Marketing Futures
Discussing and debating the future of marketing and business.
The ANA Marketing Futures Podcast serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing. The podcast covers a wide range of topics, from AI to the metaverse, and everything in between.
Our mission? To demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Hosted by Mike Berberich
Mike Berberich is senior director of content strategy and Marketing Futures at the ANA, and the host and producer of the Marketing Futures podcast.
Mike has 15 years of industry experience, performing various roles for six years at Havas Digital before coming to the ANA in 2013. He oversees all aspects of the Marketing Futures program, including the development and production of reports, articles, research, and the Marketing Futures Committee. Mike’s mission is to demystify innovation, and help marketers wrap their heads around industry trends that are emerging at a breakneck pace.
When he’s not banging the drum of innovation, Mike is making noise of a different variety, as a music producer and sound designer for more than 20 years. As a hip hop artist, he’s released two full-length albums, three EPs, and numerous singles under the nom du plum BRBRCK; as a sound designer, he’s produced the soundtrack for short films, theatre, and dance, touring Jordan, Israel, and Palestine in 2010 with the Yaa! Samar Dance Theater company. Mike enjoys writing, dancing, meditation, and exploring New York City, which he’s called home for more than 20 years.
Recent Episodes
Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast host Mike Berberich spoke with Nationwide’s Brad Barnett at the 2024 Brand Masters Conference about balancing brand equity with innovation.
Escaping the Brand "Friend Zone" with Doug Zarkin
ANA Marketing Futures Podcast host talks to marketing expert and author Doug Zarkin about taking your brand out of the “friend zone.”
Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative
Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.
Other ANA Podcasts
Beyond Profit
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.
Hosted by Ken Beaulieu, the podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics.
Champions of Growth
Champions of Growth examines the full breadth of the ANA Growth Agenda to help CMOs bolster their value throughout the organization and navigate a post-digital world.
Hosted by Matthew Schwartz, the podcast examines society and sustainability, brand experience, creativity and media, talent and marketing organization, and data, technology, and measurement.