Svend Hollensen
Svend Hollensen (svend@sam.sdu.dk) is Ph.D. (Dr.) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise (Danfoss) as well as from being International Marketing Manager in a company producing agricultural machinery.
He has published articles in international recognized journals and is the author of the following globally published textbooks, e.g. Global Marketing, 8th ed, which was published in April 2020. Indian and Spanish editions have been developed in co-operation with co-authors. The textbook Global Marketing has also been translated into Chinese, Russian, Spanish and Dutch.
Svend Hollensen’s research interests are within Relationship Marketing, Globalization, Global Branding and Internationalization of companies.
Through his company, Hollensen ApS (CVR 25548299), Svend has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.
Address: University of Southern Denmark
Alsion 2
6400 Sønderborg
DENMARK
He has published articles in international recognized journals and is the author of the following globally published textbooks, e.g. Global Marketing, 8th ed, which was published in April 2020. Indian and Spanish editions have been developed in co-operation with co-authors. The textbook Global Marketing has also been translated into Chinese, Russian, Spanish and Dutch.
Svend Hollensen’s research interests are within Relationship Marketing, Globalization, Global Branding and Internationalization of companies.
Through his company, Hollensen ApS (CVR 25548299), Svend has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.
Address: University of Southern Denmark
Alsion 2
6400 Sønderborg
DENMARK
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Books by Svend Hollensen
In sprint with fun to the point for all
If you are in Europe, the book is available here:
https://www.amazon.de/dp/B0D4QRG566
If you are in the UK, the book is available here:
https://www.amazon.co.uk/dp/B0D4QRG566
And, If you are in the US and other countries, the book is available here:
https://www.amazon.com/dp/B0D4QRG566
Long distance for all is out!
Our time is characterised by speed, speediness and breathtaking progress.
In-depth knowledge is increasingly reserved for specialists.
The number of complex texts on the subject of entrepreneurship and business development is overwhelming.
This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way.
It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points.
Written by authors who can also go the long haul and therefore know what the "big points" are!
In this spirit: On your mark, get set, go!
"This book is truly innovative and unique: on exactly 100 pages it gives an excellent overview of entrepreneurship and business development. It is also written in a lively and clear style. The best book for anyone who wants to acquire the essentials on the subject."
A research gap on the likelihood of adopting IoT technology to pursue sustainability in the hotel sector exists. Based on explorative case studies of five high-end hotels, this paper o ers propositions on drivers for hotels’ use of IoT to deliver on their sustainability goals. This study suggests that a hotel is more inclined to implement IoT if (1) the hotel is focused on energy savings, e.g., due to green certificates; (2) it belongs to an international hotel group; (3) decision makers perceive sustainability
to be important for their customers; (4) the target group is more B2B (business) than B2C (leisure); (5) the hotel a five star one; and (6) the hotel guests come from Northern Europe or North America.
This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.
In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.
Having read this book:
- You will have a basic understanding of marketing and the process of marketing management
- You will know the most important marketing instruments and how they interact
- You can develop your own marketing plan based on the Quintessential Marketing Arena
Part 1: The decision whether to internationalize
Part 2: Deciding which markets to enter (IMS = International Market Selection)
Part 3: How to enter the chosen markets (entry mode)
Part 4: Designing the global marketing programme
Part 5: Implementing and coordination of the global marketing programme
Papers by Svend Hollensen
In sprint with fun to the point for all
If you are in Europe, the book is available here:
https://www.amazon.de/dp/B0D4QRG566
If you are in the UK, the book is available here:
https://www.amazon.co.uk/dp/B0D4QRG566
And, If you are in the US and other countries, the book is available here:
https://www.amazon.com/dp/B0D4QRG566
Long distance for all is out!
Our time is characterised by speed, speediness and breathtaking progress.
In-depth knowledge is increasingly reserved for specialists.
The number of complex texts on the subject of entrepreneurship and business development is overwhelming.
This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way.
It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big points.
Written by authors who can also go the long haul and therefore know what the "big points" are!
In this spirit: On your mark, get set, go!
"This book is truly innovative and unique: on exactly 100 pages it gives an excellent overview of entrepreneurship and business development. It is also written in a lively and clear style. The best book for anyone who wants to acquire the essentials on the subject."
A research gap on the likelihood of adopting IoT technology to pursue sustainability in the hotel sector exists. Based on explorative case studies of five high-end hotels, this paper o ers propositions on drivers for hotels’ use of IoT to deliver on their sustainability goals. This study suggests that a hotel is more inclined to implement IoT if (1) the hotel is focused on energy savings, e.g., due to green certificates; (2) it belongs to an international hotel group; (3) decision makers perceive sustainability
to be important for their customers; (4) the target group is more B2B (business) than B2C (leisure); (5) the hotel a five star one; and (6) the hotel guests come from Northern Europe or North America.
This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.
In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.
Having read this book:
- You will have a basic understanding of marketing and the process of marketing management
- You will know the most important marketing instruments and how they interact
- You can develop your own marketing plan based on the Quintessential Marketing Arena
Part 1: The decision whether to internationalize
Part 2: Deciding which markets to enter (IMS = International Market Selection)
Part 3: How to enter the chosen markets (entry mode)
Part 4: Designing the global marketing programme
Part 5: Implementing and coordination of the global marketing programme