Objective: - Seeking managerial assignment in Profit Centre Operations / Business Development / Retail & sales with a high growth oriented organization.
Areas of interest: - Channel & Retail sales / Key accounts / Modern trade / B2B and Business to customer profiles. Key Skill set: - High level of patience, Strong observation power, Negotiation & influencing skills, Diplomatic & Analytical abilities, High on team spirit and Good management of team, Effective presentation skills, Communication Skills & interpersonal skill, Maintaining statistical and financial records
Proficiencies in:- Area Business planning, Sales and operations discipline, Customer and Channel Relationship Management , sales planning, forecast & operations, Operational excellence, Key market Development & Management, Distributor Appointing and Management, Sales force management , Corporate Presentations & Sales, Brand promotion, Micro marketing initiatives, Competitive Intelligence, Critical Market Research.
ORGANISATIONAL EXPERIENCE
Bharti Airtel – Manager -Sales, Tirupati. (Feb`2017 to Present)
Roles & Responsibilities-
Responsible for Overall Area Revenue Achievement through mix of sales channels, primary, secondary targets and increasing market share in terms of revenue and customer base. Responsible for execution of Key & Major Initiatives in the areas of distribution targets and Execution of channel management by covering gaps in market servicing, outlet coverage gaps Responsible for Distributor Management : Appointment/improvement / ROI / Retaining /Billing / DSR People Management: Training, leading , review & Appraise performance against KRAs for sales team Develop road map to achieve sales targets for the area through Exploring markets, with channel partners Driving Trade promotions and Re launches / Launches New products as per marketing plans Controlling area operating cost and ensure expenses does not exceed budgeted amount Track competitors activities and analyzing to act on it with better planning and execution Addressing distributors, retailers, customers grievances in timely and prompt manner Drive proactive initiatives such as Sales & operations discipline, sales force automation as per norms Timely updating sales forecast, MIS reports and analyzing, interpreting data as per business requirements
Achievements: -
Appointed 12 distributors and 600 new retailers with revenue of Rs2cr business Received National award for Dodla dairy project planning and execution under Key account management Received multiple appreciations from Govt officials and Regional manager for successful implementation of Retail Outlets Expansion program Able to show healthy ROI to Distributors and Retail channel partners
Deliver sales target for all SKUs by executing the distribution strategy at the channel-partner level to meet market share and business objectives. Monitor hygiene sales through the distribution channel & Key multi brand outlets Ensure availability of stock at retail while adhering to the norms Execute promotional activities for channel partners to drive sales and build market credibility Achieve area revenue (Primary, Secondary sales) target for the channel across all profit centers & SKUs. Distribution expansion – Extraction and Operational Excellence Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new geographies Monitoring channel sales and marketing activities; implementing effective strategies to maximise sales and accomplishment of revenue and collection targets, deeper market penetration and reach. People Management Keep motivation levels high through regular meetings with distributors, retailers, sales representatives Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets Scheduling team assignments to achieve the preset goals within time, quality & cost parameters.
Achievements: -
As a part of ‘TOP GUN’ project enrolled 150 new retail outlets and mapped to new sales man for better service mix and coverage. Appointed & trained 5 new sales men and inducted into regular business operations. Achieved 104% of sales target on every month. Achieved 95% width of salesman targets on monthly basis.
Vodafone South Limited, Associate Sales Trainee (MT), Tirupati (May’2013-Nov’2014)
Accomplish acquisitions, primary & secondary sales targets with quality. Training Distributor/sales executives/market mapping for achieving the sales targets. Responsible for making market credit under control for the distributors to show the healthy ROI. Monitoring competitor activities and providing inputs for fine tuning to the selling and marketing strategies. Building and maintaining healthy business relations with major retailers, ensuring maximum customer satisfaction. Maintaining Merchandising Norms in the outlet and training merchandisers. Handling PSR’S and allotting targets and guiding them to achieve targets. Also, reviewing their performance. Finding gaps and new opportunities in the market to increase the revenue. Distributer Expansion.
Key Achievements:
I take over the Tirupati Market with 13% GAS Market Share took up to 19%
Business Manager Tally Software Company
Business Manager
Opened 100 new etop up retail outlets within two weeks.
Expertise in driving rural extraction by Rural Rage Project and achieving 110% throughout the project Captured new mpesa key accounts Ranked No. 1 CSM for MNP in zone Revenue: Achieved 100% revenue target consistently and got 7% growth. Customer acquisition -Target Vs Achievement @ 100% LUT Reduction: I took 3 sites out of LUT’s and increased revenue, customer base. Developed new territories and new markets through Phoenix Distributer appointment
EDUCATIONAL SNAPSHOT
Master Of Business Administration (2013) in Marketing management & Human resource management from CRE College, Tirupati, JNT University Anantapur, (2013). B.Sc. (2011) in Biotechnology from Sri Gnanambica Degree College, Affiliated to SV University, Tirupati. Technical Skills MS Office. Word, Excel, Power point, Outlook, Spreadsheets, Excel, Google sheets comparative analyses, pivot tables, vertical lookups
PERSONAL PROFILE
Name : B.Fazulu Father’s Name : B.Reddappa Date of Birth : 15th May 1989 Age : 30 Gender : Male Marital Status : Married Languages Known : Telugu/English/Hindi/Urdu/Kannada
I hereby declare that the information furnished above is true to the best of my knowledge.
