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Search returned: 1317 document(s).
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Instagram Marketing
ASK Answers October 30, 2024ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Brand Refreshes
ASK Answers October 29, 2024When is a good time to refresh my brand, and how do I go about doing it?
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Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing
Knowledge Partners October 28, 2024Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.
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From Clicks to Conversions: Maximizing Email Marketing and Paid Media Integration
Knowledge Partners October 27, 2024Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.
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How to Measure Ads More Effectively in a Streaming-First Marketplace
Knowledge Partners October 24, 2024Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
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Defining the Future of Marketing with AI
Event Recaps October 24, 2024During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.
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Is Today’s TV and Video Measurement Upfront or Unreliable?
Knowledge Partners October 23, 2024Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.
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Humor in Advertising
ASK Answers October 23, 2024How can brands use humor to connect with consumers?
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Personas in Marketing
ASK Answers October 17, 2024How can my brand leverage personas for more effective, targeted marketing?
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Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024How can my brand connect with baby boomers?
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Leveraging AI in Marketing Procurement
Partner Content October 15, 2024Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.
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The Frequency with Which Different Age Groups Check Their Mail, Charted
Money Slides October 15, 2024The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
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The Past and Future Growth of Retail Media Ad Spend
Money Slides October 15, 2024Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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B2B in 2024: A Guide to Successful Campaigns
Leading Edge October 14, 2024In 2024, account-based marketing (ABM) is table stakes for B2B marketers. A tried-and-true ABM strategy is foundational for connecting with clients and prospects in a targeted, relevant way — but it’s not the only B2B marketing strategy. Setting your brand apart from the rest and driving real, sustainable growth requires more.
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Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 11, 2024How are marketers currently approaching marketing technology?
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System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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American Express Shares Insights on Creating a High-Performing Content Management Team
Event Recaps October 10, 2024During a session at ANA’s 6th Annual Data and Direct Marketing Conference, Kiley M. Rickert, director of the content management group at American Express, shared insights on the roles and responsibilities needed to create a successful content management team.
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