KAUSHLENDRA KUMAR

Ph No : +91 9711362481; 7004017854 / E-Mail:

kaushlendra.k.singh@gmail.com

SENIOR DEPUTY MARKETING MANAGER

Creative and business-savvy marketing and sales professional with 7 years of

progressive work experience across a broad range of marketing functions and diverse
industry segments. Proven ability to combine Vision, creativity, and strong business
acumen with well developed project management and leadership qualities to support
go-to-market efforts, product launches, and branding-rebranding initiatives,
positionIng companies and products for success. Result oriented approach to boost
sales figures growth and achieving given targets to enhance revenue for the
organization. Areas of expertise include:

❑ Business Development ❏ Channel & Network Development ❏ New Product

Launch
❑ Channel Marketing ❏ Team Building, Leadership ❏ Direct
Marketing
❑ Marketing Communications ❏ Startup, High-Growth ❏ Negotiation
❑ Strategic Business Planning ❏ Corporate Communications ❏ Public-
InvestorRelations

PROFESSIONAL EXPERIENCE

SL CONSULTANTS PVT. LTD. NEW DELHI JOIN AS CONSULTANT SINCE - APR `

20018

• Managing start-up of a business venture from scratch and develop a line of

action for implementing business idea in to reality.
• Opportunity mapping by systematic market analysis. Derive insight from market
data and segmentation process.
• Developing relationships with key decision makers in the target organizations
for business development.

INDAG RUBBER LTD. NEW DELHI JAN`2018

- APR`2018
SENIOR DEPUTY MANAGER
Recruited to re-establish a sales team to execute business development, increase
sales growth, market share movement, annual sales budgeting plan, customer
retention strategy, competitive analysis, and also establish cutting edge marketing
trends.

Role- Business Development / Budget Management;

Identify and develop new markets for the existing products (PTR, URSG, & USC) by
interacting with dealers and distributors to enhance 3X sales growth in my region
(west India).
Played a significant role in increasing sales by 20% in a region where the sales figure was dropped
by 35% from the last 2 years.
Negotiated profitable repeat orders for PTR from clients; led to boost in sales by 20% and
generated revenues by INR 4.0cr.
Managing trade installation of alternate distribution channel below 3.5 tonne segment.
Interfacing with clients and constantly striving to improve customer satisfaction and cultivating
relations with them for repeat business.
Customer relationship management for high satisfaction index.

Achievements as Senior Dy. Manager:

• Personal sales achievement was 150% of my business plan, where as team

achievement was
115% of the given target and achieved 2.5 Cr in terms of new business
• was appointed to the executive council in record time of 1 month. This was the
highest recognition of IRL
• Promoted 3 times for exceptional performance during my tenure since 2011.
• Achieved consecutive three years quarterly appreciation letters form CEO at IRL.
Key Contributions:
•Ensure the allocated targets set for the depots are achieved and also coordinate with
depots to ensure sales promotion budgeting, annual /quarterly scheme & also add
foreign trip for the promotion of sales.
•Coordination with department to ensure timely deliveries of INDAG product.
E-Square Event & Promos Pvt. Ltd. Apr`15-
Dec`17
BD-
Manager
Role- Marketing /Brand Management; Developing strategies for the promotion of
Brand.
Managed marketing budgets and designed marketing collateral for the company to increase brand
awareness.
Building brand awareness, ensuring positioning in tune with market requirements and competitor
profiling to capture optimum market shares.
Budget and Planning of Marketing Communication across product lines for the business
conceptualising and executing promotion schemes to increase brand visibility.
Responsible for customer relationship management including devising BTL marketing promotions,
sms campaign.
Marketing strategy for each product enabling sales growth and increase customer retention.

INDAG RUBBER LTD. NEW DELHI

DEC`2011- MAR`2015

DEPUTY MANAGER - SALES PLANNING AND

CONTROL

Hired as a second member of marketing and sales team to support company’s high
growth. Coordinated and managed sales business plan to execute product marketing
strategies, new product launch, managed PR timelines and deliverables, managed
internal and external investor relations and communication in conjunction with dealers
and distributors network, contributed to initial branding and messaging for employees,
customers, and investors.

Key Contributions:
Managing new, key markets and timely develop new product launch plan as per MD requirement.
Responsible for increase in profitability, revenue, sales growth, market share movement and brand
development.
Successfully researched and launched MaxMile (New Product) range of PTR for the
company. And also develop MaxMile as a brand in the mid-segment market.
Develop and manage the distribution channel network in a way which lead to 15% cost saving and
20% time saving.
Identified INR 10 crores potential new market segment in the PTR category; developed marketing
plan for the new product to be launched in India with the goal of securing market leadership by the
2nd Quarter of 2013.
Monitoring monthly & quarterly sales and new product launch results and recommending action for
addressing any forecasted variances to volume.
Recommended solutions to improve their overall go to market strategy and retailer engagement.
Designed and launched 12 promotional campaigns within 3 months; collaborated retail planning.
Conceive and introduce a new product launch of PTR segment for additional sales volume if any
missing range identify in IRL.
Design and develop pricing strategy by considering cost, competition, and profitability in mind. And
time to time also review pricing to gain competitors edge or as per market requirement.
Prepare annual sales budget plan, MIS report and give presentation.
Identify and quantify the available market opportunity.

Achievements as Senior Dy. Manager:

- Achieved the milestone of the youngest and earliest employee to earn an overseas
trip.
- Won the annual awards for highest sales business plan achiever for the year 2015.
- Ranked in the Top 3 Dy. Manager in CGPA pan India basis 2012-2014.
New Product Launch / Market Planning / Team
Management; Role:
Launching new product range and Ensure timely delivery & availability of stocks at the store and
stock norms.
Forecast and plan strategic inventory flow for adequate stock at any point of time.
Perform gap analysis post launch and propose appropriate corrections.
Preparing management level reporting on the brand’s performance, needs, and forecast.
Plan and finalise the sales, margin and inventory for the concept.
Provide direction on category mix, price mix, size mix and option mix to Buying.
Trained and developed teams of 4 interns, resulting in individual and team recognition.

Market Research; Delivered a comprehensive competitive market analyses of the

INR 250+ Crores Indag Market; identified Gujarat, Maharashtra & Goa as the key
markets for the product launch.
Tools & Techniques: Primary and secondary market
research. Role
• Conducted primary market research survey.
• Competitive market analysis and creation of brand awareness.
Amalgamated Bean Coffee Trading Company Ltd, Gurgaon JUL`11- NOV `11
SALES EXECUTIVE
Field Marketing; Planning and Executing campaigns, Partner and Alliance
selection and enablement, Lead Generation and, Customer and Partners
Events. Tools & Techniques: Sales Funnel Creation

Role: Drive product adoption and demand generation via multi- channel network.

TRAININGS UNDERGONE

Organisation : GCMMF Ltd. (Amul), New Delhi

Duration : Apr `2010 -May`2010
Project Title : Market Research of Amul Pouch Milk in South Delhi.
Brief : Assessed the existing market / consumer base for Amul. Undertook
market/dealer survey to pouch milk and analyzed the competition/consumer feedback.
Consolidated market feedback/market survey to propose recommendations so as to
enhance the sales.

Organization : Haier India Pvt. Ltd., New Delhi

Duration : Nov`10 -Dec`10
Project Title : Studying the Marketing Strategy of Haier as a Company.
Description : Gained insight about the global brand building strategy of Haier.
Understood the use of marketing mix and SWOT analysis of Haier and the challenges
faced by Haier in the Indian consumer durables market.

EDUCATION AND TECHNICAL PROFICIENCIES

Master of Business Administration (MBA)in Marketing & Sales

(2011) University of Gauhati, Guwahati, India Bachelor of Science
(Honours) in Mathematics (2008) from Magadh University, Bodh
Gaya, India Technical Skills
Operating Systems : Windows 9x/2010/XP, Linux/Unix (Fedora 8, Ubuntu 9.04),
macOS,
Software : MS Office 2016 (Word, PowerPoint, Outlook, Excel), Microsoft
View, Domain Exposure : Embedded Technology, Server Side Management.
WORKSHOPS / SEMINARS ATTENDED

• Three days workshop on IBM-SPSS (StatisticalPackages in Social Sciences)software

and its operations at Global School of Mgmt. Science, Saket, New Delhi.
• Attended Lectures on Global Financial Risk at Cass Business School, London, UK.
EXTRAMURAL ENGAGEMENTS / ACCOLADES

• Secured All India Rank (AIR) 1st in JNU Entrance Examination 2004.
• Selected as Trainee Navigating Officer Cadet, DGS Govt. of India.
• Learned Chinese at CCSEAS, SLL&CS, JNU, New Delhi.
• Participated in various sports events at school and college level.
PERSONAL DOSSIER

Date of Birth : 11-11-1984

Permanent Address : D-30, Saket, New Delhi –
110017
Languages Known : Hindi, English and Chinese