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The Future of Digital Advertising: Flourishing with First Party Solutions
Leading Edge October 2, 2024What’s next when it comes to the use of third-party data? While there is still much uncertainty for the future of third-party cookies, long the backbone of online tracking and targeting, this update is forcing a radical rethinking of data strategies.
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Building a Multicultural Fan Base
Pulse October 2, 2024Kim Davis is Senior Executive Vice President of Social Impact, Growth Initiatives & Legislative Affairs and Jennifer Ekeleme is Vice President of Multicultural Engagement and Integration at the National Hockey League (NHL). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kim and Jennifer for a pre-conference interview in which they discussed their inclusion strategies for building a multicultural fan base in traditional sports.
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The Future of AI in America, with Congressman Jay Obernolte
Marketing Futures Podcast October 1, 2024Marketing Futures Podcast host Mike Berberich sat down with Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence, to discuss the technology’s future in America.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
Smarties Awards September 30, 2024To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.
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Leading Energy Company Recycles Used Tires for Sustainability Initiative
Smarties Awards September 30, 2024Aramco, a leading energy company, recycled used tires into asphalt rubber for roads as a part of its carbon reduction and environmental awareness plans.
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How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
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Cif’s Beautiful When Clean Project
Smarties Awards September 30, 2024In line with the Unilever Sustainable Living Plan, household cleaning product brand Cif established its brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning.”
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Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
Smarties Awards September 30, 2024General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.
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Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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How Sunlight Floorcare Won Over Consumers with Sustainability, Celebrities, and Adorable Cartoon Sea Creatures
Smarties Awards September 30, 2024Sunlight Floorcare used adorable cartoon sea animals and celebrity partnerships to help consumers better understand why the “inconvenience” of its new handle-less one kilogram product bottle — which was made of 100 percent recycled plastics — was necessary to help protect sea life and the environment at large.
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Domestos Helps Kids Practice Better Bathroom Hygiene
Smarties Awards September 30, 2024In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.
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An Innovative Campaign to Combat Antisemitism
Smarties Awards September 30, 2024The Foundation to Combat Antisemitism undertook a campaign to raise a groundswell of opposition to antisemitism in the U.S.
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The Growing Divide Between Brands and the Internet
Leading Edge September 30, 2024Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.
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Dove Combats Harmful Beauty Standards on Social Media
Smarties Awards September 30, 2024Dove took on the harmful effects of a beauty filter popular on social media.
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How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
Smarties Awards September 30, 2024ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
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L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
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Aquafina Leaned Into Digital Culture to Promote Recycling in Vietnam
Smarties Awards September 30, 2024Aquafina created a digital community and issued redeemable digital coins in exchange for recycling bottles to promote sustainability.
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Lifebuoy Enables Reunions During Tet 2022
Smarties Awards September 30, 2024Unilever's Lifebuoy brand leveraged data-driven targeting and partnerships to provide free train tickets and hygiene products to financially burdened Vietnamese citizens during Tet 2022, significantly boosting brand relevance and sales.
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Dove The Best Pink Care Reminder
Smarties Awards September 30, 2024Dove relaunched its winning variant in the market: Dove Sakura with the stunning pink color. Dove as a brand wanted to utilize its opportunity to launch its brand purpose collaboration with another Pink social movement — the Pink Movement for Breast Cancer Awareness.
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