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  • Marketing Organization: Teams and Structures

     ASK Answers   August 22, 2024  

    How are modern marketing teams structured?

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  • The Best Leaders Know How to Be Vulnerable

     Podcast Clips   August 19, 2024  

    Monica Rowe, CMO at CARE, explained why the current leadership playbook is toxic and how vulnerability can actually drive both personal and professional growth.

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  • ANA's Event Recaps: These Are the Top Recaps

     Pulse   August 16, 2024  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • Chat with Chemistry Cultural and the National Football League (NFL)

     Event Recaps   August 15, 2024  

    As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.

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  • Virtual Diversity Fair: Meet Hispanic Owned-Companies

     Event Recaps   August 15, 2024  

    Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.

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  • Nonprofit Mission: Avoiding Burnout

     Social Impact   August 12, 2024  

    In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.

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  • Marketing News Quiz for August 10, 2024

     Marketing News Quiz   August 10, 2024  

    In this week's marketing news quiz: Google's antitrust case, Reddit incorporates artificial intelligence, the future of DEI, and more.

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  • Embracing Gender Fluidity in Advertising Internally & Externally

     Pulse   August 9, 2024  

    While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.

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  • The Death of DEI? Not So Fast

     B2C   August 7, 2024  

    Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.

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  • 4 Inspiring Quotes on LGBTQ+ Inclusive Marketing

    Pulse   July 31, 2024  

    Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.

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  • Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

     CMO Content   July 31, 2024  

    This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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  • Diversity, Equity, Inclusion and Belonging Marketing

     Pulse   July 30, 2024  

    The ANA Marketing Ethics Code (“Ethics Code”) is an ethical framework comprised of a set of high-level principles and guidelines. Part three of the code — “Diversity, Equity, Inclusion and Belonging Marketing (DEIB) Principles” — is designed to build awareness and drive engagement for the advancement of DEIB in the marketing and advertising industry.

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  • How Curation Solutions Supercharge Media Buying and Advertising Strategies

     Leading Edge   July 18, 2024  

    As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.

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  • Editor Highlights: AI, Diverse Suppliers, and the Full-Funnel Journey

     Pulse   July 17, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • What is Conscious Marketing and How Does It Make a Difference?

     Podcast Clips   July 17, 2024  

    Dr. Anastasia Kārklina Gabriel, senior insights lead at Reddit, explains what “conscious marketing” is and why it would be beneficial for marketers to embrace it across all aspects of their job.

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  • Want a Successful Business Transformation? Build the Right Marketing Team

     Leading Edge   July 16, 2024  

    Whether they are fueled by the promise of AI and other technologies, responding to the demands of the evolving economy, or aiming to turn around tired businesses, many leaders are scrambling these days to transform companies and reinvent their brands.

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  • Building a Thriving In-House Agency Environment

     Partner Content   July 16, 2024  

    Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.

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  • LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold

     B2 Awards   July 14, 2024  

    LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.

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  • The Test & Learn Mindset

    Leading Edge   July 12, 2024  

    Mastering the art of personalization is the big difference-maker in this era of digital marketing, where consumers expect “tailored” experiences. In the spirit of pop culture icon Taylor Swift, we’ve re-mixed some of our marketing insights to some of her chart-topping song lyrics.

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  • Will There Be a Next Generation of Marketers?

     B2C   July 12, 2024  

    Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

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