Insightful discussions and commentary on key issues affecting the marketing industry.
Why You Should Embrace Vulnerability
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.
Remaining Purposeful in Challenging Times
In this episode of Beyond Profit, host Ken Beaulieu catches up with Adrian Power, founding partner and brand strategist at Good Stuff Partners, to discuss the unique nature of his business, the state of purpose in these changing times, how brands can stand up to scrutiny, how to build true purpose equity, and more.
How Marketers Tap into the Cultural Zeitgeist
JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.
Tracking Influencer Marketing Trends
Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods. Shannon O’Shields and Megumi Robinson join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing.
Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast host Mike Berberich spoke with Nationwide’s Brad Barnett at the 2024 Brand Masters Conference about balancing brand equity with innovation.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.