BUSINESS PLAN

S’MORES ENTERPRISES

IMPALAMBONG, MALAYBALAY

CITY, BUKIDNON

www.SmoresEnterprises@gmail.com

OWNED BY:

FELISAN, JIGGER

GARCIA, RHEANNA ROSE

MACADAY, VENZE

MAISO, THERESE EVE

OBENITA, ANGELA

ROJAS, ADRIAN

October 2022

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 Table of Contents

I. Introduction --------------------------------------------------------------------------------------- 04

1.1 Description of the Business ---------------------------------------------------------- 04

1.2 Brand Name Definition --------------------------------------------------------------- 04

1.3 Logo ---------------------------------------------------------------------------------------05

1.4 Target Customer -----------------------------------------------------------------------05

1.5 Location of the Business---------------------------------------------------------------05

1.6 Funding Requirements and Source------------------------------------------------- 05

II. Executive Summary----------------------------------------------------------------------------- 07

2.1 Vision ------------------------------------------------------------------------------------ 07

2.2 Mission ---------------------------------------------------------------------------------- 07

2.3 Objective of the Business ------------------------------------------------------------ 07

2.4 Values ------------------------------------------------------------------------------------08

2.5 Business Model------------------------------------------------------------------------- 08

2.6 Business and Product Position -------------------------------------------------------08

2.7 Wealth Improvement Approaches --------------------------------------------------08

2.8 Parties Supporting the Business -----------------------------------------------------08

III. Environmental Analysis --------------------------------------------------------------------------09

31. Industry Trends ------------------------------------------------------------------------ 09

3.2 Consumer Analysis ------------------------------------------------------------------- 09

3.3 Market Forecast ----------------------------------------------------------------------- 09

3.4 Market Share --------------------------------------------------------------------------- 09

3.5 SWOT Analysis ----------------------------------------------------------------------- 09

IV. Organizational Plan ------------------------------------------------------------------------------ 11

4.1 Personnel Roles and Qualifications ------------------------------------------ 11

V. Marketing Plan ------------------------------------------------------------------------------------- 15

5.1 Product --------------------------------------------------------------------------------- 15

5.2 Price ------------------------------------------------------------------------------------ 16

5.3 Place ------------------------------------------------------------------------------------ 17

5.4 Promotion ----------------------------------------------------------------------------- 18

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 5.5 People -------------------------------------------------------------------------------------- 18

5.6 Packaging ------------------------------------------------------------------------------- 19

5.7 Process ------------------------------------------------------------------------------------ 21

VI. Operational and Production Plan ----------------------------------------------------------- 22

6.1 Production Process ----------------------------------------------------------------- 22

VII. Financial Plan ----------------------------------------------------------------------------------- 23

Table 1: Projected Daily Revenue -------------------------------------------------- 37

Table 2: Projected Monthly Revenue ---------------------------------------------- 38

Table 3: Projected Cost of Goods Sold Monthly -------------------------------- 39

Table 4: Projected Operating Expense Monthly -------------------------------- 3

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 I. Introduction

1.1 Description of the Business

Food is any nutrient taken to supply an organism with nutritional support and energy.
Food is a necessity for everyone. The S'mores Enterprise is a Food Company that creates
innovative and affordable S'mores that everyone seems to like for its high quality and flavorful
recipes. It is a classic campfire delicacy in the United States and Canada, consisting of one or
more toasted marshmallows and a layer of chocolate between two pieces of graham cracker
snack that brings back wonderful memories, especially when eaten alone or with loved ones.
S'more is an abbreviation for "some more." As a result, some individuals seek out this
delectable gourmet nibble.

The S'mores Company offers a variety of S'mores recipes, including Roasted Cookies n
Cream, S'mores Cheesecake, and S'mores Waffle. These three distinct dishes offer a
tantalizing flavor that everyone will enjoy. This product will gratify your taste buds. This dessert
is filling enough to satisfy your appetite, but you may also have some beverages to go with
your S’mores. The S'mores Company must work hard to be able to meet the requirements of
developing populations, especially during peak periods when they can barely satisfy their
appetite.

1.2 Brand Name Definition

S'mores Mo Lang is an another word for Share mo lang. Where in you can share
s'mores to others specifically to your loved ones. The firm created this brand name for
entertainment to attract customer. The phrase "S'mores mo lang" fits so well in our brand
name because people feel closer to others who eat the same foods they do. Also everything is
better when you share it with your loved ones and this name exemplifies the elegance of our
business.

1.3 Logo

Our logo comprises of the brand's name and an image of our enterprise. The backdrop
color indicates the color of the year, which will be our Business's fortunate hue. Our logo also
includes a description of our product, which is Fresh, Delicious, Sweet, and Tasty. Our
business tag line is also shown below our enterprise’s brand name.

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1.4 Target Customer

Students as well as Teachers and Faculty Staff of San Isidro College-Malaybalay City
are the target market. Our students range in age from 6-20 years old. We will present our
business to our fellow Students as well as Teachers and Faculty Staff by delivering them our
products and providing them with the satisfaction they desire. If our business is profitable
within our school. We intend to grow our business in our barangay and neighboring areas.

1.5 Location of the Business

An organization called S’mores Enterprises develops businesses in the food sector. It

provides society with sweets, particularly Smore's. In order for customers to quickly locate the
business, the company will set a shop in the college study area in front of the canteen within
San Isidro College-Malaybalay CIty.

Furthermore, San Jose Complex, Purok 2 San Jose, Malaybalay City, Bukidnon 8700 is
where the company's main branch is situated.

1.6 Funding Requirements and Source

Start-up Funding

Account Title Budget

Personal Savings P600
Loans P500
Total Start-up Funding P11000

Start-Up Expense

Account Title Budget

Ingredients P800

Equipments P500
Promotional materials P200
Booth Materials P500
Total Start-up Expense P2000

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 Start-up Asset

Account Title Budget

Cash Required P2000
Inventory P750
Other Current Asset P500
Long term Asset P900
Total Start-up Asset P4150

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 II. Executive Summary

1.1 Executive Summary

We're creating a company that makes various s'mores. S'mores Enterprises is the name
of the company. Our target market consists of San Isidro College students, teachers, and staff.
Our manufacturing factory will be located at our main branch in San Jose Complex, Purok 2
San Jose, Malaybalay City, Bukidnon 8700.

We the consumers of all age groups. The products that we would offer are the

following:

❖ Original S’mores

❖ Oreo S’mores

❖ Cookie S’mores

❖ Gulaman

The flavor and quality of our own S'mores are the fundamental competencies with which
our firm would compete. Our business would be a partnership. Two (2) General Managers, a
Finance Manager, a Production Manager, an Operations Manager, and a Marketing Manager
would be present.

2.1 Vision

We shall strive to exceed customer expectations and hence enhance productivity by

maintaining consistency and quality in our products. We seek to have branches all over the
world in order to establish our company as the top exporter in the international market.

2.2 Mission

We are devoted to delivering high-quality items to customers who have come to rely on us. We
are committed to producing food goods that meet global standards.

2.3 Objective of the Business

The primary goal of S'mores Enterprises is to deliver quality food administrations to the people
by establishing a profitable, one-of-a-kind social company.

Our goals and objectives include the following:

 Providing healthful, reasonably priced, culturally diverse meal options

 Creating appealing and different solutions to satisfy our loyal customers

 Providing exceptional customer service through being sensitive to the customers' wants
and desires

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2.4 Values

1. We listen actively and serve.

2. There is always competition, but we only compete with ourselves.

3. Produce the greatest possible results.

4. Keep an open Mind

2.5 Business Model

Business Model
TACTICS S’mores CUSTOMER
SATISFACTION AND
FEEDBACK
RESOURCES MANAGERS/
CUSTOMERS /
DISTRIBUTERS
COSTS REVENUE

2.6 Business and Product Position

"S'mores mo lang" has additional filling like chocolate comes from a hazelnut healthy impact
that may satisfy our appetites. Furthermore, our country, the Philippines, enjoys eating and
discovering new delicacies. We came up with a simple cuisine that kids can take with them
everywhere they go. S'mores mo lang is always their go-to snack. Its goal is to satisfy their
needs. On the other side, we guarantee that our customers will be "SATISFIED" and that our
items will be cost-effective.

2.7 Wealth Improvement Approaches

To preserve a competitive edge, we will devise a variety of wonderful techniques to make our
company fashionable and well-known in the industry. We should also focus on improving our
financial status because it may be a terrific strategy to increase our social standing.

 Provide a nutritious snack.

 Increase the number of distributors and wholesalers.

 Increase the efficiency with which we use our resources.

2.8 Parties Supporting the Business

These are the supporting parties for the Business:

1. Managers

2. Distributers

3. Consumers

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4. Employees

III. Environmental Analysis

This section provides an industry analysis that identifies the following forces that have a direct
impact on the proposed business: industry trends, consumers, market forecast, market share,
and SWOT Analysis.

3.1 Industry Trends

We will make our company a trend by promoting the product on social media, which has a
large consumer base and is easy to spread.

3.2 Consumer Analysis

• Market Segmentation

• Target Customer

3.3 Market Forecast

• Provinces

• School

• International • Local

3.4 Market Share

• Produce Good output, especially for health from the product.

• Gain high profit in order to distribute high taxes for society and use this tax for social welfare.

3.5 SWOT Analysis

Every business strategy must consider the company's strengths and weaknesses, as well as
whether they will have an impact on the approaches. This will lay a solid foundation for how
the company's operations will be perceived in the market.

Furthermore, the goal of the analysis was to ensure that we became a stronger brand. The
analysis will also assist in determining whether this is a suitable business, how the firm's
progress should be paced, and which sustainable development measures would be most
effective.

Strength

Our business includes; affordable prices, a variety of S’mores, good and guaranteed quality. It
has unique aspects that other s’mores store do not have, clean and comfortable places,
strategic location, satisfying services, and complete facilities.

Weakness

The weaknesses are the existence of raw materials and minimal quality. Also, rising of
production cost.

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Opportunities

The opportunities include a steady increase in market demand and a large number of people,
particularly young people who are fond of s'mores and gulaman.

Threats

Threats include rising raw material prices due to scarcity and the appearance of new superior
products.

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 IV. Organizational Plan

The company feels that having two General Managers has undeniable advantages. It can gain
additional allies and exposure inside the organization, as well as benefit from experiencing two
contrasting administration styles. S'mores Enterprises is led by two General Managers. In
order to operate the firm financially and successfully, each General Manager has a focus
based on their competencies. Production Manager, Operations Manager, Finance Manager,
and Marketing Manager are among them.

4.1 Personnel Roles and Qualifications

MS. RHEANNA ROSE T. GARCIA

GENERAL MANAGER

PERSONAL SUMMARY

She has been a trailblazer since elementary school, having the ability to assemble in any work
she does. She is well-educated and enthusiastic about cuisine, drinks, administration, visitors,
and working with a group. As a true specialist, she is extremely goal-oriented and capable of
learning and advancing herself on the job.

QUALIFICATIONS

GENERAL MANAGER

 Extremely good interpersonal skills.

 Over a year of experience as a leader at any level of the company.

 Standards are results-oriented and driven.

 Working flexibility

 Determined and enthusiastic about the craft.

 Developing management abilities through giving and punishing managers.

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 MR. JIGGER FELISAN

GENERAL MANAGER

PERSONAL SUMMARY

He is confident that as a general manager, he was the ideal candidate for this role. His past
project experience, as well as his people skills, will be beneficial in this capacity.

QUALIFICATIONS

GENERAL MANAGER

 Extremely good interpersonal skills.

 Over a year of experience as a leader at any level of the company.

 Standards are results-oriented and driven.

 Working flexibility

 Determined and enthusiastic about the craft.

 Developing management abilities by giving and punishing managers

MS. ANGELA KAYE OBENITA

FINANCIAL MANAGER

PERSONAL SUMMARY

Being a Finance Manager might be difficult because it relies on analytical criteria in order to
solve the company's financial challenges. She is, nonetheless, competent and enjoys problem
solving. She is not only skilled in resolving mathematical situations, but she is also an excellent
writer. Professional has a strong interest in the field.

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 QUALIFICATIONS

FINANCIAL MANAGER

 Has strong Microsoft Excel Skills.

 Excellent in financial acumen.

 Has an ability to translate complex business problems into monetary terms.

 Good in delivering and analysing business budget.

 Good at forecasting financial outcomes

MR. VENZE MACADAY

PRODUCTION MANAGER

PERSONAL SUMMARY

He is qualified for this role since he possesses some of the values that a production manager
should possess. He also has prior experience in which he created a product on his own.
Because of that particular event, he is today a wonderful person who is both productive and
successful. This company's effective Production Manager

QUALIFICATIONS

PRODUCTION MANAGER

 Outstanding communication abilities

 Attain specific aims and corporate goals.

 Understand how to escalate any production-related material supply problems.

 Has the capacity to expand profitable and long-term Bus production

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 MS. THERESE EVE MAISO

OPERATION MANAGER

PERSONAL SUMMARY

She thinks that her knowledge, characteristics, abilities, work experience, and inspiration make
her an excellent candidate for this role. As a result, she is excited to begin working in a new
setting.

QUALIFICATIONS

OPERATION MANAGER

 Capable of managing huge teams of people from many specialties.

 Working Hard

 Understand how to create and accomplish operational objectives.

 Capable of identifying risks and opportunities via analysis and reporting.

 Has the ability to run operational regions

MR. ADRIAN ROJAS

MARKETING MANAGER

PERSONAL SUMMARY

He understands how to operate in this role and has prior marketing expertise. He is a talented
and ambitious salesperson looking to earn a profit. Although communicating with others is not
new to him, he has become an expert at persuading consumers to buy.

QUALIFICATIONS

MARKETING MANAGER

 Has the capacity to create a pricing plan that maximizes earnings and market share.

 taking into account consumer satisfaction

 Can create tools and processes to manage marketing project execution.

 Has prior knowledge of a social networking platform.

 Inventive enough to entice customers or the target demographic.

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 V. Marketing Plan

5.1 Product

Our enterprises will deal with 3 different flavors of S’mores. They are:

❖ Original S’mores

❖ Oreo S’mores

❖ Cookie S’mores

INGREDIENTS
Original S’mores Oreo S’mores Cookie S’mores
Marshmallows Marshmallows Marshmallows
Graham Crackers Oreo Chocolate Chip Cookies
Peanut Butter Cup Chocolate Syrup Chocolate Hazelnut
Spread

We also have some beverages that would best suit our S’mores which is Gulaman.

INGREDIENTS
GULAMAN
Gulaman
Condensed milk
Buko
Sugar
Evaporated milk

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SAMPLE PRODUCTS TO PRODUCE

5.2 PRICE

The product price range may vary for its flavour and pieces of S’mores and beverage:

★ Grahams S’mores - P10

★ Oreos S’mores - P10

★ Chocolate chips cookie S’mores - P18

★ Gulaman - P10

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● The Grahams S’mores will cost P344 per day with 40 pieces and P1,720 per week with
200 pieces. Oreos S’mores will cost P362 per 40 pieces a day and P1,810 per 200 pieces per
week. Chocolate chip cookies will cost P535 containing 30 pieces per day and P2,675 for 150
pieces. The Gulaman will cost approximately P1,000 that will last a week.

● The Grahams S’mores will cost P1,720. Therefore P1,720 will be divided by 200 pieces
equal to P8.6. The management decided on the P1.4 markup so that the selling price will be
P10 per piece. Oreos S’mores will cost P1,810, therefore P1,810 will be divided 200 pieces will
equal to P9.05 and the management decided that the markup for Oreos S’mores is 95
centavo. For the Chocolate chip cookie S’mores the management decided that the markup will
be 17 centavo so that the selling price will be P18. Gulaman will cost P10 per cup.

5.3 Place

S’mores Company is a company that creates food-related products. It provides snacks to

students in San Isidro College. The first “S’mores mo lang” store will be located in the college
area near the canteen, making it easy for customers to locate or find the store. The company
will be open from Monday to Friday. The hours of operation will be entirely determined by the
area and location of the store. The operating space will consist of a counter and serving area,
marshmallow warmers, and a cold beverage display.

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5.4 Promotion

Through the following, the business will market its product:

-Personal selling

-Social media accounts

Personal Selling - By providing a service, the business will take advantage of the opportunity
to by providing them with high-quality service and demonstrating appreciation for them. In the
Distributors and wholesalers will be welcomed by the business as its most important partners.
for the business.

Social Media Accounts - The corporation used this advertising platform to market its products
globally because social media is currently quite popular and will bring in a lot of new
customers.

5.5 People

The company consists of two General Managers, One Financial Manager, a Production
Manager, a Marketing Manager, and Operation Manager. The company Thereof conducts
training or seminars, especially for the workers who will sell and Interact with the customers.
Our different managers will be assigned to assist their Teams since the main goal is to deliver
the Product effectively. This way, it ensures That the company will grow profitability and High
productivity.

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5.6 Packaging

In packaging the product, we will use an eco-friendly material like a small lunch box

made up of cardboard. We will also print stickers to stick in our packaged product in order for

our customers to remember our products and our brand not just because of the taste, but also

the physical quality of the product .This will also add unique physical features which are

appealing to the interest of the customers.

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OUTPUT:

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STICKER:

5.7 Positioning

Our enterprises will be positioned in the College's Study Area, near the Canteen. This is the
position that the product has in the eyes of customers. We aim to locate our product here since
we know that some students may grow weary of walking to the Canteen, especially because
the Canteen is farther away from the Study Area. We also intended to position it in the Study
Area so that the target customers could not go to a distant store, which they really needed,
especially because they only had a limited amount of recess time.

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 VI. Operational and Production Plan

6.1 Production Process

INGREDIENTS
Original Smores Cookie Smores Oreo Smores

Graham Crackers Cookie Oreo

Marshmallows Marshmallows Marshmallows
Chocolate Chocolate Chocolate

PROCESS TO MAKE THE PRODUCT

Step 1. Place 1 graham cracker half on paper towel; top with chocolate bar half and
marshmallow.
Step 2. Microwave at MEDIUM (50%) in 10-second intervals until marshmallow puffs.
Step 3. Immediately top with remaining graham cracker half; gently press together.
Step 4. Repeat for each serving; serve immediately.

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VII. Financial Plan

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