It was the best of streaming sales, it was the worst of linear TV sales. CPMs, not ...
Today's Top News
MediaDailyNewsMeta Wants Appeals Court To Hear Privacy Battle Over Health Data
Meta is asking a judge to authorize an immediate appeal of a ruling requiring the company to face allegations that it wrongly tracked Facebook users' visits to health care sites. ...
The DNC averaged 20.4 million viewers, according to Nielsen, with the first two days of the RNC ...
Their pitch: Deliver marketing solutions in five-day ideation "sprints" they're calling "beer runs," which are available in sing ...
Better In Person launched the campaign to highlight its focus on ensuring app users are actually interested ...
"In the last month, Harris has actually beaten him two- or three-to-one in terms of Google Search traff ...
A spike in first-time gun ownership tracks with record high gun deaths with more Americans dying from g ...
While late payments haven't bottomed out yet, they have reached a plateau, according to the most recent semi-annu ...
Modern dating is no fairy tale. The dating app invited six high-profile writers, including Roxane Gay, to te ...
Four-Day Democratic National Convention Viewing Tops RNC By 14%
The four-day event earned 21.8 million average viewers, compared to the RNC event, which had 19.1 million. ...
Why Grubhub Is Treating New Moms To A 'Special Delivery'
Campaign is focused on new moms' first meal after childbirth, when they can finally eat foods they h ...
Fireball Whisky Taps Into Football Fans' Competitive Spirit
An animated Fireball devil appears in spots depicting a sports bet between comedians Andrew Santino and Stavros Halk ...
Food Allergies: 'Accidents Happen' Says Xolair Campaign
One spots shows how easy it could be to confuse French vanilla ice cream with butter pecan ...
Washington, D.C. Antitrust Claims Against Amazon Reinstated By Court
An appellate court has revived the Washington, D.C. attorney general's charges that Amazon's restrictions on its marketplace vendo ...
Millennials, Gen Z's Demand For Premium Spirits Spurs Growing Mezcal Market
The wide variety and flavors of mezcal, such as grapefruit, are expected to fuel continued market growth. ...
Chasing Automation In Media Planning To Reduce Human Error
"We have lost the plot in the pursuit of looking smart for clients," said Mikey Mizrahi, programmatic manag ...
Fast-Forward To Boredom: How Can Advertisers Circumvent Video Switching?
Study: Swiping through online videos only makes viewers more bored, Does brand perception change when an ad ...
Federal Judge Blocks Missouri Investigation Of Media Matters
For the second time this year, U.S. District Court Judge Amit Mehta has ordered a state attorney gener ...
Roku To Boost Video Ad Revenue From New DSP Deals: Analyst
Guggenheim estimates gains from new expanded DSP selling platform deals will see Roku's video ad revenue rise 1 ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
Brand Insider Summit CPG
Brand Insider Summit QSR
Marketing: Automotive
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Well, now we know how Kamala Harris is going to prosecute her campaign against Trump. It will be on behalf of what she described as the only client she has ever had: the people. You kno ...
Members in the competitor to Amazon Prime will be eligible for a free flame-grilled Whopper every three months with a purchase, starting in September. ...
Bill Clinton's speech at the Democratic National Convention Wednesday night was like a class in public speaking. ...
