Anna Irimiás
Corvinus University of Budapest, Department of Tourism, Faculty Member
- Tourism Studies, Urban Studies, Cultural Heritage, Human Geography, Cultural Geography, Tourism, and 24 moreCultural Tourism, Cultural Landscapes, Food, Festival Tourism, Film Induced Tourism, Chinese immigrants in Hungary, Quality of life and tourism, Economics of Film Festivals, Myth, Folk Studies, Legends, Cuisine, Gastronomy, Tourism, Italian Cinema, Tourism and Hospitality, Geography, Migration Studies, Chinese Studies, Health and Wellness Tourism, Pilgrimage Routes, Social Networks, Migration, China Tourism, Geography of Mobility and Migrations, Film-Induced Tourism, Dark Tourism, and Heritage Tourismedit
PurposeThe aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes of celebrity chef's food discourse with respect... more
PurposeThe aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes of celebrity chef's food discourse with respect to pro-environmental behaviour; and providing a methodological framework to visually analyse food-themed videos.Design/methodology/approachThis study uses mise-en-scène and critical discourse and multimodal analyses to gain insights on food discourse from 20 videos shared by a Michelin starred chef on social media platforms.FindingsResults show that a pro-environmental cooking philosophy challenges the normative discourse on food and educates general audiences and foodies alike. Mise-en-scène and discourse analyses of Instagram visual content reveal that leftovers are central to the ethical message and are intertwined – through the aesthetic of the videos-with concepts of inclusivity, diversity and nourishment.Practical implicationsChefs, and restau...
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Purpose This study aims to contribute to the discussion on the interplay between music and destination advertising by exploring the roles of music in destination promotional videos (DPVs). Design/methodology/approach Eight focus group... more
Purpose This study aims to contribute to the discussion on the interplay between music and destination advertising by exploring the roles of music in destination promotional videos (DPVs). Design/methodology/approach Eight focus group discussions on DPVs about Budapest (Hungary) were assessed through thematic analysis. Individuals’ interactions with and perceptions of advertising can be explored in depth through the former, whereas the latter allowed to identify the roles of music in DPVs. Findings Results show that music plays a very important role in DPVs in which it acts as a conveyor. Viewers associate a DPV’s musical elements and genre with a destination’s character. Here, the use and remix of traditional music was felt to be controversial because of its ability to communicate cultural identity. The music caught the audience’s attention, elicited emotions in them and made them think about the destination in question. An original music track can make a video memorable. Research ...
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PurposeThe purpose of this paper is to explore how the architectural features of Chinese restaurants and shops influence the urban tourism destination image of Budapest.Design/methodology/approachPlace marketers' strategies highly... more
PurposeThe purpose of this paper is to explore how the architectural features of Chinese restaurants and shops influence the urban tourism destination image of Budapest.Design/methodology/approachPlace marketers' strategies highly influence the “brand image” of a city. Based on the current definition of brand image and on a historical overview of the features of Chinatowns, a comparative model was elaborated to understand how the spaces created by Chinese immigrants can influence the tourism and hospitality industry and contribute to competitiveness.FindingsThe findings show that London, Milan and Budapest have elaborated different approaches to integrate Chinese immigrants and these strategies contribute to the economic performance of cities. London enhances the city's cultural and creative diversity also through its Chinatown. The local authority in Milan neglects the benefits of Chinese settlements and aims to create a new hub of Chinese trade and services out of the city...
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Az időseket számos olyan országban aktív turistaként mutatják, ahol magasabb az életszínvonal, azonban könnyen belátható, hogy ez az életmódra nem mindenkinek és nem mindenhol van esélye. Ettől a lehetőségtől főként azok az idősek esnek... more
Az időseket számos olyan országban aktív turistaként mutatják, ahol magasabb az életszínvonal, azonban könnyen belátható, hogy ez az életmódra nem mindenkinek és nem mindenhol van esélye. Ettől a lehetőségtől főként azok az idősek esnek el, akik szegénységben élnek vagy rossz az egészségi állapotuk. A vallási turizmus olyan lehetőség, amely ha nem is teljesen, de legalább részben választ adhat ezekre a problémákra és bevonhatja azokat az időseket is, akik elesettek vagy rosszabb anyagi helyzetben vannak. A fő kutatási kérdésünk az volt, hogy mit jelent idősnek lenni a vallási eseményeken. Az elemzést a 2013-ban hólabdás mintavétellel felvett, 345 fős adatbázis nyitott kérdései alapján végeztük el, amely a Magyarországon élő, 18 év feletti magyar állampolgárokból állt, akik 2010 óta legalább egyszer részt vettek lakóhelyen kívüli vallási eseményen/rendezvényen, illetve kifejezetten a valláshoz kötődő utazáson. A megkérdezettek 21%-a legalább 60 éves, ugyanakkor számunkra nem kizáróla...
Prior to the COVID-19 pandemic, tourism had permeated all spaces of experience, reaching nearly every country, region, community, and corner of the globe. In recent decades, the meanings, implications, and roles of tourism have also... more
Prior to the COVID-19 pandemic, tourism had permeated all spaces of experience, reaching nearly every country, region, community, and corner of the globe. In recent decades, the meanings, implications, and roles of tourism have also expanded significantly. This article focuses on unconventional tourism mobilities, including same-day visits, which are an important but often neglected part of the tourism system, constantly challenging both scholars and tourism industry stakeholders. Unconventional tourism is an umbrella term that covers most kinds of unregistered or unaccounted tourist mobilities, some of which might not appear to be ‘tourism’ but should be in certain localities and under certain conditions. Given the growth of unregistered tourist flows and unaccounted leisure (or utilitarian) mobilities, there is a need in tourism studies to apply innovative research methods and to reconceptualize the meanings of tourism in different geographical and social contexts. It is expected ...
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Számos olyan országban, ahol magasabb az életszínvonal, az időseket aktív turistaként ábrázolják, azonban belátható, hogy erre az életmódra nem mindenkinek és nem mindenhol van esélye. Ettől a lehetőségtől főként azok az idősek esnek el,... more
Számos olyan országban, ahol magasabb az életszínvonal, az időseket aktív turistaként ábrázolják, azonban belátható, hogy erre az életmódra nem mindenkinek és nem mindenhol van esélye. Ettől a lehetőségtől főként azok az idősek esnek el, akik szegénységben élnek vagy rossz az egészségi állapotuk. A vallási turizmus olyan lehetőség, amely ha nem is teljesen, de legalább részben választ adhat ezekre a problémákra és bevonhatja azokat az időseket is, akik elesettek vagy rosszabb anyagi helyzetben vannak. A szerzők fő kutatási kérdése, hogy mit jelent idősnek lenni a vallási eseményeken. Az elemzést a 2013-ban hólabdás mintavétellel, Magyarországon felvett, 345 fős adatbázis nyitott kérdései alapján végezték el. A megkérdezettek 21%-a legalább 60 éves, ugyanakkor számukra az is érdekes, ahogyan mások látják ezt a korcsoportot. Elsősorban azt szerették volna megérteni, hogy milyen idősnek lenni egy-egy jelentősebb vallási esemény alatt, ezért az öregséggel kapcsolatos állapotok kerültek ...
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Young adults spend most of their leisure time in the company of their smartphones. Drawing on the theory of digital well-being and on the concept of psychological sustainability, our aim is to investigate the relationship between... more
Young adults spend most of their leisure time in the company of their smartphones. Drawing on the theory of digital well-being and on the concept of psychological sustainability, our aim is to investigate the relationship between digitalization-dominated leisure-time consumption to identify the aggregated roles of smartphones. We suggest that smartphones play different roles in young adults’ daily life. To test our predictions, we used a qualitative method, a two-day time-use diary with structured interviews; two sample groups were recruited for data gathering. The results of the content analysis and of the qualitative sentiment analysis show that mobile devices have a marked agenda-setter function, along with the functions of ‘separator’ and ‘enabler’. The use of smartphones leads to idleness and perceived timelessness while staying physically immobile. Results expand our knowledge on the aggregated role of smartphones in young adults’ activities. Wider society can benefit from the...
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Kutatasunkban arra keressuk a valaszt, hogy a Tronok harca sorozat nezese utazasi szandekka, milyen lepcsők vezetnek ahhoz, hogy a TH-vilagaba belepő nezőben megfogalmazodjon annak a szandeka, hogy a kepernyőn latott helyszineket valassza... more
Kutatasunkban arra keressuk a valaszt, hogy a Tronok harca sorozat nezese utazasi szandekka, milyen lepcsők vezetnek ahhoz, hogy a TH-vilagaba belepő nezőben megfogalmazodjon annak a szandeka, hogy a kepernyőn latott helyszineket valassza utazasi celteruletkent. Menedzsment szempontbol fontos kerdes, hogy elegendő-e novelni a sorozatnezes intenzitasat es az automatikusan gerjeszti az utazasi szandekot, vagy vannak kozbenső lepesek, ahol eredmenyesebben lehet beavatkozni a folyamatba? A hipotezisek bemutatasanal GEERIG (1993) narrativ transzport elmeletere epitettunk. Az elemzeshez PLS-SEM modellt hasznaltunk, amely megfelelő feltaro modellalkotasnal. Eredmenyeink ramutatnak arra, hogy az intenziv TH-nezes pozitivan hat az utazasi szandekra, ugyanakkor ez a direkt hatas viszonylag gyenge. Az eszkepizmus es az elmerules jelentős mertekben medialja a TH-nezes es az utazasi szandek kozti kapcsolatot. --- The paper analyses the process on how the engagement in television series might lea...
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Although the research field of film tourism has become increasingly popular, the business tourism related aspect s of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related... more
Although the research field of film tourism has become increasingly popular, the business tourism related aspect s of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related aspects of film productions in a certain location. The focus is on the case of Budapest, a Central European city that has hosted numerous international film productions in the last two decades. The findings of the paper show that filmmakers and above-the-line-crew members are long-stay business travellers who constitute an important segment of the city's tourism and hospitality sector. The case of Budapest evidences that the institutional and policy support through tax credits and incentives aimed to enhance co-productions and to attract international productions offer benefits for the local film industry as well as for the tourism sector. Although the policy support is narrowly focusing on the immediate economic benefits of foreign film producti...
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Terence Hill, in divisa di guardia forestale, galoppa in boschi fitti circondati da vette poi sguazza in un lago dal colore smeraldino. Si ferma, ammira il paesaggio che lo circonda e si sente rasserenato. La cinepresa si allontana dalla... more
Terence Hill, in divisa di guardia forestale, galoppa in boschi fitti circondati da vette poi sguazza in un lago dal colore smeraldino. Si ferma, ammira il paesaggio che lo circonda e si sente rasserenato. La cinepresa si allontana dalla sua figura. La veduta a volo d’uccello porta sulla scena l’osservazione spaziale del territorio sudtirolese introducendo lo spazio narrativo della serie televisiva Un passo dal cielo. Le sequenze della scena di apertura esercitano un forte richiamo al messaggio che il territorio alto-atesino/sudtirolese vuole trasmettere. Un territorio dove la tutela dei paesaggi naturali e dell’unicità geo-morfologica sono in simbiosi con un turismo sostenibile, un utilizzo rispettoso delle risorse naturali nonché di quelle storico-culturali (Franch, Martini e Della Lucia 2011).
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Obiettivi. Il paper intende valutare: 1) se esiste una domanda turistica interessata al patrimonio bellico; 2) il ruolo svolto dalla comunita locale e dagli attori di un territorio nel creare i prodotti culturali; 3) se e come la loro... more
Obiettivi. Il paper intende valutare: 1) se esiste una domanda turistica interessata al patrimonio bellico; 2) il ruolo svolto dalla comunita locale e dagli attori di un territorio nel creare i prodotti culturali; 3) se e come la loro natura controversa e comunicata. Metodologia . Attraverso desk research e ricerca sul campo sono state rilevate le caratteristiche dei manufatti, e sono state valutate le modalita di comunicazione comparando i contenuti del materiale online e offline dei siti piu significativi. Risultati . In Trentino e stata attivata una fitta rete di attori locali che dialogano tra loro per la ricostruzione e valorizzazione di forti e trincee, in Alto Adige tale rete non e stata ne progettata, ne attivata. L ’ analisi dei contenuti del materiale promozionale online e offline ha confermato la difficolta di comunicare al visitatore un “ prodotto ” che ha caratteristiche dissonanti e controverse. Limiti della ricerca . La ricerca e il primo tentativo di analisi che dov...
Research Interests: Humanities and Art
This chapter discusses how films as a marketing communications tool may cause disappointment (service failure perception) for destinations. Destination management is studied from the viewpoint of disappointed film tourists, and the... more
This chapter discusses how films as a marketing communications tool may cause disappointment (service failure perception) for destinations. Destination management is studied from the viewpoint of disappointed film tourists, and the concept of disappointment management is further explored.
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Being unable to travel feels like being a caged bird for many and trapped in unwanted situations strengthens travel desire. This study contextualizes travel deprivation and subsequent desire thinking in relation to the concept of craving.... more
Being unable to travel feels like being a caged bird for many and trapped in unwanted situations strengthens travel desire. This study contextualizes travel deprivation and subsequent desire thinking in relation to the concept of craving. It introduces lockdown captivity and travel craving as relevant factors to understand tourism demand when travel is impossible. This research demonstrates the usefulness of the elaborated intrusion theory in the tourism context and newly defines wanderlust in association with craving. Empirical support for the hypotheses that lockdown captivity and wanderlust are key determinants of travel craving is provided. Travel craving should be used as an alternative concept to travel intention in situations in which travel is curtailed or impossible. Tourism marketers and practitioners are advised to build on the caged bird metaphor to effectively communicate their offerings during crises that result in travel restrictions and to show their empathy toward w...
Research Interests: Marketing, Psychology, Medicine, Tourism, Empathy, and 4 moreTravel, Feeling, Craving, and Commercial Services
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The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business... more
The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business environment, leading to a major incorporation of the role of entrepreneurs in the process of fostering green development. Building on data from a survey study with 270 Small and Medium Enterprises (SMEs) and large companies located in a relatively developed Hungarian region and adopting the Strategic Action Field (SAF) theory, firms’ perceptions on change management, digital maturity, and green development were explored. The data was analyzed using partial least squares structural equation modelling (PLS-SEM). Results revealed that change management has a direct positive effect on digital maturity and on business performance and has a small effect on companies’ commitment towards green development. This paper contributes to the debate on the relationshi...
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Research Interests: Geography, Human Geography, Cultural Geography, Applied Mathematics, Aesthetics, and 15 moreFilm Studies, Film Analysis, Applied Econometrics, Applied Statistics, Heritage Tourism, Cultural Tourism, Landscape, Film Induced Tourism, City and Regional Planning, Geografia, Film Tourism, Film tourism in New Zealand, Geography of Tourism, Films and Tourism, and Depiction
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Purpose The aim of this paper is twofold: to provide empirical evidence of the knowledge-sharing process within virtual communities interested in war heritage sites and to compare user-generated content (UGC) in virtual communities with... more
Purpose The aim of this paper is twofold: to provide empirical evidence of the knowledge-sharing process within virtual communities interested in war heritage sites and to compare user-generated content (UGC) in virtual communities with destinations’ official communication about war heritage sites to identify, original and consumer-oriented narratives. Design/methodology/approach This study uses field research to investigate selected war heritage sites and to assess the destinations’ on-site communication; in-depth interviews to learn about the destination marketing organizations’ approaches to communication; and netnography with content analysis of text and pictures to evaluate the online knowledge shared within virtual communities on the investigated war heritage sites. A comparison between users-generated content and official destination management organizations’ (DMOs) communication was carried out. Findings The results show that the destinations under investigation have investe...
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The aim of this paper is to highlight the role of emotions and expectations in mobility. The empirical research focused on sojourners’ expectations related to the host country in the different stages of migration, their adjustment... more
The aim of this paper is to highlight the role of emotions and expectations in mobility. The empirical research focused on sojourners’ expectations related to the host country in the different stages of migration, their adjustment capacities and coping with acculturation stress, and emotions related to the overall migration experience. In 2011, 78 semistructured interviews were conducted with Hungarian migrants who had post-accession working experience in the United Kingdom. Results suggest that the new migrant employees’ expectations about the UK and about the overall migration experience were affected by emotions. Furthermore, coping and adjustment capacities were significantly influenced by migrants’ personal traits and the ability to establish network capital.
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A tanulmany kvalitativ kutatasi modszerek alkalmazasaval azt vizsgalja, hogy az elmult evtizedben Budapesten letrejott alternativ idegenvezetest kinalo vallalkozasok fejlődeseben es tevekenysegeben hogyan jelenik meg az innovacio, milyen... more
A tanulmany kvalitativ kutatasi modszerek alkalmazasaval azt vizsgalja, hogy az elmult evtizedben Budapesten letrejott alternativ idegenvezetest kinalo vallalkozasok fejlődeseben es tevekenysegeben hogyan jelenik meg az innovacio, milyen kulső es belső tenyezők gyakorolnak hatast ezen vallalkozasok műkodesere es sikeressegere, illetve hogyan befolyasolja az alternativ idegenvezetes piaca Budapest turisztikai kinalatat es imazsat.
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ABSTRACT The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case... more
ABSTRACT The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long-term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.
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Labour mobility in the hospitality industry involves a wide range of affective processes. Emotional responses in challenging situations for migrant hospitality workers significantly affect their social interactions and working efficiency.... more
Labour mobility in the hospitality industry involves a wide range of affective processes. Emotional responses in challenging situations for migrant hospitality workers significantly affect their social interactions and working efficiency. This paper explores the impact of emotions upon hospitality employees’ evaluation of their experiences while working in the UK. The empirical research focussed on hospitality employees’ emotions and perceptions about the host country in the different phases of migration. Further, migrants’ adjustment capacities and emotional responses in challenging situations were analysed. In 2011, 78 semi-structured interviews were conducted with Hungarians who had post-accession working experience in the hospitality industry in London, UK. Results suggest that migrant hospitality employees’ emotional responses related to the mismatch between anticipated and lived experiences have a key role in social interactions and on their working efficiency. The practical i...
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ABSTRACT The leisure behavior of Chinese immigrants, with a focus on their participation in tourism in the host country, has been evidenced in this research. The aim of this study is to identify the behavioral characteristics and... more
ABSTRACT The leisure behavior of Chinese immigrants, with a focus on their participation in tourism in the host country, has been evidenced in this research. The aim of this study is to identify the behavioral characteristics and traveling patterns of Chinese immigrants living in Budapest, Hungary. It also attempts to explore the role of kinship and friendships in tourism and their relationship with Chinese mobility in Hungary. Seventy semistructured in-depth interviews were performed through field visits in order to understand Chinese travel motivations and destination preferences in domestic tourism within Hungary. The sample for this study included Chinese immigrants settled in Budapest with an acceptable command of the Hungarian language and with a certain disposition to travel for holiday purposes. The research findings on traveling habits and leisure activities reveal that the Chinese interviewees are interested in visiting thermal spas and historical cities in Hungary and these recreational activities might enhance their cultural assimilation to the dominant group. Furthermore, this study presents a new approach to exploring Chinese tourists’ preferences in this geographical area, which has been neglected by researchers despite its important Chinese migrant settlements.
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Il magico mondo di elfi e fate non è più solo una meta di un viaggio immaginario. Sempre più turisti prendono un volo per inseguire personaggi di fantascienza e per esplorare luoghi lontani e mondi favolosi. Il grande successo della saga... more
Il magico mondo di elfi e fate non è più solo una meta di un viaggio immaginario. Sempre più turisti prendono un volo per inseguire personaggi di fantascienza e per esplorare luoghi lontani e mondi favolosi. Il grande successo della saga dei Signore degli anelli (2001-2003) e della serie televisiva Il Trono di Spade (2011-2016) conferma il sentito bisogno di proiettarsi in terre lontane abitate da creature magiche e che sia del tutto diverso dalla vita quotidiana. Il viaggio cinematografico non si limita ad essere di fantasia e percorso dalla poltrona riguardando le pellicole o gli episodi delle serie, bensì sempre più offerte turistiche specializzate vengono organizzate per soddisfare le esigenze degli appassionati garantendo loro esperienze uniche.
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ABSTRACT The preparations for the 100th anniversary of the Great War outbreak turn the lights on war heritage. The purpose of this paper is to analyze the war heritage site management in northern Italy considering the role of stakeholders... more
ABSTRACT The preparations for the 100th anniversary of the Great War outbreak turn the lights on war heritage. The purpose of this paper is to analyze the war heritage site management in northern Italy considering the role of stakeholders and the marketing efforts to promote the renovated heritage sites. Trentino-Alto Adige, an Italian Alpine region, constitutes the area of this study. In the Great War, the region, one of the historical border areas of Italy under the Austro-Hungarian Monarchy, witnessed heavy fighting in extreme environmental conditions. The tangible heritage of the frontline in the high Alps has recently been renovated and marketed in tourism. The conservation efforts to revalue the sites and to promote thematic routes linking war heritage in the region have gained interest from stakeholders. However, the institutions, museums, voluntary associations and tourism organizations involved in site management have different priorities. The findings show that significant effort has been invested to conserve and to exploit war heritage, however, regarding site management and visitor interpretation for international tourists’ needs seem to be neglected.
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ABSTRACT. The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case... more
ABSTRACT. The purpose of this paper is to provide a long-term perspective on destinations’ ability
to enhance movie productions. A longitudinal approach is used: a destination film production history is
analyzed through a holistic case study. Different cinematic periods were identified and post-release
marketing activities documented and discussed. This study complements existing literature by providing
a comprehensive analysis of the long-term interplay between movie productions and related
marketing initiatives undertaken at destinations. Implications for researchers and marketers are
discussed.
to enhance movie productions. A longitudinal approach is used: a destination film production history is
analyzed through a holistic case study. Different cinematic periods were identified and post-release
marketing activities documented and discussed. This study complements existing literature by providing
a comprehensive analysis of the long-term interplay between movie productions and related
marketing initiatives undertaken at destinations. Implications for researchers and marketers are
discussed.
Research Interests:
Although the research field of film tourism has become increasingly popular, the business tourism related aspects of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related... more
Although the research field of film tourism has become increasingly popular, the business tourism related aspects of film tourism have received less academic attention. The aim of the present paper is to investigate the tourism related aspects of film productions in a certain location. The focus is on the case of Budapest, a Central European city that has hosted numerous international film productions in the last two decades. The findings of the paper show that filmmakers and above-the-line-crew members are long-stay business travellers who constitute an important segment of the city's tourism and hospitality sector. The case of Budapest evidences that the institutional and policy support through tax credits and incentives aimed to enhance co-productions and to attract international productions offer benefits for the local film industry as well as for the tourism sector. Although the policy support is narrowly focusing on the immediate economic benefits of foreign film productions without constructing a long-term strategy to boost local film industry and to reinforce Hungary's visibility through the wide media exposure.
Key words: tax credit, co-productions, tourism consumption, filmmakers.
ABSTRACT
L'area di ricerca sul cineturismo è diventata molto popolare tra gli studiosi di turismo, ma gli aspetti legati al turismo di affari del cinema e delle produzioni cinematografiche non sono stati analizzati dettagliatamente. L'articolo si focalizza su Budapest, la capitale ungherese che negli ultimi due decenni ha ospitato varie produzioni cinematografiche internazionali. I risultati della ricerca dimostrano che i produttori cinematografici insieme ai registri, ed attori di serie-A possono essere considerati come turisti di affari e la loro domanda costituisce un importante segmento del turismo. Lo studio del caso di Budapest dimostra che il supporto istituzionale e legislativo attraverso il tax credit e gli incentivi che mirano ad incoraggiare le co-produzioni e ad attrarre le produzioni internazionali in Ungheria, hanno beneficiato non solo all'industria cinematografica locale ma anche al settore del turismo e dell'ospitalità. Le agevolazioni fiscali consentono l'accesso a benefici immediati per le produzioni cinematografiche straniere, senza però il supporto di una politica lungimirante che favorisca anche le produzioni locali e che sia in grado di rafforzare l'immagine dell'Ungheria anche fuori dai confini nazionali. Il rischio, per il paese, è pertanto quello di perdere le opportunità offerte della visibilità anche cinematografica del paese sui media esteri.
Key words: tax credit, co-productions, tourism consumption, filmmakers.
ABSTRACT
L'area di ricerca sul cineturismo è diventata molto popolare tra gli studiosi di turismo, ma gli aspetti legati al turismo di affari del cinema e delle produzioni cinematografiche non sono stati analizzati dettagliatamente. L'articolo si focalizza su Budapest, la capitale ungherese che negli ultimi due decenni ha ospitato varie produzioni cinematografiche internazionali. I risultati della ricerca dimostrano che i produttori cinematografici insieme ai registri, ed attori di serie-A possono essere considerati come turisti di affari e la loro domanda costituisce un importante segmento del turismo. Lo studio del caso di Budapest dimostra che il supporto istituzionale e legislativo attraverso il tax credit e gli incentivi che mirano ad incoraggiare le co-produzioni e ad attrarre le produzioni internazionali in Ungheria, hanno beneficiato non solo all'industria cinematografica locale ma anche al settore del turismo e dell'ospitalità. Le agevolazioni fiscali consentono l'accesso a benefici immediati per le produzioni cinematografiche straniere, senza però il supporto di una politica lungimirante che favorisca anche le produzioni locali e che sia in grado di rafforzare l'immagine dell'Ungheria anche fuori dai confini nazionali. Il rischio, per il paese, è pertanto quello di perdere le opportunità offerte della visibilità anche cinematografica del paese sui media esteri.
Research Interests:
„Montalbano miatt jöttek? – kérdezi szállásadónk, miközben a szűk sikátorban vonszoljuk bőröndjeinket. – Ragusába mindenki őmiatta jön” – teszi hozzá mosolyogva. Mi pedig elégedetten nyugtázzuk, hogy akkor jó helyen járunk. A vad... more
„Montalbano miatt jöttek? – kérdezi szállásadónk, miközben a szűk sikátorban vonszoljuk bőröndjeinket. – Ragusába mindenki őmiatta jön” – teszi hozzá mosolyogva. Mi pedig elégedetten nyugtázzuk, hogy akkor jó helyen járunk. A vad tengerpartok, a napsuütés, a tűzhányók, az irodalmi kertek, az ókori romok mellett ma már Montalbano felügyelő Szicília egyik legnépszerűbb turisztikai vonzereje. Andrea Camilleri regényhőse – akit a filmvásznon Luca Zingaretti alakít – az élhető és szeretni való Szicíliát mutatja be, amelyet hosszú évtizedek óta fojtogatnak a Polip karjai, ahol sajátos törvények uralkodnak, és a tisztelet szónak sokkal mélyebb jelentése van, mint a világ bármely más részén.
Research Interests:
SERDÜLT VIKTÓRIA Gazdasági bevándorlónak számít-e az a kanadai tudós, aki Budapesten kap állást? Van különbség közte és a kínai piacon dolgozó árus között? Tényleg vonzó célország lett Magyarország az uniós csatlakozás óta? Igaz, hogy a... more
SERDÜLT VIKTÓRIA
Gazdasági bevándorlónak számít-e az a kanadai tudós, aki Budapesten kap állást? Van különbség közte és a kínai piacon dolgozó árus között? Tényleg vonzó célország lett Magyarország az uniós csatlakozás óta? Igaz, hogy a bevándorlók nem dolgoznak, és az állam tartja el őket? A párizsi terrortámadások felerősítették a bevándorlók elleni hangokat. Az utóbbi hetekben sokan kritizálták a migrációt, noha kevesen tudják, pontosan miről is beszélnek. Lássuk az alapfogalmakat.
Gazdasági bevándorlónak számít-e az a kanadai tudós, aki Budapesten kap állást? Van különbség közte és a kínai piacon dolgozó árus között? Tényleg vonzó célország lett Magyarország az uniós csatlakozás óta? Igaz, hogy a bevándorlók nem dolgoznak, és az állam tartja el őket? A párizsi terrortámadások felerősítették a bevándorlók elleni hangokat. Az utóbbi hetekben sokan kritizálták a migrációt, noha kevesen tudják, pontosan miről is beszélnek. Lássuk az alapfogalmakat.
Research Interests:
Ugyan Magyarországon él Közép-Kelet-Európa legnagyobb kínai közössége, akikre sokszor mondják, hogy szívesebben különülnek el a hazai lakosságtól, mégsem alakult ki Budapesten londoni, vagy amerikai Chinatownokhoz hasonló külön városrész.... more
Ugyan Magyarországon él Közép-Kelet-Európa legnagyobb kínai közössége, akikre sokszor mondják, hogy szívesebben különülnek el a hazai lakosságtól, mégsem alakult ki Budapesten londoni, vagy amerikai Chinatownokhoz hasonló külön városrész. Ennek oka, hogy hazánkban az itt élő kínaiak szívesen költöznek közel az üzletükhöz, éttermükhöz, munkahelyükhöz, amelyek szétszórva helyezkednek el a különböző kerületekben a lakosság igényeinek megfelelően. Saját boldogulásukon túl pedig a hazánkban élő kínai közösség – a kulturális élet színesítése mellett – jelentős gazdasági hatást fejt ki és akár turisztikai szempontból is fontossá válhat.