********** was the most valuable fast food brand in the world with an estimated brand value of about ***** billion U.S. dollars in 2025. That same year, the brand value of Starbucks amounted to approximately **** billion U.S. dollars.
Brand value is defined as the absolute contribution to the total value of a company's respective parent companies, considering both current and future performance.
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Kantar. (June 5, 2025). Most valuable quick service restaurant brands worldwide in 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2025, from https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. "Most valuable quick service restaurant brands worldwide in 2025 (in million U.S. dollars)." Chart. June 5, 2025. Statista. Accessed December 18, 2025. https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. (2025). Most valuable quick service restaurant brands worldwide in 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2025. https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar. "Most Valuable Quick Service Restaurant Brands Worldwide in 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 5 Jun 2025, https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
Kantar, Most valuable quick service restaurant brands worldwide in 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/ (last visited December 18, 2025)
Most valuable quick service restaurant brands worldwide in 2025 (in million U.S. dollars) [Graph], Kantar, June 5, 2025. [Online]. Available: https://www.statista.com/statistics/273057/value-of-the-most-valuable-fast-food-brands-worldwide/
