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Kajal's Resume

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KAJAL JAISWAL

SR. MARKETING MANAGER

PROFILE

With over 6 years of Digital Marketing expertise, I bring a strong background in


strategic planning, project management, and team coordination. A results-driven
CONTACT professional, skilled in fostering long-term relationships, enhancing customer
loyalty, and driving brand awareness across diverse markets. Adept at leading
91-8130248099 cross-functional teams to execute impactful marketing campaigns that deliver
measurable results.
kajaljaiswal433@gmail.com

Noida, Uttar Pradesh


WORK EXPERIENCE

Irish Expert JUNE 2024 - PRESENT


Sr. Marketing Manager
EDUCATION
2010 - 2013 Leading marketing for study abroad, immigration, and visa services,
aligned with company objectives.
DELHI UNIVERSITY
Reporting directly to the CEO and CMO, ensuring strategic alignment.
Bachelors in commerce Managing brand consistency and executing strategies to boost market
presence and reputation.
Developing marketing strategies to enhance visibility and generate leads.
Leading a 20-member team across SEO, PPC, social media, design, and
SKILLS
content.
Executing data-driven lead generation campaigns to maximize ROI.
Project Management Managing marketing budgets to ensure cost-effective resource allocation.
Building strong stakeholder relationships for seamless campaign
Public Relations execution.
Teamwork Collaborating with branches to ensure unified marketing efforts.
Time Management
Leadership SI-UK/SI- Global FEB 2019 - APRIL 2024
Effective Communication Senior Global Campaign Manager
Critical Thinking
I started my journey with SI-UK/SI-Global in 2019 as a Digital Marketing
Executive. Through consistent performance and demonstrated skills, I
TOOLS received multiple promotions, advancing to Assistant Manager, Global
Marketing Manager, Global Campaign Manager, and finally to Senior
Global Campaign Manager.
Zoho CRM
Salesforce CRM Leadership & Reporting: Reporting directly to the Global Marketing
Mailchimp Director, ensuring seamless communication and alignment with the
company's global marketing objectives.
Global Market Expertise: Independently manage global markets
LANGUAGES including the UK, Australia, New Zealand, Ireland, and Canada, ensuring
strategic oversight and tailored marketing approaches.
English (Fluent) Cross-Functional Collaboration: Collaborated with teams across
Hindi (Fluent) functions such as Marketing, Design, and Sales to align social media and
digital marketing efforts with broader organizational goals.
Campaign Performance Optimization: Regularly reviewed campaign results in collaboration with global market
teams, driving optimization initiatives to enhance performance.
KPI Monitoring & Analysis: Utilized data-driven insights to monitor and analyze key performance indicators (KPIs),
enabling strategic adjustments for maximum campaign effectiveness.
Team Leadership: Successfully managed a team of over 30 individuals, fostering a productive and results-driven
environment.
Global Consistency: Worked closely with SI-UK's global offices and branches to ensure consistency in messaging,
strategy, and execution across all markets.

Chandra Credit Ltd. OCT 2018 - FEB 2019

Digital Marketing Executive

Create Pay Per Click Marketing Campaign.


Test and analyze the performance of PPC campaign to determine efficiency and effectiveness.
Optimize marketing campaign for the best performance based on report.
Manage budget to stay within limits and avoid overspending.

Irvine InfoCom Pvt Ltd. AUG 2017 - OCT 2018

SEO Executive

Expertise in keyword research, planning, and optimization through website and competitor analysis.
Skilled in social media optimization (SMO) to boost online presence.
Proficient in Google Maps and business page creation for local SEO.
Experience in Web 2.0 platforms to enhance analytics and engagement.
Hands-on experience with blog commenting and securing published backlinks.

Thank you

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