In 2021, about a third of marketing executives at consumer product manufacturers in the United States felt more dependent on Amazon as a result of the coronavirus pandemic. Only about *** in *** surveyed execs stated they had become less dependent on the e-commerce platform since the outbreak, while approximately half did not experience any notable changes.
* The date of survey refers to the month when e-mails were sent out to respondents. The source does not specify the exact date of data compilation or analysis.
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Path to Purchase Institute. (January 11, 2021). Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 [Graph]. In Statista. Retrieved December 18, 2025, from https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. "Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021." Chart. January 11, 2021. Statista. Accessed December 18, 2025. https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. (2021). Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021. Statista. Statista Inc.. Accessed: December 18, 2025. https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute. "Marketing Executive Opinions on The Impact of The Coronavirus Pandemic on Amazon's Importance in 2021." Statista, Statista Inc., 11 Jan 2021, https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
Path to Purchase Institute, Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 Statista, https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/ (last visited December 18, 2025)
Marketing executive opinions on the impact of the coronavirus pandemic on Amazon's importance in 2021 [Graph], Path to Purchase Institute, January 11, 2021. [Online]. Available: https://www.statista.com/statistics/721203/impact-of-covid-19-on-the-importance-of-amazon-us/
