Arvind Gaur has over 13 years of experience in marketing roles within the pharmaceutical and medical devices industry. He has expertise in areas such as brand management, marketing communications, new product development, and revenue generation. He is seeking a new challenging position where he can utilize his experience and skills to contribute to a company's profitability, productivity, and reputation.
Arvind Gaur has over 13 years of experience in marketing roles within the pharmaceutical and medical devices industry. He has expertise in areas such as brand management, marketing communications, new product development, and revenue generation. He is seeking a new challenging position where he can utilize his experience and skills to contribute to a company's profitability, productivity, and reputation.
Arvind Gaur has over 13 years of experience in marketing roles within the pharmaceutical and medical devices industry. He has expertise in areas such as brand management, marketing communications, new product development, and revenue generation. He is seeking a new challenging position where he can utilize his experience and skills to contribute to a company's profitability, productivity, and reputation.
Arvind Gaur has over 13 years of experience in marketing roles within the pharmaceutical and medical devices industry. He has expertise in areas such as brand management, marketing communications, new product development, and revenue generation. He is seeking a new challenging position where he can utilize his experience and skills to contribute to a company's profitability, productivity, and reputation.
Product Manager | Pharmaceutical and Medical Devices Industry
A dynamic and competent individual with over 13 years of captivating experience in the Pharmaceutical and Medical Devices industry. Comprehensive experience in Marketing Management, Brand Management, Marketing Communications, New Product Development, Product Launch, Portfolio Management, and Revenue Generation. Seeking to acquire a challenging position, where one can utilize educational background, professional experiences, exceptional business acumen skills to gain further experience and enhance the company's profitability, productivity, and reputation.
arvindgaur87@hotmail.com +91-8879110406
Gurgaon, Haryana, India linkedin.com/in/arvind-gaur-7a1b7325
@Arvind_Gaur7 arvindgaur87
SKILLS Brand Management Marketing Strategies Consumer Insights Marketing Research and Analysis
New Product Launch Digital Marketing Team Management Managed OTX/OTC Brands
HONOR AWARDS Global Accolade- Received International Growth Powerhouse Award for the Amplinak launch. Allergan India
Received INSPIRE award for market shaping in monofocal IOL segment resulted market leadership. Johnson & Johnson Surgical Vision.
WORK EXPERIENCE Product Manager | Portfolio: Intraocular Lens (IOLs) Johnson & Johnson Surgical Vision 05/2019 - Present, Gurgaon Key Job Responsibilities
Work as Product Manager and spearheading Johnson & Johnson Surgical Vision business with an emphasis on Monofocal Intraocular Lens (IOLs) portfolio to achieve global consistency. Managing largest IOL Portfolio Monofocal IOLs for the size of USD 45 M. Build robust marketing plans by charting out brand development strategies, new product launches and contributing towards enhancing market services and achieving target volumes and profitability norms. Develop and implement a Marketing Plan to ensure achievement of strategic and financial objectives for Monofocal IOLs. Manage digital marketing strategy and internal resources to drive business results against a defined strategy. Key Contributions: Shaped the Monofocal IOL category, created a sub-category 'Monofocal Plus' with a successful launch of Tecnis Eyhance IOL under the larger monofocal IOL category. Captured 18% MS with 24 months of the launch Developed and implemented a comprehensive patient counselling model to accelerated patient acquisition. Monofocal IOL Market Share gained from 38.7% to 40.2% in imported monofocal segment. Increased Toric IOL penetration through HCP skill enhancement programs. WORK EXPERIENCE Senior Product Manager- India & South Asia | Portfolio: Cataract and Newer Market Avenues Allergan India, Bangalore 06/2015 - 05/2019, (Promoted as Senior Product Manager from April 2018) Key Job Responsibilities Managed USD 20 Mn cataract product portfolio. Served as Senior Product Manager and managed the overall marketing strategies and organization's vision by evaluating new business opportunities and long-term growth potential for the portfolio of Cataract and Newer Market Avenues. Developed the marketing mix, brand plan, and promotional mix for the cataract portfolio and evaluated newer market avenues capitalizing on it by launching new products. Led cross-functional team to successful, on-time execution of marketing plans, including promotional programs, new product launches and integrated events. Key Contributions: Prepared business case and worked on the product development and launched Amplinak (Nepafenac 0.1% E/D). Augmented 10.5% MS within a year of launch. Introduced digital platforms like Quiet Eye Lib. and Cloud. Developed CLM (Close Loop Marketing) model for each target segment on digital platform. Independently managed business operations of Sri Lanka and Bangladesh which contributed revenue of USD 6.5 M to Allergan India.
Senior Brand Manager | Portfolio: Gastro & Nicotine Replacement Therapy (OTX) | Brands: Nicotex and Rabicip Cipla Ltd. 02/2012 - 06/2015, (Promoted as Senior Brand Manager from Nov 2014) Key Job Responsibilities Worked as Senior Brand Manager for the Nicotex and Rabicip brands for the Gastro & Nicotine Replacement Therapy (OTX) Portfolio. Conducted competitor and market analysis, analysed affiliate expectations, evaluated market potential, prepared medium-term marketing strategy and investment plans. Established targets and allocated approved budget segment-wise, finalized annual brand plans, product mix and product launch plans to ensure achievement of annual business plans pertaining to therapy areas. Involved in developing Promotional Plans, Investment, Advertising and Campaigns. Provided the affiliate management with product and marketing updates. Led a foundation to make Nicotex OTC through Think to Quiet campaign. Spearheaded Rabicip L launch.
AstraZeneca India Private Limited as Business Executive (10/2009 - 06/2010)
Portfolio: Respiratory & Anti-ineffective
EDUCATION MBA Biotech (Marketing) Tilak Maharashtra University, Pune 2007 - 2009, First Class Courses Marketing Management with super specialization in Biotechnology
BSc Biotechnology Rajasthan University, Jaipur First Class 2004 - 2007, \ CERTIFICATES Certification on Digital Marketing Strategies for Growth | IIM, Bangalore (11/2018) Digital marketing strategies, Content marketing, Direct response communication, Social media marketing, Influential marketing, Digital PR, Digital analytics, and recent analytical tools in digital marketing
KEY STRENGTHS Entrepreneurial: Analytical and Logical: Carry creativity, innovation and risk-taking, as well as In depth ability to investigate a problem and find the the ability to plan and manage projects to achieve ideal solution in a timely, efficient manner. Expert in objectives. Strong business acumen with a thorough detecting patterns, brainstorming, observing, understanding of sales & marketing strategies, interpreting data, integrating new information, business cycles and consumer behaviour. theorizing, and making decisions based on the multiple factors and options. Detail-Oriented: Pay close attention to all of the small factors when Team Player: working on a task or project. Provide undivided attention Demonstrate a commitment to the mission and motivation and catch mistakes, errors, or changes before they to combine the team’s energy and expertise to achieve a snowball into a bigger problem. common objective. Understand the dynamics of effective teamwork in order to attain higher levels of performance.
