Webinar Rewinds
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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Webinar Rewinds September 25, 2024In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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NERDS' Big Game Recipe for Super Bowl Success
Webinar Rewinds September 18, 2024What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
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Balancing HI and AI Innovation
Webinar Rewinds August 28, 2024In this webinar, learn how to strike the right balance between Artificial Intelligence (AI) and Human Intelligence (HI).
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Digital Messaging Journeys: Primer for Success
Webinar Rewinds August 21, 2024Digital messaging journeys have come a long way since the first triggered emails and are often omnichannel today. This webinar conveys approaches and strategies for wrangling their complexity and orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience.
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The Expansion of Health Data Privacy Regulation: What You Need to Know
Webinar Rewinds August 13, 2024The development of health data privacy regulation is accelerating and creating evolving privacy challenges for advertising. In this webinar, Kelley Drye partner Aaron Burstein and special counsel Chris Tarbell discussed practical strategies to address some of the key challenges under health data privacy laws.
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ANA’s Ethics Code of Best Practices — A New Framework for Privacy, AI, and More
Webinar Rewinds August 1, 2024In this webinar, speakers from the ANA highlighted the “Ethics Code of Marketing Best Practices” — a common set of rigorous standards for ethical marketing. Learn how marketers can use this broad ethical framework and resource guide to deploy marketing practices and technologies responsibly and ethically.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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AI's Impact on Agency Management: A Roadmap for Marketing Procurement
Webinar Rewinds July 24, 2024Guided by the Hopes and Fears of AI in Procurement survey collected from delegates at the ANA Advertising Financial Management Conference 2024, this webinar guides marketers through the key considerations in putting AI to work in their agency management programs with purpose.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Webinar Rewinds July 18, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
Webinar Rewinds July 17, 2024In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
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Ace Back-to-School Shopping: LTK's Textbook for Success
Webinar Rewinds July 11, 2024Prepping for the Back to School season? In this webinar, LTK provided valuable insights from the recent LTK Back to School 2024 Shopper study, including trends in top-shopped categories by generation.
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