Ramesh Ponnath Original

RAMESH PONNATH
Mobile: 00971 528699503 / E-Mail: rameshponnath@gmail.com
Dynamic, Creative, Proactive Management Professional with experience in:

Sales ~ Marketing ~ Business Development
PROFICIENCY FORTE’ PROFESSIONAL SNAPSHOT
 Nearly 12 years’ experience in FMCG Sales, Marketing and

Managerial Business Development with profit accountability.
 Planning  Keen strategist with expertise in managing entire operations
 Profit Centre Management with focus on profitability and optimisation of resources.
 Business Analysis  Attained proficiency in business development, operations, sales
 Channel Management & marketing activities:
 Team Management  Breaking new avenues & driving sales growth.
 Establishing brands & bagging breakthrough orders.
Functional  Conducting opportunity analysis and keeping abreast of
 Business Development market trends / competitor moves to achieve market-share
 CRM metrics.
 Sales & Marketing  Successfully ramped up business assignments while working in
 Product Positioning coordination with clients; ensured effective service deliverables.
 Training & Development Comfortable in interacting with multiple levels of organisation,

management and staff from different locations.
 Brand Promotions
 Highly skilled in Man Management to drive the business and
 Negotiating / Finalization
achieve target.
CAREER SKETCH
Admirals Trading Company LLC.
Since – May ’2021 – Present: As Sales Manager Traditional Trade UAE.
Accountabilities
 Managing FMCG Business of (Confectionaries, Chilled, Frozen, Ambient & Non-Food).
 Handling Traditional Trade and Food Service Channel.
 Coordinating With Principals for Brand Objectives, New Skus and to increase product Portfolio,
Market Activities.
 Responsible for KPI’s Sales, Profitability, Market Penetration, Starting New Routes and Operations.
 Establish route, Journey plans to ensure all the customers are serviced & Must Stock list are
available in store and Van at any time.
 Direct Involvement in Business Development, Visit with Sales Force.
 Leading Sales team through setting weekly/monthly targets and Overseeing Collections.
 Involved in target setting and Budget discussions for the year.
 Ensure Budgets are allocated to the proper channels and tracking annual budgets.
 Ensure Business Agreements, Reports and other activities completed on Time.
 Forecast the product mix month wise to achieve the year target set by the company.
 Conducting Weekly Meetings with Supervisors and sales team.
Al Ain Farms for Livestock Production (Formally Al Ain Dairy)
Since – August ’17 – May 2021: As Area Sales Manager, Abu Dhabi.
Accountabilities
 Managed FMCG Business of 262 million per year.
 Categories - Dairy, Juice (Fresh), Poultry (Fresh Chicken & Egg), Water & Camel Milk Powder.
 Managing a team of 8 Sales Supervisor, 1 Merchandising Supervisor, Sales Team and Office Staff.
 Responsible for Depot Profitability, Market Share, Sales Revenue, Wastage control and Operations.
 Responsible for taking interviews for Salesman, Merchandisers, Asst. Salesman, and shelf Stackers.
 Leading Sales team through setting weekly/monthly targets and Overseeing Collections.
 Responsible for New Product Listing, Promotions and Other Market Activities.
 Handling Modern Trade and Traditional Trade.
 Responsible for the Quarterly Review Meetings with Customers.
 Involved in target setting and Budget discussions for the year.
 Ensure Budgets are allocated to the proper channels and tracking annual budgets.
 Ensure Business Agreements, Reports and other activities completed on Time.
 Forecast the product mix month wise to achieve the year target set by the company.
 Conducting Weekly Meetings with Supervisors and Monthly Meetings with Sales & Merchandising
team.
 Review the service levels and sales volume and wastage performance by Area with Sales
Supervisors.
Ain Farms for Livestock Production (Formally Al Ain Dairy)
Since – June’15 – June’ 17: As Sales Supervisor, UAE
Accountabilities
 Managing a team of 15 Salesman, 15 Helpers and 13 Routes.
 Responsible for the new and Renewal of Agreements.
 Conducting Monthly Meetings of the team.
 Responsible for wastage control for the Area.
 Ensure all sales routes have up to date route plans.
March’ 13 – May’ 15: Aal Mir Trading Co LLC, UAE, as Sales Executive
Accountabilities
 Managing FMCG Business (Confectionaries, Detergents, Perfumes, & Household Items)
 Leading, supervising & guiding a team of 2 Merchandisers and 2 Sales Promoters.
 Handling BDA of Groups & Individual Outlets.
 Responsible for Conducting Promotion Activities, New Listing & Price Increase in Groups &
Individual Outlets.
 Handling Traditional Trade.
 Delivering continues Growth through Visibility, Promotion Activities, and New Skus Listing &
Launches.
 Responsible for Payment Collection of Groups & Individual Outlets.
 Market Feedback & competition Intelligence.
Jun’08 – Feb’ 13: Hindustan Unilever Limited, India (Karnataka) as Territory Sales Officer.
Accountabilities:
 Leading a team of 18 Salesman, 3 Merchandisers, 8 RSP and 4 Distributors.
 Leading, supervising & controlling the team of Distributors and salesman.
 Recruiting and coaching the team of distributor salesman.
 Generating the confidence in the frontline sales team through personal demonstration of selling skills.
 Responsible for customer management while delivering the area growth agenda.
 Delivering growth through focus on execution parameters like Coverage, Perfect store, New Launches,
FCS+ etc.
 Handling Wholesale & Retail Outlets,
 Managing distributor – Infrastructure, Finance, Administration, Etc.
 Managing trade relations and Claims.
 Handling project Shakti
 New Distributor appointments
 Market Feedback & competition Intelligence.
Highlights:
 Part of TATA Docomo project team.
 Having Experience in 2 different Divisions (Institutional & General Trade).
 Having Experience in Metro & Rural
 Markets Worked Bangalore, Mangalore & Bagalkot, Kolar.
Oct’07-May’08: Kotak Direct, India (Bangalore) as Relationship Manager

Accountabilities:
 Handling Life Insurance Policies (ULIP Plans).
 Assisting clients in portfolio management on their request.
 Generating leads through references and cold calls.
 Ensuring proper management of the generated leads and following up.
SCHOLASTICS
MBA (Marketing) from New Horizon College Bangalore, Visveswaraiah Technological University in 2007.
Bachelor of Science from N.S.S College, Ottapalam, Calicut University in 2003.
IT Skills: Well versed with Windows 98, MS Excel and XP & MS PowerPoint.
PERSONAL DOSSIER
Date of Birth: 6th March 1983
Languages: English, Hindi, Malayalam, Kannada and Tamil.
Permanent Address: Vipanchika, Parudur P.O. Pattambi (via), Pallipuram, Palakkad, Kerala-679312
Present Address: Al Shakhbout City, Abu Dhabi, UAE.
Passport Number: H9186881.

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RAMESH PONNATH

Mobile: 00971 528699503 / E-Mail: rameshponnath@gmail.com

Dynamic, Creative, Proactive Management Professional with experience in:

 Nearly 12 years’ experience in FMCG Sales, Marketing and

 Product Positioning coordination with clients; ensured effective service deliverables.

 Training & Development Comfortable in interacting with multiple levels of organisation,

Oct’07-May’08: Kotak Direct, India (Bangalore) as Relationship Manager

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