HAMDA Inès
Marketing Manager
ines.hamda@caramail.fr
+216 28 539 857 PROFILE
Tunisia
Highly accomplished digital marketing manager with a proven
track record in executing successful marketing campaigns and
propelling online growth.
Adept at identifying and capitalizing on emerging trends,
EDUCATION coupled with an innate understanding of digital platforms, I am
unwaveringly dedicated to maximizing brand visibility and
IHEC CARTHAGE
delivering measurable outcomes.
Bachelor of Business Management Seeking an exciting role to harness my expertise, drive
exponential growth, and craft impactful marketing strategies.
Completed in 2016
IHEC CARTHAGE
WORK EXPERIENCE
Master' degree in Marketing
Completed in 2020
IPS | Marketing specialist
10/2023 – Present
CERTIFICATIONS Conducting comprehensive market research to stay abreast of evolving
trends, consumer preferences...
Introduction to Google SEO Maintaining and updating content calendars regularly, ensuring a
dynamic and responsive schedule.
Marketing Analytics Fondation
Generating compelling and targeted content.
Market Research and Consumer Behavior
Social Media Management INESYS | Sales and digital marketing executive
The Strategy of Content Marketing
01/2023 – 09/2023
Influencer Marketing Strategy Identified target markets and conducting market research to identify
customer needs and preferences.
Principes de base de Google Tag Manager
Developed a comprehensive digital marketing strategies to drive lead
generation and customer acquisition.
Produced targeted content to attract and engage potential customers.
MEDCARE | Digital marketing specialist
08/2022 – 01/2023
Spearheaded the development and execution of a robust influencer
strategy, resulting in successful partnerships and enhanced brand
visibility.
Established a structured weekly reporting system to assess the impact of
influencers across various metrics, including reach and engagement.
Orchestrated the creation of a comprehensive content calendar, ensuring
influencers were provided clear direction on due dates, approval
deadlines, and go-live dates.
Designed and managed advertising campaigns across platforms such as
Google Ads and meta ads, driving targeted audience engagement and
conversions.
Coordinated and supervised freelancers to ensure timely delivery of
project requirements, maximizing productivity and efficiency.
EMINESS | Seo specialist
06/2021 – 07/2022
SKILLS
Employed a meticulous approach to site audits, identifying and rectifying
Digital Marketing technical SEO gaps, and working cross-functionally to achieve optimal
website performance.
Content Marketing Identified valuable backlinking opportunities and executed targeted
strategies to enhance the website's domain authority.
Data Analysis
Communication Skills
URBAT | Marketing manager
PPC Advertising 06/2020 – 05/2021
Search Engine Optimization (SEO) Successfully launched an ecommerce website using Prestashop to
enhance online sales and increase market share
Organization and time Strategized and communicated marketing plans to effectively promote
management skills products to target audience
Conducted market research to identify potential customers and analyze
their needs to provide tailored solutions
Coordinated with suppliers to ensure timely shipment and negotiated
favorable prices, while also managing invoice processes.
STRENGTHS
ECOM | Marketing and campaigns specialist
Creative thinking
Strategic planning
04/2019 – 06/2020
ROI focus
Created compelling website and social media content to engage
audiences.
Adaptability and agility
Implemented effective content optimization strategies to maximize online
Collaboration and teamwork visibility.
Managed regular updates and maintenance of various social media
Analytical skills platforms.
Developed and executed impactful email campaigns to reach target
audiences.
Utilized Shopify to efficiently update orders and track shipments.
HOBBIES
Capturing moments LITTLE CORNER | Business developer
Yoga 01/2017 – 09/2018
Executed successful sales strategies, resulting in a 15% increase in
Getting lost in a good book
company revenue.
Established and maintained key relationships with clients, resulting in a
Feeling the music
60% client retention rate.
Stay informed on industry developments, trends and news
LANGUAGES
Arabic
English
French
