Iqvia Quarterly Pharmaceutical Market Outlook - August 2023
Iqvia Quarterly Pharmaceutical Market Outlook - August 2023
Market Outlook
Quarterly Report: August 2023
Data Month Ending: June 2023
© 2023. All rights reserved. IQVIA® is a registered trademark of IQVIA Inc. in the United States, the European Union, and various other countries.
IQVIA Quarterly Pharmaceutical Market Outlook
+ Global Adult Vaccination Trends
+ Appendix
1
Global Adult Vaccination
Trends
2
Global adult vaccinations show steady progression for 2013-2020, then
declined between 2020-2022 due to COVID-19 pandemic
Impact of COVID-19 on global adult vaccination doses
• Vaccine-preventable diseases (VPDs) may present serious burden on the public healthcare system in terms of treatment cost and may also
increase the risk of other co-morbidities such as cardiovascular, cerebrovascular, neurological, renal complications etc.
• In the EU, VPD causes estimated ~94,000 deaths annually with a significant number of hospitalizations1
Estimated adult vaccine missed doses in 2021 and 2022 Adult vaccination spend in Europe as a share of
In Europe, the adult vaccination
total pharmaceutical expenditure (2013-2022)
expenses show a moderate
440 428 0.7%
increase of 0.2%-0.3% of total
0.6% 0.6%
420 404 408 pharmaceutical expenditure over
400
400 387 0.4% 0.4% 0.4% 0.4% time (2013-2022)
380 0.3% 0.3% 0.3%
380 365 363
351
EU4 & UK countries show
360
substantial variations in adult
340 vaccination spend with Germany
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
320 spending the maximum share
2020 2021 2022
(1.7%) and Spain spending the
Adult vaccination spend in EU4 & UK as a share
Actual Trendline 1 (2013-2019) Trendline 2 (2013-2020) of total pharmaceutical expenditure (2023) minimum (0.1%) as a share of
total pharmaceutical expenditure
1.7%
(2023)
The estimated number of missed adult vaccine
doses are ~100 M between 2021-2022 for Increasing proportion of elderly
Influenza, Td/TdaP, Hepatitis B, Herpes zoster and 0.7% individuals (≥65 years) among
Pneumococcal (as per the derivation from the mid- 0.3% 0.4% adult populations in Europe
point of two historical trend lines for the periods, 0.1% requires additional investments
2013-2019 and 2013-2020 respectively) for adult vaccinations1,2
UK France Germany Italy Spain
• Other than infectious disease prevention, adult vaccinations lead to avoidance of long-term co-morbidity risks, hospitalizations and premature deaths, and provides
extensive individual, social and economic benefits, particularly in elderly adults 1,2
Note: Adult vaccinations include Influenza, Td/TdaP, Hepatitis B, Herpes zoster, Pneumococcal vaccines; Source: 1IQVIA Institute Report 2023; 2Eurostat 2023
Abbreviation: Td- diphtheria and tetanus; TdaP- diphtheria, tetanus and pertussis
• Adult vaccination as a standard of care: Ensuring appropriate financing for the The European Immunization Agenda 2030 (EIA2030)
implementation of accessible vaccination programs with a focus on prevention • Implementation of the experiences gained during COVID-19 in strengthening the
• Improved accessibility to vaccination programs: Increasing the number of vaccination of older adults or adults with co-morbidities throughout the life course
vaccinators (e.g., including pharmacists) and creating additional access points for • Exploring and establishing collaborations within and outside the health sector to
vaccination facilities supported by laws and regulations promote the life course approaches, such as maternal health services, occupational
• Monitoring progress and follow-up: Capturing, analyzing and reporting health, social care services for older adults etc.
vaccination data to track progress and enable follow-up along with improving the • Expansion and diversification of vaccination pathways including vaccination
availability of digital data infrastructure during pregnancy, in health workers and in older adults.2
• Increased awareness among citizens: Providing support, encouragement and
incentives to the HCPs to have routine conversations about vaccination with the Four action plans for prioritizing adult vaccination
patients. Raising media and public awareness about the consequences of infectious
diseases and the importance of adult vaccination may also be beneficial1 • To prioritize and incorporate adult vaccination in national immunization plans
• Increase awareness and education among citizens, patients and HCPs on the
consequences of VPDs and the benefits of adult vaccinations
• Extending the scope of vaccination by HCPs, pharmacies, workplaces etc.
• Establishing and expanding E-vaccination cards, national digitalized registries for
adult vaccination including reminder and recall system for improved effects 3
The Adult Immunization Board (AIB)
• Reduce the impact of VPDs in European adults
• Provide evidence-based guidance on fundamental technical and strategic issues
• Monitor the progress of adult vaccination programs4
• COVID-19 pandemic resulted in substantial decline on routine vaccination programs in adults, which impacted the overall health, quality of life and mortality in adults
• Establishment of regulatory policies and improvement of vaccination strategies are necessary for improving coverage rates and the protection of adults, especially
elderly population and adults with co-morbidities
Source: 1IQVIA Institute Report 2023; 2EIA2030; 3Vaccines Europe 2022; 4The Adult Immunization Board 2023; Abbreviation: VPD – vaccine preventable disease
6
By August 2023, more than 13 billion vaccines have been administered
globally
Top 10 countries – Total vaccinations (Total number of COVID-19 vaccination doses administered, M)
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000
Others 4,585.8
World 13,469.3
Sources: IQVIA European Thought Leadership, 31/08/2023. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023
Sources: IQVIA European Thought Leadership, 31/08/2023. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023. ^Excludes Eritrea, Marshall Islands, Micronesia and the Vatican which have not reported vaccine doses in OWID.
PNG = Papua New Guinea, DRC = The Democratic Republic of the Congo
Sources: IQVIA European Thought Leadership 31/08/2023. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023. Vaccine approval data: https://COVID19.trackvaccines.org/vaccines/, https://www.nytimes.com/, https://www.ft.com/,
https://www.raps.org/
Note: Doses per person are inclusive of all age groups
• Graphs represents the number/share that have received all doses prescribed by the vaccination protocol
• Individuals are counted if they have received one dose of a vaccine with a one dose protocol or two doses of a vaccine with a two dose protocol
• Data is only available for countries which report the breakdown of doses administered by first and second doses
Sources: IQVIA European Thought Leadership, 31/08/2023 analysis of data provided on the OurWorldinData.org website. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) -
"Coronavirus Pandemic (COVID-19)". Published online at OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023.
Notes: SKN = St. Kitts and Nevis, SVG = St Vincent and the Grenadines, PNG = Papua New Guinea; *denotes year 2021
^Excludes Eritrea, Marshall Islands, Micronesia, the Vatican, Liechtenstein and Switzerland which have not reported fully vaccinated people in OWID
1,200
1,100 4.0 Cuba
1,000 China begins
reporting
• Graphs represent the number/share that have received all initial doses prescribed by the vaccination protocol
• Individuals are counted if they have received one dose of a vaccine with a one dose initial protocol, two doses of an initial two dose protocol, etc.
• Data is only available for countries which report the breakdown of doses administered
Source: IQVIA European Thought Leadership, 31/08/2023 analysis of data provided on the OurWorldinData.org website. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) -
"Coronavirus Pandemic (COVID-19)". Published online at OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023
Sources: IQVIA European Thought Leadership, 31/08/2023. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023
Booster doses are doses administered beyond those prescribed by the original Note that Variants of Concern may be overrepresented, as suspected cases
vaccination protocol – for example a 3rd dose of the Comirnaty vaccine are likely to be sequenced preferentially or faster than other cases
Source: IQVIA European Thought Leadership 31/08/2023. Booster shot rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus on 14/08/2023. *Excludes results with 100% of sequenced cases as omicron, as these countries likely only sent omicron cases to be sequenced
and confirmed, as at 16/08/2023 https://www.gisaid.org/hcov19-variants/
The Standing Committee on Vaccination (STIKO) recommends further booster doses for people >6 months with increased risk,
people >60 years of age, residents of care facilities, medical and nursing staff, preferably with a variant adapted mRNA vaccine
(July 2023)2. Pregnant women, regardless of their age, should be vaccinated with Comirnaty and not Spikevax. Basic immunization
and a booster is recommended to unvaccinated pregnant women in their second trimester (July 2023)3
The Ministry of Health of Italy announces a national vaccination campaign against COVID-19 (2023/2024) to prevent mortality,
hospitalization and severity of COVID-19 in elderly, highly frail people, pregnant women and health and social health workers. It is
expected to be launched with the use of new updated monovalent XBB 1.5 formulation of mRNA and protein vaccines (expected to be
approved by EMA and AIFA for late summer/early autumn and doses are expected to be available by October) (Aug 2023)4
Spain Ministry of Health declares the end of health crisis caused by COVID-19 and continues its work to establish appropriate
recommendation for COVID-19 vaccination and to integrate it into national vaccination programs (July 2023)5
France Ministry of Health and Prevention has prepared for autumn vaccination campaign for COVID-19 in 2023-2024. The
campaign targets risk groups recommended by the French National Authority for Health (HAS) are people of ≥65 years, people with
co-morbidities, pregnant women, immunocompromised people, health workers and caregivers (July 2023)6. HAS is evaluating the
place of Bimerax vaccine in the vaccination strategy and requires additional data from clinical trials and longer follow-up period before
considering its use (June 2023)7
Sources: 1JCVI recommendation; 2STIKO Germany; 3STIKO Germany pregnant women; 4Ministry of Health Italy; 5Ministry of Health Spain; 6France autumn booster campaign; 7HAS evaluating Bimerax
Sources: IQVIA European Thought Leadership, 31/08/2023. Vaccine rollout data: Max Roser, Hannah Ritchie, Esteban Ortiz-Ospina and Joe Hasell (2020) - "Coronavirus Pandemic (COVID-19)". Published online at
OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/coronavirus’ on 14/08/2023.
Note: Pharmerging countries include China, India, Brazil, Turkey, Russia, Indonesia, Bangladesh, Mexico, Saudi Arabia, Pakistan, Egypt, Algeria, Colombia; South Africa, Ukraine, Phillipines and Vietnam
Phase III
Phase II
Registered
intranasal 18
Biologic Non-Biologic
Inhalation/ Injection 5
166 197 topical 2
Therapeutics
transdermal 1
Vaccines Therapeutics
sublingual 1
Source: IQVIA Pipeline Intelligence. Data exported on 11/08/2023; Notes: Data is excluded for vaccine candidates which are pre-clinical or terminated in development. Vector NR = Vector Non-replicating. Vector R = Vector
Replicating. VLP = Virus Like Particle; *Corporation Nationality: Nationality of a corporation with a specific licensing relationship in a region or therapy franchise
Vaccine manufacturers and regulatory authorities are focusing on updating booster shots for the
new variants
• EMA’s Emergency Task Force has recommended updating vaccines to target the dominant XBB
Vaccine updates strains of Omicron. The European Medicines Agency (EMA) and the European Centre for Disease
Prevention and Control (ECDC) also noted that monovalent vaccines may provide protection against
for new variants
present dominant and emerging strains (June 2023)1
• EU Committee for Medicinal Products for Human Use (CHMP) recommends extension of marketing
authorization for Spikevax Bivalent Original/Omicron BA.4-5 for active immunization to prevent COVID-19
in individuals ≥6 months of age (July 2023)2
Globally, vaccine approvals continue for novel vaccines and approved vaccines are extended for
wider age groups
• The Vaccine and Related Biological Products Advisory Committee (VRBPAC) of US FDA recommended
COVID-19 vaccines to be updated with a monovalent formulation to provide protection against the
Omicron variant XBB.1.5 for use by the fall of 2023 (June 2023)3
Further vaccine • Daiichi-Sankyo’s DAICHIRONA (monovalent- original strain) is the first Japan-made mRNA vaccine for
updates globally COVID-19 that has been approved in Japan for manufacturing and marketing (August 2023)4
• Public Health Agency of Canada (PHAC) released updated guidelines on the use of COVID-19 vaccine.
Updates include recommendations for the use of Moderna Spikevax Bivalent vaccine(Original/Omicron
BA.1 and Original/Omicron BA.4/5) as a booster dose for individuals 6-17 years of age. Use of Novavax
Nuvaxovid vaccine is also recommended as a primary series in individuals ≥12 years of age and as a
booster dose for adults ≥18 years of age (June 2023)5
Sources: IQVIA European Thought Leadership 31/08/2023. 1EU vaccine update; 2Moderna; 3US FDA recommendation; 4Japan monovalent vaccine; 5Canada vaccine update
20
Engaging with health systems requires an orchestrated omnichannel
approach to meet customer needs
Six enablers for successful post-pandemic customer engagement
Channel mix
Content
Customer focus
People
Technology
Change Agility
0 0
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
France Germany Italy Spain UK France Germany Italy Spain UK
25%
H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1 H1
2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023
APAC
Nordics
EU4+UK
US
LATAM
4% 4% Haematologists
4% 4%
Orthopaediatricians
+33 other Nephrologists
12,570
countries Others Primary Secondary
Source: IQVIA EMEA Thought Leadership; Channel Preference Survey 2023
Spain
Denmark
Greece
Finland
Sweden
Italy
Turkey
France
Norway
United Kingdom
Poland
Belgium
United States
Germany
Switzerland
Portugal
Ireland
Email
0%
Nordics
Rest of Europe
US
APAC
EU4+UK
LATAM
Rest of World
In-person
conferences
Face-to-face 1:1
visits
Face-to-face 1:1 visits In-person conferences Email Remote
Source: IQVIA EMEA Thought Leadership; Channel Preference Survey 2023
Spain UK US
2019 Pre-pandemic 2021 Without restrictions 2022 Without restrictions 2023 channel preference
Individual Interactions
70%
Face-to-face, one-to-one visits
66%
64% 63%
62%
1:1 Telephone call (audio only)
56% 54%
54% 54%
1:1 video call (e.g., via Zoom, 50% 49%
48% 48% 47% 46%
Teams etc.) 44%
41%
39%
Instant message/text (e.g., via 36% 35%
34% 35% 33% 32%
WhatsApp)
100%
Podcasts
90%
25% 25% Instant messaging
30%
39% 35%
80% 43% Telephone
70%
Live video call with individual rep
60%
On-demand presentations
50%
Post
40% Virtual conferences
30% Remote
47% 49%
20% 42% 41% Email
31%
10% 24%
In-person conferences
Greece
Finland
Spain
Latvia
Isreal
Italy
Luxembourg
Hungary
UK
Turkey
Croatia
Austria
Czech Republic
Iceland
France
Estonia
Netherlands
Switzerland
Germany
Portugal
Ireland
Bulgaria
Sweden
Belgium
100% Male
Podcasts France
Female
90%
Text / Instant message Male
80% Germany
Female
70% Telephone
Male
60% Italy
Remote 1:1 video call Female
50% Male
Post / Mail
Spain
40% Female
On-demand
30% presentations Male
UK
43% Remote conferences Female
20% 38%
Male
10% Email US
Female
0% In-person conference
Male Female 0% 20% 40% 60% 80% 100%
(n=6,947) (n=3,696) Individual Interactions Meetings/Events/Seminars Online Resources Other
Source: IQVIA EMEA Thought Leadership; Channel Preference Survey 2023
GPs
UK Oncologists
Cardiologists
Oncologists
Spain Cardiologists
GPs
Oncologists
Italy Cardiologists
GPs
Cardiologists
Germany Oncologists
GPs
Cardiologists
France Oncologists
GPs
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: IQVIA EMEA Thought Leadership; Channel Preference Survey 2023
Country
• Culture, historical expectations and access
Specialty Building
• Different priorities, workloads and patient HCP personae
groups
35
Top 8
On average, post-pandemic launch trajectories still underperform, and
the most recent cohort perform worst
Performance of innovative launches pre-COVID versus post-COVID
Median cumulative sales for innovative launches across the Top 8 markets
6
5
Median cumulative sales
Pre-pandemic
4 2020 Pandemic/
(Mn USD)
2021 Post-Pandemic
3
H1 2022 Average
H2 2022
2
Excludes
-27%
• COVID-19 vaccines and
1 treatments
• Hep C products
0
1 2 3 4 5 6 7 8 9 10 11 12
38
Medicine Demand
and Supply
39
Increase in Volume growth in Germany & UK across all segments YTD 2023
compared to the same period last year
Rx Hospital Units YTD-2023 vs. 20223 2.2% 3.2% 4.4% 7.3% 5.5%
Growth Latest Month4 0.6% 3.6% -2.8% 10.9% 10.4%
Note: Retail pharmacy sales/Rx data has been used across countries. Any cross-country analysis needs to account for differences in healthcare systems.
1IQVIA CH Customized Insights – Italy, Germany, Spain, France (Monthly sell-out data), UK (Monthly sell-in data); Only OTC segment coverage for UK
2IQVIA MIDAS data – Retail panel – Italy, Germany, Spain, France (Monthly sell-out data), UK (Monthly sell-in data)
3Monthly IQVIA MIDAS data – Hospital panel – Italy, Germany, Spain, France, UK
4Latest month – August 2023
**Source: COVID-19 Epi data in the WHO European Region (WHO), data extracted on 29th August 2023
% Growth – Units
% Growth – Units
% Growth – Units
40% 40% 40%
0% 0% 0%
Mar-23
Dec-21
Dec-22
Sep-21
Jun-22
Sep-22
Jun-23
Mar-22
Mar-23
Dec-21
Dec-22
Sep-21
Jun-22
Sep-22
Jun-23
Mar-22
Mar-23
Sep-21
Dec-21
Sep-22
Dec-22
Jun-22
Jun-23
Months Months Months
Source: IQVIA CH Customized Insights, IQVIA MIDAS data (Retail panel) – Italy, Germany, Spain, France (Monthly sell-out data), UK (Monthly sell-in data); Monthly IQVIA MIDAS data – Hospital panel; August 2023
May-23
Feb-22
Mar-22
Jul-22
Apr-22
Feb-23
Mar-23
Apr-23
Oct-21
Nov-21
Dec-21
Oct-22
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Miotics+Antiglauc.Preps. 2.3% -2.1% 0.3%
Systemic hormonal preparations,
Months 17.9% -2.7% 3.7%
excluding sex hormones and insulins
Rx Market
Plain Corticosteroids 27.4% -6.5% 5.7%
Antiparasitic products, insecticides and repellents
Antiinfectives for systemic use Thyroid Preparations 6.2% 1.5% 1.5%
Respiratory system
Sensory organs
Systemic hormonal preparations, excluding sex hormones and insulins
300%
Respiratory system 31.9% 3.3% 15.4%
Antineoplastic and immunomodulating
200% 10.2% 5.9% 6.8%
agents
Sensory organs 25.6% 3.1% 6.3%
100%
Musculo-skeletal system 7.6% 1.5% 5.0%
-100%
May-22
May-23
Feb-22
Mar-22
Jul-22
Apr-22
Feb-23
Mar-23
Apr-23
Oct-21
Nov-21
Dec-21
Oct-22
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Months
Hospital total
Antiparasitic products, insecticides and repellents
Respiratory system
Antineoplastic and immunomodulating agents
Sensory organs
Musculo-skeletal system
80%
Food For Adults -4.7% -9.2% -7.1%
May-22
Jul-22
Mar-23
May-23
Apr-22
Apr-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Personal Care (PEC) -1.9% -5.3% -3.7%
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Jan-22
Jun-22
Aug-22
Sep-22
Nov-22
Dec-22
Jan-23
Jun-23
Cystic Fibrosis Products 20.0% 14.3% 13.5%
Antineoplastic and immunomodulating
10.5% 10.3% 4.9%
Months agents
Rx Market Interleukin Inhibitors 21.9% 23.5% 19.0%
Antiparasitic products, insecticides and repellents Protein Kinase Inhibitor Antineoplastics 12.1% 14.3% 11.5%
Antiinfectives for systemic use
Sensory organs
Respiratory system
Antineoplastic and immunomodulating agents
20%
Sensory organs 10.9% 9.5% 6.3%
-60%
May-22
May-23
Feb-22
Mar-22
Jul-22
Apr-22
Feb-23
Mar-23
Apr-23
Oct-21
Nov-21
Dec-21
Oct-22
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Months
Hospital total
Antiparasitic products, insecticides and repellents
Respiratory system
Sensory organs
Antiinfectives for systemic use
Nervous system
May-22
Jul-22
Mar-23
May-23
Apr-22
Apr-23
Oct-21
Feb-22
Oct-22
Feb-23
Nov-21
Dec-21
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Personal Care (PEC) 5.4% 10.8% 3.6%
Unisex Beauty Products 8.9% 20.5% 5.4%
Months
Beauty Products For Women 2.8% 5.1% 2.5%
CH Market NTR OTC PAC PEC
May-23
Apr-22
Apr-23
Oct-21
Feb-22
Mar-22
Jul-22
Oct-22
Feb-23
Mar-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Urinary Incontinence Prd 7.5% 7.8% 6.9%
Bph Products 3.8% 4.0% 4.7%
Months Sensory organs 14.7% -0.6% 4.6%
Rx Market
Anti-Infectives-Eye 34.1% -0.9% 11.4%
Antiparasitic products, insecticides and repellents
Antiinfectives for systemic use Ocul.A-Aller.Decon.A-Sep 3.1% -14.5% 2.5%
Respiratory system
Genito-urinary system and sex hormones
Sensory organs
-100%
Mar-22
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Months
Hospital Market
Antiparasitic products, insecticides and repellents
Respiratory system
Antineoplastic and immunomodulating agents
Sensory organs
Genito-urinary system and sex hormones
*Top in terms of YTD 2023 Growth
Source: IQVIA MIDAS monthly data – August 2023 | Hospital panel
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Nov-21
Dec-21
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Personal Care (PEC) 7.3% -0.4% 2.6%
May-23
Apr-22
Apr-23
Oct-21
Feb-22
Mar-22
Jul-22
Oct-22
Feb-23
Mar-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
14.0% 12.2% 10.6%
B2-Agonists
All Oth A-Asthma & Copd 9.1% 6.4% 5.9%
Months Alimentary tract and metabolism 2.9% 2.1% 0.8%
Rx Market Glp-1 Agonist A-Diabs 25.0% 21.4% 21.2%
Antineoplastic and immunomodulating agents
Sensory organs Other Metabolic Products 3.6% 5.7% 2.9%
Genito-urinary system and sex hormones
Respiratory system
Alimentary tract and metabolism
-40%
Mar-22
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Months
Hospital Market
Respiratory system
Antineoplastic and immunomodulating agents
Genito-urinary system and sex hormones
Alimentary tract and metabolism
Systemic hormonal preparations, excluding sex hormones and insulins
May-23
Apr-22
Apr-23
Oct-21
Feb-22
Mar-22
Jul-22
Oct-22
Feb-23
Mar-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Personal Care (PEC) 0.8% 9.8% 2.1%
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Cholest&Trigly.Regulator 7.4% 15.5% 8.0%
Calcium Antagonist Plain 7.6% 13.3% 7.2%
d repellents
100%
Respiratory system 22.5% 7.9% 7.9%
-50%
Mar-22
Apr-22
May-22
Jul-22
Mar-23
Apr-23
May-23
Oct-21
Feb-22
Oct-22
Feb-23
Sep-21
Nov-21
Dec-21
Aug-22
Sep-22
Nov-22
Dec-22
Jan-22
Jun-22
Jan-23
Jun-23
Months
Hospital Market
Antineoplastic and immunomodulating agents
Antiparasitic products, insecticides and repellents
Respiratory system
Nervous system
Systemic hormonal preparations, excluding sex hormones and insulins
10% Products
Vitamins, Minerals And Nutritional
Supplements, Tonics And Other 2.4% 7.4% 0.9%
5% Stimulants
Skin Treatment 1.4% 11.5% 0.0%
0%
Digest & Oth Intest Prod 5.6% 3.3% -0.7%
-10%
May-22
May-23
Feb-22
Mar-22
Jul-22
Apr-22
Feb-23
Mar-23
Apr-23
Oct-21
Nov-21
Dec-21
Oct-22
Nov-22
Dec-22
Sep-21
Jan-22
Jun-22
Aug-22
Sep-22
Jan-23
Jun-23
Months
Rx market OTC
57
ChannelDynamics: Channel volume trends
Major markets: Full year 2019 vs. 2020 vs. 2021 vs. 2022 and MAT July 2023
Share of F2F & Remote interaction in promotional volume
-27% -31% -39% -29% -39%
-12%
+12% +12%
-5% -6% -1%
-4%
-3% -1%
93% 91%
97% 97% 98% 59% 71% 32%
42% 55% 63%
84% 86%
88% 90% 82% 75%
92% 86% 94%
93% 89% 89% 95% 96%
68%
58%
41% 45%
29% 37%
18% 25%
12% 14% 16% 14% 9%
10% 8% 11% 11% 7%
3% 7% 3% 2% 6% 5% 4%
2019 2020 2021 2022 MAT 2019 2020 2021 2022 MAT 2019 2020 2021 2022 MAT 2019 2020 2021 2022 MAT 2019 2020 2021 2022 MAT
2023 2023 2023 2023 2023
64
Sources from secondary data research
Slide 5
• IQVIA Institute Report 2023
• EIA2030
• Vaccines Europe 2022
• The Adult Immunization Board 2023
Please note: IQVIA is not accountable for the accuracy of information from external data sources
Remote
E-Meetings: Streaming video – live webinar or pre-recorded webcast
interactions
Emails
Podcasts (2023)
Online resources
On-demand online access to self-guided or automated online presentations and Non-interactive
reference resources
Online information resources such as websites and mobile apps (2021, 2022)
Postal mailing
Other
Other (Please specify) Others
Source: EMEA Thought Leadership; IQVIA ChannelDynamics™ Channel Preference Survey July 2023
Germany 1102
France 1597
Spain 1751
UK 969
Nordics 371
Rest of Europe 2,331
US 1,845
APAC 7,443
LATAM 1,737