Marc Oliver Opresnik
Dr. Marc Oliver Opresnik studied business economics from 1989 to 1996 at the University of Hamburg specializing in Marketing, Human Resource Management and Business English. In 1998 he completed his Ph.D. on ”Corporate Culture in the USA and Germany“.
He started as a corporate trainee in 1998 in the retail business at the DEA Mineraloel AG carrying out a number of roles in various departments. Then in 1999, he worked as a sales manager and then operations account manager in the sales force. After two years of experience as a senior marketing manager for the food business from 2000 until 2002, Dr. Opresnik worked as a business development manager in the joint venture company ”Shell & DEA Oil GmbH“. From 1st July 2003 until 31st October 2005 Dr. Opresnik worked as a Property Consultant on the development of the retail network, which required site-specific profitability analysis and business case development. From 2005 until 2006, Dr. Opresnik was based in London and worked in the Global Strategy & Portfolio team for Shell International Petroleum Co Ltd. This role involved coordinating and planning global strategies for rollout to over 45,000 sites in 130+ countries. In parallel Dr. Opresnik had to ensure the motivation, coordination and leadership of over 100.000 employees being affected by the implementation of appropriate projects.
Since January 2008, Dr. Opresnik has been a professor of Business Economics, in particular Marketing and Management at the Luebeck University of Applied Sciences and a visiting professor to other international universities such as the East China University of Science and Technology (ECUST) in Shanghai and the European Business School in London.
Dr. Opresnik is the author of numerous articles and management books, including the internationally acclaimed marketing principles text "Marketing - A Relationship Perspective". Along with Kevin Keller and Phil Kotler, the world’s most renowned marketing professor, he is co-author of the German edition of "Marketing Management", the "Bible of Marketing". Dr. Opresnik also is the co-author with Phil Kotler and Gary Armstrong of the Global Edition of “Marketing: An Introduction”, which is one of the world’s most widely used marketing text books. In addition, he is co-editor and member of the editorial board of several international journals such as “Transnational Marketing”, „Journal of World Marketing Summit Group“ and „International Journal of New Technologies in Science and Engineering“.
Since January 2013 Dr. Opresnik has been a Professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen, a leading international business school.
With effect from March 2014, he was appointed “Chief Research Officer” at "Kotler Impact Inc.", the internationally operating company of Phil Kotler. In addition, he is “Chief Executive Officer” of the Kotler Business Programme and Kotler Business Schools and as such responsible for their global development.
As president of his consulting firm “Opresnik Management Consulting” he works for numerous institutions, governments and international corporations including Google, Coca-Cola, McDonald’s, Dräger, RWE, SAP, Porsche, Audi, VW, Shell International Petroleum Co Ltd., Procter & Gamble, Unilever, L’Oréal, Bayer, BASF and adidas. More than 100,000 people have benefited professionally and personally from his impulses and experienced him as a coach in seminars on marketing, sales and negotiation and as a speaker at conferences all over the world including locations such as St. Gallen, Davos, St. Moritz, Berlin, Houston, Moscow, London, Paris, Dubai and Tokyo.
With his many years of international experience as a coach, keynote speaker and consultant, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
He started as a corporate trainee in 1998 in the retail business at the DEA Mineraloel AG carrying out a number of roles in various departments. Then in 1999, he worked as a sales manager and then operations account manager in the sales force. After two years of experience as a senior marketing manager for the food business from 2000 until 2002, Dr. Opresnik worked as a business development manager in the joint venture company ”Shell & DEA Oil GmbH“. From 1st July 2003 until 31st October 2005 Dr. Opresnik worked as a Property Consultant on the development of the retail network, which required site-specific profitability analysis and business case development. From 2005 until 2006, Dr. Opresnik was based in London and worked in the Global Strategy & Portfolio team for Shell International Petroleum Co Ltd. This role involved coordinating and planning global strategies for rollout to over 45,000 sites in 130+ countries. In parallel Dr. Opresnik had to ensure the motivation, coordination and leadership of over 100.000 employees being affected by the implementation of appropriate projects.
Since January 2008, Dr. Opresnik has been a professor of Business Economics, in particular Marketing and Management at the Luebeck University of Applied Sciences and a visiting professor to other international universities such as the East China University of Science and Technology (ECUST) in Shanghai and the European Business School in London.
Dr. Opresnik is the author of numerous articles and management books, including the internationally acclaimed marketing principles text "Marketing - A Relationship Perspective". Along with Kevin Keller and Phil Kotler, the world’s most renowned marketing professor, he is co-author of the German edition of "Marketing Management", the "Bible of Marketing". Dr. Opresnik also is the co-author with Phil Kotler and Gary Armstrong of the Global Edition of “Marketing: An Introduction”, which is one of the world’s most widely used marketing text books. In addition, he is co-editor and member of the editorial board of several international journals such as “Transnational Marketing”, „Journal of World Marketing Summit Group“ and „International Journal of New Technologies in Science and Engineering“.
Since January 2013 Dr. Opresnik has been a Professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen, a leading international business school.
With effect from March 2014, he was appointed “Chief Research Officer” at "Kotler Impact Inc.", the internationally operating company of Phil Kotler. In addition, he is “Chief Executive Officer” of the Kotler Business Programme and Kotler Business Schools and as such responsible for their global development.
As president of his consulting firm “Opresnik Management Consulting” he works for numerous institutions, governments and international corporations including Google, Coca-Cola, McDonald’s, Dräger, RWE, SAP, Porsche, Audi, VW, Shell International Petroleum Co Ltd., Procter & Gamble, Unilever, L’Oréal, Bayer, BASF and adidas. More than 100,000 people have benefited professionally and personally from his impulses and experienced him as a coach in seminars on marketing, sales and negotiation and as a speaker at conferences all over the world including locations such as St. Gallen, Davos, St. Moritz, Berlin, Houston, Moscow, London, Paris, Dubai and Tokyo.
With his many years of international experience as a coach, keynote speaker and consultant, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
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This updated and extended 3rd edition of this bestseller, chosen by Domendos.com as one of the best marketing management books in the world, provides a comprehensive introduction to marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of strategic and operative marketing, but also structures them using the marketing management process in such a way that both students and practitioners get a comprehensive and holistic overview of how everything fits together. Consequently, this textbook continues to set a benchmark for achievement in marketing and strategic marketing management guides.
Endorsements
‘The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for marketing students and young professionals everywhere.’
Christoph Schweizer, Managing Director, TraveKom GmbH
‘Marketing: Principles and Practice is an exciting textbook that provides a concise introduction to the theory and practice of Marketing in the 21st century organized around an innovative customer relationship perspective. Perfectly suited to students of one semester marketing courses, this invaluable source of knowledge presents a solid grounding in the fundamentals of contemporary marketing, in a clear, lively, practical and straightforward style. Highly recommended to marketing students, educators and marketing managers everywhere.’
Prof. Dr. Marko Sarstedt, Chair of Marketing, Otto-von-Guericke-Universität Magdeburg, Germany
About the authors
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.
Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik.
Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.
This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery.
Reviews
‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’
Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.
‘This is the book that will help you master social media, the indispensable element in every marketing program.’
Al Ries, Chairman, Ries & Ries
‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’
V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents’ Professor of Marketing, Georgia State University, USA
‘This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.’
Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia
The authors
Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.
Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.
Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.
This book on ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. But that is not all. This book is like a guide through your social media marketing strategy process. All the insights will naturally be explained, but you will also learn how to arrive at them. So here you will read, for example, not only that you need to communicate you brand in a consistent way to enhance ex-posure, but you also need to learn how to set up your communication strategy as a good basis for increasing and maintain your value add and brand proposition – all written in a concise and easy to understand manner.