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Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Why the New Longevity Should Matter to Your Brand
Event Recaps October 29, 2024Michael Clinton, CEO and founder at ROAR Forward, discussed how to authentically market to people aged 50 and older.
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Political Advertisers Have an Untapped Opportunity in Context and Creative
Leading Edge October 28, 2024Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.
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Consumer Insight from Boston Consulting Group (BCG)
CMO Content October 28, 2024Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.
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How the Brains Behind Comic Con’s In-App Experience Revolutionized Fun Marketing
Pulse October 25, 2024How do you bridge the growing gap between capturing customers' attention and maintaining retention? Shawn Swaney, senior director of customer success at Komo, and Derrick Weiss, senior marketing coordinator at ReedPop, revealed how in-app experiences are transforming customer engagement through gamification at the 2024 Marketing Technology Changemakers One-Day Conference, held at Amazon Ads Headquarters in New York City.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Reaching Persuadable Voters During Campaign Crunch Time
Leading Edge October 24, 2024The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.
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Putting the New General Market at the Center
Pulse October 23, 2024Sherina Smith is CMO at American Family Insurance. Chris Crawford is founder and CEO of Elite Media, American Family’s agency partner. The pair will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, November 18 to 20 in Las Vegas, discussing how targeting key growth segments has become a business imperative. In advance of the event, Sherina and Chris were interviewed by the group EVP of the ANA, Bill Duggan.
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Loyalty Unlocked: QSR/Fast Casual Edition
Knowledge Partners October 22, 2024Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.
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Consumers May Be More Willing to Trade Data for Free Content
Leading Edge October 21, 2024The last few years have seen rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
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#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
Leading Edge October 17, 2024In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.
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Marketing to Older Generations
Pulse October 17, 2024With all the marketing focus trained on millennials and members of generation Z, one might think that baby boomers and older people had vanished entirely — or had at least become an irrelevant demographic for marketers. This cohort, however, remains a sizable one, with needs that organizations can meet in mutually beneficial relationships.
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Personas in Marketing
ASK Answers October 17, 2024How can my brand leverage personas for more effective, targeted marketing?
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Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024How can my brand connect with baby boomers?
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Driving Business Growth Through Gender Equality in Marketing
Event Recaps October 15, 2024The Gender Equality Measure (GEM®) has emerged as a groundbreaking research methodology that quantifies gender bias in advertising and media programming, highlighting its role in driving business growth through more accurate representation.
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GEM® Lift: Turbocharging Sales Through Gender Equality Advertising Strategies
Event Recaps October 15, 2024SeeHer shared a comprehensive analysis of how gender-equitable advertising drives business growth across diverse consumer segments, with particular emphasis on generational, racial, and ethnic impacts on sales performance.
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Editor Highlights: Shopper Journeys, In-House Agencies, & ABM
Pulse October 11, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
Behind the Campaign October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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