MALLNESS is an O2O platform that helps retailers target, connect with, and engage potential customers in malls using their mobile app. The app guides users to stores and deals in their city. MALLNESS sees an opportunity to bring online customers to physical stores by incentivizing purchases through targeted campaigns, understanding user behavior, and rewarding loyalty. The platform aims to increase foot traffic, sales, and brand loyalty for retailers while enhancing the shopping experience for users.
MALLNESS is an O2O platform that helps retailers target, connect with, and engage potential customers in malls using their mobile app. The app guides users to stores and deals in their city. MALLNESS sees an opportunity to bring online customers to physical stores by incentivizing purchases through targeted campaigns, understanding user behavior, and rewarding loyalty. The platform aims to increase foot traffic, sales, and brand loyalty for retailers while enhancing the shopping experience for users.
MALLNESS is an O2O platform that helps retailers target, connect with, and engage potential customers in malls using their mobile app. The app guides users to stores and deals in their city. MALLNESS sees an opportunity to bring online customers to physical stores by incentivizing purchases through targeted campaigns, understanding user behavior, and rewarding loyalty. The platform aims to increase foot traffic, sales, and brand loyalty for retailers while enhancing the shopping experience for users.
MALLNESS is an O2O platform that helps retailers target, connect with, and engage potential customers in malls using their mobile app. The app guides users to stores and deals in their city. MALLNESS sees an opportunity to bring online customers to physical stores by incentivizing purchases through targeted campaigns, understanding user behavior, and rewarding loyalty. The platform aims to increase foot traffic, sales, and brand loyalty for retailers while enhancing the shopping experience for users.
retailers to TARGET, CONNECT and ENGAGE with their potential customers inside the malls. USD $3 Billion
USD $321 Billion
Our APP guides the users through all the shopping
malls, shops and restaurants in their city, and helps them finding the best deals adapted to their profile. CHALLENGES IN THE RETAIL BUSINESS
For Users For Retailers
Information Tracking Customers
Time Efficiency Brand Loyalty Overload Behavior Offline USD $3 Billion
USD $321 Billion
Foot Traffic and Communication With
Organization Engagement vs Online Brand Visibility Offline Customers Online 2 Offline – A Trillion Dollars Opportunity O2O Commerce brings online customers to the physical stores so they can try and purchase any product or service onsite
Market Focus (SEA) Current Traction
Modern Retail Middle class and influenced by Affluence consumers Jakarta - Indonesia online research in Tier1 Cities 43 Malls
8,000 Stores $14 Billion 32 Million 1,7% of total $825 Billion 5,5% of total 750 Million ($28 Billion expected in 2025) (62M expected in 2025) 12k Registered Users INDONESIA: The First Step - Why?
$5,15 Billion TARGET MARKET IN 2018 13 Million
24 MILLION TARGET USERS IN 2025 TARGET USERS IN 2018
100% USD $27 Trillion 100%
8% USD $27 Trillion 1% USD $3 Billion
97% 35%USD $25 Trillion 70%99%
92% 131M USD $321 Billion OFFLINE RETAIL RESEARCH ONLINE MILLENNIALS PREFER ACTIVE MOBILE BUSINESS BEFORE PURCHASE TO PURCHASE OFFLINE 30% USD $8 Trillion 10% USD $32 SOCIAL Billion USERS THE SOLUTION 1 CONNECT WITH NEARBY CONSUMERS 2
ENGAGE THEM THROUGH
3 TARGETED CAMPAIGNS INCENTIVIZE THE PURCHASE 4 REWARD THEIR LOYALTY 5 UNDERSTAND THEIR BEHAVIOUR HOW IT WORKS: The User APP
HOME SCREEN THE GAME
Personalized Deals Pokemon GO inside Malls
Deals Browsing View Augmented Reality
Search and notifications Indoor Location
DIRECTORY WALLET
All the Malls and Stores E-Wallet and Payments
All the Deals and Categories Your favorite Deals
All the Maps Loyalty and banking cards
HOW IT WORKS: The Campaign Manager
TARGET YOUR REPORTS &
AUDIENCE ANALYTICS Age and Gender Dashboard overview Location MANAGE Campaigns detail Prime time YOUR STORES User behavior Favorite Brands Store Location Data analytics CREATE A Favorite Categories Connect new branch Automated Reports CAMPAIGN Nearby/favorite mall Manage Store Managers Brand awareness Provide Campaign Details User behavior Manage Store campaigns Loyal users
Tailor your campaign Loyalty programs Manage Deals / QR Codes
Personalize communications Banking cards Manage Store transactions
HOW IT WORKS: The Transactions
User-Deal QR Code Store QR Code Transaction
generation Scanning Complete VALUE PROPOSITION
Increase foot Killer application Boost Purchasing
traffic for malls for cashless Conversion Rates with and retailers payments Online 2 Offline
USD $3 Billion Bring ONLINE ONE App for ALL Track and customer journey to malls, retailers and understand the user USD $321 Billion the OFFLINE world loyalty programs Behavior OFFLINE
Enhance the shopping Recommendation Location based Hyper-
experience with AR engine through targeted solution with gaming features machine learning indoor location Meet Our Team
Marco Hernaiz Mireya Lumbreras John Henriksson Verity Turner
Founder & CEO CMO CTO Head of Operations
Former International Director from Ericsson Technology enthusiast with more than 5 Technology expert with more than 15 years More than 6 years experience on with more than 15 years experience in years experience in international sales, in Information Technology, MBA from developing new products, strategies and management on some of the biggest IT PR and Communications around South London Business School, and a deep operational teams from scratch to multinationals and Operators world wide. East Asia. background on technology strategy. becoming viable and self-sustainable. BUSINESS MODEL
Subscription / Barter Model (2018 - early 2019)
- Unlimited usage of the platform to encourage more utilization & adoption of Mallness. - Focus on direct sales and Barter agreements to increase user engagement through exclusive deals - 6, 12 and 24 months Packages, with special discounts when purchased in advance
Cost Per Click / Cost Per Transaction (2019 onwards)
- Cost Per Click – 0.2$ - Cost Per Notification – 0.05$ - Cost Per Transaction – 0.5$ - Margin over Sales – 1 to 3% COMPETITORS LANDSCAPE
MID-UPPER CLASS
ANYTHING O2O FOCUSED ON MALLS
Indirect Competitors
GENERAL PUBLIC PARTNERS AND CUSTOMERS ROADMAP & MILESTONES
Beta (Q4 2017) National Expansion (Q3-Q4 2018) Consolidation (Q3-Q4 2019)
✓ Commercial launch ✓ User Growth (750k) ✓ Team setup complete ✓ SEA expansion (2nd country) Break-Even ✓ Processes and KPI optimization ✓ 250 paying customers (Q3-Q4 2019) ✓ Market validation ✓ Shift to CPC/CPT ✓ Ready to grow $- $ 1.000.000 $ 2.000.000 $ 3.000.000 $ 4.000.000 $ 5.000.000 $ 6.000.000 $ 7.000.000 Monthly revenue ($) January February March April May June
2018 July August September October November December January February March April May June
2019 July August September October November December January February March Total revenues
April May June 2020
July August September October Total Expenses
November December January February March April May June 2021
July FINNANCIAL PROJECTIONS
August September October November December January February March April May June 2022
July August September October November December POTENTIAL EXIT STRATEGIES
REGIONAL E-WALLETS OTHER PLAYERS
WHAT WE ARE LOOKING FOR
INVESTMENT PARTNERS Convertible notes (up to 300k$) Retail Partners ✓ Shopping malls / Real State groups ✓ First Round preparation (Valuation Dec’18: 4-8 Mill$) ✓ Retail groups / Global brands ✓ Indonesian expansion to top 10 Tier-1 Cities USD $3 Billion ✓ User acquisition (300.000 users) ✓ Business Development (100 Partners/Customers) Technology Partners USD $321 Billion ✓ Develop 2018 SW Roadmap (Payments, IOS, HTML5) ✓ E-Money / E-Wallet ✓ Verticals (Fashion, F&B, Movies, Beauty, etc.) ✓ E-commerce platforms Lead Investor ✓ Focus in Early stage SEA mobile ventures ✓ Regional player with experience in Retail Business Channel Partners ✓ Interest in O2O startups. ✓ Indonesian Banks ✓ Marketing agencies OPI Digital Group Always ONE Step Ahead of Change
