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In this episode,  Prof. Paul Frosh and Prof. Amit Pinchevski discuss their ongoing collaboration on media witnessing, exploring its development so far and future directions.
Show notes
'The Poetics of Digital Media is a ground-breaking contribution to the study of digital media as a technological, social and symbolic environment. It will be a key point of reference in the study of digital culture for years to come.’... more
'The Poetics of Digital Media is a ground-breaking contribution to the study of digital media as a technological, social and symbolic environment. It will be a key point of reference in the study of digital culture for years to come.’
Lilie Chouliaraki, London School of Economics and Political Science.

‘When I find myself puzzled by some weird thing in digital visual culture, Paul Frosh is my go-to thinker. This book counters the wide suspicion that poetics is formalist or frivolous and shows how the deepest questions of justice, ethics and the public world are poetic ones. It is a guide for the perplexed in these digital times.’
John Durham Peters, Yale University.

Media are poetic forces. They produce and reveal worlds, representing them to our senses and connecting them to our lives. While the poetic powers of media are perceptual, symbolic, social and technical, they are also profoundly moral and existential. They matter for how we reflect upon and act in a shared, everyday world of finite human existence.

The Poetics of Digital Media explores the poetic work of media in digital culture. Developing an argument through close readings of overlooked or denigrated media objects – screenshots, tagging, selfies, and more – the book reveals how media shape the taken-for-granted structures of our lives, and how they disclose our world through sudden moments of visibility and tangibility. It investigates how the ‘given’ world we inhabit is given through media.

The Poetics of Digital Media is important reading for students and scholars of media theory, philosophy of media, visual culture and media aesthetics.

Paul Frosh teaches in the Department of Communication and Journalism at the Hebrew University of Jerusalem.
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process... more
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, paradoxically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and film archives, as well as the digital rights to much of the worlds fine art, is having a profound effect on what we see. From stock photography to new technologies, this book powerfully engages with the historical and cultural issues relating to visual culture and new media. How has stock photography, the system of renting out ready-made images, transformed the role of marketing and advertising? What impact are digital technologies having on the practices of industry professionals? How have software programs such as Photoshop enabled professionals to play God with photographs and how does this influence our belief in the integrity of images? Combining original research on stock photography with a new theoretical take on the circulation of images in contemporary culture, The Image Factory provides a comprehensive and in-depth exploration of industrialized commercial photography, its uses and abuses.

Contents

List of Reproductions

Preface

1. Introduction: The Making of Ordinary Images

2. From the Library to the Bank: The Emergence of Stock Photography

3. Shooting for Success: Stock Photography and the Production of Culture

4. The Archive, the Stereotype and the Image-Repertoire: Classification and Stock Photography

5. The Image of Romance: Stock Images as Cultural Performances

6. Rhetorics of the Overlooked: On the Communicative Modes of Stock Images

7. And God Created Photoshop: Digital Technologies, Creative Mastery and Aesthetic Angst

8. The Realm of the Info-Pixel: From Stock Photography to the Visual Content Industry

9. Conclusion

10. Sources and Bibliography
Research Interests:
Out Now in Paperback from Palgrave Macmillan: Media Witnessing: Testimony in the Age of Mass Communication Edited by Paul Frosh and Amit Pinchevski (Hebrew University of Jerusalem) ‘Why are witnesses to salient socio-political... more
Out Now in Paperback from Palgrave Macmillan:

Media Witnessing: Testimony in the Age of Mass Communication

Edited by Paul Frosh and Amit Pinchevski (Hebrew University of Jerusalem)

‘Why are witnesses to salient socio-political events so important in our age of global media reporting? Testimonies are sometimes the only chance to arrive at more information which would, otherwise, have been swept under the carpet. This excellent book elaborates on, and challenges, the complex and
difficult roles of eye witnesses and of the media in truly innovative interdisciplinary ways. Everybody who deals with media in their everyday lives will be able togain new insights.’ — Professor Ruth Wodak, Lancaster University, UK

‘This is a most valuable collection of essays. Innovative, engrossing and rewarding, it provides an excellent exploration of media witnessing and isd efinitely to be recommended.’ — European Journal of Communication

Do mass media turn us all into witnesses, and what might this mean? From the Holocaust to 9/11, modern communications systems have incessantly exposed us to reports of far flung and often horrifying events, experienced by people whom we do not know personally, and mediated by a range of changing
technologies. What is the truth status of such ‘media witnessing’, and how does it depend on journalists and media organizations? What are its social, cultural and political ramifications, and what kind of moral demands can it make of audiences to act on behalf of suffering strangers? What are its
connections to historical forms of witnessing in other fields: legal, religious and scientific? And how is it tied to technological transformations in media, transformations that bridge distances in space and time and can make ordinary people the sources of extraordinary footage?

These are the themes taken up within this unique volume, now available for the first time in paperback with a special preface written by Elihu Katz. Contributors include John Durham Peters, John Ellis, Günter Thomas, Tamar Liebes, Menahem Blondheim, Tamar Ashuri, Carrie Rentschler, Joan Leach, Roy Brand, and the editors, Paul Frosh and Amit Pinchevski. Together they not only make a crucial intervention in ongoing debates about media witnessing and the representation of strangers, but present original conceptualizations of the relationship between knowledge, discourse and technology in the era of mass communications.

Available from http://www.palgrave.com/products/Title.aspx?pid=280405 and booksellers.

Paul Frosh teaches in the Department of Communications and Journalism at the Hebrew University of Jerusalem, Israel. His publications include The Image Factory: Consumer Culture, Photography and the Visual Culture Industry (2003)
and Meeting the Enemy in the Living Room: Terrorism and Communication in the Contemporary Era (edited with Tamar Liebes, 2006).

Amit Pinchevski teaches in the Department of Communications and Journalism at the Hebrew University of Jerusalem, Israel. He is the author of By Way of Interruption: Levinas and the Ethics of Communication (2005).
"Seeing photographically" is an act of cultural memory. In an era of AIgenerated images, screenshots, "disappearing" or "view once" photographs, and myriad other practices that challenge the definitional boundaries of photography, the... more
"Seeing photographically" is an act of cultural memory. In an era of AIgenerated images, screenshots, "disappearing" or "view once" photographs, and myriad other practices that challenge the definitional boundaries of photography, the phrase invokes past understandings of the medium's sensory affordances, transferring them into a continually changing present. Focusing on a case study of the digital "rescue" of found film chemical photography, the article excavates cultural memory processes that relocate photographic seeing to digital arenas. The memory of "seeing photographically" does more, it claims, than preserve photography as a "zombie category" that disguises the reality of computational imagery. Rather, it helps construct and maintain a media ideology of what photography was and is, and of its continuing cultural, and especially existential, significance. Mobilizing worldviews, social values, and moral obligations associated with photography in the past, "seeing photographically" reanimates them in contemporary contexts of media ubiquity, intensified visibility, and existential anxiety, with profound ramifications.
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an “algorithmic as if” that enables the... more
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an “algorithmic as if” that enables the expression, transformation, and seeming overcoming of existential limitations via technological means. This article elaborates the character of the “algorithmic as if” by focusing on Deep Nostalgia, an online tool that turns personal photographs of the deceased into looped animations which smile, blink, and move, promising to overcome mortality by technologically “resurrecting the dead.” Performing a close-reading of Deep Nostalgia’s technological processes and the public discourse around its 2021 launch, the article highlights its combination of computational learning, forms of visual representation (photography, video, and animation), and distinctive realignments of temporal experience. Together, these frame the “algorithmic as if” as a magical and affec...
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an "algorithmic as if" that enables the... more
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an "algorithmic as if" that enables the expression, transformation, and seeming overcoming of existential limitations via technological means. This article elaborates the character of the "algorithmic as if" by focusing on Deep Nostalgia, an online tool that turns personal photographs of the deceased into looped animations which smile, blink, and move, promising to overcome mortality by technologically "resurrecting the dead." Performing a close-reading of Deep Nostalgia's technological processes and the public discourse around its 2021 launch, the article highlights its combination of computational learning, forms of visual representation (photography, video, and animation), and distinctive realignments of temporal experience. Together, these frame the "algorithmic as if" as a magical and affective space for realizing impossible longings that are also reflexive encounters with the "limit-situation" of human mortality.
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an "algorithmic as if" that enables the... more
Contemporary artificial intelligence and algorithmic processes address deep-seated existential challenges and modes of desire. In so doing, they produce computational systems of imagination, an "algorithmic as if" that enables the expression, transformation, and seeming overcoming of existential limitations via technological means. This article elaborates the character of the "algorithmic as if" by focusing on Deep Nostalgia, an online tool that turns personal photographs of the deceased into looped animations which smile, blink, and move, promising to overcome mortality by technologically "resurrecting the dead." Performing a close-reading of Deep Nostalgia's technological processes and the public discourse around its 2021 launch, the article highlights its combination of computational learning, forms of visual representation (photography, video, and animation), and distinctive realignments of temporal experience. Together, these frame the "algorithmic as if" as a magical and affective space for realizing impossible longings that are also reflexive encounters with the "limit-situation" of human mortality.
Recipe videos are among the most viral genres of videos on social media. Yet, little research has been done on their aesthetic and formal attributes, especially on how they operate within the frameworks of the attention economy and... more
Recipe videos are among the most viral genres of videos on social media. Yet, little research has been done on their aesthetic and formal attributes, especially on how they operate within the frameworks of the attention economy and embodied interaction specific to social media interfaces. This paper examines recipe videos published on Tasty, one of the most popular Facebook pages in the world. We analyze these videos through a three-dimensional model that integrates their semiotic characteristics (visual, auditory, and textual), their interactive and haptic qualities, and their invitation to perceptual engagement and sensorimotor response. We conclude that Facebook recipe videos are exemplary of a broader category of social media videos which we call hyper-sensory videos: these create heightened multisensory experiences that take precedence over informational use or narrative involvement. Hyper-sensory videos present a cultural response to broader questions regarding materiality, presence, and embodied relations within a highly mediated social reality.
Taking the screenshot as a primary object to think with about some of the contours and dynamics of photography’s contemporary expanded field, this chapter argues that the very elasticity of photography’s identity in the smartphone and... more
Taking the screenshot as a primary object to think with about some of the contours and dynamics of photography’s contemporary expanded field, this chapter argues that the very elasticity of photography’s identity in the smartphone and social media era is epistemically, existentially and aesthetically productive. It enables the relocation of photography to new digital arenas of human experience, action, and being. Such an expansion needs to be theorized as a consequence of processes of active recollection and reconfiguration: in other words, of cultural memory. The paper does not dwell, however, on the extensively researched insight that photography is an agent of cultural memory; rather, it emphasizes a converse proposition: that cultural memory is an agent of photography, that photography’s expansion is enabled by our remembrance of the medium. The screenshot is a key manifestation of that memory, helping to anchor and reconfigure cultural practices, epistemologies and experiences in an era of ubiquitous media.
This is the Introduction to the special issue on Covid-19 and the cultural constructions of a global crisis. Contextualizing understandings of the pandemic in relation to the concepts of 'event' and 'crisis', especially to the idea that... more
This is the Introduction to the special issue on Covid-19 and the cultural constructions of a global crisis. Contextualizing understandings of the pandemic in relation to the concepts of 'event' and 'crisis', especially to the idea that modernity is itself a condition of perpetual crisis, it proposes that the pandemic is a crisis-event that catalyses new possibilities for making visible endemic inequalities and injustices across highly variable cultural and social domains, from the personal to the global. Always open to containment and appropriation, this crisis of visibility and invisibility is discussed as it pertains to the body, to space and social proximity, and to media and mediation. The individual contributions to the special issue are introduced in relation to these topics.
This paper calls for renewed critical examination of the representational practices of commercial brands on social media, in particular their appropriation and adaptation of user-generated "amateur" or "vernacular" cultural styles. It... more
This paper calls for renewed critical examination of the representational practices of commercial brands on social media, in particular their appropriation and adaptation of user-generated "amateur" or "vernacular" cultural styles. It proposes that this appropriation parallels processes of professionalization, influencer culture, and selfbranding on social media. Focusing empirically on the official Instagram accounts of 12 leading fashion brands, we identify three distinctive patterns: (1) Regramming: sharing and crediting users' photographs on the brands' official feed; (2) Vernacular celebrity: posting the amateur-style photographs of a celebrity or model associated with the brand; (3) Brandfies: selfie-style images created by corporations where the brand appears to be a "self" performing its own representation. We argue that these appropriations position brands more fully as social beings, as tech-savvy cultural amateurs familiar with platform affordances, and as physically embodied selves. Self-branding is thus systematically complemented and brought to fulfilment by brand-"selfing."
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent... more
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent crisis-readiness. It is sustained and performed by a new media configuration: an assemblage of mediation, representation and experience that we call “media witnessing.” Focusing on how media
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as freedom. Over the past decade, the platform has introduced a bottom-up process where users co-produce image repertoires that... more
Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as freedom. Over the past decade, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. Drawing on an epistemology of social constructionism, we ask which visual repertoires are associated with value-related terms on Instagram. We studied 20 widely used value hashtags, sampling the top 100 posts for each (N ¼ 2,000). A combined qualitative-quantitative content analysis revealed that 19 of the 20 hashtags possess distinct visual footprints, typically reflecting an orientation toward the self and an emphasis on consumption. We conclude by discussing three implications of our findings: the role of images in the social construction of the meaning of values, the distinction between internalized and externalized value depictions, and aestheticized consumption as an organizing principle of Instagram's mainstream.
Thanks to the smartphone, photography has become pervasive in contemporary digital culture. Yet the smartphone's very 'smartness' profoundly alters the relations of control between humans and technologies in image-production practices.... more
Thanks to the smartphone, photography has become pervasive in contemporary digital culture. Yet the smartphone's very 'smartness' profoundly alters the relations of control between humans and technologies in image-production practices. Unlike dedicated cameras, smartphones use built-in sensors for small-scale positioning to 'sense' the user's bodily orientations and states of motion. Combined with photographic applications, this 'sentience' enables devices to direct user actions and to require user compliance in order to create an image. In this paper, we analyze image-production in three smartphone applications to chart a continuum between two techno-cultural poles. At one pole smartphone photography accommodates a range of human-technological interactions, including the development of new forms of play and experimentation. At the opposite pole, it executes algorithmically choreographed sentient photography in which ultimate decisions are made by context-aware learning software, radically reconfiguring the distribution of agency between humans and technologies. The development of sentient photography, we conclude, represents the integration of the photographer's body itself into platform control of image-production.
"Known for being known," iconic photographs are widely circulated and symbolically powerful images that catalyze public discussion and are etched into the fabric of collective memory for succeeding generations-or so the literature... more
"Known for being known," iconic photographs are widely circulated and symbolically powerful images that catalyze public discussion and are etched into the fabric of collective memory for succeeding generations-or so the literature postulates. Based on a multi-method research (including focus groups and a national survey), our study aimed to identify the most prevalent domestic-Israeli and foreign (non-Israeli) iconic news photographs that are recognized by the Israeli public, and to expose key features of their place in Israeli collective memory. We found that only a handful of images were recalled by a majority of people. These are images of conflict, trauma and triumph, which inspired mostly emotional reactions, especially among the eldest, who also demonstrated higher recognition scores. This article examines what such differences in recognition and reactions between photographs and between groups of individuals mean for theories of collective memory and the presumed mnemonic power of visual media.
This paper offers some preliminary theoretical propositions on the existential condition of being tagged in photographs uploaded to social media platforms. It argues that social tagging is a contemporary intensification of long-standing... more
This paper offers some preliminary theoretical propositions on the existential condition of being tagged in photographs uploaded to social media platforms. It argues that social tagging is a contemporary intensification of long-standing procedures for maintaining our being in the world: the naming of persons and the figural incarnation of bodies. However, tagging is also an operative and generative procedure: when you tag someone your contacts and theirs are notified, and the tagged photograph is frequently replicated in contacts' various feeds. Tagging is therefore a computationally-realized magical incantation, where uttering the name instantly multiplies images of the named. By alerting our contacts about our being tagged, tagging becomes a recurrent rite of naming and incarnation that invites confirmation and assent (likes, comments). It is thus a way of performing phatic sociability through the 'selving' of others, usually without their prior permission. Finally, tagging puts visual 'flesh' onto the informational and computational 'bones' underpinning the network apparatus. It materializes and animates the social network platform as a connective social body that is populated through the continual proliferation, identification and confirmation of the named images of its constituent members. It thus produces a powerful poetic-ideological effect: the palpability of the apparatus as a sensuously inhabited world.
From the point of view of cultural critique and theories of the public sphere, stock photography seems virtually unredeemable. Largely hidden from the public, the stock industry nevertheless creates the bulk of commercial still images... more
From the point of view of cultural critique and theories of the public sphere, stock photography seems virtually unredeemable. Largely hidden from the public, the stock industry nevertheless creates the bulk of commercial still images (and much of the video footage) used in advertising, marketing and publishing across a range of print, visual and digital media, and also controls key historical and photojournalistic archives. Its operations so patently exemplify processes of standardization, commodification, alienation, illusion and stereotypical classification that it is hard to think of a better pedagogical example for introductory courses on the theory of the culture industry or the society of the spectacle. Moreover, its core product - the ‘generic image’ –  seems an utter betrayal of the very essence of photography as the epiphanic trace of a unique referent. Stock photography, then, is doubly ‘fallen’: it is the perfect ‘bad object’ of both cultural production research and photography theory. Viewing stock photography as a media industry and as a cultural practice, the cultural critic stands awe-struck, overwhelmed by the purifying urge to unveil its invisibility and deconstruct its seeming banality.
This paper fleshes out the familiar terms of this critique (for which the author bears some responsibility), and the political-scholarly impulses it entails. And then it asks: is that all? Is there nothing remaining to be said about a cultural phenomenon like stock photography except that we would be better off without it? Or – reading it dialectically with the help of Walter Benjamin and Fredric Jameson – that it (at best) fleetingly reveals the utopian dynamic nesting at the heart of capitalist modes of cultural production? Or are there other things we can learn from stock photography as a social and aesthetic practice: about the irreducibility of media to ontological essences, about the circulation of attention and the multifariousness of public representation, and about the generality of photographs as agents of similarity and connectivity among strangers? Thinking about stock photography beyond its traditional critique – treating it as a good ‘bad object’ - can open up new directions for assessing the public value of apparently debased forms.
Nostalgia is a transnational condition. It not only describes temporal displacement from a vanished past but also spatial dislocation from a lost dwelling place: home. What happens, then, when the spatio-temporal dimensions of nostalgia... more
Nostalgia is a transnational condition. It not only describes temporal displacement from a vanished past but also spatial dislocation from a lost dwelling place: home. What happens, then, when the spatio-temporal dimensions of nostalgia are realigned by media globalization? Can the transnational consumption of media texts create memory-structures that allow viewers to feel 'at home' in a past that is not 'theirs'? What might such a reconstitution of nostalgia tell us about practices of interpretation, recollection, and identification among media audiences? Addressing these questions, this article investigates the responses of Israeli television viewers to a purportedly nostalgic US drama series, Mad Men. In the process, it reemphasizes nostalgia's spatial axis, while reframing nostalgia as a construct of viewer engagement rather than as a feature of media texts. Ultimately, it proposes that contemporary transnational nostalgia possesses a double structure: it is selective, acting as an emotional and cognitive resource consciously used by audiences to examine their present personal and socio-political realities; that very use, however, depends on a 'banal cosmopolitanism' in which the mediated pasts of distant societies are seamlessly experienced as a part of viewers' proximate lifeworlds.
Photography scholars have long acknowledged that photography is the progeny of industrial society. However, despite the increase in historical studies of the medium’s industrial-commercial dimensions, and a smaller number of contemporary... more
Photography scholars have long acknowledged that photography is the progeny of industrial society. However, despite the increase in historical studies of the medium’s industrial-commercial dimensions, and a smaller number of contemporary sociological and cultural investigations, no attempt has been made to produce an overall account of photography as a cultural industry. This chapter aims to help fill that gap. Moving across public and private photographic contexts, and popular and elite genres, it elaborates photography’s relation to four core problematics: the historical phases of industrial cultural production; cultural labor and economic and cultural capital; the tension between standardization and innovation; and dominant production logics of digital culture. In the process it draws upon traditions of analyzing cultural industries in media studies, the political economy of communication and the sociology of culture to rethink photography’s long-term trajectories as a modern cultural endeavor.
Published in: Schankweiler, K. and Straub, V. and Wendi, T. (eds.) Image Testimony: Witnessing in Times of Social Media. Abingdon and New York: Routledge, 2019: 121-135. Many analyses of image testimonies in social media begin and end... more
Published in: Schankweiler, K. and Straub, V. and Wendi, T. (eds.) Image Testimony: Witnessing in Times of Social Media. Abingdon and New York: Routledge, 2019: 121-135.

Many analyses of image testimonies in social media begin and end with the same assumption: that while social media are new means for circulating witnessing texts, they rarely provide their content. What we witness via Facebook, Twitter etc. tends not to be Facebook, Twitter, etc. In contrast, this paper asks what we can learn from instances where image testimonies are not just distributed through digital platforms, but also foreground key aspects of the medium itself. Proceeding through the close-reading of three examples, it explores how social media reconfigure existing modes of witnessing – eye-witnessing, flesh-witnessing and world-witnessing  - to reveal the underlying techno-cultural potentialities and vulnerabilities of our networked lives. The power of these image testimonies derives not only from the topics they convey (injustice, suffering, death), but from their poetic ability to constitute digital networks themselves as witnessable worlds, as new domains of embodied being.
Iconic photographs possess broad social and symbolic significance, are widely replicated over time and circulated across media platforms, and fuel public discussion. In an era of digital memes, they have become generative resources for... more
Iconic photographs possess broad social and symbolic significance, are widely replicated over time and circulated across media platforms, and fuel public discussion. In an era of digital memes, they have become generative resources for memetic performances that not only can draw on these images' historic authority but can also undermine it. Based on the analysis of the 'Accidental Napalm' memes, our research leads to a fourfold taxonomy, from memes that expand or expound the meaning of the original picture to those that narrow and potentially destroy its significance. Assessing Hariman and Lucaites' contention that appropriations of iconic images enhance civic engagement and public culture, we argue that some memes may actually dissolve the original significance of iconic photographs and potentially degrade, rather than enhance, public culture.
Media Events is a key text in explicating the relation between media and event insofar as it provides an account of time experienced through the structures and practices of broadcasting. We suggest that Dayan and Katz's book investigates... more
Media Events is a key text in explicating the relation between media and event insofar as it provides an account of time experienced through the structures and practices of broadcasting. We suggest that Dayan and Katz's book investigates the heyday of a particular version of historicity, which is now giving way to a networked configuration of media events. Media witnessing introduces a bottom-up rather than top-down making of the event. The expansion of mobile digital technologies gives rise to multiple temporalities and trajectories of events through the media.
How do the aesthetic attributes of digital interfaces affect users’ ability to respond morally to the witnessing of suffering? Focusing on mainstream Graphical User Interfaces (GUI), this article proposes a phenomenology of user... more
How do the aesthetic attributes of digital interfaces affect users’ ability to respond morally to the witnessing of suffering? Focusing on mainstream Graphical User Interfaces (GUI), this article proposes a phenomenology of user experience centred on the moral obligations of attending to, engaging with and acting upon digitized Holocaust survivor testimonies. The GUI, it argues, produces a regimen of eye–hand–screen relations that oscillates between ‘operative’ and ‘hermeneutic’ modes of embodied attention, creating a default condition of bodily restlessness that threatens prolonged, empathetic encounters with depicted others. Nevertheless, interface attributes of real-time screen interaction, haptic sensuousness and user-indexicality enable moral engagement with the witness-survivor, while translating information-sharing into the moral action of co-witnessing. These attributes enable an ‘ethics of kinaesthetics’ that converts sensorimotor responsiveness into moral responsibility. Digital interfaces have established a historically novel situation, where moral response to distant suffering depends on the smallest movements of our fingers and eyes.
Research Interests:
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent... more
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent crisis-readiness. It is sustained and performed by a new media configuration: an assemblage of mediation, representation and experience that we call “media witnessing.” Focusing on how media witnessing foregrounds the immanent decisiveness of everyday existence, the interconnectivity and unpredictability of mediated networks, and the mutual vulnerability of dispersed publics, the paper calls for an understanding of crisis as a perpetual condition of transformative possibility.
Over the past few years the selfie has emerged to prominence as an everyday cultural practice and photographic genre of extraordinary popularity - accompanied, perhaps inevitably, by public controversy and hostility. At the same time the... more
Over the past few years the selfie has emerged to prominence as an everyday cultural practice and photographic genre of extraordinary popularity - accompanied, perhaps inevitably, by public controversy and hostility. At the same time the selfie has also become an object of burgeoning scholarly interest. Surprisingly, however, relatively little work has theorized the aesthetics of the selfie. This paper seeks to fill that gap. Reconfiguring three concepts from traditional photography theory – indexicality, composition and reflection – the paper argues that the selfie is a ‘gestural image’ that turns everyday figural representation into an instrument of mediated, embodied sociability. Selfies conspicuously integrate still images into a techno-cultural circuit of corporeal social energy: this circuit connects the bodies of users, their macro-spatial mobility through actual places, and the micro-bodily hand and eye movements employed to operate digital interfaces.
Research Interests:
Nostalgia is a transnational condition. It not only describes temporal displacement from a vanished past but also spatial dislocation from a lost dwelling place: home. What happens, then, when the spatio-temporal dimensions of nostalgia... more
Nostalgia is a transnational condition. It not only describes temporal displacement from a vanished past but also spatial dislocation from a lost dwelling place: home. What happens, then, when the spatio-temporal dimensions of nostalgia are realigned by media globalization? Can the transnational consumption of media texts create memory- structures that allow viewers to feel ‘at home’ in a past that is not ‘theirs’? What might such a reconstitution of nostalgia tell us about practices of interpretation, recollection, and identification among media audiences? Addressing these questions, this article investigates the responses of Israeli television viewers to a purportedly nostalgic US drama series, Mad Men. In the process, it reemphasizes nostalgia’s spatial axis, while reframing nostalgia as a construct of viewer engagement rather than as a feature of media texts. Ultimately, it proposes that contemporary transnational nostalgia possesses a double structure: it is selective, acting as an emotional and cognitive resource consciously used by audiences to examine their present personal and socio-political realities; that very use, however, depends on a ‘banal cosmopolitanism’ in which the mediated pasts of distant societies are seamlessly experienced as a part of viewers’ proximate lifeworlds.
‘Media witnessing’ designates a new configuration of mediation, representation and experience that is involved in the transformation of our sense of historical significance. It refers to the witnessing performed in, by and through the... more
‘Media witnessing’ designates a new configuration of mediation, representation and experience that is involved in the transformation of our sense of historical significance. It refers to the witnessing performed in, by and through the media: the appearance of witnesses in media reports, the possibility of media themselves bearing witness and the positioning of media audiences as witnesses to depicted events. Media witnessing is defined by three overlapping domains of practice: (1) the ways in which ubiquitous audiovisual media make the potential significance of incidentally recorded events available for immediate public reproduction; (2) the organization of interpersonal and mass media as hybrid assemblages of human and technological agents with shifting boundaries that defy traditional models of mass communication, producing ad-hoc communities of attention on a global scale; (3) the incorporation of audiences into a system of perpetual vigilance and the creation of cosmopolitan risk publics who perceive their commonality through representa- tions of shared vulnerability. Media witnessing thus marks the age of the post- media event: it casts the audience as the ultimate addressee and primary producer, making the collective both the subject and the object of everyday witnessing.
"Over the last two decades digital technologies have helped transform the creation and circulation of commercial photographs for advertising and marketing. Yet despite this transformation, scholarship on advertising images and commercial... more
"Over the last two decades digital technologies have helped transform the creation and circulation of commercial photographs for advertising and marketing. Yet despite this transformation, scholarship on advertising images and commercial photography has remained largely unaltered – often merely a feeble echo of the critique of commodity fetishism - and is rarely informed by an analysis of how most of these images are currently made and distributed.
This chapter offers ways to rethink the digitized proliferation of commercial images by focusing on the business that produces the overwhelming majority of them: the contemporary stock photography industry. It looks at how digital technologies have helped to destabilize and reconfigure commercial visual culture in a number of overlapping domains: the shift to an informational understanding of photographs as ‘visual content’ that blurs traditional distinctions between editorial, art and advertising images; the advent of ‘microstock’ and photo-sharing sites that have ostensibly broken down barriers between amateur and professional photographers; the rise and tribulations of global stock photography corporations dominating commercial image-production; and the massive expansion in exploitable distribution networks and presentation platforms. In the process it asks whether advertising and commercial imagery are undergoing forms of democratization through the ‘crowdsourcing’ of image-production and editing functions; whether ubiquitous media and multi-tasking practices are producing an impossibly crowded visual environment that signals the irrelevance of the individual photograph and the supremacy of ‘thumbnail visibility’ and aggregate images; and ultimately whether – despite these transformations in production, circulation and consumption - much has really changed at all in the semantic content of most consumer photographs.
"
In Motti Neiger, Oren Meyers, Eyal  Zandberg, eds. On Media Memory: Collective Memory in a New Media Age, Palgrave Macmillan: Houndmills. 117-131.
Research Interests:
This article attempts to expand Silverstone’s notion of ‘proper distance’ by asking what moral possibilities are ‘proper’ to aspects of mediation that are usually understood to be ‘distant’: impersonal, non-intimate and inattentive.... more
This article attempts to expand Silverstone’s notion of ‘proper distance’ by asking what moral possibilities are ‘proper’ to aspects of mediation that are usually understood to be ‘distant’: impersonal, non-intimate and inattentive. Proper assessment of these low-intensity modes of mediation invites us to challenge the automatic assumption that moral sensibility has a necessary basis in audience attentiveness, intimacy and involvement with the representations of others. Instead, the article emphasizes the work of ‘phatic morality’, the moral ground created by long-term, habitual, ambient forms of mediated connectivity rather than the attentive engagement of viewers with particular texts. Focusing on television, it elaborates the features and limitations of phatic morality by exploring frequently denigrated aspects of the medium: the creation of non-reciprocal communicative relations between viewer and viewed; the transience of those depicted; the substitutability of depicted individuals and the aggregation of images over time.
... Media Witnessing: Testimony in the Age of Mass Communication, coedited with Amit Pinchevski, was published by Palgrave Macmillan in 2008. DOI: 10.1177/0002716209338571 at Google Indexer on August 12, 2010 ann.sagepub.com Downloaded... more
... Media Witnessing: Testimony in the Age of Mass Communication, coedited with Amit Pinchevski, was published by Palgrave Macmillan in 2008. DOI: 10.1177/0002716209338571 at Google Indexer on August 12, 2010 ann.sagepub.com Downloaded from Page 3. ...
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent... more
Contemporary media saturation requires us to rethink the notion of crisis. This paper characterizes crisis not in terms of isolable moments and significant events, but as a generalized and routine background condition—a persistent crisis-readiness. It is sustained and performed by a new media configuration: an assemblage of mediation, representation and experience that we call “media witnessing.” Focusing on how media witnessing foregrounds the immanent decisiveness of everyday existence, the interconnectivity and unpredictability of mediated networks, and the mutual vulnerability of dispersed publics, the paper calls for an understanding of crisis as a perpetual condition of transformative possibility.
Out Now in Paperback from Palgrave Macmillan: Media Witnessing: Testimony in the Age of Mass Communication Edited by Paul Frosh and Amit Pinchevski (Hebrew University of Jerusalem) ‘Why are witnesses to salient socio-political events so... more
Out Now in Paperback from Palgrave Macmillan: Media Witnessing: Testimony in the Age of Mass Communication Edited by Paul Frosh and Amit Pinchevski (Hebrew University of Jerusalem) ‘Why are witnesses to salient socio-political events so important in our age of global media reporting? Testimonies are sometimes the only chance to arrive at more information which would, otherwise, have been swept under the carpet. This excellent book elaborates on, and challenges, the complex and difficult roles of eye witnesses and of the media in truly innovative interdisciplinary ways. Everybody who deals with media in their everyday lives will be able togain new insights.’ — Professor Ruth Wodak, Lancaster University, UK ‘This is a most valuable collection of essays. Innovative, engrossing and rewarding, it provides an excellent exploration of media witnessing and isd efinitely to be recommended.’ — European Journal of Communication Do mass media turn us all into witnesses, and what might this mean? From the Holocaust to 9/11, modern communications systems have incessantly exposed us to reports of far flung and often horrifying events, experienced by people whom we do not know personally, and mediated by a range of changing technologies. What is the truth status of such ‘media witnessing’, and how does it depend on journalists and media organizations? What are its social, cultural and political ramifications, and what kind of moral demands can it make of audiences to act on behalf of suffering strangers? What are its connections to historical forms of witnessing in other fields: legal, religious and scientific? And how is it tied to technological transformations in media, transformations that bridge distances in space and time and can make ordinary people the sources of extraordinary footage? These are the themes taken up within this unique volume, now available for the first time in paperback with a special preface written by Elihu Katz. Contributors include John Durham Peters, John Ellis, Günter Thomas, Tamar Liebes, Menahem Blondheim, Tamar Ashuri, Carrie Rentschler, Joan Leach, Roy Brand, and the editors, Paul Frosh and Amit Pinchevski. Together they not only make a crucial intervention in ongoing debates about media witnessing and the representation of strangers, but present original conceptualizations of the relationship between knowledge, discourse and technology in the era of mass communications. Available from http://www.palgrave.com/products/Title.aspx?pid=280405 and booksellers. Paul Frosh teaches in the Department of Communications and Journalism at the Hebrew University of Jerusalem, Israel. His publications include The Image Factory: Consumer Culture, Photography and the Visual Culture Industry (2003) and Meeting the Enemy in the Living Room: Terrorism and Communication in the Contemporary Era (edited with Tamar Liebes, 2006). Amit Pinchevski teaches in the Department of Communications and Journalism at the Hebrew University of Jerusalem, Israel. He is the author of By Way of Interruption: Levinas and the Ethics of Communication (2005).
... University of Jerusalem. The author wishes to thank Shoshana Blum-Kulka, Tamar Liebes, Amit Pinchevski, Zohar Kampf, John Peters, and Menahem Blondheim for their insightful comments. Correspondence to: Department ...
Advertising draws on our dread of being in a world of strangers. — Robert David Sack, Place, Modernity, and the Consumer's World ... Several times during the course of the Al-Aqsa intifada, ... Public Culture 19:3 DOI... more
Advertising draws on our dread of being in a world of strangers. — Robert David Sack, Place, Modernity, and the Consumer's World ... Several times during the course of the Al-Aqsa intifada, ... Public Culture 19:3 DOI 10.1215/08992363-2007-005 Copyright 2007 by ...
What produces the visual ground of intelligibility within consumer cultures, the environment of ‘banal’ images within which selected acts of attentiveness and specific encounters with arresting figures become possible? Taking a... more
What produces the visual ground of intelligibility within consumer cultures, the environment of ‘banal’ images within which selected acts of attentiveness and specific encounters with arresting figures become possible? Taking a long-neglected industry - stock photography - as a key site for the creation of such an environment, this article explores this question, analysing the ways in which advertising and
ЕШШ Inside the image factory: stock photography and cultural production Paul Frosh THE HEBREW UNIVERSITY OF JERUSALEM Think of us as your creative SOS. Your palms are sweating, your heart's pound-ing. You just can't find... more
ЕШШ Inside the image factory: stock photography and cultural production Paul Frosh THE HEBREW UNIVERSITY OF JERUSALEM Think of us as your creative SOS. Your palms are sweating, your heart's pound-ing. You just can't find the right image and the deadline's looming. (The ...
There has always been a great deal of interest in the field of political communication about the role of the news media in wars. 1 One of the most persistent themes in this literature is that the news media often become import-ant tools... more
There has always been a great deal of interest in the field of political communication about the role of the news media in wars. 1 One of the most persistent themes in this literature is that the news media often become import-ant tools for governments to mobilize public support in ...
Recent work in cultural theory has stressed the 'intractability' of the visual image: its resistance to verbal description and to the totalizing aspirations of a linguistically 'biased' semiotics. This... more
Recent work in cultural theory has stressed the 'intractability' of the visual image: its resistance to verbal description and to the totalizing aspirations of a linguistically 'biased' semiotics. This article tackles this 'intractability' by side-stepping the theoretical debate. Instead, it ...
What does the conceptual indebtedness to visual metaphors portend for the study of communication? And what can be learned about the metaphoricity of concepts, and their impact upon analytical discourse, from the use of images and visual... more
What does the conceptual indebtedness to visual metaphors portend for the study of communication? And what can be learned about the metaphoricity of concepts, and their impact upon analytical discourse, from the use of images and visual tropes in communication studies? Focusing on the place of the visual within the theoretical discourse of political communication research, this article asks whether reliance on key visual metaphors tends systematically to encourage certain kinds of thinking about communication—and the kinds of power relationships that communication seemingly entails—while discouraging others. Exploring two interrelated terms—“picturing” and the ubiquitous “framing”—it attempts to shed light on their conceptual proclivities by taking cues from their operations as modes of visual representation.
Ever since Benedict Anderson introduced the idea, it has become a common-place of social theory, communications and cultural studies that 'the nation' is an 'imagined community', and that the mass media... more
Ever since Benedict Anderson introduced the idea, it has become a common-place of social theory, communications and cultural studies that 'the nation' is an 'imagined community', and that the mass media are primary though by no means exclusive agents of its imagining ( ...