R Rajat Handa

Position: Brand Manager @ Cadbury Dairy Milk

Company: Mondelēz International
Location: South Delhi, Delhi, India
Experience: 7 years exp

Cont act Inf o:

Works Phones: +12014690600
Works Emails: rajat.handa@fractalanalytics.com

Social:

Skills
Brand Management Communication Customer Insight Data Analytics English

Extemporaneous Speaking HTML Integrated Marketing Logical Approach Marketing Strategy

Microsoft Excel Microsoft Office Microsoft PowerPoint Microsoft Word Mindfulness PowerPoint

Public Speaking R Sales Management Social Inclusion SQL Tableau Talent Management

Team Management Teamwork VBA

Work experience
Jun 2023 - current time Brand Manager @ Cadbury Dairy Milk
Mondelēz International
Nov 2021 - Jun 2023 Category Revenue Planning Manager - Chocolates
Mondelēz International
Responsible for developing chocolate category strategy, managing trade spend
budgets, customer Investment (CI), promotion plans & improving customer
profitability across different channels
Apr 2020 - Nov 2021 Area Sales Manager - North Bengal, Sikkim and Bhutan
Mondelēz International
Led a team of field sales representatives to ensure execution of sales strategy,
managing business relationships, and creating an annual business unit plan to
deliver agreed channel revenue KPI's
May 2019 - Apr 2020 Management Trainee
Mondelēz International
Marketing and Category Planning & Activation 1. Worked on the Launch of Halls
Z atang, marking Mondelez's entry into the 3500cr HBC segment 2. Assisted in
designing the Key Visual, Strapline, and Pan-India Communication Plans for its
launch 3. Devised the Sell-In-Plans, Secondary targets, and Brand Distribution
Targets Across India 4. Created PC Incentives, Speed to market energizers, and
collaterals for an explosive launch 5. Developed the construct for Mondelez's All
India Candy Contest for 2019 Field Sales (Nepal, Chennai, Vellore & Kolkata) 1.
Led the $18m multi-category FMCG business for Mondelēz India Foods in Nepal
for Q1 2020 as a country manager managing a team of 14 through an importer-
led model 2. Trained across levels - Salesman & TSI (Chennai and Vellore), Sales
Officer (Chennai Metro), ASM (Kolkata) 3. Worked closely with the trade partners
(Distributors and Sub-Stockists) and trade channels such as WS, Retail, and
Small-town stockists and understood their ways of working
Aug 2018 - Oct 2018 Sales Intern
Mondelēz International
1. Developed a go-to-market strategy & structure for driving Institutional Gifting
in India 2. Coordinated with 3 Tele-callers, 37 promoters, 4 ASM’s and 16 SE’s in
terms of clients, margins, and order closure 3. Developed a Promoter Tracker
to coordinate with SE’s, Telecallers, and promoters across India on a day-to-day
basis 4. Contacted 5600+ companies across India to successfully clock INR 2+
Crores of Gross Revenue through 21 deals in 2 months
Mar 2018 - Apr 2018 Intern
SNEH Foundation
SNEH works in the field of Education, Health, and Nutrition for the
underprivileged section of society. My undertaking during the internship
included creating an Integrated Marketing Campaign with the following aspects:
1. Created a crowdfunded campaign on Ketto that generated INR 31k+ in a span
of 1 week for the SNEH education project (Kalakhadak) 2. Conceptualized and
distributed mailers, pamphlets, and posters in colleges to increase awareness
and volunteer base 3. Publicized comic strips and videos on digital media
highlighting the plight of children to capture the attention of the audience
Additional undertakings included: 1. Setting up an Internshala page inviting
prospective interns; Further mailers sent to placements cell of various colleges
for internship opportunities 2. Improving sponsorship templates for fundraising
purposes 3. Customized Dashboards for ease of access and analysis 4.
Facilitated in field visits such as Cleanliness drives and Health drives 5. Overall
support in documentation
Jun 2016 - Apr 2017 Consultant
 Fractal Analytics
Used Predictive analytics on structured and unstructured data to develop an
advanced analytical solution that drove measurable and sustainable business
impact for Global Insurance clients. Some of the undertakings include: 1.
Designing a Claim Litigation Propensity Model for a P&C insurance company by
leveraging structured & unstructured data. 2. Programming a Broker
Segmentation Model for a P&C insurance company by identifying broker KPI's
for a $500mn+ insurance client. 3. Assisting Pre-Sales in preparing RFP's and
thought leadership presentations for Insurance clients.

Educat ion
2018 - 2018 Marketing
Marketing International Immersion
Cornell Johnson Graduate School of Management
2017 - 2019 Marketing
Post Graduate Diploma in Management
S.P. Jain Institute of Management & Research
2012 - 2016 Production and Industrial Engineering
Bachelor’s Degree
Delhi College of Engineering
1998 - 2012 Birla Vidya Niketan
High School

Head line
Brand Manager @ Cadbury Dairy Milk at Mondelēz International | Pitch Marketing and SS 30u30

Summary
Currently, I am the Brand Manager of Cadbury Dairy Milk, the biggest chocolate brand in the country, where I
continue to drive brand growth and penetration. Recognized among the top marketing talents in India, I am a proud
winner of the prestigious Pitch Marketing 30 Under 30 and Social Samosa 30 Under 30 awards. My career journey
across field sales, trade marketing, and brand management has equipped me with a comprehensive skill set, making
me an all-rounder in marketing. Having worked across various Sales, Trade Marketing, and Brand Management, I
bring a unique blend of analytical rigor and creative thinking. My core belief is that a successful brand must have the
consumer at its center and strive for long-term sustainable growth. The primary lever is to prioritize penetration as
the main growth driver.

Languages
German

Project s
Winter Trainee at Daikin Airconditioning India Pvt. Ltd.
As a Winter Trainee, the objective was to study the manufacturing processes involved in manufacturing VRV's (
Variable Refrigerant Volume), Split AC's and Window AC's. I worked on the Assembly Line with the Production
Engineering and Design team. Collectively, our day-to-day responsibility included using the Time-Study and Method-
Study approach to supervise the Aggregate Production Planning in the company.
Summer Internship at Patton Refrigeration India Pvt. Ltd.
As a Summer Intern, the objective was to successfully implement 5S system of management in the company
warehouse setting. I studied Inventory model of the company warehouse in Ghitorni, New Delhi. Furthermore, I got
the chance worked with the onsite employees in developing Cost-effective methods of reducing the lead time.
Winter Internship at Indian Railways
As a winter intern, the objective was to study the manufacturing processes of various parts that are required in
building a diesel locomotive. The internship involved working across different departments and sequentially
learning all the stages involved in the manufacturing process.

Cert if icat ions

Critical Thinking for Better Judgment and Decision-Making
Unconscious Bias
Lean Six Sigma White Belt
11258584

Publicat ions
Identification, Analysis and Prioritization of Issues for Reverse Logistics Performance System Using Preference
Rating Approach
Annual International Conference of the Society of Operations Management
To achieve the purpose, issues were identified on the basis of literature review and discussions with field experts.
To know the mutual importance of identified issues, a questionnaire was structured on a five point Likert scale (5-
most preferred factor and 1-least preferred factor) and sent to a number of experts to collect their opinions/data.
After collecting the data, factor analysis was performed using SPSS. From analysis, ten major factors were found
most significant to implement RL system effectively and efficiently. The relative importance of the ten major factors
is calculated using company preference rating (CPR) approach. For this, preference graphs (PG’s) have been
developed based on the opinions of groups of field experts (each group having similar opinion) using graph theory
based representation technique and thereafter relative importance rating (RIR) of the major factors have been
computed. Another approach known as company satisfaction assessment (CSA) was utilized in which competitive
strategies (CS) were identified and the relative importance of each RL factor with respect to every strategy was
obtained through a final survey. Further mathematical computation on the results allowed us to draw probability
distribution graphs for each factor which in turn provided the competitive priority rating of each factor with respect
to the corresponding competitive strategy.

Honor & Award

Campus Finalist, Samsung Edge
Samsung
Studied socio-economic trends & suggested strategies for Samsung to become ‘Brand choice for Millennials’
Runner-up, MICA Gambit
MICA
Designed a 5-year IMC to increase awareness & develop loyal fan-base for Gujarat Giants, a PKL team. Presented it
to the CEO of Gujarat Fortune Giants, Sanjay Adesara, and bagged a live project by PUMA, the sponsorers of the
event.
National Finalist, Johnson & Johnson, Quest
Johnson & Johnson
Devised a plan to increase wholesale business by 100% in Mumbai metro region by conducting in-depth interviews
with 13 wholesalers, evaluating product portfolio & analysing pricing architecture
Campus Runner-up, Reliance Ultimate Pitch
Reliance
Developed a Business idea on energy trading in Rural India through blockchain powered microgrids
Campus Finalist, KPMG KICC
KPMG
Recommended product offerings for Amorim’s current and future markets using data and analytics
National Semi-Finalist, Business Line
Business Line
As a part of Business Line on Campus competition, suggested manufacturing & marketing strategies for Nokia’s re-
entry into the mobile market in India
Campus Runner-up, TBLA
TAS
Formulated strategies to fill the 30% vacant inventory & cover existing deficit of the Ginger hotel chain
National Finalist, Marico
Marico
Created a Marketing campaign to ignite the growth of ‘Hair & Care Fruit Oil’ in the Hair oil segment
Winners, HUL Unplugged
HUL
Won a brand management simulation challenge involving promotion of Closeup toothpaste brand
Scholarship for finishing 2nd in College Semester exams
Delhi College of Engineering
Awarded a scholarship of Rs.5000 for finishing 2nd in Department during the 2nd year semester examination.
Scholarship under INSPIRE scheme by CBSE
Central Board of Secondary Education
Awarded a Scholarship for Rs 4 Lakhs over a period of 5 years by the Central Board of Secondary Ediucation(CBSE)
under INSPIRE scheme for being among top 1% in12th standard in the Board Examinations.
Scholarhsip by the Delhi Sanskrit Academy
Delhi Sanskrit Academy
Awarded a Scholarship of Rs 500 and Pratibha Praman Patra by Delhi Sanskrit Academy for securill full marks in
Sanskrit in the class 10th Board Examinations
Literary Head
Birla Vidya Niketan
Chosen as the Literary Head of the School