highly dynamic sector, modern tourism forms the third largest volume in international trade operations, after the oil and automobile industries. It is distinguished by its vulnerability to external economic, political and nature factors, but also by its great flexibility in relation to the ongoing transformation processes. In this dynamic and changing environment, the tourism industry and tourist destinations are exposed to the global competition pressure. Regarding to that, this paper explores the role of possible approaches to the destination management for improving the whole process of competitiveness increase, with accent on the cluster concept. The results show that in the frame of common approach in the management of tourist destination, when developing a model for approving its success and competitiveness, a modification on clusters' approach is purposeful to adapt.
Contemporary tourism is one of the few branches, creating jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, giving a variety of opportunities for over fifty kinds of specialists from different... more
Contemporary tourism is one of the few branches, creating jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, giving a variety of opportunities for over fifty kinds of specialists from different ages. In those frames, the purpose of this paper is to discover, analyze and evaluate the competitiveness potential of the winter ski tourist destination Bansko, Bulgaria, compared to other six destinations, all of them offering winter skiing and being direct competitors. The combined, the expert method, the sociological method and the method of observation are used for the analysis of competitiveness. The object of study is the competitiveness of tourism destination Bansko, Bulgaria for a number of parameters. The values are derived on the basis of expert researches and real user reviews - of tourists who already visited the related destinations and gave their opinion and evaluation in the websites such as Tripadvisor, Virtual Tourist, Holiday Watchd...
When Bulgaria received its independence in 1989, the tourism sector was one of the few economic activities bringing foreign currency flows into the economy, respectively, to the state budget and the vaults of the Bulgarian National Bank... more
When Bulgaria received its independence in 1989, the tourism sector was one of the few economic activities bringing foreign currency flows into the economy, respectively, to the state budget and the vaults of the Bulgarian National Bank Data. Beginning with an overview of tourism development history starting in the 1920s, this chapter highlights the changes in visitor numbers and tourism infrastructure development through analytical and empirical analysis constructed on all available and archived data. The data are divided into two groups, 1980–1989 as the communist era and 1990–2017 as the contemporary era. The results show that the gross domestic product (GDP) growth rates decreased during the communist period and increased in the post-communism period.
The tendencies of the international tourist market through the last few years shows some changes in the behaviour of the real and potencial tourists. These changes are significant and reflect on all participants of the process of forming... more
The tendencies of the international tourist market through the last few years shows some changes in the behaviour of the real and potencial tourists. These changes are significant and reflect on all participants of the process of forming and realizing the tourist product – the suppliers of the tourist package, its manufacturers and distributors. In this new situation, new, higher requirements are brought up to the indicators for steadiness, diversity and quality, ensured from the tourism industry. For Bulgaria as tourism destination it is important to identify those changes. The country is believed to be a little known, secure and stable tourist place situated near West Europe. At the same time its setting as a destination for alternative tourism – in general – eco, cultural, rural – in separate and complex tourist product, is a condition for steady economic and social development in caring for the environment decisions.
Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potencional tourists. These changes are significant and reflect on all participants of the process... more
Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potencional tourists. These changes are significant and reflect on all participants of the process of forming and realizing the tourist product – the suppliers of the tourist package, its manufacturers and distributors. In this new situation, new, higher requirements are brought up to the indicators for steadiness, diversity and quality, ensured from the tourism industry. The initiated surveys on the international tourist market show the appearance of new customer’s segments ( OECD Tourism Committee ). Their forming had begun in the middle of 90’s of the XX – th century, and till now under the influence of the world processes of transformation, globalization, commercialization and last but not least – antiterorism got exact and distinct characteristics. Experts pay special attention to the consumers of the forms of tourism characterized with stea...
Destination Management Companies (DMC) specialize in the organization and logistics of destination events by finding the perfect venues and suppliers to suit potential traveller vision and travel / transportation needs. Destination... more
Destination Management Companies (DMC) specialize in the organization and logistics of destination events by finding the perfect venues and suppliers to suit potential traveller vision and travel / transportation needs. Destination Management Companies are experienced in organizing events for company destination event, destination wedding, or any other destination event travellers might have. The keyword when working with a DMC is "customized". No matter what the event or occasion, Destination Management Companies will always find creative and tailor-made solutions. Besides organizing company meetings, company incentives and events, and destination weddings, companies offering Destination Managers can arrange venues for almost every event. Other special services include catering, dinners and entertainment. Regarding the customers desire a DMC will even make hotel selections / reservations, arrange transportation to and from the airport and provide travel coordination and m...
Tourism is one of the world’s fastest growing industries and an important source of foreign exchange and employment for many developing countries. In reviewing the first five years’ implementation of Agenda 21 in 1997 at its nineteenth... more
Tourism is one of the world’s fastest growing industries and an important source of foreign exchange and employment for many developing countries. In reviewing the first five years’ implementation of Agenda 21 in 1997 at its nineteenth Special Session, the General Assembly indicated the need to give further consideration to the importance of tourism in the context of Agenda 21. In 2002, the World Summit on Sustainable Development in Johannesburg addressed sustainable tourism in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation. Tourism that focuses on natural environments is a large and growing part of the tourism industry. While it can contribute in a positive manner to socio-economic development and environmental protection, uncontrolled tourism growth can also cause environmental degradation, destruction of fragile ecosystems, and social and cultural conflict, undermining the basis of tourism. The General Assembly in 1998 proclaimed 2002 as the International Yea...
Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potential tourists. These changes are significant and reflect on all participants of the process of... more
Observing the tendencies of the international tourist market through the last few years shows some changes in the behavior of the real and potential tourists. These changes are significant and reflect on all participants of the process of forming and realizing the tourist product – the suppliers of the tourist package,its manufacturers and distributors. In this new situation, new, higher requirements are brought up to the indicators for steadiness, diversity and quality, ensured from the tourism industry. The initiated surveys on the international tourist market show that despite the worldwide recession, there is one area of the tourism market that is rapidly expanding. That is the upscale or luxury market. Interesting, however, is that despite the importance of the luxury market, there is no one definition. There is also a lack of one common definition for luxury travel. Noting this fact, the current report focuses on the attitudes of the younger generation, their relation to luxur...
Tourism as a socioeconomic phenomenon, combines market aspects of economic relations and social-oriented society's development objectives. In the contemporary environment for tourist industry development destination is a key element... more
Tourism as a socioeconomic phenomenon, combines market aspects of economic relations and social-oriented society's development objectives. In the contemporary environment for tourist industry development destination is a key element of tourism system, particularly manifested all interconnections and interdependencies of a given system with external socioeconomic environment at the regional level. Furthermore, we monitor a need to replenish the theoretical and methodological destination analysis foundations as well as improvement of the mechanisms of its practical application. The destination is a vital element of the tourism system. It could be characterized as a territorial location with numerous and various facilities, means of accommodation, cater and services to 12
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Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of... more
Worldwide, festivals and local special events are used as key elements within regional development strategies. Festivals and local special events are widely acknowledged to make an important contribution to the economic development of their local areas, as they provide opportunities for tourism promotion, commercial outcomes and increased inward investment in host regions (Getz, 2007; Van de Wagen, 2005) and contribute to the extension of the tourism season (Huang, Li & Cai, 2010; Boo and Busser, 2006; Kotler, Haider & Rein, 1993; Mehmetoglu and Ellingsen, 2005). However, the question of their contribution to the conservation of cultural heritage and traditions through an interpretation in tourism also requires attention. In the paper, the approach of cultural profiles is implemented as a tool to raise the awareness for local tradition, being presented on local festival. In this regard, based on a survey among organizers of festivals, local entrepreneurs participating in festivals a...
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Global tourism is based on the movement of people from their usual environment, which makes interaction between people possible. It creates a mutual impact on tourists and the host community by bringing together people of different races,... more
Global tourism is based on the movement of people from their usual environment, which makes interaction between people possible. It creates a mutual impact on tourists and the host community by bringing together people of different races, languages, and beliefs. Global tourism leads to a beneficial economic impact on the host country and it also increases the socio-cultural exchange between the host and tourist countries. In this respect, the current paper presents the analysis of tourism as a socio-cultural phenomenon. It presents a critical analysis of earlier findings on the evolution of tourism as a concept and sheds light on cultural and social factors leading to tourism in its present state as well as its social and cultural impacts, positive and negative. Furthermore identifies some sociological and cultural factors that shape the characteristics of tourists and highlights the role of socio-cultural motivations of tourists.
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Every person has the right to live and work in a safety and equitable environment. This is one of the principal priorities of the United Nations since 1948, and it is protected by the International Labour Organization through a... more
Every person has the right to live and work in a safety and equitable environment. This is one of the principal priorities of the United Nations since 1948, and it is protected by the International Labour Organization through a significant number of documents, regulating the health and safety matters in the work environment. Of particular interest, however, is the consideration of this topic in relation to tourism. The fact is that another human right is that of travel. Therefore, it is important to discuss the possibilities for assuring the health and safety of tourist providers and tourists. Putting that on focus, this chapter is pointed over the clarification of the tourism industry specifics, using a multidisciplinary approach for formalization of uncertainty at the tourism destination level related to the special case of Bulgaria, assuring safety, health, and security of all the people involved.
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Improving the Quality of Life through Balneotourism Practices:The Bulgarian ExperienceBalneotourism is a traditional element of Bulgaria’s tourist destination image. The use of the healing powers of water, climate and mud deposits can be... more
Improving the Quality of Life through Balneotourism Practices:The Bulgarian ExperienceBalneotourism is a traditional element of Bulgaria’s tourist destination image. The use of the healing powers of water, climate and mud deposits can be traced back to the old Thracian tribes that inhabitedBulgarian lands thousands of years ago. Bulgaria can successfully develop balneotourism and boost foreign visitors not only with its available natural resources, but also with great affordability of the health services offered. This is an opportunity to overcome the problem of season dependent tourism, as well as to increase revenues in the sector and the economy. At the same time, balneotourismand the establishment of the national health system allow for a real improvement in the quality of life of all the insured but particularly of people with disabilities.In that regard, the present paper analyses the origins, development and the current state of balneotourism in Bulgaria. Special attention is...
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The sector of cruise tourism is growing in both subdivisions: river and ocean cruises. The most popular river cruise destinations in Europe are connected with historical places around big rivers such as the Danube, Rhine, Volga and... more
The sector of cruise tourism is growing in both subdivisions: river and ocean cruises. The most popular river cruise destinations in Europe are connected with historical places around big rivers such as the Danube, Rhine, Volga and others. One cruise itinerary consists of several tourist destinations, well-known and unknown for the cruise tourist, and creates one tourist destination combined with different ports of call. The well-known ports of call such as Paris, Vienna, St. Petersburg are the main attraction for the tourists. Among them there are some ports of calls which the tourist is not familiar with before visiting them. River cruise tourists have the opportunity to discover smaller cities in the chosen country or visit a new country as a tourist destination. For the areas where tourism is in a very early developing stage it is crucial to create a unique destination image which could influence the future choice of the tourists and bring them back. The study focuses on the mai...
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Research background: Today’s world is torn between extreme conservatism and duality, in opposition, trying to break the classical framework of freedom in the movement of people. In the context of complex global relations, this impulse,... more
Research background: Today’s world is torn between extreme conservatism and duality, in opposition, trying to break the classical framework of freedom in the movement of people. In the context of complex global relations, this impulse, especially related to the travels for tourism purposes, raises new issues concerning the safety and security. The tourism industry has a priority for the economic development of many countries in the world and is a large source of export earnings and, at the same time, an important factor in the balance of payments of a significant part of the national economies in the world. The growing importance of the tourism industry, however, puts tourist destinations worldwide at the forefront of new challenges, one of which is terrorism. In this environment, new relationships are emerging and this reflects on the development strategies, as well as on the financial outcomes of tourism industry which are also largely affected. Purpose of the article: Respecting ...
Nowadays tourism is one of the few branches which creates jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, providing variety of opportunities for over fifty kinds of specialists from different... more
Nowadays tourism is one of the few branches which creates jobs in the big Bulgarian cities and big tourist centers as in the rural and mountain areas, providing variety of opportunities for over fifty kinds of specialists from different ages. In those frames, the aim of this paper is to unveil, analyze and evaluate the possibilities for enhancing its competitiveness at destination level trough a sustainable planning model. The object of study is the competitiveness of tourism destination Bulgaria according to The Travel & Tourism Competitiveness Index. We have combined the expert method and the method of observation, applicable for the analysis of competitiveness, as well as the adopted Index methodology. Moreover, together with its comprehension, the paper suggests a model for sustainable planning and development for the surveyed tourism destination.
ABSTRACT Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new”... more
ABSTRACT Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation.
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... other six destinations – Borivetz and Pamporovo, Bulgaria, Cortina d'Ampetzo, Italy, Innsbruck, Austria, Kranjska Gora, Slovenia, Uludag, Turkey. ... research of the world competitiveness is the Report for global... more
... other six destinations – Borivetz and Pamporovo, Bulgaria, Cortina d'Ampetzo, Italy, Innsbruck, Austria, Kranjska Gora, Slovenia, Uludag, Turkey. ... research of the world competitiveness is the Report for global competitiveness (GCR), published by World economic forum (Travel & ...
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Accurate prediction of structural development, quality and quantity of labor demand can cause some significant positive changes in employment. Designing curricular areas in close correlation with the evolution of current and future... more
Accurate prediction of structural development, quality and quantity of labor demand can cause some significant positive changes in employment. Designing curricular areas in close correlation with the evolution of current and future economic and social environment must take place both in the initial processes in the formal and adult education on lifelong learning, and not just active life, taking into account phenomena such as life extension, aging, etc. Nor can we ignore the implications of educational attainment on the quality of jobs, economic competitiveness, individual and organizational performance, with beneficial effects on the labor market and employment specific phenomena, including the creation of conditions for promoting equality, reducing combating poverty and exclusion. Therefore, this paper aims to briefly address the direct relationship is established between education and employment, and some aspects of developments at European level in this field.
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The concept of tourism destination attractiveness does not constitute a new topic in the scientific literature in the field of tourism. On the contrary, attention has been brought towards it since last century's 60 years. For a relatively... more
The concept of tourism destination attractiveness does not constitute a new topic in the scientific literature in the field of tourism. On the contrary, attention has been brought towards it since last century's 60 years. For a relatively long period, however, the existing studies show out that they not only did not lead to the creation of a single platform for evaluation, but rather have resulted in a fragmentation of the researchers' opinions. At present, numerous authors have been trying to identify the destination's attractiveness and factors influencing tourists' decision-making process to assess a given area as a desirable vacation spot. The attractiveness of the area does not only depend on the characteristics of its corresponding site and the local population, but also from tourist cognitive image perception of the destination. The present paper comprises the results from two separate studies conducted in parallel from 2011 to 2014 and it aims to outline the various factors that could influence the process of increasing of attractiveness and image recognition of Bulgaria as a tourism destination. For this purpose, a multifactorial analysis of the whole tourism destination of Bulgaria was applied alongside with a cultural profiling of an almost iconic and landmark micro destination for cultural tourism such as the town of Plovdiv (or the ancient Phillipopolis found by the king Phillip the Second, the father of Alexander the Great). Resumo O conceito de atratividade do destino turístico não constitui um novo tópico na literatura científica no campo do turismo. Pelo contrário, a atenção foi focada nesse tema desde os últimos 60 anos do século passado. Por um período relativamente longo, no entanto, os estudos existentes mostram que eles não só não levaram à criação de uma única plataforma de avaliação, mas que resultaram numa fragmentação das opiniões dos investigadores. Atualmente, numerosos autores têm tentado identificar a atratividade do destino e os fatores que influenciam o processo de tomada de decisão dos turistas para avaliar uma determinada área como um local de férias desejável. A atratividade da região não depende apenas das suas características físicas e da população local, mas também da perceção da imagem cognitiva turística do destino. O presente trabalho compreende os resultados de dois estudos separados realizados em paralelo de 2011 a 2014 e pretende esboçar os vários fatores que podem influenciar o processo do aumento da atratividade e reconhecimento da imagem da Bulgária como destino turístico. Para tal, foi feita uma análise multifatorial do destino turístico Bulgária como um todo e foi aplicada ao lado de um perfil cultural de um micro-destino quase icónico e histórico para o turismo cultural, como a cidade de Plovdiv (ou a antiga Phillipopolis, fundada pelo rei Filipe II, O pai de Alexandre, o Grande). Palavras-Chave: Atratividade do destino, reconhecimento da imagem, análise fatorial, análise semântica.
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Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region... more
Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation.